CAGR: 7%Current Market Size: USD 11 BillionFastest Growing Region: Europe
Largest Market: APACProjection Time: 2022-2029Base Year: 2021
The Global Adult Diapers market is expected to grow from USD 11 billion in 2021 to USD 18.90 billion by 2029, at a CAGR of 7% during the Projection period 2022-2029. The growth of this market is mainly driven owing to the rising population of geriatric population.
Adult diapers are reusable paper items for incontinence. Adult diapers are disposable underwear worn by individuals with incontinence. They are items for adult care. Adult diapers provide a similar purpose to baby diapers. Adult diapers typically have three layers, starting from the inside out: A non-woven cloth makes up the inner layer, which is located next to the skin. Villous pulp with polymer absorbent beads forms the central layer of the structure. A waterproof PE substrate makes up the outer layer. One sort of adult diaper resembles a flake, while the other feels like shorts after use. When adhesive strips are added to an adult diaper, it can be transformed into a pair of shorts. Additionally, the adhesive strips allow one to change the shorts' waist size to fit various body types. Adult pull-ups are also available. Adult pull-ups can be thought of as a modified form of moderate senior diapers. Diapers and pull-ups for adults are worn in different ways. The waistline of adult pull-ups has been improved. They are especially suited for persons who can walk on the ground because they contain elastic bands like underpants. It is appropriate for persons with mild to severe incontinence, paralyzed patients who are bedridden, those who have puerperium lochia, etc. It is also appropriate for those who are stuck in traffic and unable to use the restroom outside, as well as attendees of conferences and college admission exams.
Sample Request: - Global Adult Diapers Market
Market Dynamics:
Drivers:
Irritable bowel syndrome is becoming more common among adults, which is one of the main factors boosting demand for adult diapers. For instance, 10% to 15% of Americans and 17% to 23% of Britons, with 11% of men and 23% of women, respectively, suffer with IBS. In China, the number varies from 2.3% to 15.8%, whereas it is roughly 13% in Japan. People are now more prepared to spend money to treat their IBS because they are more concerned about their health, have more disposable income, and live better lifestyles. Adult diaper use has increased significantly along with the use of other drugs in an effort to protect IBS patients from any potential public humiliation. A significant Product Type boosting the adult diapers market's revenue growth is also a number of technological developments in the diaper industry. These advancements have been made to increase customer friendliness and raise awareness of the many benefits of using adult diapers.
Restraints:
If used for a long time, especially during the postpartum period, adult diapers may result in some allergies due to their dryness. Adult diapers become soiled when they take up bodily fluids like urine and sweat, trapping moisture and perhaps leading to diaper rash and bacterial infections. In extreme cases, it can potentially lead to the development of dysplasia and cervical cancer. People with delicate skin are more susceptible to developing rashes and bedsores when using adult diapers. An increased dependence on adult diapers results from continuing to use them to stop urine leaks during the postpartum period. Due to their tendency to entirely rely on artificial substitutes, people lose their ability to control their bowel movements, which affects their neuromuscular control, which is the capacity for the brain to transmit messages to muscles.
Opportunities:
The Centers for Disease Control and Prevention (CDC) estimate that 61 million adults in the U.S. have a disability of some kind. The mobility of more than 13.7% of those is impaired. People who have mobility issues find it extremely difficult to walk, climb stairs, or perform any kind of manual labour. The risk of developing skin infections and other illnesses rises as a result of disability and loss of bladder control. Adult diaper use is anticipated to rise among adults with mobility limitation in order to reduce the risk of skin infection and for better cleanliness. The need for adult diapers is also growing as incontinence among women becomes more prevalent.
Challenges:
The cost of healthcare is affected by a number of variables, including the elderly population, lifestyle, and per capita disposable income. Economically weak are developing nations. They won't likely spend money on anything like adult diapers unless they absolutely need them. Additionally, these countries have a limited adoption of internet shopping, which has an impact on the region's sales of adult diapers.
Segmentation Analysis:
The global adult diapers market has been segmented based on product type, sales channel, end-user, and regions.
By Product Type
The product type segment is pant/pull-up type, pad type, and tape on diapers. The pant/pull-up type segment led the largest share of the adult diapers market with a market share of around 40% in 2021. These diapers include multilayer fibers that improve their absorption, offer all-day protection, and shield the skin from discomfort. Furthermore, because they operate like regular underwear, pant/pull-up style diapers are pleasant even when used frequently.
By Sales channel
The sales channel segment includes hypermarkets, pharmacies & drug stores, wholesalers, specialty outlets, and online channels. The online channels segment led the adult diapers market with a market share of around 25.08% in 2021. The segment is expanding due to the quick development and adoption of e-Commerce, as well as the increase in online purchases due to lower costs and simple accessibility. The public's knowledge of adult diapers has grown as a result of online marketing and commercial advertising. Also, due to businesses expanding their online operations on a global scale and more people placing orders through online platforms, it is estimated that demand for online channels would increase quickly over the course of the Projection period.
By End-User
The end-user segment is male, female, and unisex. The female segment led the largest share of the adult diapers market with a market share of around 46.6% in 2021. The segment is growing as Over 25 million American adults, either acutely or chronically, have urinary incontinence, which can affect anyone at any age but is more common in women over 50, according to a report from the National Association for Continence. Demand for adult diapers is also being fueled by increased awareness thanks to marketing and promotions in e-commerce and digital media platforms, urbanization and industrialization, rising disposable income, and advancements in healthcare systems.
Global Adult Diapers Market- Sales Analysis.
The sale of synthetic biology products expanded at a CAGR of 6.3% from 2015 to 2021.
The adult diaper market is seeing considerable revenue growth thanks to technological developments and improvements in adult diaper production. For instance, Ontex has created a smart solution using intelligent sensors to assist patients with incontinence management. A premium diaper with a printed sensor, a transmitter that clips onto the diaper, and a mobile app are part of Ontex's creative solution. This combination accurately assesses the saturation level of the diaper, and the potential for leakage, and alerts caregivers when it's time to change the diaper. As a result, patients can receive individualized and personalized continence support, which is advantageous for users, families, and caregivers alike. By decreasing unnecessary diaper use and laundry expenses, smart diapers also assist childcare providers in reducing their environmental effects.
Demand for adult diapers is also being fueled by increased awareness thanks to marketing and promotions in e-commerce and digital media platforms, urbanization and industrialization, rising disposable income, and advancements in healthcare systems. It can also be used by persons of any age to avoid using unsanitary restrooms and toilets, especially when traveling, in addition to ladies and older people. Adult diaper use is growing, especially in industrialized and emerging nations, due to reasons like the simplicity of use and simple disposal techniques.
Thus, owing to the aforementioned factors, the global Adult Diapers Market is expected to grow at a CAGR of 7% during the Projection period from 2022 to 2029.
By Regional Analysis:
The regions analyzed for the adult diapers market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the adult diapers market and held a 42% share of the market revenue in 2021.
Global Adult Diapers Market- Country Analysis:
Germany's adult diapers market size was valued at USD 0.89 billion in 2021 and is expected to reach USD 1.31 billion by 2029, at a CAGR of 5% from 2022 to 2029. The market will expand as a result of an increase in the number of Germans who have mobility impairments as well as consumer demand for eco-friendly products with cutting-edge features. The introduction of a new design of adult diapers and the presence of major companies in the nation will also boost demand.
China’s adult diapers’ market size was valued at USD 1.29 billion in 2021 and is expected to reach USD 2.10 billion by 2029, at a CAGR of 6.3% from 2022 to 2029. As adult diapers are so easily accessible in retail and online outlets, the demand for them in China is expected to rise. Adult diaper sales in China are being driven by the country's aging population. The World Health Organization (WHO) projects that by 2050, there will be 120 million persons over the age of 80. This is probably going to help the adult diaper market in China develop.
India's adult diapers market size was valued at USD 1.1 billion in 2021 and is expected to reach USD 1.63 billion by 2029, at a CAGR of 5.1% from 2022 to 2029. As the senior population rises and consumers become more aware of the advantages they offer, adult diapers are becoming more and more common in India. Furthermore, the majority of people in the region are obese, which contributes to a high percentage of adult incontinence. This is due to busy lifestyles, high per capita incomes, and increased consumption of frozen, packaged, and fast food. The regional market is expanding thanks to the accessibility of adult diapers in pharmacies, online retailers, and supermarkets or hypermarkets.
Key Industry Players Analysis:
To increase their market position in the global adult diapers business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
7% |
Market Size |
11 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
By Product Type, By Sales Channel, By End-user, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
KCWW, Daio Paper Corporation., Procter & Gamble, Tykables, NorthShore Care Supply, Ontex BV, Abena Group, Essity Aktiebolag, Unicharm Corporation, First Quality, Linette, Drylock Technologies, Attends Healthcare Products, Inc., and Kao Corporation. |
By Product Type |
|
By Sales Channel |
|
By End-user |
|
Regional scope |
|
Scope of the Report
Global Adult Diapers Market by Product Type:
Global Adult Diapers Market by Sales channel:
Global Adult Diapers Market by End-User:
Global Adult Diapers Market by Region:
Global adult diapers market’s size in 2021 was USD 11 billion.
The market is being driven as the geriatric population is increasing due to chronic illness.
Lack of knowledge and Low penetration of the product in developing regions are some factors hampering the market growth.
The Adult Diaper market was dominated by the Asia Pacific region.
The CAGR value for the Adult diapers market during 2015-2021 was 6.3%.
Political Factors- The development and growth of adult diapers are supported by the powerful political institutions and organisations. Government stability also enables firms, such as those selling adult diapers, to grow both domestically and abroad. Company like adult diapers can readily and smoothly sustain offshore business affiliations thanks to trade relations with other nations and their political stability and power. Government stability also draws investors for enterprises and corporations, which spurs expansion of the infrastructure and improvements to the country's reputation abroad. High levels of political stability can also draw resources to the industry, which will in turn increase overall competitive positioning and player performance.
Economical Factors- For industries like adult diapers to thrive, the economy needs a moderate rate of inflation. A modest rate of inflation will also aid in corporate expansion and positively influence consumer confidence and spending patterns. As a result, the economy will grow and there will be more money available to spend overall. A greater inflation rate might affect enterprises and companies, diminish consumer confidence, and result in fewer discretionary money, which would reduce overall expansion. Personal loans will result in increased consumer spending and consumption when interest rates are low to moderate. This would increase consumer demand, sales, and market penetration for products like adult diapers.
Social Factor- A younger population will also provide adult diaper producers with access to human resources and personnel who are more qualified and educated, expanding the talent pool. A younger population also holds the prospect of providing the adult diaper industry with more educated, skilled, and human resources, expanding the talent pool. Additionally, consumers who are more aware will value quality and be aware of what the product claims and provides. The basis for future purchases will be this comparison. According to consumer research and behavioural assessments, several market companies have included health-related elements in their marketing and added features to their products that promote good health. Adult diapers have collaborated and taken part in CSR projects that focus on physical health and wellness and mental and emotional well-being due to the rising health consciousness.
Technological Factors- All industries see high rates of innovation, which boosts the competitiveness and success of businesses like adult diapers. The enhanced technical infrastructure also aids in luring international FDI, spurring additional growth and advancement. Additionally, the upgraded technological infrastructure aids in luring foreign direct investment, which encourages additional growth and advancement. As a result, technical improvements give market players a clear competitive edge, which they continue to employ and participate in innovation processes to improve business cycles and operations. Market participants have also used the internet to communicate with customers directly, market products, and do market research. Businesses like adult diapers have begun utilising social media for recruiting purposes, highlighting the shifting social media trends in the corporate world.
Environmental Factors- Recycling and environmental sustainability are receiving more attention. More and more consumers are demanding ways to recycle things before disposing of them. Consumption of recycled goods is also on the rise among consumers. Pampers has established dedicated websites for the disposal of recyclable goods. A new product line of recycled goods is being introduced by several adult diaper market participants for the benefit of consumers. Manufacturers of adult diapers should join up with and register with waste management institutions and authorities to adhere to rules, conduct regular audits, and stay out of trouble in the future. Regarding environmental sustainability, adult diapers currently have a controlled and designated process for managing waste and sustainably disposing waste.
Legal Factors- There are stringent rules regarding employees' health and safety at work. Reputable organisations and groups conduct routine checks with firms to determine whether safety nets, drills, and other preventative measures are being implemented at the workplace. The safety and health of employees include not only their physical health but also their emotional and mental health. Market players prioritise the health and safety of their workers and work hard to make improvements. All staff participate in diversity training and workshops regularly to learn how to avoid discriminatory and biased actions that could have serious consequences. Market players also ensure that there is no workplace discrimination and that the workplace culture is healthy. They also ensure this by abiding by anti-discrimination legal rules and frequent investments in employee development programmes.
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