CAGR: 8%Current Market Size: USD 1.50 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global breastfeeding accessories market is expected to grow from USD 1.50 billion in 2022 to USD 2.99 billion by 2030, at a CAGR of 8% during the Projection period 2023-2030. The growth of the breastfeeding accessories market is mainly driven by the rising healthcare spendings.
Products designed to be used by lactating moms to aid in breastfeeding are known as breastfeeding accessories. These include things like breast pumps, nipple care items, breast shells and pads, breast milk bottles, and storage bags for breast milk. Breastfeeding accessories are helpful for moms who are having difficulty lactating in order to boost their milk flow, in addition to those who are typically lactating. In recent years, the global female population has become more conscious of breastfeeding accessories. Due to rising expenditure on newborn care items, businesses are also making every effort to improve the market penetration of nursing products. In addition to this, the market for nursing accessories has grown significantly due to a number of causes, including expanding government backing, rising demand for cutting-edge health products, knowledge of the health advantages of breast milk, and generally rising birth rates in many nations. The rising population in emerging economies is predicted to increase demand for breastfeeding accessories. Nearly 83 million people are added to the world's population each year, and this growth pace is expected to continue. The world's population is also growing as a result of the continually rising birthrate and the pregnancies in underdeveloped countries brought on by a lack of access to effective birth control.
Sample Request: - Global Breastfeeding Accessories Market
Market Dynamics:
Drivers:
Due to an increase in the number of women working around the world, there is a rising demand for breastfeeding accessories. Additionally, it is predicted that the market expansion during the Projection period will be fueled by an increase in awareness campaigns by the government and market players regarding the availability of nursing accessories. For instance, by organizing campaigns and offering educational magazines, a number of market players, including Medela LLC, Laura & Co., Newell Brands, and Ameda, as well as universities, such as Washington University and Fudan University, are increasing women's awareness of breastfeeding and its advantages. People can now access information regarding nursing and associated accessories thanks to social media sites like Facebook, Instagram, and YouTube.
Restraints:
Unexpected lockdowns resulted in a severe staff shortage. Businesses had to deal with a huge demand for necessities during this pandemic. The supply chain division was faced with significant difficulty as a result. It was crucial to understanding how the government's rules and regulations affected the supply chain and to see whether there were any other suppliers.
Opportunities:
Over the course of the Projection period, key market players are anticipated to launch more breast pumps equipped with cutting-edge technology. For instance, the female product manufacturer Elvie announced the release of Elvie Stride Plus on March 21, 2022, showcasing the breast pump Elvie Stride as well as a 3-in-1 Carry Bag. Women would have easier access to cutting-edge breast pumping options with Elvie Stride Plus. Users may monitor their history of pumping and manage the breast pump from their phone thanks to the breast pump's connection to the Pump with Elvie app.
Challenges:
Another important challenge included the safety of food items and also the safety of people involved in transportation. When providing the necessities and applying disinfectants to surfaces and vehicles, it was crucial to ensure safety.
Segmentation Analysis:
The global breastfeeding accessories market has been segmented based on product, application, and region.
By Product
The product segment is nipple care products, breast heating pads, breast shells, perineal cooling pads, nursing tank tops, breast pads, breastmilk preparation & cleaning products, breast cooling pads, baby weighing scales, maternity/nursing bras, lactation massagers, breast pump carry/tote bags, and postpartum recovery accessories. The postpartum recovery accessories segment led the largest share of the breastfeeding accessories market with a market share of around 40.4% in 2022. Accessories for postpartum recuperation include nursing cushions and disposable gowns, among others. Since these goods are utilized postpartum, a rise in the world's birth rate and the fertility rate is anticipated to support the segment's growth. For instance, according to Knoema, India had a birth rate of 17.4 per 1,000 inhabitants as of 2020. In a similar vein, according to Eurostat, there were 1.53 births per woman and 4.2 million babies born in the European Union in 2019. The use of postpartum recovery accessories is thus expected to be considerably impacted by a rise in birth rates, driving the market's expansion. During the postpartum hospital stay, disposable gowns are pleasant and make it easier to access the chest area for nursing.
By Application
The application segment is hospital use and personal use. The hospital use segment led the largest share of the breastfeeding accessories market with a market share of around 60.3% in 2022. It is thought that a rise in the number of births taking place in hospitals may hasten segment uptake. The usage of hospital-grade nursing equipment has also expanded due to technological improvements, which has a number of advantages, including encouraging moms to express more breast milk. By 2032, product usage in healthcare institutions is expected to increase as a result of the difficulty many women have in producing enough breast milk for nursing infants.
Global Breastfeeding Accessories Market - Sales Analysis.
The sale of the breastfeeding accessories market expanded at a CAGR of 7.1% from 2016 to 2022.
For a newborn baby to develop, stay healthy, and grow, it must be breastfed. A variety of products are used by nursing mothers as breastfeeding accessories. Breast pumps, nipple care items, breast shells and pads, breast milk bottles, and breast milk storage bags are some of these nursing accessories. Lactating women frequently utilize breast pads to absorb the milk, electric and manual breast pumps to remove milk from their breasts, and nipple care products. In order to express milk, women with low or erratic milk flow can benefit from breastfeeding equipment.
Rising consumer spending on baby care products globally, rising female awareness of various breastfeeding accessories, and a growing focus on the penetration of these products in developing countries are the main factors anticipated to fuel the expansion of the market for breastfeeding accessories worldwide. Significant market growth drivers include the rising birthrate in developed nations, increased knowledge of the health benefits of breast milk, rising parental adoption of cutting-edge medical technology, and rising government support for initiatives to increase public awareness of the importance of breastfeeding. Another element driving the market's expansion is the rising need for breastfeeding aids among nursing women who produce less milk.
Thus, owing to the aforementioned factors, the global breastfeeding accessories market is expected to grow at a CAGR of 8% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the breastfeeding accessories market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the breastfeeding accessories market and held a 38.3% share of the market revenue in 2022.
Global Breastfeeding Accessories Market - Country Analysis:
Germany's breastfeeding accessories market size was valued at USD 0.37 billion in 2022 and is expected to reach USD 0.69 billion by 2030, at a CAGR of 8.2% from 2023 to 2030. Region expansion of milk banks is anticipated to further fuel market expansion. The demand for breast milk storage is very high, which is why there are more milk banks popping up. Mothers benefit from milk banks, which are seen as a progressive idea. Milk banks can be extremely helpful if the mother is ill and there is a risk of disease transmission, if the mother is unable to produce milk, or if the infant is orphaned.
China’s breastfeeding accessories market size was valued at USD 0.117 billion in 2022 and is expected to reach USD 0.223 billion by 2030, at a CAGR of 8.4% from 2023 to 2030. This can be ascribed to the region's expanding awareness campaigns and presence of a sizable target audience. Additionally, a rise in the birth rate is anticipated to support market expansion in this area. For instance, according to Work Bank, China's birth rate climbed from 1.60 births per woman in 2000 to 1.70 births per woman in 2019.
India's breastfeeding accessories market size was valued at USD 0.09 billion in 2022 and is expected to reach USD 0.17 billion by 2030, at a CAGR of 8.3% from 2023 to 2030. In emerging and underdeveloped countries, there are chances for market participants to grow their presence due to favorable demographics including the rising region's birth rate.
Key Industry Players Analysis:
To increase their market position in the global breastfeeding accessories market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
8% |
Market Size |
1.50 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Application, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Medela AG, Chiaro Technology Limited, Ameda, Inc., Koninklijke Philips N.V., Willow Innovations, Inc., Lavie Mom, Pigeon Corporation, Spectra Baby, Motif Medical, and Mayborn Group Limited. |
By Product |
|
By Application |
|
Regional scope |
|
Scope of the Report
Global Breastfeeding Accessories Market By Product:
Global Breastfeeding Accessories Market By Application:
Global Breastfeeding Accessories Marke By Region:
Global breastfeeding accessories market is expected to reach USD 2.99 billion by 2030.
The breastfeeding accessories market is projected to have a CAGR of 8%.
Based on the product, the breastfeeding accessories market is segmented into nipple care products, breast heating pads, breast shells, perineal cooling pads, nursing tank tops, breast pads, breastmilk preparation & cleaning products, breast cooling pads, baby weighing scales, maternity/nursing bras, lactation massagers, breast pump carry/tote bags, and postpartum recovery accessories.
Due to an increase in the number of women working around the world, there is a rising demand for breastfeeding accessories. Additionally, it is predicted that the market expansion during the Projection period will be fueled by an increase in awareness campaigns by the government and market players regarding the availability of nursing accessories.
Leading market players active in the global breastfeeding accessories market are Medela LLC, Handi-Craft Company Koninklijke Philips N.V., Mayborn Group Limited, Nuby, Newell Brands, Ameda, Pigeon Corporation, Artsana S.p.A., and Edgewell Personal Care. among other
Political Factors- For the purpose of fostering a cooperative business environment, a transparent governance structure is essential. A number of problems are currently affecting the breastfeeding accessories market as a result of corruption and a lack of transparency. The fundamental cause of this lack of openness is political unpredictability and volatility. Fraudulent activities are increasing, corporate processes like licencing and contracting have gotten more complicated, and law enforcement has been weaker as a result of corruption, which is hurting stakeholders' trust in commercial enterprises and governmental institutions. In general, increased bureaucratic corruption is slowing economic expansion, which limits prospects for companies like the breastfeeding accessories market to thrive.
Economic Factors- The workforce's abilities and skills have a significant impact on the breastfeeding accessories market's performance. To remain competitive, the breastfeeding accessories market needs skilled workers to be available when they are required. To understand how people with the necessary skill set could be successfully hired, the breastfeeding accessories market should examine trends in labour demand and supply. For the breastfeeding accessories market, a restrictive labour market with solid worker unions can lead to a number of issues. For instance, it can put pressure on the breastfeeding accessories market to grant an unjust salary increase or might halt production by issuing a strike call. As a result, it's crucial to assess the dynamics of the labour market, foresee major developments, and modify talent management methods as necessary.
Social Factors- Every nation has its own distinct cultural norms, values, and traditions that influence how people behave as consumers. Lack of flexibility to modify product/service offerings in accordance with regional cultural customs might seriously affect the company. breastfeeding accessories market needs to do a lot of research to learn about local consumers. The management of the breastfeeding accessories market may find it challenging to comprehend the nuanced cultural differences because they are an international company from a culturally distinct home market. To achieve this, the breastfeeding accessories market can establish commercial relationships with regional market players that could provide in-depth knowledge about cultural customs and values that affect how customers view and interact with the brand.
Technological Factors- The research and development trend in the selected industry or region shows how proactive businesses are in introducing cutting-edge solutions for customer needs. breastfeeding accessories market must improve its comprehension of how new technical advancements can help the company in addition to offering value to customers. In markets defined by disruptive technology, significant investment in research and development efforts would be necessary. However, it is crucial for the breastfeeding accessories market to have a long-term perspective and not anticipate a quick payoff from its R&D activities.
Environmental Factors- Respect for hierarchy and social class stratification are two significant social characteristics that might affect the breastfeeding accessories market's commercial, marketing, and human resource management initiatives. When entering nations with high power distance, the breastfeeding accessories market is most comfortable in hierarchical structures with formal work cultures. The requirement for efficient market segmentation techniques is also indicated by increased social stratification because the breastfeeding accessories market cannot target many categories from various social classes using the same marketing mix.
Legal Factors- For companies like the breastfeeding accessories market, strict adherence to intellectual property rules makes the business climate safer since their patents are safeguarded from copying, resulting in durable competitive advantage. Numerous federal and state laws are in place in several nations to safeguard consumers against potential commercial exploitation. The regulations have tightened up much more in the age of information technology to protect consumer privacy. breastfeeding accessories market must scrupulously abide by the data protection requirements when conducting online transactions in order to prevent lawsuits. breastfeeding accessories market management must research local regulations regarding returns, discounts, credit terms, quality, deceptive advertising, and maximum price before entering new markets (particularly in the case of basic essential goods).
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