CAGR: 6.5%Current Market Size: USD 2.6 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2023-2030Base Year: 2022
The global cosmetic pencil and pen packaging market is expected to grow from USD 2.6 billion in 2022 to USD 4.30 billion by 2030, at a CAGR of 6.5% during the Projection period 2023-2030. The growth of the cosmetic pencil and pen packaging market is mainly driven by the increase in the number of working women.
The term "cosmetic pencil and pen" refers to a group of goods used for personal grooming, including lip liner, eyebrow pencil, eyebrow pen, and eyebrow pencil and pen. The personal care items used to illustrate face attractiveness are cosmetic pencils and pens. They come in a variety of hues, names, and designs, including eyeliner, kajal, lipsticks, lip liners, and gloss, among others. These products' objectives are to deliver the finest results while also preventing any allergic or negative responses. The waterproof nature, extended shelf life, ability to be used on the lips and eyes, long-lasting formulation, high colour depth, and vitamin E enrichment are further qualities of the advanced products. The cosmetics business relies heavily on packaging since it plays a crucial part in the branding and promotion of beauty goods. Brand advertising increases the brand's reflectivity, which boosts target sales. The market is influenced by appealing and creative package designs, and major manufacturers are putting more and more emphasis on selling their products using distinctive packaging.
Sample Request: - Global Cosmetic Pencil and Pen Packaging Market
Market Dynamics:
Drivers:
The cosmetics business relies heavily on packaging since it plays a crucial part in the branding and promotion of beauty goods. Brand advertising increases the brand's reflectivity, which boosts target sales. The market is influenced by appealing and creative package designs, and major manufacturers are putting more and more emphasis on selling their products using distinctive packaging.
Restraints:
The expansion of the cosmetic pen and pencil packaging market is estimated to be hampered by the availability of substitutes like gel and liquid items throughout the anticipated period. For instance, the popularity of some liquid eyeliners, such as those with quick-drying, waterproof formulas, may restrain market expansion.
Opportunities:
Rising e-commerce sales will continue to have a big impact on how the cosmetic pencil and pen packaging industry behaves. The packaging for cosmetic pencils and pens will change as 3D printing becomes more prevalent.
Challenges:
A significant obstacle to the expansion of cosmetic pencil and pen packaging goods manufacturing globally would be strict production and recycling rules, which would negatively impact the environment in one way or another.
Segmentation Analysis:
The global cosmetic pencil and pen packaging market has been segmented based on product type, material type, application, and region.
By Product Type
The product type segment is a mechanical pencil, wooden pencil, and molded pencil. The wooden pencil segment led the largest share of the cosmetic pencil and pen packaging market with a market share of around 42% in 2022. Due to efforts to reduce the use of plastic products and growing environmental concerns. Over the Projection period, segmental expansion is mostly anticipated to be supported by the eco-friendliness of wooden pencils.
By Material Type
The material type segment is an Wood, Plastic, and Metal. The plastic segment led the largest share of the cosmetic pencil and pen packaging market with a market share of around 42% in 2022. The global market for cosmetic pencil and pen packaging is largely supported by the benefits and convenience of plastic packaging.
By Application
The application segment is Lip, Eye, Cheek Balm, Clean-Up Pencil, Skin Glossing Pencil, Concealer Pencil,and Sculpting Pencil. The eye segment led the largest share of the cosmetic pencil and pen packaging market with a market share of around 40% in 2022. This was brought on by the sheer volume of individual applications, including mascara, eye makeup, kajal and eyeliner. The face's primary feature for enhancing aesthetic appeal and the feature that promotes segmental development is the eye. This category is expected to expand even more as top manufacturers introduce new products including eye shadow and kajal in a variety of colours.
Global Cosmetic Pencil and Pen Packaging Market- Sales Analysis.
The sale of the cosmetic pencil and pen packaging market expanded at a CAGR of 4% from 2016 to 2022.
The market for cosmetic packaging is anticipated to expand as a result of the packaging's increasing significance for cosmetic brand differentiation. Major producers in the cosmetics and personal care sector are concentrating heavily on marketing to increase brand recognition by leveraging packaging as a "key difference" from their rivals. Players in the global cosmetic packaging market are quickly embracing the new trend of 3D printing. A number of significant firms are including 3D printed cosmetic packaging in their product lines. The usage of 3D printing provides cosmetic items an aesthetically pleasing appearance and is most frequently utilised for shampoo and scent packaging. Thus, the additional benefit of giving the items an appealing appearance is anticipated to support the market expansion of cosmetic packaging.
Thus, owing to the aforementioned factors, the global cosmetic pencil and pen packaging market is expected to grow at a CAGR of 6.5% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the cosmetic pencil and pen packaging market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region dominated the cosmetic pencil and pen packaging market and held a 38% share of the market revenue in 2022.
Global cosmetic pencil and pen packaging market - Country Analysis:
Germany's cosmetic pencil and pen packaging market size was valued at USD 0.20 billion in 2022 and is expected to reach USD 0.33 billion by 2030, at a CAGR of 6.6% from 2023 to 2030. Over the Projection period, the market for cosmetic pencils and pens in the region is anticipated to rise as a result of the rising adoption of cosmetic goods.
China’s cosmetic pencil and pen packaging market size was valued at USD 0.25 billion in 2022 and is expected to reach USD 0.42 billion by 2030, at a CAGR of 6.8% from 2023 to 2030. The primary factor behind the change in growth rate in the region is that they improve the texture of the body or the physical look of the face and are obtained from synthetic or natural sources.
India's cosmetic pencil and pen packaging market size was valued at USD 0.19 billion in 2022 and is expected to reach USD 0.32 billion by 2030, at a CAGR of 6.9% from 2023 to 2030. The usage of organic and environmentally friendly cosmetics is one of the recent market innovations in the region.
Key Industry Players Analysis:
To increase their market position in the global cosmetic pencil and pen packaging market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
6.5% |
Market Size |
2.6 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product Type, By Material Type, By Application, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
A.W. Faber-Castell Cosmetics GmbH, Alovey Cosmetic Packaging Co.,Ltd., Columbia Cosmetics Manufacturing Inc., Eugeng International Trade Co., Ltd., HCT Group, Intercos Spa, and Schwan-STABILO Cosmetics GmbH & Co. KG. |
By Product Type |
|
By Material Type |
|
By Application |
|
Regional scope |
|
Scope of the Report
Global cosmetic pencil and pen packaging market By Product Type:
Global cosmetic pencil and pen packaging market By Material Type:
Global cosmetic pencil and pen packaging market By Application:
Global cosmetic pencil and pen packaging market By Region:
Global cosmetic pencil and pen packaging market is expected to reach USD 4.30 billion by 2030.
The cosmetic pencil and pen packaging market is projected to have a CAGR of 6.5%.
Leading market players active in the global cosmetic pencil and pen packaging market are A.W. Faber-Castell Cosmetics GmbH, Alovey Cosmetic Packaging Co.,Ltd., Columbia Cosmetics Manufacturing Inc., Eugeng International Trade Co., Ltd., HCT Group, Intercos Spa, Schwan-STABILO Cosmetics GmbH & Co. KG among others.
The segments covered in the cosmetic pencil and pen packaging market are; product type, material type, application, and regions.
Political Factors- The entry of the cosmetic pencil and pen packaging market into high-tax jurisdictions will have a negative effect on their profitability. Exports are hampered by high taxes, which also affect international trade. cosmetic pencil and pen packaging market can operate in regions with low taxes and generate sizable earnings that can be invested in R&D initiatives. The organisation may also look into the tax laws that are pertinent to the business in order to understand the priorities and interests of the host government in rising industries. High trade barriers might exacerbate the current economic situation by harming exports and relationships with international trading partners.
Economic Factors- A country's economic development has a direct impact on organisational performance. The cosmetic pencil and pen packaging market have several opportunities to grow as a result of developing economies. In a similar vein, understanding the stage of the industrial lifecycle is crucial. Entry into mature industries may be more challenging than entry into enterprises in the growth stage due to market saturation. The financial success of the cosmetic pencil and pen packaging market is also influenced by the amount of money the government of the host country spends on the development of essential infrastructure. A developed infrastructure makes it easier to conduct business, which also increases the possibility for the gold sector in that country to thrive.
Social factors- The power distance indicates a society's acceptance of hierarchy and income inequality. The business management practices used by cosmetic pencil and pen packaging must change when they join markets with high or low power distance. Rising inequality in many countries is altering the power structure, which has important implications for international marketplaces like the market for cosmetic pencil and pen packaging market. In order to modify its marketing and communication tactics, the cosmetic pencil and pen packaging market must do research on the generally accepted gender norms. Societies with fewer gender stereotypes will employ different marketing and human resource strategies than traditional, patriarchal civilizations with well-defined gender roles.
Technological Factors- The cosmetic pencil and pen packaging market must carefully examine recent technical advancements if it is to stay ahead of the competition. It's important to keep an eye on the 5G's potential to boost productivity by enhancing user experience, speed, and access. These technical developments have the potential to radically change an industry and rewrite the rules for market actors' success. The technology's level of development and maturity in the pertinent industry must also be taken into account. By focusing on new technological developments and entering markets where technological growth has not yet reached its full potential, the cosmetic pencil and pen packaging market can increase its market share.
Environmental Factors- Due to the confluence of growing environmental deterioration and technological innovation, businesses have been obliged to employ cutting-edge recycling and waste management techniques. In many countries, recycling has almost become a corporate standard. Additionally, the cosmetic pencil and pen packaging market must implement efficient waste management practices in organizational divisions located in or close to urban areas. Many countries have put strict measures to protect their urban areas by managing their rubbish effectively. To promote the use of renewable energy sources, some countries offer financial assistance. The cosmetic pencil and pen packaging market can benefit from it and invest in renewable technologies to ensure long-term viability. This investment will also lead to greater stakeholder satisfaction and a broader customer base because of improved brand perception.
Legal Factors- The cosmetic pencil and pen packaging market is required to follow by the laws controlling employee/labor health and safety since certain countries have strict regulations to ensure worker safety. cosmetic pencil and pen packaging market has a moral and ethical obligation to provide a safe working environment for its employees. Similar to the above, when developing human resource practices, anti-discrimination laws (such as equal employment opportunity laws) must also be carefully taken into account because discriminatory lawsuits against employers harm an organization's reputation and impair its ability to recruit and retain talent. Data protection has become a critical problem due to consumer worries about their privacy and security. The cosmetic pencil and pen packaging market must investigate data protection rules to protect consumer data.
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