CAGR: 3%Current Market Size: USD 638 MillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global fertility and pregnancy rapid test kits market is expected to grow from USD 638 million in 2022 to USD 808.1 million by 2030, at a CAGR of 3% during the Projection period 2023-2030. The growth of the fertility and pregnancy rapid tests kits market is mainly driven by the increase in consumer consumption.
Some of the reproductive hormones that can be quantitatively detected with the aid of pregnancy quick test kits include the human chorionic gonadotropin (hCG) hormone, luteinizing hormone (LH), and follicle-stimulating hormone (FSH). With the aid of fertility quick test kits, the sperm count in males can be determined. The fertility quick test kits are used in females to determine the precise day of ovulation or to confirm menopause. Some of the factors propelling the growth of the global fertility and pregnancy rapid test kits market are the rising frequency of gynecological problems, infertility, and quick and self-contained tests. The market has grown as a result of the rise in the average age of first pregnancies and the availability of less time-consuming decentralized diagnostic technologies in substitute of laboratory procedures. Rapid test kits for detecting pregnancy and infertility have become more popular due to rising consumer preference for smartphone app connectivity, alluring product features, and technological developments. These elements are increasing demand for these devices, and it is anticipated that the market will expand significantly throughout the Projection period.
Sample Request: - Global Fertility and Pregnancy Rapid Test Kits Market
Market Dynamics:
Drivers:
A significant element driving the expansion of the global market for fertility and pregnancy fast test kits over the Projection period is the high incidence of infertility. For instance, the National Survey of Family Growth data released in September 2018 shows that in the United States, 6.7% of married women between the ages of 15 and 44 and 15.5% of all women planning to become pregnant are infertile. In addition, rising gynecological problem incidence is anticipated to support market expansion. For instance, between 2012 and 2016, around 94,000 women were diagnosed with gynecologic cancer annually in the United States, according to the Centers for Disease Control and Prevention's U.S. Cancer Statistics in September 2019.
Restraints:
The global market for fertility and pregnancy quick test kits is anticipated to experience slow growth because of a lack of consumers in emerging nations. Despite the high rates of infertility in nations like South Africa, Nigeria, Bangladesh, and Morocco, the global market's expansion may be limited to some extent by consumers' lack of awareness of fertility and pregnancy rapid test products as well as their inability to purchase goods because of their limited financial resources. Additionally, a number of well-established and local competitors are vying to keep their market shares in the market for fertility and pregnancy test kits, which is quite competitive. There are over 300 brands of fertility or pregnancy tests on the market, which might provide a problem of plenty when consumers cannot decide on one brand and instead choose an alternative.
Opportunities:
Most pregnancy coverage policies and health insurance do not cover devices for fertility quick tests. Rapid test kits for pregnancy and fertility are somewhat expensive in the U.S. and Europe. Effective reimbursement guidelines and cost-cutting measures are therefore anticipated to present market participants with lucrative growth potential. Direct-to-consumer (DTC) medical testing may be a cost-effective solution for developing nations. As a result, market participants can concentrate on introducing DTC medical tests.
Challenges:
The market for fertility and pregnancy test products is extremely competitive, with many established and local players competing to maintain their market shares. This can cause issues like confusion and issues with trust, causing customers to choose different laboratory tests because they are unable to choose one brand. Additionally, rather than using home testing kits, doctors rely more on lab diagnoses. Additionally, unreliable results, such as false positive and negative results, deter some consumers from choosing home pregnancy tests. This decreases sales of the product and may end up being a significant market restraint for the product category of fast test kits for fertility and pregnancy.
Segmentation Analysis:
The global fertility and pregnancy rapid test kits market has been segmented based on product, test type, Distribution channel, and region.
By Product
The product segment is fertility rapid tests and pregnancy rapid tests. The pregnancy rapid tests segment led the largest share of the fertility and pregnancy rapid tests kits market with a market share of around 60% in 2022. Due to the testing option's simplicity and convenience of use when compared to other testing techniques on the market. Due to the COVID-19 pandemic's ongoing increase in point-of-care diagnostic kits, which restricted people from leaving their homes unnecessarily, there was also a strong demand for pregnancy quick tests.
By Test Type
The test type segment is HCG blood, LH urine, HCG urine, and FSH urine. The HCG urine segment led the largest share of the fertility and pregnancy rapid tests kits market with a market share of around 45% in 2022. Due to the convenience with which a urine test may be conducted and the high accuracy and simplicity of the results, urine is becoming more and more common.
By Distribution Channel
The distribution channel segment is e-commerce, hypermarkets & supermarkets, drugstore, and gynecology/fertility clinics. The drugstore segment led the largest share of the fertility and pregnancy rapid tests kits market with a market share of around 36% in 2022. There is no need for a prescription to get the rapid test kits for pregnancy and infertility at the drugstore. As a result, many people buy kits at the pharmacy.
Global Fertility and Pregnancy Rapid Test Kits Market - Sales Analysis.
The sale of the fertility and pregnancy rapid test kits market expanded at a CAGR of 2% from 2016 to 2022.
Rapid test kits for fertility and pregnancy are a simple, user-friendly fertility testing solution for people. The presence of reproductive hormones like follicle-stimulating hormone (FSH), luteinizing hormone (LH), and human chorionic gonadotropin (hCG) hormone is detected by these kits. Due to their quick results and simplicity of use, self-contained pregnancy and fertility fast test kits are becoming more and more popular. Rapid and early pregnancy tests also assist women in making an early choice to urgently confirm or rule out the pregnancy. Working women today rarely have time to visit a doctor unless there is an emergency. On the other hand, people want tests that are convenient, quick, accurate, and of excellent quality.
During the Projection period, this change in desire will contribute to a rise in demand for fast test kits for both fertility and pregnancy. Furthermore, the use of kits for detecting and confirming pregnancy is growing along with the prevalence of infertility and gynecological problems. Gynecological diseases make it difficult for women to become pregnant, thus they commonly use these kits, which helps the product's sales indirectly. In order to set themselves apart from other manufacturers, many manufacturers are now concentrating on delivering clients features that are both user-friendly and valuable. For instance, the introduction of digital devices like Clearblue Easy made it easier for women to use and was seen to be more hygienic. It had a longer, curved stick, a wider tip, and the right cap.
Thus, owing to the aforementioned factors, the global fertility and pregnancy rapid test kits market is expected to grow at a CAGR of 3% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the fertility and pregnancy rapid test kits market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the fertility and pregnancy rapid tests kits market and held a 39% share of the market revenue in 2022.
Global Fertility and Pregnancy Rapid Test Kits Market- Country Analysis:
Germany's fertility and pregnancy rapid tests kits market size was valued at USD 5.16 million in 2022 and is expected to reach USD 6.38 million by 2030, at a CAGR of 2.7% from 2023 to 2030. The main variables influencing growth in the region include elements like rising demand for quick and self-testing kits, particularly among working women due to a lack of time, rising unintended pregnancy rates, and expanding fertility issues.
China’s fertility and pregnancy rapid test kits market size was valued at USD 8.48 million in 2022 and is expected to reach USD 11.4 million by 2030, at a CAGR of 3.8% from 2023 to 2030. Increased funding and investments for the development of fertility and ovulation monitors, an increase in the number of women suffering from lifestyle disorders, the age at which women are getting pregnant for the first time rising quickly, is propelling the market’s growth in the country.
India's fertility and pregnancy rapid test kits market size was valued at USD 7.59 million in 2022 and is expected to reach USD 9.91 million by 2030, at a CAGR of 3.4% from 2023 to 2030. The market for fertility and pregnancy quick test kits in India is expanding as a result of increased R&D efforts in the country and an increase in the population of women of childbearing age. Additional factors that are anticipated to fuel market growth throughout the Projection period include India's expanding healthcare spending and a wealth of untapped potential in regional markets.
Key Industry Players Analysis:
To increase their market position in the global fertility and pregnancy rapid tests kits market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
3% |
Market Size |
638 million in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Test Type, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Alere Inc., Church & Dwight Co., Inc., Prestige Brands Holdings, Inc., Geratherm Medical AG, bioMérieux SA, Abbott Laboratories, Swiss Precision Diagnostics GmbH, Procter & Gamble Co., and DCC Plc. |
By Product |
|
By Test Type |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Fertility and Pregnancy Rapid Test Kits Market By Product:
Global Fertility and Pregnancy Rapid Test Kits Market By Test Type:
Global Fertility and Pregnancy Rapid Test Kits Market By Distribution Channel:
Global Fertility and Pregnancy Rapid Test Kits Market By Region:
Global fertility and pregnancy rapid test kits market is expected to reach USD 808.1 million by 2030.
The fertility and pregnancy rapid test kits market is projected to have a CAGR of 3%.
A significant element driving the expansion of the global market for fertility and pregnancy fast test kits over the Projection period is the high incidence of infertility. For instance, the National Survey of Family Growth data released in September 2018 shows that in the United States, 6.7% of married women between the ages of 15 and 44 and 15.5% of all women planning to become pregnant are infertile.
The segments covered in the fertility and pregnancy rapid tests kits market are; product, test type, distribution channel, and regions.
Leading market players active in the global fertility and pregnancy rapid tests kits market are DCC Plc., Procter & Gamble, SPD Swiss Precision Diagnostic GmbH, Abbott Laboratories, Quidel Corporation, Alere Inc., bioMérieux SA, Prestige Brands Holdings, Inc., Church & Dwight Co., Inc., and Geratherm Medical AG. among other
Political Factors- The fertility and pregnancy rapid test kits market should carefully consider the protests made by pressure groups, social and environmental activists, and labour unions because they are essential to the creation of policies. Working closely with these groups may increase the fertility and pregnancy rapid test kits market ability for civic participation and the achievement of long-term corporate goals. A strong political system and a democratic political environment also enhance the business environment for markets like fertility and pregnancy rapid test kits.
Economic Factors- The supply and demand of labour have an impact on wages and the accessibility of skilled workers. The fertility and pregnancy rapid test kits market must analyse and Projection the situation of the labour market in order to comprehend how it can draw in exceptional people and use their skills to improve business performance. When labour markets are open, the fertility and pregnancy rapid test kits market can profit from increased labour productivity. However, operating in constrained labour markets may result in pay challenges as well as other issues raised by tenacious labour unions.
Social Factors- Managers of international marketing consider culture to be a crucial factor. Every culture has its own norms and values, which play a key role in dictating how individuals behave as consumers. In order to create marketing strategies that are suited for the local environment, the fertility and pregnancy rapid test kits market should form local alliances and teams to better understand local perspectives and social mores. The observation of social class stratification is valued by the market for fertility and pregnancy rapid test kits. To offer luxury goods at premium prices to a market where the high-end consumer is relatively small, the fertility and pregnancy rapid test kits market will need to adopt specialised marketing strategies. Market segmentation based on social class may also be unsuccessful in places with little social class stratification.
Technological Factors- The fertility and pregnancy rapid test kits market must consider both the micro and macro expenditures made by rivals in order to comprehend how new technologies affect the firm's value chain and present cost structure. Research and development efforts are essential in a situation where creative disruption is common. The fertility and pregnancy rapid test kits market should make investments in disruptive technologies and reinvest the profits in the creation of new disruptive technologies in order to maximise revenues in this scenario. The use of new technologies has shortened the time needed to produce new items. Today, the development of new products happens quickly, and supply chain partners also have more influence.
Environmental Factors- The efficiency with which enterprises run can be impacted by weather and climatic fluctuations. For instance, inclement weather may increase operating costs and compel the market for fertility and pregnancy rapid test kits to modify the value chain. These changes may have an impact on consumers' purchasing patterns as well, necessitating changes to a company's product and marketing strategies. More people are choosing to use green or eco-friendly products. The market for fertility and pregnancy rapid test kits can embrace the opportunity and use green business practices to win over stakeholders. Due to regulatory organisations' emphasis on assuring compatibility with environmental requirements, priorities for product innovation are changing. The market for fertility and pregnancy rapid test kits must prioritise promoting the ecological friendliness of its goods over conventional value propositions.
Legal Factors- Data protection has become a critical problem due to consumers' worries about their privacy and security. The market for fertility and pregnancy rapid test kits must investigate data protection rules in order to protect consumer data. Laws are also in place to control costs, ensure a certain quality standard, and protect consumers from misleading advertising claims. The market for fertility and pregnancy rapid test kits market must take certain factors into account in order to comply with consumer protection laws. Intellectual property laws are designed to protect the valuable ideas and patents that businesses possess. The position of the fertility and pregnancy rapid tests kits market in relation to other market participants may be weakened by losing a competitive edge as a result of failing to uphold intellectual property rights.
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