Global Household Wipes Market- Market Overview:

The global household wipes market is expected to grow from USD 4.2 billion in 2022 to USD 6.8 billion by 2030, at a CAGR of 6.4% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising demand from the automotive sector.

Household wipes are materials that are used to clean household items and appliances. The household wipes are used to clean and disinfect every room in the house, from the kitchen and bathroom to the hard floors and appliances. The comfort and convenience provided by a household wipe is a primary driving element for market expansion. Household wipes eliminate the need for separate wet and dry cleaning combinations. Despite economic fluctuations, the market for household cleaning wipes remains stable. The companies target consumers who are ready to pay a little extra to invest in a high-quality cleaner that is expected to last a long time. The high cost and fragmented nature of the global household market are important restraints. The expense of the household wipes product, on the other hand, limits the market's expansion. Household wipes are used to clean, polish, and disinfect a variety of household surfaces. Clean kitchen counters, window surfaces, glass, appliances, and tiles in toilets, floors, metal surfaces, wood surfaces, and furniture with household wipes. There are two kinds of wipes: antibacterial wipes and non-antibacterial wipes. These cleaning supplies maintain the house tidy and clean. As a result, they reduce the danger of illness while also improving their appearance.

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Market Dynamics:

Drivers:                          

• Rising importance of proper sanitation

A growing need for sanitation for personal hygiene boosts the worldwide demand for household wipes. Housekeepers are increasingly using kitchen and disinfecting wipes to clean utensils and kitchen ware items effectively due to increasing air pollution and dust problems. Increasing sanitation requirements are driving the global market for household wipes.

Restraints:                                             

• Lack of awareness about hygiene

A lack of hygiene awareness is one of the leading causes of various diseases, limiting the global market for household wipes. In the United States, diarrheal diseases cause an estimated 1.6 to 2.5 million deaths each year, due to unhygienic conditions. The global household wipes market may be adversely affected by a lack of hygiene awareness in some countries.

Opportunities:

• Rising demand for eco-friendly products

Consumers are increasingly concerned about the environment and ecosystem as they practice good hygiene. In order to reduce environmental burdens, companies are developing innovative product lines, such as wet wipes that are recyclable or made from wood pulp and cotton. Online household care wipes provide manufacturers with additional opportunities for expansion by allowing them to expand their market share.

Challenges:

• High Cost

Availability of low-quality products along with high prices of the products will likely act as market restraints for the growth of household wipes during the Projectioned period. The fragmentation of wipes will be the biggest and foremost challenge for growth.

Segmentation Analysis:

The global household wipes market has been segmented based on product type, distribution channel, and region.

By Product Type

The product type segment includes disinfectant wipes, mops, floor wipes, furniture wipes, electrostatic wipes and others. The disinfectant wipes segment led the largest share of the household wipes market with a market share of around 29% in 2022. The disinfectant wipes market is experiencing rapid growth due to the growing demand for products that kill viruses, bacteria, and cold flu germs. Disinfectant wipe companies are boosting their production capabilities in order to develop products that kill a wide range of bacteria and viruses, such as the Nonovirus. Pre-saturated food contact surface sanitizing wipes are increasingly being replaced by disinfectant wipes of this type.

By Distribution Channel

The distribution channel segment includes supermarkets & hypermarkets, online stores, departmental stores and others. The supermarkets & hypermarkets segment led the largest share of the household wipes market with a market share of around 33% in 2022. It is expected that the segment will continue to lead throughout the Projection period as consumers prefer to purchase household care wipes at supermarkets and hypermarkets because these places offer a wider range of products and brands. Supermarkets offer a variety of advantages to consumers, including freedom of selection, lower prices, and high visibility of international brands, which makes them ideal for all types of buyers.

Global Household Wipes Market- Sales Analysis.

The sale of household wipes expanded at a CAGR of 3.9% from 2016 to 2022

In times of economic distress, consumers have become more careful of their spending habits, preferring low-cost and inexpensive products over high-priced speciality ones. These variables have had a favourable impact on growth because the product is in high demand. Furthermore, the global increase in newborn population, fast urbanisation, high disposable income of female customers, and a surge in hygiene consciousness among them are all positively impacting market growth.

Many women are entering the labour sector around the world, increasing their purchasing power and raising their awareness of personal hygiene, which is eventually propelling growth. As a result of their diverse usage, numerous products such as intimate, wet, flushable, feminine, and scented wipes have been produced, which help in cleaning and reducing bacteria on the skin, hence lowering the risk of infection and skin irritation.

Thus, owing to the aforementioned factors, the global household wipes market is expected to grow at a CAGR of 4.2% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the household wipes market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the household wipes market and held a 37.5% share of the market revenue in 2022.

• The North American region witnessed a major share. Changing lifestyles of people, an increase in working women, online retailing trends, and increasing disposable income are the major factors driving this region. Furthermore, the increasing awareness among women regarding baby hygiene is driving demand for household care wipes across North America. In addition, rising awareness among the consumers about the personal care, hygienic surroundings and increasing middle class population is expected to boost the market growth during the Projection period.
• Asia Pacific is anticipated to experience significant growth during the predicted period. Due to the growing population and the increasing demand for houses with premium facilities, as well as household cleaning products in India and China, Asia-Pacific is expected to have the highest growth rate. There has been an increased investment into the development of high quality cleaners, introduction of all-purpose and specialty household wipes along with growing demand for disinfecting wipes, which will generate immense opportunities.

Global Household Wipes Market - Country Analysis:

• Germany

Germany's household wipes market size was valued at USD 0.31 billion in 2022 and is expected to reach USD 0.51 billion by 2030, at a CAGR of 6.5% from 2023 to 2030.

Household care wipes are being impacted by a growing infant population, urbanization, and increasing female consumer expenditure on hygiene products in the market under consideration. Additionally, consumers are increasingly using facial wipes to clean their faces, especially during travel, suggesting that this market segment has significant growth potential.

• China

China’s household wipes market size was valued at USD 0.32 billion in 2022 and is expected to reach USD 0.53 billion by 2030, at a CAGR of 6.7% from 2023 to 2030.

In order to prevent disposing of wipes, household wipes manufacturing industries are focusing on the manufacture of biodegradable wipes. The incorporation of biodegradable materials into the manufacturing of sustainable wipes is the leading trend in the  household wipes market.

• India

India's household wipes market size was valued at USD 0.25 billion in 2022 and is expected to reach USD 0.41 billion by 2030, at a CAGR of 6.6% from 2023 to 2030.

A rapid increase in middle-class population and changing consumer preferences toward household and personal care products are expected to boost the demand for disinfectant wipes during the Projection period in the country. Moreover, rapid urbanization will contribute a major share in the growth of the market.

Key Industry Players Analysis:  

To increase their market position in the global household wipes market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• GLR Impex Private Limited
• Colgate-Palmolive Company
• Nice-pak Products, Inc.
• Mor Medica
• Indo Chem Laboratories
• Embuer Health Pvt. Ltd.
• The Clorox Company
• Weiman Products, LLC
• SC Johnson

Latest Development:

• In February 2020, Convenience, a trademark of Hengan International Group, introduced its first adult pull-up pants. These cotton pull-up trousers contain water-locking polymers for absorption. They have a non-woven waistband with elastic rubber roots and a 360-degree waist design. Furthermore, company R&D investments in non-woven hygiene products are projected to boost overall growth.
• In December 2021, Nice-Pak, a pioneer and leader in the manufacturing and sale of pre-moistened wipes based in the United States, introduced its innovative Nice 'N Clean SecureFLUSH technology flushable wet wipes. The patented SecureFLUSH technology claims to create a one-of-a-kind, 100% cellulose nonwoven wipe that is powerful enough to clean but breaks down quickly.
• In December 2020, Huggies, a Kimberly-Clark trademark, introduced its first biodegradable product. Huggies Pure Biodegradable baby wipes biodegrade in landfills in 15 days. The product is constructed entirely of natural fibres.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	6.4%
Market Size	4.2 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Product Type, By Distribution Channel, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	GLR Impex Private Limited, Colgate-Palmolive Company, Nice-pak Products, Inc., Mor Medica, Indo Chem Laboratories, Embuer Health Pvt. Ltd., The Clorox Company, Weiman Products, LLC, and SC Johnson.
By Product Type	Disinfectant Wipes Mops Floor Wipes Furniture Wipes Electrostatic Wipes Others
By Distribution Channel	Supermarkets & Hypermarkets Online Stores Departmental Stores Others
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Household Wipes Market by Product Type:

• Disinfectant Wipes
• Mops
• Floor Wipes
• Furniture Wipes
• Electrostatic Wipes
• Others

Global Household Wipes Market by Distribution Channel:

• Supermarkets & Hypermarkets
• Online Stores
• Departmental Stores
• Others

Global Household Wipes Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- By building powerful media alliances, pressure groups can change the corporate environment. These groups, which organise protests and plan marketing efforts, put pressure on these organisations. These pressure groups have the power to influence government policy, which may ultimately have an impact on the overall business climate, so the household wipes market needs to keep an eye on them. To win their trust, the household wipes market should work closely with these organisations. It should also put money into ethical and charitable projects in order to forge stronger links with the neighbourhood.

Economic Factors- The workforce's skills and knowledge have a big impact on how well the household wipes business does. Talented workers must be available at all times if the household wipes market is to remain competitive. The household wipes industry should examine changes in labour demand and supply to understand how to successfully engage workers with the appropriate skill set. The household wipes market firm may face a number of issues as a result of a tight labour market and strong worker unions. For example, it may put pressure on the household wipes market to accept an unreasonable pay hike, or it could stop output by calling for a strike.

Social Factors- When the household wipes industry primarily targets young consumers with its products/services, there are two favourable demographic indicators: high population growth and an increasing proportion of the young population group. For the market for household wipes, understanding how the host nation views immigration is crucial because it reveals whether or not diversity management techniques need be put in place if immigrants from various cultural backgrounds are welcomed. To promote inclusiveness and diversity, the household wipes sector should adjust its marketing tactics. A positive perspective on migration also shows how easy it is for businesses in the household sector to hire individuals from various cultural backgrounds.

Technological Factors- These nations ought to be given preference in the market for industrial and institutional cleaning chemicals as they make it simpler for businesses to pursue goals like cost reduction, innovation, and value creation. A strong technological foundation also shows that it will be harder for the household wipes sector to employ technology to create a long-term competitive advantage because it might be simple for rivals to copy. The household wipes industry could improve customer happiness, generate operational efficiency, and establish itself as an innovative company by making the correct technological investments.

Environmental Factors- Businesses are under pressure to lessen their influence on the environment because of strict environmental legislation in many different countries. The household wipes market should adopt ethical production methods in response, encourage ethical consumption among its target market, work to improve its brand's sustainability reputation, and ensure full compliance with local and international environmental laws because failing to do so could result in harsh, reputation-damaging criticism from relevant stakeholders.

Legal Factors- A broad range of rules known as employment law protect workers' rights, including those to a fair wage, equality, equity, inclusion, fairness, and their physical and psychological safety. While some nations do not effectively enforce employment laws, others have strict penalties for violating any of the specified employee rights. The household wipes market should check the safety of the working environment before entering or operating in such nations. It is necessary to prevent both direct and indirect discrimination, so the appropriate procedures must be in place. The household wipes industry's employer brand reputation can be improved with effective adherence to employment rules, which is necessary for attracting and keeping top personnel in the market.

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Product Type
     • 3.2. Market Attractiveness Analysis By Distribution Channel
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Rising importance of proper sanitation
   • 3. Restraints
     • 3.1. Lack of awareness about hygiene
   • 4. Opportunities
     • 4.1. Rising demand for eco-friendly products
   • 5. Challenges
     • 5.1. High Cost

6. Global Household Wipes Market Analysis and Projection, By Product Type
   • 1. Segment Overview
   • 2. Disinfectant Wipes
   • 3. Mops
   • 4. Floor Wipes
   • 5. Furniture Wipes
   • 6. Electrostatic Wipes
   • 7. Others
7. Global Household Wipes Market Analysis and Projection, By Distribution Channel
   • 1. Segment Overview
   • 2. Supermarkets & Hypermarkets
   • 3. Online Stores
   • 4. Departmental Stores
   • 5. Others
8. Global Household Wipes Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Household Wipes Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Household Wipes Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Technology Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • GLR Impex Private Limited
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Technology Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • Colgate-Palmolive Company
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Technology Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • Nice-pak Products, Inc.
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Technology Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • Mor Medica
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Technology Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • Indo Chem Laboratories
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Technology Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • Embuer Health Pvt. Ltd.
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Technology Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • The Clorox Company
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Technology Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • Weiman Products, LLC
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Technology Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • SC Johnson
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Technology Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis

List of Table

1. Global Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
2. Global Disinfectant Wipes, Household Wipes Market, By Region, 2023–2030 (USD Billion)
3. Global Mops, Household Wipes Market, By Region, 2023–2030 (USD Billion)
4. Global Floor Wipes, Household Wipes Market, By Region, 2023–2030 (USD Billion)
5. Global Furniture Wipes, Household Wipes Market, By Region, 2023–2030 (USD Billion)
6. Global Electrostatic Wipes, Household Wipes Market, By Region, 2023–2030 (USD Billion)
7. Global Others, Household Wipes Market, By Region, 2023–2030 (USD Billion)
8. Global Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
9. Global Supermarkets & Hypermarkets, Household Wipes Market, By Region, 2023–2030 (USD Billion)
10. Global Online Stores, Household Wipes Market, By Region, 2023–2030 (USD Billion)
11. Global Departmental Stores, Household Wipes Market, By Region, 2023–2030 (USD Billion)
12. Global Others, Household Wipes Market, By Region, 2023–2030 (USD Billion)
13. Global Household Wipes Market, By Region, 2023–2030 (USD Billion)
14. North America Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
15. North America Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
16. USA Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
17. USA Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
18. Canada Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
19. Canada Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
20. Mexico Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
21. Mexico Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
22. Europe Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
23. Europe Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
24. Germany Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
25. Germany Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
26. France Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
27. France Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
28. UK Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
29. UK Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
30. Italy Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
31. Italy Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
32. Spain Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
33. Spain Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
34. Asia Pacific Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
35. Asia Pacific Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
36. Japan Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
37. Japan Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
38. China Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
39. China Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
40. India Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
41. India Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
42. South America Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
43. South America Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
44. Brazil Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
45. Brazil Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
46. Middle East and Africa Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
47. Middle East and Africa Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
48. UAE Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
49. UAE Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)
50. South Africa Household Wipes Market, By Product Type, 2023–2030 (USD Billion)
51. South Africa Household Wipes Market, By Distribution Channel, 2023–2030 (USD Billion)

List of Figures 

1. Global Household Wipes Market Segmentation
2. Household Wipes Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Household Wipes Market Attractiveness Analysis By Product Type
9. Global Household Wipes Market Attractiveness Analysis By Distribution Channel
10. Global Household Wipes Market Attractiveness Analysis By Region
11. Global Household Wipes Market: Dynamics
12. Global Household Wipes Market Share By Product Type (2023 & 2030)
13. Global Household Wipes Market Share By Distribution Channel (2023 & 2030)
14. Global Household Wipes Market Share by Regions (2023 & 2030)
15. Global Household Wipes Market Share by Company (2021)