Global Indoor Air Purification Market- Market Overview:

The global indoor air purification market is expected to grow from USD 21.5 billion in 2022 to USD 39.5 billion by 2030, at a CAGR of 7.9% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising consumer demand for clean air in order to prevent risks of airborne diseases.

Indoor air purifiers improve the quality of air in a room by removing contaminants. These devices are commonly marketed as being helpful for allergy sufferers, asthmatics, and people who smoke second-hand. Indoor air quality products are designed to change the quality of indoor air in a single room or within an area of a house. It is normally small and light so it can be moved easily. Installation and maintenance are not required. Increasing consumer awareness and interest in better air quality presents an excellent opportunity for manufacturers and companies to position air quality items as must-have products, equally important as irons and vacuums. Using a HEPA air purifier will not leave bad ozone in the air, which can exacerbate allergy symptoms. Furthermore, indoor air purifiers are expected to grow in popularity during the Projection period due to an increasing prevalence of airborne diseases in urban areas. A number of surveys have demonstrated that consumers need clean, pure air to keep themselves healthy. As industrialization, construction, and mining activities expand in developing economies, air purifier demand will increase. Due to rapid urbanization, indoor and outdoor air quality is degrading, resulting in an increase in airborne infections and diseases throughout the world, increasing the importance of air purifiers. An annual report by the World Health Organization (WHO) indicates that air pollution is becoming a more serious health concern, resulting in 7 million deaths in 2012, which is proven to be a beneficial key factor behind the growth of the market as the consumers are becoming more aware and conscious about the benefits of indoor air filters.

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Market Dynamics:

Drivers:                          

• Rising airborne diseases

Indoor air purifier market growth is primarily driven by the increased prevalence of airborne diseases coupled with rising pollution levels in urban areas. In addition, the industry is expected to grow as disposable incomes increase, living standards improve, and health consciousness increases. It is anticipated that the demand for air purifiers will grow in the coming years due to increasing requirements for air pollution control equipment in developing countries.

Restraints:         

• High cost

In order to maintain good indoor air quality, consumers are turning towards air purifiers due to the health effects of both indoor and outdoor pollution. As a result, the manufacturer increased the cost associated with air purifiers by adding more technological features to meet global demand. As the middle class cannot afford to spend such large amounts on equipment, this high cost limits its market growth.

Opportunities:

• Growing e-commerce sector

The e-commerce sector is growing so that consumers are able to buy products that match their needs and businesses can also list products at competitive prices on multiple e-commerce platforms to reach a wider audience. Due to their advantages and functionalities, air purifiers are becoming increasingly popular in urban areas. This has led to an increase in sales on e-commerce sites such as Flipkart, Amazon and Shopify. Due to the growth of e-commerce, the sales of indoor air purifiers have been rising throughout the world. Customers can search for air purifiers based on a pin code, compare them and then order the most suitable one for their needs.

Challenges:

• Fluctuating raw material prices

Due to fluctuations in raw material prices and high electricity consumption, air purifiers are challenging the market growth, as a result, the market in various countries is facing numerous challenges to growth. Furthermore, the growth of the indoor air purification market is impacted negatively in rural areas, which is also restricting the growth of the market.

Segmentation Analysis:

The global indoor air purification market has been segmented based on technology, type, application,  distribution channel, and region.

By Technology

The technology segment includes electrostatic precipitators, HEPA, ionic filters, activated carbon and others. The HEPA segment led the largest share of the indoor air purification market with a market share of around 29.8% in 2022. A HEPA filter is a type of extended surface filter with a large surface area and a higher efficiency at removing airborne particles. It also removes respirable particles more successfully than pleated filters. HEPA filters remove particles by trapping them on their filter materials. They capture pollen, dust, mold, animal dander, dust mite allergens, and dust mite and cockroach allergens.

By Type

The type segment includes fume & smoke collectors, dust collectors & vacuums, mist eliminators, fire & emergency exhaust and others. The fume & smoke collectors segment led the largest share of the indoor air purification market with a market share of around 54.8% in 2022. A total of $791.3 million was accounted for by fume and smoke collectors in 2020, or 49.1% of the total market. The dust collector market is expected to grow at the fastest rate in the Projectioned period, with a CAGR of 11.5%.

By Application

The application segment includes commercial, industrial, and residential. The commercial segment led the largest share of the indoor air purification market with a market share of around 46.3% in 2022. In addition to hospitals, shopping malls, offices, hotels, educational centers, conference centers, and other recreational facilities, air purifiers are becoming increasingly popular in educational institutions and office spaces. As a result of rapid urbanization across the globe, air purifiers are installed in commercial spaces in order to maintain an air quality that is good for health.

By Distribution Channel

The distribution channel segment includes offline and online. The offline segment led the largest share of the indoor air purification market with a market share of around 64.5% in 2022. In the Projection period, the offline channel is expected to take the lead due to the increasing interest of consumers in purchasing air purifiers from supermarkets/hypermarkets, convenience stores, and specialty stores. The ability to see products in person has been shown to increase consumers' chances of buying them. In addition, salespeople are often trained to handle consumer inquiries on-the-spot, thus contributing to segmental growth.

Global Indoor Air Purification Market - Sales Analysis.

The sale of indoor air purification expanded at a CAGR of 7.1% from 2016 to 2022.

In recent years, the demand for air purifiers has grown significantly as people become more aware of the importance of breathing clean air, free from allergens and microorganisms that cause disease.

With the advent of smart air purifiers and the increasing use of air purifiers to contain airborne contaminants, the global indoor air purification market is booming. Furthermore, e-commerce has allowed air purifiers to penetrate more deeply across the globe, and advances in sensor technology have reduced the size of air purifiers.

In addition, a number of air pollution reduction initiatives launched by governments and NGOs around the world are anticipated to fuel industry growth as a result of stricter indoor air quality standards introduced by various governments that are focusing on controlling air pollution.

Thus, owing to the aforementioned factors, the global indoor air purification market is expected to grow at a CAGR of 7.9% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the indoor air purification market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the indoor air purification market and held a 38.8% share of the market revenue in 2022.

• The Asia Pacific region witnessed a major share. A number of factors are expected to lead the global market, including rapid urbanization, rising population, and increased disposable incomes, in addition to rising industrialization and rapid urbanization. The region also contains prominent natural resources that draw industries to set up manufacturing facilities there, which in turn causes air pollution to increase in the region, resulting in an increase in indoor air purifier demand.
• North America is anticipated to experience significant growth during the predicted period. Increasing pollution levels caused by industrialization, urbanization, and rapid population growth are projected to boost the market in North America. The control of deteriorating air quality and environmental imbalance that leads to health problems can be enhanced by indoor air purifiers. Increasing awareness of health among the upper echelons of society and the youth contributes to the increasing adoption of products.

Global Smart Toilet Market - Country Analysis:

• Germany

Germany's indoor air purification market size was valued at USD 1.5 billion in 2022 and is expected to reach USD 2.7 billion by 2030, at a CAGR of 8% from 2023 to 2030.

Since air pollution awareness has been on the rise and favourable government regulations have been in place for some time, the German indoor air purifier market is expected to grow robustly during the Projection period. Several major market players have organized roadshows, promoted air purifiers, and run successful marketing campaigns to raise consumer awareness; this has resulted in an increase in awareness of the benefits and importance of clean air.

• China

China’s indoor air purification market size was valued at USD 2.16 billion in 2022 and is expected to reach USD 4.08 billion by 2030, at a CAGR of 8.3% from 2023 to 2030.

It is estimated that the Chinese indoor air purifiers market will grow strongly in the Projection period due to an increase in vehicle pollution, an increasing awareness of health issues, a rise in government initiatives and an increase in affordability. In the Projection period, new product launches are expected to be affected by the innovation of new smart features offered by a variety of competitors.

• India

India's indoor air purification market size was valued at USD 1.6 billion in 2022 and is expected to reach USD 2.9 billion by 2030, at a CAGR of 8.1% from 2023 to 2030.

There is a growing threat of air pollution in the country, contributing significantly to the disease burden. Poor air quality affects both rural and urban areas. The increasing industrial activities are causing dangerous levels of air pollution in many cities of the country, which is likely to drive demand for indoor air purifiers.

Key Industry Players Analysis:  

To increase their market position in the global indoor air purification market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Envirco
• Panasonic Corporation
• NIKRO INDUSTRIES, INC
• Whirlpool
• Abatement Technologies
• Aerus LLC
• LG Electronics
• Omnitech Design
• AEROSPACE AMERICA, INC
• Xpower
• COWAY CO. LTD.
• Koninklijke Philips N.V.

 Latest Development:

• In October 2021, two new Dyson air purifiers have been launched with the capability of emitting hot and cold air. These air purifiers contain sealed HEPA 13 standard filtration that can remove particles as small as 0.1 microns, which is 99.95%.
• In June 2021, A partnership has been announced between Hamilton Beach Brands, Inc. and The Clorox Company. As part of the agreement, Hamilton Beach Brands will launch a line of premium air purifiers called Clorox that will remove 99.97% of allergens and particulates from pollutants, dust, and smoke under the Clorox brand name. As a result, the company would be able to use Clorox's license to offer its indoor air purification product.
• In December 2020, A new air purification technology was introduced by Zeco Aircon that destroyed harmful viruses, such as COVID-19, which caused SARS-CoV. According to the Centre for Cellular and Molecular Biology (CCMB), Zircon air purifiers are effective antiviral technologies and are suitable for both centralized ventilation systems and standalone units.
• In October 2020, 'The Urban Living Series' is a new line of air purifiers launched by Royal Philips N.V in India. It features VitaShield and AeraSense Intelligent technologies for superior indoor pollution control.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	7.9%
Market Size	21.5 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Technology, By Type, By Application, By Distribution Channel, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Envirco, Panasonic Corporation, NIKRO INDUSTRIES, INC, Whirlpool, Abatement Technologies, Aerus LLC, LG Electronics, Omnitech Design, AEROSPACE AMERICA, INC, Xpower, COWAY CO. LTD., and Koninklijke Philips N.V.
By Technology	Electrostatic Precipitators HEPA Ionic Filters Activated Carbon Others
By Type	Fume & Smoke Collectors Dust Collectors & Vacuums Mist Eliminators Fire & Emergency Exhaust Others
By Application	Commercial Industrial Residential
By Distribution Channel	Offline Online
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Indoor Air Purification Market by Technology:

• Electrostatic Precipitators
• HEPA
• Ionic Filters
• Activated Carbon
• Others

Global Indoor Air Purification Market by Type:

• Fume & Smoke Collectors
• Dust Collectors & Vacuums
• Mist Eliminators
• Fire & Emergency Exhaust
• Others

Global Indoor Air Purification Market by Application:

• Commercial
• Industrial
• Residential

Global Indoor Air Purification Market by Distribution Channel:

• Offline
• Online

Global Indoor Air Purification Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia