CAGR: 6%Current Market Size: USD 5 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2022-2029Base Year: 2021
The Global Isolate Whey Protein market is expected to grow from USD 5 billion in 2021 to USD 7.96 billion by 2029, at a CAGR of 6% during the Projection period 2022-2029. The growth of this market is mainly driven owing to the rising preference for nutrient-dense food.
Whey protein is a collection of proteins that have been separated from the whey, the liquid substance produced as a byproduct of making cheese. The proteins are made up of immunoglobulins, serum albumin, -lactalbumin, and -lactoglobulin. The third-largest component is glycomacropeptide, which is not a protein. Milk is a major source of protein used in protein bars, beverages, and powders. The liquid that is left over after milk has been processed to make cheese or yogurt is known as whey. Fast-digesting proteins known as whey proteins are included in this liquid. About 20% of the protein in milk is whey before processing, and the remaining 80% is made up of casein proteins, which digest more slowly. Because they contain all the amino acids your body requires, whey and casein are regarded as high-quality proteins. Whey, however, is thought to be especially advantageous for promoting the generation of new protein in your muscles. Whey protein comes in a variety of forms that are utilized in supplements. Whey isolate and whey concentrate are two of the most widely used types. These forms have slightly varying nutritional contents and are created utilizing various processing methods. Whey Isolate is just whey protein that has been filtered in a procedure to help remove the lactose in the powder itself, even though both Whey Protein and Whey Isolate are obtained from the same milk concentrate. In doing so, a leaner and lower-fat protein supply will be produced. Whey protein isolate has a purity level of over 90% and only 1% lactose or milk fat.
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Market Dynamics:
Drivers:
Whey protein isolate demand has increased due to the prevalence of busy consumer lives that lead to on-the-go food consumption. Demand for the product has also increased as a result of growing health concerns among consumers who choose a diet high in nutrients. In addition, the rise in health awareness campaigns highlighting the value of nutrition and well-being has affected the world's use of whey protein isolate.
Restraints:
Some individuals with milk allergies may also have whey allergies. Whey protein usually has no negative side effects when consumed in moderate amounts. Consuming extremely high dosages, however, may result in stomach pains, cramps, decreased appetite, nausea, headaches, and lethargy. Acne may also result from regularly taking large quantities of whey protein. Whey protein is unique nutritionally speaking and lacks a natural counterpart. These foods are nutritionally refined, and some worry that they pose hazards because, despite being packed with nutrients, the balance is highly skewed in favor of protein.
Opportunities:
Due to the growing popularity of muscle and fitness enthusiasts, there is a higher demand from consumers for drinks with protein and other ingredients specific to sports, as well as other products meant to promote productivity. Now commercially available whey protein isolate products are amino-based, bio-based, and easily digestible thanks to the growing use of whey protein isolate in sports products. Whey protein isolate is also a cheap choice for making caramels with excellent eating quality and processing effectiveness. Several changes have led to an increase in the usage of protein isolate in sports products, which has led to the commercialization of whey protein isolate. This has expanded the use of whey protein isolate in the sports nutrition sector and will favorably affect the expansion of the global market.
Challenges
The rigorous rules established by various regional governments regarding the application and usage of various food additives are anticipated to limit the expansion of protein powder shortly. For instance, the use of microbiological ingredients in food products is subject to stringent rules in the European Union. Additionally, detrimental effects of excessive protein enhancement consumption, unfavorable product claims and exposure, and widespread availability of less expensive protein substitutes are anticipated to hinder the product's growth in the anticipated time frame. To inform consumers about the detrimental health effects of consuming inexpensive protein supplements, producers are implementing a variety of marketing methods.
Segmentation Analysis:
The global Isolate Whey Protein market has been segmented based on form, nature, end-user, and regions.
By Form
The form segment is powder and liquid. The powder segment led the largest share of the Isolate whey protein market with a market share of around 67.3% in 2021. This is supported by its widespread use. While whey powder can be used in a broad variety of culinary preparations, some, such as newborn feeds, may provide nutritional problems because of the concentration of mineral salt and call for stringent salt control. Over the past few years, whey powder has gradually replaced NFMS in chocolate production to save expenses. Thanks to formulation control and the development of chocolate texture, whey powder can be employed without degrading flavor or mouthfeel. Mineral salts account for 10% of the dry solids in whey. When the mineral content can be an issue, demineralized whey powder might be used. Several processing methods can reduce the mineral content of whey by 30–90%.
By Nature
Nature includes conventional and organic. The conventional segment led the isolate whey protein market with a market share of around 60.08% in 2021. This is accounted for by athletes' rising demand for conventional protein. Additionally, because organic isolate whey protein is expensive, demand for conventional isolate whey protein is increased. Due to a busy schedule that puts a greater strain on the muscles and necessitates more nutrients for athletes to recuperate, the demand for conventional isolate whey protein is rising.
By End-User
The end-user segment is dietary supplements, food processing, infant formula and baby foods, sports nutrition, and others. The sports nutrition segment led the largest share of the isolate whey protein market with a market share of around 27.3% in 2021. The segment is anticipated to be driven by an increase in the usage of whey protein in sports nutrition and weight management products, such as bars, powders, and beverages, as well as an increase in the number of fitness centers suggesting protein supplements.
By Regional Analysis:
The regions analyzed for the Isolate Whey Protein market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North America region dominated the Isolate Whey Protein market and held a 42% share of the market revenue in 2021.
Global Isolate Whey Protein Market- Country Analysis:
Germany's Isolate Whey Protein market size was valued at USD 0.39 billion in 2021 and is expected to reach USD 0.56 billion by 2029, at a CAGR of 4.7% from 2022 to 2029. German youth have demonstrated a heightened interest in premium whey protein components. This finally increased whey protein isolate sales. Adults who are lactose intolerant now make up a larger portion of the market for dairy substitutes. Additionally, as the nation's food business grew, consumers' demands for high-quality protein sources increased, which fueled the market for isolate whey protein in the region. Consumers are starting to choose healthy beverages over sodas and carbonated drinks.
China Isolate Whey Protein’s market size was valued at USD 0.52 billion in 2021 and is expected to reach USD 0. No79 billion by 2029, at a CAGR of 5.4% from 2022 to 2029. The market for products made with whey protein has grown significantly in China as a result of rising demand from the sports industry. People's daily lives are becoming more and more dependent on exercise, which is driving up demand for energy drinks. This will probably result in market growth.
India's Isolate Whey Protein market size was valued at USD 0.44 billion in 2021 and is expected to reach USD 0.65 billion by 2029, at a CAGR of 5% from 2022 to 2029. One of the countries with the quickest rates of development in India. The country's food industry tripled in size over the past decade, and it is anticipated that this growth will continue over the next decade. The Indian public is becoming increasingly interested in functional foods and beverages. Due to the health advantages they provide, products containing isolated whey protein in particular have become more popular. Additionally, there has been a rise in demand for whey protein-containing personal care products in the region. Due to the increased level of fitness awareness among Indian youth, whey protein powder is becoming more and more popular among bodybuilding communities.
Key Industry Players Analysis:
To increase their market position in the global Isolate Whey Protein business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
6% |
Market Size |
5 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
By Form, By Nature, By End-User, and Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
MYFITFUEL, Optimum Nutrition, Inc., Hilmar Ingredients Inc., Arla Foods Ingredients amba, Davisco Foods International, Inc., Sports Nutrition Technology, AMCO Proteins, Clover Fonterra Ingredients Proprietary Limited, Agropur MSI, LLC, Glanbia Nutritionals, Inc., and Milk Specialties Global, among others |
By Form |
|
By Nature |
|
By End-User |
|
Regional scope |
|
Scope of the Report
Global Isolate Whey Protein Market by Form:
Global Isolate Whey Protein Market by Nature:
Global Isolate Whey Protein Market by End-User
Global Isolate Whey Protein Market by Region:
Global Isolate Whey Protein market is expected to reach USD 7.96 billion by 2029, at a CAGR of 6% from 2022 to 2029.
There has been a rise in demand for whey protein-containing personal care products in the region as people are moving towards a healthy lifestyle.
Asia Pacific region is expected to expand at a high CAGR during the Projection period.
Side effects related to high protein intake and strict government regulations are some factors impeding the global isolate whey protein market.
Rising demand for sports nutrition primarily drives the growth of the isolate whey protein market.
The powder segment dominated the isolate whey protein market in 2021.
Political Factors- The factors that can affect the food industry's long-term profitability in a particular nation or market are heavily influenced by political issues. The food industry exposes me to various political systems and environmental concerns. There are organizations like PETA that can raise their voice against animal-based food products. Diversifying the systemic risk management of the political environment is necessary to succeed in such a dynamic industry as food across numerous nations. Political stability and the importance of Food in the country's economy play a huge role. Trade regulations & tariffs related to Consumer Goods and the Food industry also affect the market’s growth.
Economical Factors- The economic growth and overall investment in an economy are determined by the macroenvironmental factors, such as the inflation rate, savings rate, interest rate, foreign exchange rate, and economic cycle. At the same time, microenvironmental elements like industry norms have an impact on the firm's competitive edge. The food industry can Projection the growth trajectory of the isolate whey protein sector and that of the market players by using country-level economic factors like growth rate, inflation, and industry-level economic indicators like food industry growth rate, consumer spending, etc. Exchange rates impact an economy's supply and price of imported commodities as well as the costs associated with exporting goods.
Social Factor- The manner of life and culture of the society have an effect on the organizational culture in a given setting. The isolate whey protein market should create a marketing message for consumers in the industry, shared beliefs and attitudes of the populace play a significant influence in how marketers at that company comprehend the clients of a specific market. Education level as well as education standards in the Food industry also affects the market’s growth. In addition to cultural features, social variables also take into account age distribution, career attitudes, health consciousness, and emphasis on safety. Social trends have an impact on a company's operations and the demand for its products. An aging population, for instance, can indicate a smaller and less willing workforce (thus increasing the cost of labor). In addition, businesses may alter their management tactics to reflect these social trends (such as recruiting older workers).
Technological Factors- Technological features including R&D effort, automation, technology incentives, and the pace of technological progress are examples of technological factors. They can establish entry barriers, and the minimum effective production level, and have an impact on outsourcing choices. Additionally, changes in technology can have an impact on prices, quality, and innovation. A company should analyze the industry's technological state as well as how quickly it is being disrupted by technology. Slow technological disruption will allow more time, whereas rapid disruption may give a firm little time to adapt and be profitable.
Environmental Factors- Environmental considerations include ecological and environmental elements including weather, climate, and climate change, which may have a particularly negative impact on some sectors of the economy like tourism, agriculture, and insurance. Additionally, as people become more aware of the possible effects of climate change, it is changing how businesses run and the products they offer, creating new markets but also eroding or eliminating existing ones. Climate changes such as climate change, greenhouse gas emissions, and growing pollution, are effectively by prominent market players. It should put more emphasis on waste management, recycling, renewable energy sources, and food wastage that decomposes naturally. It should also be aware of how its resources and waste are being used up, as this could have a detrimental effect on its brand reputation and consumer loyalty.
Legal Factors- Legal considerations include discrimination, consumers, antitrust, employment, and health and safety laws. These elements may have an impact on a company's operations, expenses, and product demand. The food industry is subject to very strict legislative requirements. Market players to gain consumer loyalty and their faith in their brand products must abide by all laws and binding rules and regulations. Nearly all nations now have laws that must be followed for consumer protection, data privacy, intellectual property rights (IPR), health and safety, employees and the workplace, and other topics. Therefore, it becomes essential for this business to conduct itself lawfully and ethically to prevent any legal proceedings or penalties, or punishments from a court of law. Like in India, FSSAI is in charge of monitoring food product adulteration, safety, and standards. All food businesses are required by law to comply with this requirement. Similarly in the USA, there is FDA that regulates the food environment.
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