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Kitchen Towel Market Size By Product Type (Paper-Based and Cloth-Based), By End-User (Residential and Commercial), By Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online Stores and Others), Regions, Segmentation, and Projection till 2030

CAGR: 5%Current Market Size: USD 2.43 BillionFastest Growing Region: North America

Largest Market: APACProjection Time: 2023-2030Base Year: 2022

Global Kitchen Towel Market- Market Overview:

The global kitchen towel market is expected to grow from USD 2.43 billion in 2022 to USD 3.7 billion by 2030, at a CAGR of 5% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising demand among the various end-user sectors to keep the kitchen space dry and hygienic. 

An essential part of the kitchen is the towel, which is multifunctional and can be used to dry hands, keep the kitchen clean, clean dishes, knives, cutting boards, and other kitchen tools. Due to their excellent absorbency and softness, kitchen towels are ideal for drying dishes and other kitchen objects. The product is primarily made from cotton, which allows for the drawing out of moisture through direct contact and the ability to withstand repeated usage and washing. As well as this, it is also used to hold hot utensils while serving, such as plates, bowls, and dishes. Consumers can currently choose from a wide variety of these products, aligned with their tastes. Due to the increasing demand for kitchen towels from residential and commercial applications, the market is expected to grow during the Projection period. Cloth-based towels are expected to dominate the market due to their high absorbency and durability properties over paper-based towels. Many vendors use cellulose fiber in the form of kraft pulp or fiber recycled from recycled waste paper to manufacture paper-based towels, which is one of the major constraints on declining market growth. When raw material costs are combined with energy costs and transportation costs, market forces such as demand and supply of raw materials affect the cost of selling goods.

Sample Request: - Global Kitchen Towel Market

Market Dynamics:

Drivers:                          

  • Rising disposable income

Increasing disposable income enables consumers, especially in developing countries, to spend more on kitchen towels than they do on traditional clothes or rags. As a result, consumers have a variety of kitchen towel brands and designs to choose from, thereby facilitating purchase decisions and increasing consumer choice, propelling market growth.

Restraints:                                             

  • Rising environmental concerns

The kitchen towel market is expected to be hindered by the concerns regarding the production of these towels, which involve several pollution-causing factors, including disposal of toxic wastes and deforestation. In the Projection period, environmental impact is expected to pose a challenge to the kitchen towel market.

Opportunities:

  • Rapid urbanization

Consumers around the world are spending more on home care products, such as kitchen towels, as urbanization increases, per capita incomes rise, and living standards improve, propelling the market forward. To expand their existing product portfolio, manufacturers have also launched a huge array of hand-knit and crochet towels.

Challenges:

  • Rising raw material prices

A significant limiting factor for market growth is that many manufacturers produce paper-based towels with Kraft pulp or fiber recycled from recycled waste paper, which is a result of the boom in raw material prices. In order to boost market growth, manufacturers would work on advanced technology to produce kitchen towels with a softer and quality material since kitchen towels are primarily used in hotels and homes.

Segmentation Analysis:

The global kitchen towel market has been segmented based on product type, end-user, distribution channel, and region.

By Product Type

The product segment includes paper-based and cloth-based. The cloth-based segment led the largest share of the kitchen towel market with a market share of around 65% in 2022. Towels made from organic cotton fibers, whether bleached or unbleached, are sustainable raw materials that are grown and processed in a safe manner. The presence of lyocell, a material that is six times more absorbent than regular cotton, makes these products highly absorbent. Moreover, the product is wrinkle-resistant due to its tight structure; it has a smooth texture that makes wrinkles fall out easily.

By End-User

The end-user segment includes residential and commercial. The commercial segment led the largest share of the kitchen towel market with a market share of around 59.7% in 2022. Globally, the growth is attributed to increasing demand for kitchen towels among hotels, restaurants, and cafes. Additionally, as tourists prefer to use these products while travelling to various tourist destinations across the globe, product demand is expected to increase over the Projection period.

By Distribution Channel

The distribution channel segment includes specialty stores, supermarkets and hypermarkets, online stores and others. The supermarkets & hypermarkets segment led the largest share of the kitchen towel market with a market share of around 28.5% in 2022. There is a large share of the market held by supermarkets & hypermarkets because consumers can get their products delivered to their doorsteps and choose from a wide variety of products. People's tastes, preferences, income levels, and the ability to choose the best product from a wide variety as per their requirements are driving the fast-growing supermarket & hypermarket segments.

Global Kitchen Towel Market- Sales Analysis.

The sale of kitchen towels expanded at a CAGR of 4.7% from 2016 to 2022.

A growing urban population and rising disposable incomes are promoting the consumption of personal care products, such as kitchen towels. Westernization is also resulting in an increase in their penetration in emerging markets.

An unsung hero of any kitchen, kitchen towels are extremely versatile and can be used to clean up a mess, wipe up spills, or hold hot plates. Typically, kitchen towels are constructed from one of three materials, all of which offer their own unique advantages, which is boosting the market growth.

Market growth is predicted to be driven by the increasing need for towels from various end-users, such as hotels, fitness clubs, and hospitals. As the textile industry spikes, consumers are becoming increasingly aware of their home’s appearance, which is expected to lead to increased market growth.

Thus, owing to the aforementioned factors, the global kitchen towel market is expected to grow at a CAGR of 5% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the kitchen towel market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the kitchen towel market and held a 38% share of the market revenue in 2022.

  • The Asia Pacific region witnessed a major share. Asia Pacific dominated the global kitchen towel market in terms of revenue in 2019, with over 35.0% share. Due to rapid urbanization and rising disposable income levels among consumers, rapid product demand is expected to increase from the commercial application segment. As a result of increasing consumer awareness about health and hygiene maintenance, the demand for kitchen towels will further increase
  • North America is anticipated to experience significant growth during the predicted period. Market growth is expected to be significant in North America during the Projection period due to increasing consumer preferences for eco-friendly products, as well as shifting trends towards sustainable living among the population. Moreover, the U.S. is experiencing an increasing number of quick-service restaurants, such as fast food and cafes, boosting the market growth.

Global Kitchen Towel Market - Country Analysis:

  • Germany

Germany's kitchen towel market size was valued at USD 0.18 billion in 2022 and is expected to reach USD 0.27 billion by 2030, at a CAGR of 5.2% from 2023 to 2030.

Towel companies like bath, hand, disposable, and kitchen towel manufacturers offer lucrative opportunities to cater to an ever-increasing consumer base with the presence of major towel manufacturers. In addition to hygiene and owning a towel, strong home textile growth in the region boosts the demand for home textile products in the country.

  • China

China’s kitchen towel market size was valued at USD 0.23 billion in 2022 and is expected to reach USD 0.35 billion by 2030, at a CAGR of 5.5% from 2023 to 2030.

A rising preference for luxury products and premium textile products is expected to boost market growth, as China is one of the world's leading countries thanks to the rapid growth of small-scale textile manufacturers at affordable prices, which is expected to contribute to the development of the market as well.

  • India

India's kitchen towel market size was valued at USD 0.19 billion in 2022 and is expected to reach USD 0.28 billion by 2030, at a CAGR of 5.4% from 2023 to 2030.

Market growth is influenced by the growth in disposable income and standard of living in the country; the trends and awareness of the product among consumers will also contribute to its growth.

Key Industry Players Analysis:  

To increase their market position in the global kitchen towel market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

  • Renova
  • Wausau Paper Corp.
  • Towel Depot
  • WEPA Professional GmbH
  • Rodriquez Pty
  • WEPO
  • Accrol Group Holdings Plc
  • Procter and Gamble Corporation
  • Svenska
  • Aldar Tissues
  • Kimberly-Clark Corporation
  • Koch Industries Inc.

Latest Development:

  • In September 2021, In the Canadian and United States markets, Cascades launched the first bathroom tissue and paper towel made with recycled plastic.
  • In November 2020, LTC Group was acquired by Acrol to expand its tissue conversion business, acquire high-quality, modern machine assets, including four tissue lines and highly effective systems, and improve daily operations.

Report Metrics

Report Attribute 

Details

Study Period

2022-2030

Base year

2022

CAGR (%)

5%

Market Size

2.43 billion in 2022

Projection period

2023-2030

Projection unit

Value (USD)

Segments covered

By Product Type, By End-User, By Distribution Channel, and By Region.

Report Scope

Revenue Projection, competitive landscape, company ranking, growth factors, and trends

Companies covered

Renova, Wausau Paper Corp., Towel Depot, WEPA Professional GmbH, Rodriquez Pty, WEPO, Accrol Group Holdings Plc, Procter and Gamble Corporation,

Svenska, Aldar Tissues, Kimberly-Clark Corporation, and Koch Industries Inc.

By Product Type

  • Paper-Based
  • Cloth-Based 

By End-User

  • Residential
  • Commercial    

By Distribution Channel

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Online Stores
  • Others     

Regional scope

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

 

Scope of the Report

Global Kitchen Towel Market by Product Type:

  • Paper-Based
  • Cloth-Based

Global Kitchen Towel Market by End-User:

  • Residential
  • Commercial

Global Kitchen Towel Market by Distribution Channel:

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Online Stores
  • Others

Global Kitchen Towel Market by Region:

  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Russia
  • Asia-Pacific
    • Japan
    • China
    • India
    • Korea
    • Southeast Asia
  • South America
    • Brazil
    • Peru
  • Middle East and Africa
    • UAE
    • South Africa
    • Saudi Arabia

Frequently Asked Questions

What will be the expected market size of the kitchen towel market in 2030?

Global kitchen towel market is expected to reach USD 3.7 billion by 2030, at a CAGR of 5% from 2023 to 2030.

What are the driving factors of the kitchen towel market?

Rising disposable income and rapid urbanization.

Which region will witness more growth in the kitchen towel market?

Asia Pacific region will witness more growth in the kitchen towel market.

What is the value of the kitchen towel market in the year 2022?

The value of the kitchen towel market in the year 2022 is USD 2.43 billion.

Which are the leading market players active in the kitchen towel market?

Leading players in the kitchen towel market are Renova, Wausau Paper Corp., Towel Depot, WEPA Professional GmbH, Rodriquez Pty, WEPO, Accrol Group Holdings Plc, Procter and Gamble Corporation, Svenska, Aldar Tissues, Kimberly-Clark Corporation, Koch Industries Inc. among others.