CAGR: 5%Current Market Size: USD 10.1 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global laundry detergent pods market is expected to grow from USD 10.1 billion in 2022 to USD 15.6 billion by 2030, at a CAGR of 5% during the Projection period 2023-2030. The growth of the laundry detergent pods market is mainly driven by the growing demands of customers for household care products in urban areas.
Laundry detergent pods are packets or pills that contain concentrated washing solutions. These detergents- and other ingredient-filled water-soluble pods are designed to get rid of stubborn stains. The detergent and several softeners are precisely measured out into the pods. These detergent capsules are said to be very user-friendly and convenient. Furthermore, there is no chance of using too much detergent, which might harm some delicate materials. Laundry detergent pods are becoming more and more popular among millions of people worldwide, especially among the working class, because to their ease and time-saving features. While using too much soap shortens the fabric's lifespan and causes fabric destruction, using too little detergent results in uncleanly cleaned garments. Contrarily, laundry detergent capsules are pre-measured for typical soil and load sizes, guaranteeing consistent results. These factors shorten the fabric's lifespan while reducing the possibility of using too much detergent. Laundry detergent pods soften the clothes and leave a nice scent in contrast to regular detergents and bleach. Laundry detergents are being created more often to efficiently remove stains and condition textiles. Producers and dealers of laundry detergent have started to alter their marketing approaches as a result of the rising demand. In addition to their on-shelf presence, well-known firms highlight their worldwide, digital, and social presence. Enzyme-free non-biological capsules are said to be better for the skin than their biological counterparts. Additionally, it's anticipated that the products' easy accessibility and inexpensive cost compared to their biological equivalents will have a big impact.
Sample Request: - Global Laundry Detergent Pods Market
Market Dynamics:
Drivers:
Due to the increasing number of new product launches and ongoing innovation in household care products, the market is anticipated to drive growth. Additionally, the incorporation of sweet-smelling scents in its compositions is another growth-promoting element for the global industry. According to a survey by the United States Census Bureau, the value of product shipments for household detergents was 3,532,162.00 US$ 1000 in 2010 and is expected to reach 10,137,793.00 US$ 1000 by the end of 2022. It demonstrates that there will likely be an increase in demand for market value in the years to come.
Restraints:
Even though there are more options and possibilities in the global market, certain limitations may have a detrimental impact. Here, the escalating environmental issues linked to detergent pods could impede the expansion of the global market over the course of the Projection year. Additionally, it is possible to predict that the high cost of detergent pods will impede market expansion during the Projection period.
Opportunities:
Due to the ease and greater performance of detergent pods compared to their powder and liquid equivalents, the market offers more prospects for pod manufacturers. Additionally, it is anticipated that in the upcoming years, the expanding inventions of new goods and the growing research and development activities would present lucrative prospects for the global market. For instance, the increased modernization of production methods and technical improvements will present the substantial potential for the growth of the global laundry detergent pods market throughout the Projection period.
Challenges:
The high cost of laundry detergent pods in different areas may provide problems for the global market. Additionally, there have been increasing reports of kids eating the pods because they look like candy, which poses a serious threat to the market.
Segmentation Analysis:
The global laundry detergent pods market has been segmented based on product, application, type, and region.
By Product
The product segment is biological and non-biological. The non-biological segment led the largest share of the laundry detergent pods market with a market share of around 55% in 2022. Increasing water conservation efforts encourage washing garments in the least amount of water possible, which might leave detergent residue on the fabric. Active residue, especially in children and those with sensitive skin, can trigger allergies and skin rashes. Compared to their biological counterparts, the enzyme-free non-biological capsules are thought to be suitable for the skin. Additionally, it is anticipated that the simple accessibility of these goods due to their low cost relative to their biological counterparts will have a significant influence.
By Application
The application segment is household and commercial. The household segment led the largest share of the laundry detergent pods market with a market share of around 60.3% in 2022. Manufacturers of washing machines, like IFB, Whirlpool, and Panasonic, among others, advise using laundry detergent pods to extend the lifespan of the equipment. The concentrated liquid is devoid of components that take a long time to dissolve since they might accumulate and build a layer in various washing machine components, reducing the machine's efficiency. The adoption of products in the household segment has also been positively impacted by celebrity endorsements and promotions via social media influencers.
By Type
The type segment is fabric softener, detergent powder, laundry liquid, and others. The detergent powder segment led the largest share of the laundry detergent pods market with a market share of around 38.3% in 2022. Growing per capita spending on household cleaning supplies, especially laundry detergents, is a result of the importance of leading healthier lives and people's worries about living in a clean environment free of germs, bacteria, dust, and filth. Since consumers are increasingly looking for items with a potent, pleasant odor, vendors have been forced to differentiate their products, and fragrance has become increasingly important in household cleaning products. Additionally, factors including rising household spending and expansion of the real estate market as a result of an increase in residential units have increased demand for laundry detergent products globally.
Global laundry detergent pods market - Sales Analysis.
The sale of the laundry detergent pods market expanded at a CAGR of 4.1% from 2016 to 2022.
Manufacturers have been developing fresh tactics to persuade consumers to try these products. Celebrity endorsements are anticipated to be a common strategy for making a lasting impression on customers and enhancing company credibility. The product quickly develops acceptance, credibility, and traction in both commercial and domestic applications. The market for laundry detergent pods has expanded thanks in part to the spread of e-Commerce. Historically, even though the rural and semi-urban populations in developing nations like China, Pakistan, and Bangladesh were aware of the existence of certain products and brands, they were unable to utilize them because they were unavailable in the local stores. Because of this, e-Commerce businesses like Amazon, eBay, Snapdeal, Grofers, and others have made the goods available internationally.
Due to rising consumer demand for home care products in metropolitan areas and the development of new household care products, the market for laundry detergent pods is expanding. Even detergent producers are implementing innovative marketing techniques to draw customers to their products. By offering various scents, these manufacturers are putting a greater emphasis on creating a scent that will linger on garments, which is raising market demand.
Thus, owing to the aforementioned factors, the global laundry detergent pods market is expected to grow at a CAGR of 5% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the laundry detergent pods market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the laundry detergent pods market and held a 37.1% share of the market revenue in 2022.
Global laundry detergent pods market - Country Analysis:
Germany's laundry detergent pods market size was valued at USD 0.75 billion in 2022 and is expected to reach USD 1.12 billion by 2030, at a CAGR of 5.2% from 2023 to 2030. The Germany region is growing in comparison to other regions due to the adoption of next-generation laundry products there. Additionally, the rising agreements between detergent makers and eCommerce businesses to quickly reach the greatest number of consumers and map out new distribution routes are projected to increase demand for the European market.
China’s laundry detergent pods market size was valued at USD 0.78 billion in 2022 and is expected to reach USD 1.20 billion by 2030, at a CAGR of 5.6% from 2023 to 2030. Rising growth in the textile and service industries in developing nations, including China, and an extensive rise in e-commerce in the region as a result of increasing smartphone usage in the region are expected to open new avenues due to the increasing investments in research and development by detergent manufacturers to create and manufacture innovative products for consumers.
India's laundry detergent pods market size was valued at USD 0.60 billion in 2022 and is expected to reach USD 0.92 billion by 2030, at a CAGR of 5.5% from 2023 to 2030. The tablet's application is effective, producing high-quality outcomes and safeguarding the fabric. The packaging is constructed of recycled materials and is recyclable. In nations like India, celebrity endorsements help raise consumer awareness. This element is also projected to increase demand for the product.
Key Industry Players Analysis:
To increase their market position in the global laundry detergent pods market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
5% |
Market Size |
10.1 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Application, By Type, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Unilever, Procter & Gamble, Waitrose & Partners, Ecozone, Sainbury’s, ASDA, Wilko, Morrison’s Ltd., Tesco.com, and Hema. |
By Product |
|
By Application |
|
By Type |
|
Regional scope |
|
Scope of the Report
Global laundry detergent pods market By Product:
Global laundry detergent pods market By Application:
Global laundry detergent pods market By Type:
Global laundry detergent pods market By Region:
Global laundry detergent pods market is expected to reach USD 15.6 billion by 2030.
The laundry detergent pods market is projected to have a CAGR of 5%.
Due to the increasing number of new product launches and ongoing innovation in household care products, the market is anticipated to drive growth. Additionally, the incorporation of sweet-smelling scents in its compositions is another growth-promoting element for the global industry.
Leading market players active in the global laundry detergent pods market are Procter & Gamble, Unilever, Ecozone., Waitrose & Partners, ASDA, J Sainsbury plc, Morrisons Ltd, Tesco, MaddieBrit Products, LLC, Dapple Baby, Henkel Adhesives Technologies India Private Limited. among other
Based on the application, the global laundry detergent pods market has been segmented into household and commercial.
Political Factors- Pressure groups can alter the corporate climate by forming strong media alliances. These organisations are under pressure from these groups, which organise demonstrations and marketing activities. The laundry detergent pods market needs to keep a watch on these pressure organisations because they have the ability to affect government policy, which could ultimately have an impact on the general business climate. The laundry detergent pods market must collaborate closely with them in order to earn their trust. Additionally, it must to invest money in moral and altruistic projects to strengthen ties with the neighbourhood.
Economic Factors- By decreasing the purchasing power of money and preventing consumers from making purchases of goods and services, rising inflation could harm the cutting tool packaging industry. Exchange rate fluctuations may affect a company's profitability. This analysis should be carried out by the laundry detergent pods market to accurately Projection changes in exchange rates and minimise any adverse effects on trade and business performance. Loan costs will increase overall because the laundry detergent pods sector would have to make payments with a high rate of interest.
Social factors- There are two favourable demographic indications when the laundry detergent pods market predominantly targets young consumers with its products/services: rapid population growth and an increasing proportion of the young population group. The way a country welcomes immigrants from different cultural backgrounds is a good indication of the need for diversity management strategies, therefore the laundry detergent pods market should consider how that country views immigration. The laundry detergent pods industry has to alter its marketing strategies to support inclusivity and diversity. The laundry detergent pods industry may easily hire people from different cultural backgrounds if there is a receptive attitude toward migration.
Technological Factors- The research and development trends in the sector demonstrate how innovative companies are at commercialising ground-breaking ideas. The laundry detergent pods market needs to be aware of any potential benefits that new technologies might offer to both the sector and consumers. A sizable investment in R&D would be necessary in markets where disruptive technology is widely employed. The laundry detergent pods market must have a long-term outlook and not expect to rapidly recoup its R&D costs.
Environmental Factors- In many countries and in a variety of situations and industries, the application of the closed-loop, circular economy concept is beginning to spread. Industries that support institutional institutions can make recycling and reuse of materials easier. Similar to this, recycling is actively practised by consumers in several countries. These sustainability trends could be helpful for the laundry detergent pods industry, which could employ them to lower manufacturing costs, lower environmental costs, and meet financial goals.
Legal Factors- In many countries, there are numerous federal and state laws in place to protect customers from potential financial exploitation. In the age of digital technology, laws controlling consumer privacy have become stricter. In order to avoid lawsuits, the laundry detergent pods industry must scrupulously follow by data privacy rules when conducting online business. Before entering new markets, laundry detergent pods market managers should examine regional regulations pertaining to returns, discounts, credit terms, quality, misleading advertising, and maximum pricing (particularly in the case of basic essential goods).
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