CAGR: 6.8%Current Market Size: USD 10.05 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2022-2029Base Year: 2021
The global Lunch Box market is expected to grow from USD 10.05 billion in 2021 to USD 16.76 billion by 2029, at a CAGR of 6.8% % during the Projection period 2022-2029. The market's growth is mainly driven by increasing demand for lunch boxes from school and college-going students.
A lunch box mainly refers to a small hand-held container, which is usually applicable for usage in the transportation of food to school or to work. These lunch boxes are made from plastic and other materials such as aluminum, stainless steel, glass, and silicon. Manufacturers and end-users significantly prefer good quality polypropylene plastic due to its features, including durability, microwave safety, dishwasher safety, and freezer safety. In addition, such lunch boxes are much more affordable and efficient in packing a big lunch with reduced extra weight than lunchboxes made of other materials.
Furthermore, there is the rising trend of insulated lunch boxes which contains an outer layer made of tough plastic fabrics such as nylon, vinyl, or polyester that are hard to tear or stain.
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Market Dynamics:
Drivers:
Consumption of lunchbox products is comparatively higher in schools and colleges as more students prefer home-cooked, highly nutritious, hygienic, fresh, and economical meals. In addition, the lunch box containers help students to avoid health problems or allergic reactions to a certain type of food as they carry their own lunch. Moreover, a large number of educational institutions across the globe are encouraging students to bring homemade lunches. All the factors mentioned above contribute to the growth of the global lunch box market.
There is an increase in outdoor activities such as picnics, camping, fishing, and others among all age groups. For instance, according to the Outdoor Industry Association, more than 53% of Americans aged 6 and over were involved in outdoor recreation activities at least once in 2020. During such outdoor activities, most people mainly prefer home-cooked meals for consumption purposes.
Restraints:
In the lunch box industry, local vendors offer products with a price range tailored to be as reasonable and affordable as possible. Also, there is a wide availability of counterfeit products in the market. Such products are made of low-quality plastics that may impact users' health. Hence, the availability of counterfeit and inexpensive substitute products in the global lunch box industry hampers the market's growth to some extent.
Opportunities:
An electric lunch box warms food to a certain temperature and gives an impression of freshly prepared food. In addition, such lunch boxes are made of high-quality materials to keep meals warm for long periods. For instance, in February 2020, Kobwa launched the KOBWA Multifunctional Electric Lunch Box, an innovative electric lunch box product series aimed at preserving fresh food for a longer period.
Such electric lunch boxes are seeing rapid adoption among frequent travelers and employees seeking solutions to keep their meals warm and relatively portable. This has created lucrative growth opportunities for the market.
Challenges
The global lunch box manufacturing industry has become extremely competitive due to the presence of regional and local players. This has made companies operating in the global industry compete for market share; however, new entrants are continuously entering into the market. Due to this competition, global market players are under pressure to reduce the prices of their products impacting their margins and profitability. This is a prominent challenge in the global lunch box market.
Segmentation Analysis:
The global Lunch Box market has been segmented based on material type, the number of containers, end-user, distribution channel, and regions.
By Material Type
The material type segment includes stainless steel, vinyl or polypropylene, glass, and others. The stainless-steel segment led the Lunch Box market with a market share of around 53.92% in 2021. There is an increased preference for stainless steel manufacturing lunch boxes due to their non-reactiveness and non-toxicity to acidic foods. In addition, this metal is antibacterial and won't leach harmful chemicals into the food. Hence, the food safety and excellent break resistance properties of metals have driven mainly the growth of this segment.
By End-user
The end-user segment includes working professionals, students, and others. The working professionals segment led the lunch box market with a market share of around 46.21% in 2021. Increasing employment in professional and business services has primarily boosted demand for lunch box products. Working professionals mainly prefer home-cooked food owing to the need for pocket-friendly, hygienic, nutritious, and fresh food.
By Distribution Channel
The distribution channel segment includes supermarkets, hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment led the Lunch Box market with a market share of around 46.20% in 2021. The increased number of supermarkets and hypermarkets across all parts of the world is a major factor contributing to this segment's growth. This distribution channel provides convenient shopping experiences for consumers with many foods container items in a single place. For instance, as of January 2022, there are 63,328 Supermarkets & Grocery Stores businesses across the U.S.
By Regional Analysis:
The regions analyzed for the Lunch Box market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. Asia-Pacific region dominated the Lunch Box market and held the 39.08% share of the market revenue in 2021.
Global Lunch Box Market- Country Analysis:
Germany's Lunch Box market size was valued at USD 1.11 billion in 2021 and is expected to reach USD 1.81 billion by 2029, at a CAGR of 6.6% from 2022 to 2029.
Germany is the largest market for food and beverages in the European Union. In addition, according to the European Commission, as of December 2020, there were about 33.69 million people in this country were employed. This significance of the working population in the country creates demand for lunch boxes. In addition, according to the Deutsche Welle (DW), a German public, state-owned international broadcaster, there are more than 1.8 million people in the country studying across 350 universities and colleges. This growth in students further boosts the demand for lunch boxes.
China Lunch Box market size was valued at USD 2.01 billion in 2021 and is expected to reach USD 3.22 billion by 2029, at a CAGR of 6.3% from 2022 to 2029. The average food consumption per capita is continuously increasing in this country. Hence, this country's huge consumption of food products is projected to boost the growth of the Lunch Box market. In addition, according to UN data, this is the world's most populous country. Hence, the country's huge number of working professionals and school-going students has become a prominent factor contributing to the market growth.
India Lunch Box market size was valued at USD 0.40 billion in 2021 and is expected to reach USD 0.69 billion by 2029, at a CAGR of 7.2% from 2022 to 2029. India is one of the strongest growing economies in Asia. In addition, the emerging popularity of Lunch Box in this country is expected to create lucrative growth opportunities for the Lunch Box market.
The rising population mainly drives the market's growth in this country, along with an upsurge in the number of school-going children. For instance, according to UNICEF, there the Education System in India is one of the largest around the globe, with over 8.5 million teachers, 1.5 million schools, and 250 million children.
Key Industry Players Analysis:
To increase their market position in the global Lunch Box business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
6.8% |
Market Size |
10.05 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Material type, number of containers, end-user, distribution channel, and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Pacific Market International, Tupperware, Hamilton Housewares Pvt Ltd., Lock&Lock, Pigeon, Cello World, Zojirushi America Corporation, Huhtamaki, American Aerogel, and Cambro Foodservice Equipment and Supplies among others |
By Material Type |
|
By Number of Containers |
|
By End-user |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Lunch Box Market by Material Type:
Global Lunch Box Market by Number of Containers:
Global Lunch Box Market by End-user:
Global Lunch Box Market by Distribution Channel:
Global Lunch Box Market by Region:
Global Lunch Box market is USD 10.05 billion in 2021 and it is expected to reach USD 16.76 billion by 2029, at a CAGR of 6.8% from 2022 to 2029.
Leading market players active in the global Lunch Box market are Pacific Market International, Tupperware, Hamilton Housewares Pvt Ltd., Lock&Lock, Pigeon, Cello World, Zojirushi America Corporation, Huhtamaki, American Aerogel, and Cambro Foodservice Equipment and Supplies among others.
Increasing demand for lunch boxes from school and college-going students is primarily driving the growth of the lunch box market.
Supermarkets and hypermarkets segment led the Lunch Box market with a market share of around 46.2% in 2021
global lunch box market has been segmented based on material type, number of containers, end-user, distribution channel, and region.
The regions analyzed for the Lunch Box market include North America, Europe, South America, Asia Pacific, and the Middle East and Africa.
Political Factors- Political factors are one of the significant factors that largely affect the growth of the lunch box market. The manufacturers should be well-versed with regional laws and legislation, rules and regulations, import and export policies, etc. The concerned regional agencies provide guidelines to manufacturing companies regarding the procurement of materials and specifications for their use in making lunch boxes. Government bodies such as regulating authorities and policy makers are working hard to make employees working in governmental and non-governmental employees bring their own lunch boxes to avoid eating outside food.
Economical Factors- Countries like India and China have abundant low-cost labor. The mass production in the region is cheap. A majority of low wage income group in the region prefer to carry their own lunch boxes in order to save money. For instance, an Economic Times article in January 2020 reported that 90% of India’s workforce are anticipated to be employed in the unofficial sector with no social security and no base pay.
Social Factor- The huge growth in population across the schools, corporate sector, and colleges in the Asia Pacific region is mainly fueling the lunch box market. In addition, most students in India, China, and other developing countries prefer to carry home-cooked lunches at their colleges and school. This has further boosted the growth of the market. The North American region is seeing an increase in the working population. For instance, as per the U.S. Bureau of Labor Statistics, about 157.53 million people in the U.S. were employed in 2019. This number is expected to increase to 2 million employed people by 2023.
Technological Factors- An electric lunch box warms food to a certain temperature and gives an impression of freshly prepared food. In addition, such lunch boxes are made of high-quality materials to keep meals warm for long periods. For instance, in February 2020, Kobwa launched the KOBWA Multifunctional Electric Lunch Box, an innovative electric lunch box product series aimed at preserving fresh food for longer. Such electric lunch boxes are seeing rapid adoption among frequent travelers and employees seeking solutions to keep their meals warm and relatively portable. This has created lucrative growth opportunities for the market.
Environmental Factors- There are several counterfeit products available in the market which is made of low-grade plastic which is harmful for the environment. Apart from this, the lunch boz made from plastic harms the environment which needs to be replaced with the stainless-steel boxes. There are several organizations which has banned the use of plastic lunch boxes in their premises and thus the employees are forced to use stainless steel lunch boxes or luch boxes made from any other environment friendly boxes.
Legal Factors- Milton, one of the leading homeware brands, introduced a new TVC for its Leak Lock lunch boxes from the Back-to-School range. This launch aims to resolve the common concern of tiffin boxes leaking into school bags. Aldi launched innovative ELECTRIC lunchboxes for the price of $34.99. According to the company, these electric lunchboxes enable shoppers to heat up their leftovers and cook meals on the go.
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