CAGR: 5.10%Current Market Size: USD 565 MillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global maternity pillow market is expected to grow from USD 565 million in 2022 to USD 841.1 million by 2030, at a CAGR of 5.10% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising awareness about benefits of using maternity pillows during pregnancy.
The demand for maternity pillows is being driven by women's desire to avoid uncomfortable sleeping positions and any pregnancy-related risks associated with improper sleeping positions. Additionally, rising consumer awareness is anticipated to fuel market expansion. A maternity cushion is made to support the body's shifting curves and contours during pregnancy. They are longer than typical head pillows because they support the complete body instead of just the head. These pillows not only promote restful sleep but also improve blood circulation, which is essential during pregnancy. Anytime a pregnant woman feels uneasy while sleeping, she can begin using pregnancy pillows. However, the belly begins to grow about week 20 of pregnancy, which causes pain and discomfort; as a result, this is a good time to start utilising a maternity cushion. A maternity cushion might not appear important compared to other requirements for pregnancy, such dietary supplements. But if chosen properly, it can be a useful addition that offers support and comfort. In cases where twins are anticipated, doctors advise using U-shaped pillows since their bigger size provides the expecting mother with better support. Depending on the material, maternity pillows can cost anywhere from USD 30 and USD 350.
Sample Request: - Global Maternity Pillow Market
Market Dynamics:
Drivers:
During the Projection period, a rise in birthrate is anticipated to fuel the expansion of the maternity pillow market. For instance, according to the Central Intelligence Agency's (CIA) World Factbook, there were 18.5 births per 1,000 people worldwide on average in 2016. New product introductions are another important factor in the growth of the maternity pillow market. For instance, Lotus Leaf Solutions, LLC introduced the eco-friendly Lotus Leaf Pregnancy Sleep System in October 2014 to help pregnant women sleep better at night. The Lotus Leaf Pregnant Sleep System is a therapeutic pillow that offers the alignment, comfort, and stability needed for pregnancy pain alleviation and good sleep.
Restraints:
They might be cumbersome and difficult to store within the home. For your frequent excursions to the bathroom at the night, you might find it challenging to detangle from one. In addition, They take up a lot of room in the bed.
Opportunities:
Additionally, rising rates of restless legs syndrome (RLS) among expectant women are anticipated to fuel market expansion. The most typical movement problem that affects pregnant women is RLS. For instance, the prevalence rate of RLS in pregnant women worldwide ranged from 10 to 34% in 2016, according to the National Center for Biotechnology Information (NCBI).
Challenges:
The majority of women in developing and underdeveloped nations cannot afford the majority of high-quality maternity pillows since they are very pricey. These elements are thought to limit the market.
Segmentation Analysis:
The global Maternity Pillow Market has been segmented based on product, material, distribution channel and region.
By Product
The product segment is J-Shaped, U-Shaped, C-Shaped, Wedges, and Others. The U-Shaped segment led the largest share of the Maternity Pillow Market with a market share of around 37% in 2022. These pillows are suggested for females seeking all-around body support. Women who prefer to sleep on their backs but are unable to do so when pregnant will find it most helpful. A wedge cushion stabilises a certain region of the abdomen and prevents rolling as you sleep. Additionally, these take up a lot less room in the bed than C- and U-shaped pillows because they are significantly smaller in size.
By Material
The material segment is Buckwheat, Styrofoam Ball, Memory Foam, Polyester Fiber, Microbeads, and Others. The polyester fiber segment led the largest share of the Maternity Pillow Market with a market share of around 45% in 2022. The main element fueling demand for this material is the widespread ease of access to polyester fibre. Due of its softness, lightness, and versatility, polyester fibre is used to fill maternity pillows. However, as it has a propensity to absorb dust, women who have allergies shouldn't purchase a pillow made of this material.
By Distribution Channel
The distribution channel segment is Online, Supermarkets & Hypermarkets, Hospital & Pharmacy, and Others. The online segment led the largest share of the Maternity Pillow Market with a market share of around 39% in 2022. Sales through this channel have been boosted by the prevalence of pregnancy pillows on e-commerce sites like Amazon, Flipkart, and others. Due to the high level of convenience, online shopping is becoming more and more popular, especially among millennials and the younger generation, which is predicted to increase demand through this channel. Before making a choice, women can quickly evaluate the qualities and evaluations of several pillows.
Global Maternity Pillow Market - Sales Analysis.
The sale of the Maternity Pillow Market expanded at a CAGR of 4% from 2016 to 2022.
A maternity pillow is a type of pillow created specifically to support the body's shifting curves and features during pregnancy. It provides support for a variety of sleeping positions and improves comfort when pregnant. In the later stages of pregnancy, when sleeping in a normal position becomes really difficult, it is quite helpful. The body weight increases during pregnancy, which tends to strain and put pressure on the legs, hips, and back. The maternity pillow eases bodily aches. While sleeping on your side during pregnancy is advised for optimal blood circulation, many people may find this uncomfortable due to the expanding belly. Thus, maternity pillows make it more comfortable to sleep on your side and improve blood flow.
To reduce pressure and discomfort, a pregnancy cushion can be placed behind the back, between the knees, or under the tummy. In order to provide softer or firmer support, maternity pillows come in a variety of densities. They are also made to fit women of varying heights. The market is expanding as a result of rising prenatal convenience product demand and rising consumer awareness of the advantages of these pillows. Additionally, the rise in cases of restless legs syndrome in expectant mothers is fueling the market's expansion. RLS is a typical syndrome that worsens at night and interferes with falling asleep. A maternity pillow can aid to some extent in preventing RLS.
Thus, owing to the aforementioned factors, the global Maternity Pillow Market is expected to grow at a CAGR of 5.10% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the Maternity Pillow Market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the Maternity Pillow Market and held a 41% share of the market revenue in 2022.
Global Maternity Pillow Market - Country Analysis:
Germany's Maternity Pillow Market size was valued at USD 44.73 million in 2022 and is expected to reach USD 52.89 million by 2030, at a CAGR of 2.8% from 2023 to 2030. Due to the region's large concentration of pregnant pillow makers, strong maternal health awareness, and growing preference for maternity pillows made with organic contents.
China’s Maternity Pillow Market size was valued at USD 73.73 million in 2022 and is expected to reach USD 110.3 million by 2030, at a CAGR of 3.7% from 2023 to 2030. Due to the expanding consumer healthcare spending in emerging nations including China as well as the increasing penetration of the novel comfortable bump pregnancy cushion in these countries.
India's Maternity Pillow Market size was valued at USD 69.47 million in 2022 and is expected to reach USD 89.25 million by 2030, at a CAGR of 3.1% from 2023 to 2030. attributable to new mothers' increasing expenditures on their first pregnancy and the rising purchasing power of women in this region. According to a 2018 World Bank research, developing nations like India, have relatively more births per woman than other nations. Over the Projection period, it is anticipated that this will increase demand for maternity pillow in these nations.
Key Industry Players Analysis:
To increase their market position in the global Maternity Pillow Market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
5.10% |
Market Size |
565 million in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Material, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
PharMeDoc, COYUCHI, Babymoov, Mocer LLC (Bamibi), Momcozy, Queen Rose, Boppy, Cozy Bump Corporation, Pregnancy Pillow, LLC, Quilt Comfort, Medela AG, and Theraline UK. |
By Product |
|
By Material |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Maternity Pillow Market By Product:
Global Maternity Pillow Market By Material:
Global Maternity Pillow Market By Distribution Channel:
Global Maternity Pillow Market By Region:
Global Maternity Pillow Market is expected to reach USD 841.1 million by 2030.
The Maternity Pillow Market is projected to have a CAGR of 5.10%.
During the Projection period, a rise in birthrate is anticipated to fuel the expansion of the maternity pillow market. For instance, according to the Central Intelligence Agency's (CIA) World Factbook, there were 18.5 births per 1,000 people worldwide on average in 2016. New product introductions are another important factor in the growth of the maternity pillow market. For instance, Lotus Leaf Solutions, LLC introduced the eco-friendly Lotus Leaf Pregnancy Sleep System in October 2014 to help pregnant women sleep better at night. The Lotus Leaf Pregnant Sleep System is a therapeutic pillow that offers the alignment, comfort, and stability needed for pregnancy pain alleviation and good sleep.
Based on the material, the global Maternity Pillow Market has been segmented into Buckwheat, Styrofoam Ball, Memory Foam, Polyester Fiber, Microbeads, and Others.
Leading market players active in the global Maternity Pillow Market are PharMeDoc, COYUCHI, Babymoov, Mocer LLC (Bamibi), Momcozy, Queen Rose, Boppy, Cozy Bump Corporation, Pregnancy Pillow, LLC, Quilt Comfort, Medela AG, Theraline UK among other.
Political Factors- The entry of maternity pillow into high-tax jurisdictions will have a negative effect on their profitability. Exports are hampered by high taxes, which also affect international trade. a maternity pillow can operate in regions with low taxes and generate sizable earnings that can be invested in R&D initiatives. The organisation may also look into the tax laws that are pertinent to the business in order to understand the priorities and interests of the host government in rising industries. High trade barriers might exacerbate the current economic situation by harming exports and relationships with international trading partners.
Economic Factors- A country's economic development has a direct impact on organisational performance. The maternity pillow industry has several opportunities to grow as a result of developing economies. In a similar vein, understanding the stage of the industrial lifecycle is crucial. Entry into mature industries may be more challenging than entry into enterprises in the growth stage due to market saturation. The financial success of the maternity pillow industry is also influenced by the amount of money the government of the host country spends on the development of essential infrastructure. A developed infrastructure makes it easier to conduct business, which also increases the possibility for the gold sector in that country to thrive.
Social factors- The power distance indicates a society's acceptance of hierarchy and income inequality. The business management practises used by maternity pillows must change when they join markets with high or low power distance. Rising inequality in many countries is altering the power structure, which has important implications for international marketplaces like the market for maternity pillows. In order to modify its marketing and communication tactics, the need for maternity pillows must research the generally accepted gender norms. Societies with fewer gender stereotypes will employ different marketing and human resource strategies than traditional, patriarchal civilizations with well-defined gender roles.
Technological Factors- The market for maternity pillows must carefully examine recent technical advancements if it is to stay ahead of the competition. It's important to keep an eye on the 5G's potential to boost productivity by enhancing user experience, speed, and access. These technical developments have the potential to radically change an industry and rewrite the rules for market actors' success. The technology's level of development and maturity in the pertinent industry must also be taken into account. By focusing on new technological developments and entering markets where technological growth has not yet reached its full potential, the maternity pillow market can increase its market share.
Environmental Factors- Due to the confluence of growing environmental deterioration and technological innovation, businesses have been obliged to employ cutting-edge recycling and waste management techniques. In many countries, recycling has almost become a corporate standard. Additionally, the market for maternity pillows must implement efficient waste management practices in organizational divisions located in or close to urban areas. Many countries have put in place strict measures to protect their urban areas by managing their rubbish effectively. To promote the use of renewable energy sources, some countries offer financial assistance. The maternity pillow Market can benefit from it and invest in renewable technologies to ensure long-term viability. This investment will also lead to greater stakeholder satisfaction and a broader customer base because of improved brand perception.
Legal Factors- The market for maternity pillows is required to follow the laws controlling employee/labor health and safety since certain countries have strict regulations to ensure worker safety. maternity pillow Market has a moral and ethical obligation to provide a safe working environment for its employees. Similar to the above, when developing human resource practices, anti-discrimination laws (such as equal employment opportunity laws) must also be carefully taken into account because discriminatory lawsuits against employers harm an organization's reputation and impair its ability to recruit and retain talent. Data protection has become a critical problem due to consumer worries about their privacy and security. The market for maternity pillows must investigate data protection rules in order to protect consumer data.
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