CAGR: 5.9%Current Market Size: USD 935.00 MillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2022-2029Base Year: 2021
Global Menstrual Cup market is expected to grow from USD 935.00 million in 2021 to USD 1,453.51 million by 2029, at a CAGR of 5.9% during the Projection period 2022-2029. The market's growth is mainly driven by increasing awareness about female hygiene around the globe.
A menstrual cup is a flexible, reusable feminine hygiene product made of rubber, silicone, or latex. It is inserted into the vagina to catch and collect period fluid for up to 12 hours. Some of the menstrual cups are disposable; however, most of them are reusable. Hence, these products are often cheaper than tampons and pads due to their reusability. In addition, several women experience irritation by the use of pads or vaginal dryness with the use of tampons. The use of a menstrual cup eliminates such factors.
Furthermore, the majority of standard menstruation cups are made of medical-grade silicone. Also, various brands offer various sizes to accommodate different body shapes, including round, flat, hollow, and pointed.
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Market Dynamics:
Drivers:
Personal preference and societal and cultural influences have mainly contributed to feminine hygiene practices. Also, vaginal health and hygiene have become important concerns across developed and developing countries. For instance, about 29.2% of women ages 14–49 suffer from vaginal infections in the U.S. Moreover, feminine hygiene has become essential to prevent sexual performance, childbirth, and pregnancy problems. Increasing awareness about the abovementioned factors has created the demand for menstrual cups that are safer and as effective as other sanitary products.
The environmental and economic cost of traditional sanitary pads and tampon products is significantly higher. For instance, more than 49.8 billion sanitary pads, tampons, and packaging end up in sewer systems or landfills every year in the U.S. However, unlike sanitary pads and tampons, Menstrual Cup causes less environmental damage as they are not only sustainable but eco-friendly in nature. For instance, the medical-grade silicone menstrual cups are reused for around 2 years, making it a considerably sustainable purchase and eliminating monthly wastage. Moreover, menstrual cups support the UN's sustainable development goals. The friendliness of menstrual cups has further driven the market's growth.
Restraints:
The usage of menstrual cups can be difficult for some people due to differences in anatomy or conditions, including vaginismus. Vaginismus is a disorder that causes pain when someone tries to insert items into the vagina. Also, in some rare cases, menstrual cups cause pain, infection, or urinary problems. This difficulty in using menstrual cups is projected to hamper the growth of the global market to some extent.
Opportunities:
Rapid growth in investment across global healthcare infrastructure coupled with government initiatives associated with women's healthcare has created lucrative opportunities for the menstrual cups market. In addition, developing countries are seeing increased emergence of women's healthcare initiatives. For instance, in July 2022, the Karnataka State government in India introduced an initiative, 'The Maitri Menstrual Cup,' for hygienic management of the menstrual cycle among adolescents. Under this initiative, the government has planned to provide menstrual cups to all adolescent girls in the state free of cost. Such initiatives are opportunistic for the growth of the market.
Challenges
In developing countries, there is low market penetration for menstrual cups. This is mainly due to less awareness, which makes people often unsure of trying it. For instance, also, there is limited spending on the healthcare sector in developing countries. For instance, in India, the budgetary allocation to the healthcare sector is low at 1.3% of GDP. Such factors pose challenges to the growth of the market.
Segmentation Analysis:
The global Menstrual Cup market has been segmented based on type, material, usability, end-users, distribution channel, and regions.
By Material
The material segment includes silicone, thermoplastic isomer, rubber, and latex. The silicone segment led the Menstrual Cup market with a market share of around 48.05% in 2021. This is attributed to the fact that these cups are often made from medical-grade silicone. This material is healthy for the human body and the environment in a broader sense. For instance, it is bio-compatible and safer to be used on the skin or inside the body. Such factors have mainly driven the growth of this segment.
By Usability
The usability segment includes reusable and disposable. The reusable segment led the Menstrual Cup market with a market share of around 68.05% in 2021. Using the reusable menstrual cup has become a cost-effective, safe, and eco-friendly way of managing menstrual cycles. The budget-friendliness of these cups is the major factor contributing to the segment growth. For instance, some reusable cups are designed for long-term use ranging from 1 to 10 years, depending on the brand. This provides significant cost savings over pads and tampons. Furthermore, the emergence of advanced reusable menstrual cups is opportunistic for the growth of this segment.
By Distribution Channel
The distribution channel segment includes hospital pharmacy, retail pharmacy, online pharmacy, and others. The hospital pharmacy segment witnessed a significant share in the Menstrual Cup market of around 32.08% in 2021. The hospital pharmacy segment is expected to witness a considerable growth rate during the Projection period. The ongoing trend across global hospitals to have in-house pharmacies to direct people to generic drugs and other lower-cost alternatives has boosted the growth of this segment. Also, government support for enhancing hospital care facilities further boosted the growth of this segment. For instance, in the U.S., the Affordable Care Act of the federal government is focused on providing financial incentives for improving efficiency and care quality.
By Regional Analysis:
The regions analyzed for the Menstrual Cup market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. North American region dominated the Menstrual Cup market and held the 38.41% share of the market revenue in 2021.
Global Menstrual Cup Market- Country Analysis:
Germany's Menstrual Cup market size was valued at USD 112.20 million in 2021 and is expected to reach USD 171.54 million by 2029, at a CAGR of 5.7% from 2022 to 2029.
Germany is the largest economy in Europe. In addition, this country is the largest market for healthcare and life sciences products. This factor has mainly driven the growth of the German menstrual cup market. In addition, the country is seeing huge demand for eco-friendly menstrual products.
Furthermore, according to the World Bank collection of development indicators, females in Germany accounted for 47.13 % in 2021 of the total labor force in the country. The country's huge number of working women is creating a demand for menstrual cups.
China Menstrual Cup market size was valued at USD 187.00 million in 2021 and is expected to reach USD 281.58 million by 2029, at a CAGR of 5.5% from 2022 to 2029. Over the past few years, China has witnessed considerable growth in the domestic Healthcare & Life Sciences (HLS) sector. In addition, this sector has a huge investment, innovation acceleration, and business expansion. For instance, according to various studies, in 2020, life science funds in China are estimated to raise about USD 42 billion, representing a fourfold increase in the past five years.
Furthermore, the female population in this country accounted for 48.71% compared to 51.29% male population. Therefore, the huge female population in the country is one of the major factors contributing to market growth.
India Menstrual Cup market size was valued at USD 56.10 million in 2021 and is expected to reach USD 88.27 million by 2029, at a CAGR of 6.1% from 2022 to 2029. Significant growth if the life sciences sector, an increasing female population, and government initiatives supporting the use of menstrual cups are driving the market growth in this country.
In addition, the rising demand for reusable eco-friendly menstrual hygiene cups to reduce the environmental impact of menstrual products has further created growth opportunities for the market. Moreover, in July 2022, The Ministry of Health and Family Welfare in India introduced a scheme to promote menstrual hygiene amongst adolescent girls (aged 10-19 years) in rural areas. Such schemes are also opportunities for the growth of the market.
Key Industry Players Analysis:
To increase their market position in the global Menstrual Cup business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
5.9% |
Market Size |
935.0 million in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Type, material, usability, end-users, distribution channel, and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Blossom Cup., Diva International Inc., Lena Cup LLC, Lunette Menstrual Cup, Fleurcup, INTIMINA, Jaguara s.r.o., Mooncup Ltd, The Flex Company, and YUUKI Company s.r.o. among others |
By Type |
|
By Material |
|
By Usability |
|
By End-Users |
|
By Distribution Channel |
|
Regional Scope |
|
Scope of the Report
Global Menstrual Cup Market by Type:
Global Menstrual Cup Market by Material:
Global Menstrual Cup Market by Usability:
Global Menstrual Cup Market by End-Users:
Global Menstrual Cup Market by Distribution Channel:
Global Menstrual Cup Market by Region:
Global Menstrual Cup market was USD 935.00 million in 2021.
Global Menstrual Cup market expected to reach USD 1,453.51 million by 2029, at a CAGR of 5.9% from 2022 to 2029.
Hospital pharmacy segment led the Menstrual Cup market with a market share of around 32.08% in 2021
Increasing awareness about female hygiene around the globe is primarily driving the growth of the Menstrual Cup market.
Higher scope of growth in developing countries and the ongoing trend of product innovation associated with feminine hygiene products is projected to influence the market in the upcoming years.
Leading market players active in the global Blossom Cup., Diva International Inc., Lena Cup LLC, Lunette Menstrual Cup, Fleurcup, INTIMINA, Jaguara s.r.o., Mooncup Ltd, The Flex Company, and YUUKI Company s.r.o. among others.
The global Menstrual Cup market has been segmented based on type, material, usability, end user, distribution channel, and region.
Political Factors- The ongoing trend across global hospitals to have in-house pharmacies to direct people to generic drugs and other lower-cost alternatives has boosted the growth of this segment. Also, government support for enhancing hospital care facilities further boosted the growth of this segment. For instance, in the U.S., the Affordable Care Act of the federal government is focused on providing financial incentives for improving efficiency and care quality. Supportive government initiatives and increased population in the Asia Pacific region have mainly driven the growth of the menstrual cup market.
Economical Factors- Rapid growth in investment across global healthcare infrastructure coupled with government initiatives associated with women's healthcare has created lucrative opportunities for the menstrual cups market. In addition, developing countries are seeing increased emergence of women's healthcare initiatives. For instance, in July 2022, the Karnataka State government in India introduced an initiative, 'The Maitri Menstrual Cup,' for hygienic management of the menstrual cycle among adolescents. Under this initiative, the government has planned to provide menstrual cups to all adolescent girls in the state free of cost. Such initiatives are opportunistic for the growth of the market.
Social Factor- The increasing women's population mainly drives the market growth in this region along with the demand for environmentally friendly feminine hygiene products. Also, the region is seeing comparatively higher awareness about using menstrual cups. In addition, the high disposable income of women in the U.S. and Canada further fueled the market's growth. China has witnessed considerable growth in the domestic Healthcare & Life Sciences (HLS) sector. In addition, this sector has a huge investment, innovation acceleration, and business expansion. For instance, according to various studies, in 2020, life science funds in China are estimated to raise about USD 42 billion, representing a fourfold increase in the past five years.
Technological Factors- The emergence of advanced reusable menstrual cups is opportunistic for the market's growth. The development of eco-friendly and environment-friendly menstrual cups. Menstrual Cup needs to develop with materials that cause less environmental damage as they are not only sustainable but eco-friendly in nature. The rising number of product innovations is anticipated to provide beneficial opportunities for the menstrual cup market growth. Other growth-inducing aspects include incorporating smart technologies in menstruation cups and other product improvements. Manufacturers are releasing variations that can be connected to smartphone applications using Bluetooth technology to detect changes in menstrual blood color and potential health problems.
Environmental Factors- The environmental and economic cost of traditional sanitary pads and tampon products is significantly higher. For instance, more than 49.8 billion sanitary pads, tampons, and packaging end up in sewer systems or landfills every year in the U.S. However, unlike sanitary pads and tampons, Menstrual Cup causes less environmental damage as they are not only sustainable but eco-friendly in nature. For instance, the medical-grade silicone menstrual cups are reused for around 2 years, making it a considerably sustainable purchase and eliminating monthly wastage. Moreover, menstrual cups support the UN's sustainable development goals. The friendliness of menstrual cups has further driven the market's growth. In addition, the rising demand for reusable eco-friendly menstrual hygiene cups to reduce the environmental impact of menstrual products has further created growth opportunities for the market. Moreover, in July 2022, The Ministry of Health and Family Welfare in India introduced a scheme to promote menstrual hygiene amongst adolescent girls (aged 10-19 years) in rural areas.
Legal Factors- Lunette, the wholly owned brand of Peptonic Medical (publ), was appointed as an official Menstrual Cup Partner to the United Nations. Through this partnership, the UN is expected to buy products from selected suppliers, including Lunette, and distribute them globally. Essity, the hygiene and health company, expanded its range of products with the launch of Libresse V-Cup, a reusable menstrual cup, in Denmark, Norway, Finland, and Sweden. This cup is durable and reusable and consequently helps in reducing the amount of waste. For instance, in July 2022, the Karnataka State government in India introduced an initiative, 'The Maitri Menstrual Cup,' for hygienic management of the menstrual cycle among adolescents. Under this initiative, the government has planned to provide menstrual cups to all adolescent girls in the state free of cost. Such initiatives are opportunistic for the growth of the market.
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