Global Nail Care Products Market- Market Overview:

The Global Nail Care Products market is expected to grow from USD 20.13 billion in 2022 to USD 30.66 billion by 2030, at a CAGR of 5.4% during the Projection period 2023-2030. As working women have more disposable income and more girls are enrolling in college, they tend to spend more on grooming goods, which will increase product demand globally.

Maintaining one's nails has become a crucial part of grooming, particularly among young women around the world. Customers are experimenting with new nail art trends like marble nails, animal print, neon and pastel nails, and minimal nails. Additionally, the market for nail care products is anticipated to develop due to the increase in nail salons across all nations. Nail polish, lotions, oils, removers, artificial nails, and accessories make up the nail care goods. Among these, artificial nails and nail polish have seen the most substantial demand. The majority of people use nail extensions to improve their appearance because they have delicate and brittle nails. This pattern is anticipated to continue in the market and to raise product demand. Women in the millennial and Generation Z groups have recently begun purchasing nail care products from both physical establishments as well as online retailers. They commonly choose home manicures and self-care nail kits while experimenting with new items. Stick-on nails, accessory tool sets, manicure and pedicure kits, creams for nail cuticles, oil for lustrous & stronger nails, etc. are just a few of the many things that can be found on Amazon. It is anticipated that these changes would increase demand for nail care products. Due to their benefits, such as being natural and chemical-free, organic and natural nail care products have gained popularity over the past few years. Therefore, businesses have begun concentrating on this sector and releasing natural and even vegan nail polish on the market. For clients seeking safe and high-quality products, Freecoat Nails, for example, introduced 15 colours of non-toxic and cruelty-free nail polish. These nail polishes are devoid of formaldehyde, toluene, xylene, parabens, and other harmful ingredients.

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Market Dynamics:

Drivers:                          

• Introduction of organic and toxin-free nail care products

The introduction of organic and toxin-free nail care products in the market is driving its growth of the market. As consumers become more aware of the dangers of chemical and toxin-laden nail polish, the nail care products market is expected to become highly competitive with international brands and small and medium-sized companies. Moreover, the growing awareness among women about self-care and maintaining their nails is expected to drive the market growth over the Projection period, along with their ability to afford and spend on these products.

Restraints:                                             

• Presence of counterfeits in market

The presence of counterfeits in the market impacts the growth of the nail care product market. Established companies in the global market suffer adversely from counterfeits, which adversely affect their sales and pricing strategies. During the Projection period, the low price of counterfeit and imitation nail care products attracts customers. Furthermore, the low production cost of counterfeits is advantageous, thereby challenging the growth of the market.

Opportunities:

• Changing lifestyle and influence of social media

Changing lifestyles and the influence of social media on women are creating more opportunities for market growth. Women are increasingly focused on their appearances and personalities. They spend money on grooming, and through social media sites like Instagram, they are exposed to style and beauty enthusiasts. Moreover, in order to gain customers' attention, some brands are offering non-toxic and organic solutions. Such initiatives taken by the majority of key players will attract more consumers and contribute a major share in the market's growth.

Challenges:

• Adverse effects of chemicals used in the manufacturing of nail care products

The biggest challenge faced by the nail care products market is associated with the presence of chemicals present in the nail care products. It is believed that chemical ingredients like camphor and formaldehyde in nail polish, nail paint removers, and nail gels are negatively impacting nail care market sales by causing headaches, dizziness, and nausea. According to an analysis by the nail salon industry, nail care products contain cancer-causing substances such as formaldehyde, as well as other endocrine-disrupting chemicals, which is hampering the growth of the market.

Segmentation Analysis:

The global nail care products market has been segmented based on product, end-user, and region.

By Product

The product segment is artificial nails & accessories and nail polish. The nail polish segment led the largest share of the nail care products market with a market share of around 58% in 2022. In recent years, nail polish has become one of the most significant beauty products among women. It remains dominant in the market and continues to maintain its position. There is a strong demand for long-lasting and quick-drying nail polish from consumers, as well as a wide range of colours. Nail polish manufacturers are focusing on launching new collections of nail polish based on seasonal trends, including party wear, festive & holiday seasons, and promoting glossy, long-lasting, and quick-drying nail polish, which is boosting the market growth.

By End-User

The end-user segment includes households and salons. The household segment led the largest share of the nail care products market with a market share of around 55.5% in 2022. It is anticipated that the household segment will grow at a faster CAGR of 5.4% during the Projection period as a result of social media trends about DIY nail care and nail art. There is an enormous amount of availability of products in retail shops, beauty salons, supermarkets, and company-owned stores, which has helped household segments to be mainstreamed and boosts market growth.

Global Nail Care Products Market- Sales Analysis.

The sale of nail care products expanded at a CAGR of 3.2% from 2016 to 2022.

The market's growth is also likely to be fueled by the greater acceptance of male nail arts since bands like Bad Bunny and Harry Styles started donning nail lacquer. Customers are becoming more aware of products because to a rise in the number of product launches by male celebrities. For instance, artist Lil Yachty introduced his nail polish collection, Crete, in May 2021. Black, white, and grey are the three colour options for this brand, which is gender-neutral. Similar to this, Machine Gun Kelly debuted the nail polish line Un/dn Laqr in December 2021. It is a brand created for people of all gender identities, regardless of age, who wish to use nail art to express their creative side.

Due to customers' increasing ability to spend money on personal grooming, the use of nail care products through salons and spas is expanding significantly. Additionally, the rise in service providers, including nail salons, home service companies, and nail art studios & spas, is anticipated to boost market expansion. Customers have been drawn to these service providers' comfort and ease of reserving via their websites or mobile apps. The majority of consumers favour manicures, although nail extensions have recently become more popular.

Thus, owing to the aforementioned factors, the global nail care products market is expected to grow at a CAGR of 5.4% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the human insulin drugs and delivery devices market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the nail care products market and held a 39.4% share of the market revenue in 2022.

• Asia Pacific region witnessed a major share. Growth in this market will be driven by the growing popularity of nail arts and nail care, as well as new product launches in emerging nations such as India, Indonesia, and China. The nail care market is experiencing growth due to the rising demand for nail art, growing disposable income levels, and growing awareness about personal grooming among women in the region. Furthermore, in the future, nail care products are expected to be adopted by a greater number of working women and college girls in the region who are more concerned with appearances propelling the market growth in the region. Additionally, various marketing techniques used by players are probably going to have a beneficial market impact. For instance, KFC introduced artificial nails in the colour of fried chicken in September 2021 to draw in more customers. By purchasing a bucket of fried chicken at a discounted price and presenting their ID cards, customers could redeem acrylic nails under this marketing campaign. Due to their love of acrylic nails and other beauty items, Gen Z girls were specifically targeted by this marketing tactic.
• North America is anticipated to experience significant growth during the Projection period. A large number of leading market players, as well as easy access to products through stores such as Walmart, Sephora, Target, and others, are driving the market growth in the region. Moreover, with the increasing popularity of nail trends started by influencers, singers, and actors across social media platforms, nail care products have become more popular with consumers. A fashion and lifestyle influencer named Julie Sariana founded her company Color Dept. in September 2021. It sells nail polish that is both certified vegan and cruelty-free.
• Global Nail Care Products Market - Country Analysis:
• Germany

Germany's nail care products market size was valued at USD 1.55 billion in 2021 and is expected to reach USD 2.37 billion by 2029, at a CAGR of 5.5% from 2023 to 2030.

Due to the presence of major fashion houses and the increasing number of nail care services in Germany, the market is experiencing rapid growth as a result of the increasing adoption of the latest fashion trends. In addition, the number of working women in the country will account for a major share in the growth of the nail care products market.

• China

China’s nail care products market size was valued at USD 2.05 billion in 2021 and is expected to reach USD 3.21 billion by 2029, at a CAGR of 5.8% from 2023 to 2030.

A rise in spending on personal grooming and an increase in the awareness of nail spas have prompted consumers to book services at salons and spas, resulting in an increase in the country's market growth.

• India

India's nail care products market size was valued at USD 1.58 billion in 2021 and is expected to reach USD 2.46 billion by 2029, at a CAGR of 5.7% from 2023 to 2030.

A growing party culture, as well as a variety of festivals and functions, has increased the popularity of nail polish and nail art in the country, furthermore, the availability of numerous products, changes in consumption patterns, improved lifestyles, and an increase in personal care expenditure are expected to contribute to the growth of the nail industry in the future.

Key Industry Players Analysis:  

To increase their market position in the global nail care products market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Delia Cosmetics
• Creative Nail Design, Inc.
• IL Cosmetics Group
• L’Oreal Groupe
• LCN USA
• China Glaze
• Coty Inc.
• ORLY International, Inc.
• Sally Hansen Inc.
• Clorox
• American International Industries
• Kirker Enterprises, Inc.
• CNC International B.V.
• Fiabila S.A.

Latest Development:

• In February 2021, For its Essie nail care line, L'Oréal Groupe has introduced a unique virtual try-on experience that enables users to digitally test Essie's nail paints by uploading a photo or using a back-facing smartphone camera to track finger movement and nail form. Customers can continue to add items to their shopping carts on Essie.com before being transferred to specific Essie merchants, such as Target, Ulta, and CVS, to complete their purchases.
• In October 2021, The Essential Nail Elixir was developed by Marina Miracle, a beauty and personal care company, in partnership with Tone Lise, known as Norway's "nail queen," and contains organic ingredients like oil from grape seeds, sea buckthorn, and apricot, as well as active extracts from green tea, rosemary, and artic cranberries.
• In June 2021, To increase the number of qualified and capable nail designers, Boston-based MiniLuxe, Inc. purchased the Paintbox nail care brand in New York. The extension of cooperation and the acceleration of product development would be further benefits of the acquisition.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	5.4%
Market Size	20.13 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Product, By End-user, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Delia Cosmetics, Creative Nail Design, Inc., IL Cosmetics Group, L’Oreal Groupe, LCN USA, China Glaze, Coty Inc., ORLY International, Inc., Sally Hansen Inc., Clorox, American International Industries, Kirker Enterprises, Inc., CNC International B.V., and Fiabila S.A.
By Product	Artificial Nails & Accessories Nail Polish Human
By End-user	Household Salon
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Nail Care Products Market by Product:

• Artificial Nails & Accessories
• Nail Polish Human

Global Nail Care Products Market by End-User:

• Household
• Salon

Global Nail Care Products Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- Because of the products' frequent skin-to-skin contact, product safety is one of the top issues in the global beauty and cosmetics sector. The "Personal Care Product Safety Act" is a stringent US statute that enables the FDA to explore even stricter rules and policies regulating the safety of products. Companies must register as manufacturers and list the components in their products. Additionally, a lot of businesses import goods or materials to sell abroad. According to national policy, they are all required to adhere to the laws. For instance, the European Union and Canada have policies requiring the mention of components, and over 500 corporations have been barred for disobeying the regulations (Buscher, 2021).

Economic Factors- Unlike other industries, the beauty or cosmetics industry is very resilient to the economic downturn. The 2008 Great Recession was effectively weathered by the industry. The price of an item is now carefully considered by consumers since they have grown price sensitive. In 2015, the cosmetics market in the US earned more than $56 billion in revenue. Spending on skincare and haircare is increasing not just among women but increasingly among men. Additionally, the cosmetics sector accounts for more than 14% of the market. People now spend more money on the skincare and cosmetics sectors (Frue, 2018).

Social Factors- Many businesses, including Loreal, Bodyshop, and others, have meticulously carried out their CSR operations over the years. Millions of lotions and hand sanitizers have recently been distributed by Loreal for local and front-line workers. When it comes to social media sites, people are more beauty conscious than ever before. The newest fashion trend is skincare and cosmetics. When a brand is well-known, such as Mac, Loreal, Bodyshop, etc., businesses need to be cautious about what and how they market. Bodyshop prides itself on not subjecting its goods to animal testing. Due to rising moral sensitivity, Loreal was forced to remove any references to "whitening" from their products (Momin, 2021).

Technological Factors- Popular cosmetics companies like Maybelline, Loreal, Mac, and others realised the value of a strong brand image in order to compete globally. Companies that make cosmetics are increasingly spending more money on both virtual and physical technology to provide consumers attractive items. Modern technology is king and aids businesses in broadening their appeal to the public. To increase demand for their products, cosmetic businesses utilise a variety of online courses, content, and influencers. Many women worldwide like and share the visual content that the influencers produce in the form of videos featuring their items. ModiFace is an augmented reality application created by NYX professional cosmetics (MBA Skool, 2019).

Environmental Factors- In terms of business innovation, cosmetic companies are helping them achieve their objectives of developing sustainable and ecologically friendly businesses. For the purpose of lowering greenhouse gas emissions at manufacturing facilities such as factories, distribution centres, etc., they have devised, designed, and also implemented a number of solutions. Maybelline has developed a quantifiable aim for a 60% reduction of CO2 emissions. Water conservation is the company's upcoming initiative. The company calculated their use and made plans to reduce it by 11%. Maybelline asserts that all of the sesame and soya oil it uses is produced using sustainable practises (MBA Skool, 2019).

Legal Factors- The cosmetics sector has a challenging area with ingredients. The businesses need to be FDA-registered. No business can function without FDA permission. The Federal Food, Drug, and Cosmetic Act and the Fair Packaging and Labeling Act are imposing regulations that every business in the sector must adhere to. The FD&C also keeps track of the ingredients' usage to make sure there aren't any inaccuracies. Due to their failure to provide sufficient evidence in accordance with the rules and standards, many companies risk being barred (Frue, 2018).

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Product
     • 3.2. Market Attractiveness Analysis By End-user
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Introduction of organic and toxin-free nail care products
   • 3. Restraints
     • 3.1. Presence of counterfeits in market
   • 4. Opportunities
     • 4.1. Changing lifestyle and influence of social media
   • 5. Challenges
     • 5.1. Adverse effects of chemicals used in the manufacturing of nail care products

6. Global Nail Care Products Market Analysis and Projection, By Product
   • 1. Segment Overview
   • 2. Artificial Nails & Accessories
   • 3. Nail Polish Human
7. Global Nail Care Products Market Analysis and Projection, By End-user
   • 1. Segment Overview
   • 2. Household
   • 3. Salon
8. Global Nail Care Products Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Nail Care Products Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Nail Care Products Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Technology Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • Delia Cosmetics
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Technology Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • Creative Nail Design, Inc.
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Technology Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • IL Cosmetics Group
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Technology Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • L’Oreal Groupe
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Technology Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • LCN USA
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Technology Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • China Glaze
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Technology Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • Coty Inc.
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Technology Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • ORLY International, Inc.
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Technology Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • Sally Hansen Inc.
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Technology Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis
    • Clorox
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • American International Industries
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Kirker Enterprises, Inc.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • CNC International B.V.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Fiabila S.A.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis

List of Table

1. Global Nail Care Products Market, By Product, 2023–2030 (USD Billion)
2. Global Artificial Nails & Accessories, Nail Care Products Market, By Region, 2023–2030 (USD Billion)
3. Global Nail Polish Human, Nail Care Products Market, By Region, 2023–2030 (USD Billion)
4. Global Nail Care Products Market, By End-user 2023–2030 (USD Billion)
5. Global Household, Nail Care Products Market, By Region, 2023–2030 (USD Billion)
6. Global Salon, Nail Care Products Market, By Region, 2023–2030 (USD Billion)
7. Global Nail Care Products Market, By Region, 2023–2030 (USD Billion)
8. North America Nail Care Products Market, By Product, 2023–2030 (USD Billion)
9. North America Nail Care Products Market, By End-user 2023–2030 (USD Billion)
10. USA Nail Care Products Market, By Product, 2023–2030 (USD Billion)
11. USA Nail Care Products Market, By End-user 2023–2030 (USD Billion)
12. Canada Nail Care Products Market, By Product, 2023–2030 (USD Billion)
13. Canada Nail Care Products Market, By End-user 2023–2030 (USD Billion)
14. Mexico Nail Care Products Market, By Product, 2023–2030 (USD Billion)
15. Mexico Nail Care Products Market, By End-user 2023–2030 (USD Billion)
16. Europe Nail Care Products Market, By Product, 2023–2030 (USD Billion)
17. Europe Nail Care Products Market, By End-user 2023–2030 (USD Billion)
18. Germany Nail Care Products Market, By Product, 2023–2030 (USD Billion)
19. Germany Nail Care Products Market, By End-user 2023–2030 (USD Billion)
20. France Nail Care Products Market, By Product, 2023–2030 (USD Billion)
21. France Nail Care Products Market, By End-user 2023–2030 (USD Billion)
22. UK Nail Care Products Market, By Product, 2023–2030 (USD Billion)
23. UK Nail Care Products Market, By End-user 2023–2030 (USD Billion)
24. Italy Nail Care Products Market, By Product, 2023–2030 (USD Billion)
25. Italy Nail Care Products Market, By End-user 2023–2030 (USD Billion)
26. Spain Nail Care Products Market, By Product, 2023–2030 (USD Billion)
27. Spain Nail Care Products Market, By End-user 2023–2030 (USD Billion)
28. Asia Pacific Nail Care Products Market, By Product, 2023–2030 (USD Billion)
29. Asia Pacific Nail Care Products Market, By End-user 2023–2030 (USD Billion)
30. Japan Nail Care Products Market, By Product, 2023–2030 (USD Billion)
31. Japan Nail Care Products Market, By End-user 2023–2030 (USD Billion)
32. China Nail Care Products Market, By Product, 2023–2030 (USD Billion)
33. China Nail Care Products Market, By End-user 2023–2030 (USD Billion)
34. India Nail Care Products Market, By Product, 2023–2030 (USD Billion)
35. India Nail Care Products Market, By End-user 2023–2030 (USD Billion)
36. South America Nail Care Products Market, By Product, 2023–2030 (USD Billion)
37. South America Nail Care Products Market, By End-user 2023–2030 (USD Billion)
38. Brazil Nail Care Products Market, By Product, 2023–2030 (USD Billion)
39. Brazil Nail Care Products Market, By End-user 2023–2030 (USD Billion)
40. Middle East and Africa Nail Care Products Market, By Product, 2023–2030 (USD Billion)
41. Middle East and Africa Nail Care Products Market, By End-user 2023–2030 (USD Billion)
42. UAE Nail Care Products Market, By Product, 2023–2030 (USD Billion)
43. UAE Nail Care Products Market, By End-user 2023–2030 (USD Billion)
44. South Africa Nail Care Products Market, By Product, 2023–2030 (USD Billion)
45. South Africa Nail Care Products Market, By End-user 2023–2030 (USD Billion)

List of Figures 

1. Global Nail Care Products Market Segmentation
2. Nail Care Products Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Nail Care Products Market Attractiveness Analysis By Product
9. Global Nail Care Products Market Attractiveness Analysis By End-user
10. Global Nail Care Products Market Attractiveness Analysis By Region
11. Global Nail Care Products Market: Dynamics
12. Global Nail Care Products Market Share By Product (2023 & 2030)
13. Global Nail Care Products Market Share By End-user (2023 & 2030)
14. Global Nail Care Products Market Share by Regions (2023 & 2030)
15. Global Nail Care Products Market Share by Company (2021)