CAGR: 10.3%Current Market Size: USD 1.85 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2022-2029Base Year: 2021
The Global Natural Fertility Supplements market is expected to grow from USD 1.85 billion in 2021 to USD 3.99 billion by 2029, at a CAGR of 10.3% during the Projection period 2022-2029. Increasing infertility rates due to unhealthy habits and lifestyles of consumers are mainly driving the growth of the global market.
Fertility supplements comprise micronutrients such as minerals and vitamins that help in promoting male and female fertility. Natural fertility supplements use natural ingredients and formulas designed to boost fertility, supporting both men and women. Such fertility supplements contain a range of micronutrients such as folic acid, vitamin D, iron, folate, biotin, and vitamin B12, among others.
The issues of fertility affect about 15% of couples across the globe. Lifestyle changes and food choices can considerably help in boosting fertility. However, in several cases, doctors prescribe supplements, including multivitamins, that could help a person get closer to the chances of pregnancy. Moreover, natural fertility vitamins are available to purchase online. However, before purchasing a product, people need to consider its content and safety and discuss its usage with a doctor.
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Market Dynamics:
Drivers:
Several factors, including increased BMI and poor nutrition, along with smoking and excessive drug and alcohol use in people, have led to increased infertility rates across the globe. For instance, according to a report by the World Bank, fertility rates have dropped significantly worldwide in the past 50 years. In addition, according to the Centers for Disease Control and Prevention in the U.S., infertility affects about 15% of couples of reproductive age around the globe. Such factors boost demand for natural fertility supplements.
According to the World Health Organization (WHO), the world’s population of people aged 60 years and older is expected to double (2.1 billion) by 2050. This increase in the geriatric population is mainly attributed to the continued decline of fertility rates and an increased life expectancy of individuals. Hence, there is a huge need across the globe to enhance the fertility rate and tackle challenges associated with the increasing geriatric population. This has boosted demand for the natural fertility supplements market.
Restraints:
According to several studies, taking fertility supplements offers some benefits; however, some of the research indicates that they have little to no effect. This causes hesitation in the use of fertility supplements among the end users. In addition, the high dose of supplements can cause side effects such as nausea and vomiting, rash, blurry vision, increased risk of heart disease, increased risk of cancer, and headaches. Such factors are projected to hamper the global natural fertility supplements market growth.
Opportunities:
Rising awareness about the harmful effects of conventional pharmaceutical drugs among end users has created lucrative growth opportunities for the global natural fertility supplements market. Multiple risk factors associated with fertility, including age, overweight, diet, excessive alcohol, smoking, and a stressful lifestyle among people, have boosted the demand for effective herbal medicines.
Moreover, the emergence of high-quality products in the global natural fertility supplements industry is opportunistic for the market's growth. For instance, in April 2022, WeNatal, a prenatal supplement company, launched its prenatal supplement designed for both men and women.
Challenges
Global brands in the natural fertility supplements market face many challenges from local and domestic brands.
Also, the market is challenging for emerging players in the market. To enter this market, the companies must focus on incorporating the range of ingredients regulated by the Food and Drug Administration (FDA) and have undergone a substantial number of clinical trials. These challenges in the global market are expected to impact the growth of the natural fertility supplements market.
Segmentation Analysis:
The global Natural Fertility Supplements market has been segmented based on product, end-user, distribution channel, and regions.
By Product
The product segment includes capsules, tablets, soft gels, powders, and liquids. The capsules segment led the natural fertility supplements market with a market share of around 43.08% in 2021. Capsules comprise a significant mixture of ingredients, and it has higher bioavailability, due to which this type of product can contain more of the drug, which is likely to enter into the user’s bloodstream. In addition, the capsules offer protection from sensitive ingredients, ensure oil & fat-soluble nutrient delivery, and reduce gastrointestinal irritation. Such prominent features of capsules are mainly fueling the growth of the segment. However, higher price due to the blistering packaging method in capsules is expected to limit the manufacturing of these products during the Projection period.
By End-Use
The end-user segment includes men and women. The men's segment led the natural fertility supplements market with a market share of around 54.09% in 2021. Rising fertility problems in men due to immune system factors, varicocele, low sperm production, systemic disease, abnormal sperm function, hypogonadism, urogenital infection, sexual factors, and undescended testicles have boosted the growth of this segment. In addition, older men tend to have a comparatively higher risk of infertility. Hence, the rising geriatric male population is further projected to create demand for natural fertility supplements.
By Distribution Channel
The distribution channel segment includes over-the-counter (OTC) and prescribed. The OTC segment led the Natural Fertility Supplements market with a market share of around 73.19% in 2021. The growth of this segment is mainly attributable to the easy availability of raw materials and lenient regulations associated with natural fertility supplements around the globe. In addition, manufacturers of OTC natural fertility supplements endorse their products with clinical evidence about the ingredients used. This leads to the increased adoption of fertility supplements through the OTC distribution channels. Also, the factors such as the convenience of direct purchase, the self-medication trend for the treatment of fertility issues, and cost-effectiveness are propelling the growth of this segment.
By Regional Analysis:
The regions analyzed for the Natural Fertility Supplements market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia-Pacific region dominated the Natural Fertility Supplements market and held the 40.22% share of the market revenue in 2021.
Global Natural Fertility Supplements Market- Country Analysis:
Germany's Natural Fertility Supplements market size was valued at USD 0.17 billion in 2021 and is expected to reach USD 0.35 billion by 2029, at a CAGR of 10.1% from 2022 to 2029. In Europe, Germany is one of the leading shareholders in the Natural Fertility Supplements market. In addition, this is one of the highest industrialized nations globally. However, according to BioMed Central Ltd., 5-15% of all couples in industrialized nations are infertile. This boosts demand for natural fertility supplements in the country.
Moreover, steady GDP per capita growth coupled with the low inflation in the country has led to the proliferation of over-the-counter fertility supplement usage in the country. Furthermore, Germany is considered one of the leaders in the number of In vitro fertilization (IVF) procedures and infertility treatments. Hence, significant awareness about infertility treatment in the country drives the market growth.
China Natural Fertility Supplements market size was valued at USD 0.41 billion in 2021 and is expected to reach USD 0.85 billion by 2029, at a CAGR of 9.9% from 2022 to 2029. The factors such as the aging & growing population, increasing consumer income, and increased awareness about fertility treatment have driven the growth of the China Natural Fertility Supplements market. In addition, the high spending of Chinese couples on fertility treatment is a major contributor to the market. For instance, according to several industry estimations, Chinese couples spend about $8 billion yearly on in vitro fertilization (IVF).
Moreover, fearing the economic impact of a rapidly aging population, the government of China ended its long-standing one-child policy in 2015. This has created lucrative growth opportunities for the natural fertility supplements market.
India's Natural Fertility Supplements market size was valued at USD 0.13 billion in 2021 and is expected to reach USD 0.29 billion by 2029, at a CAGR of 10.6% from 2022 to 2029. India is one of the highest-growing economies in Asia. Increasing population, rising middle-class population, increasing awareness about fertility treatment, and changing lifestyles in the country are driving the growth of the natural fertility supplements market. Also, the rise in the number of infertility cases and the ongoing trend of late pregnancies in the country boosted demand for natural fertility supplements.
Furthermore, the population in this country is seeing a rise in sedentary lives with little physical activity, unpredictable sleep patterns, and growing stress levels. Such factors further contribute to the upsurge in infertility among couples, fueling the growth of the natural fertility supplements market.
Key Industry Players Analysis:
To increase their market position in the global natural fertility supplements business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Market size |
2021-2029 |
Base year |
2021 |
CAGR (%) |
10.3% |
Market Size |
1.85 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Product, end-use, distribution channel , and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Royal Cosun, Greenyard, Himalaya Food International Ltd., J.R. Simplot Company, Lamb Weston Holdings, Inc., General Mills, Inc., Mondel?z International, Inc., Royal Ingredients Group, Cargill, Incorporated, Permolex Ltd. among others |
By Product |
|
By End-Use |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Natural Fertility Supplements Market by Product:
Global Natural Fertility Supplements Market by End-Use:
Global Natural Fertility Supplements Market by Distribution Channel:
Global Natural Fertility Supplements Market by Region:
Global Natural Fertility Supplements market is expected to reach USD 3.99 billion by 2029, at a CAGR of 10.3% from 2022 to 2029.
China, Germany, Switzerland, United States, and the Netherlands.
Over-the-counter (OTC) segment led the Natural Fertility Supplements market with a market share of around 73.19% in 2021.
Increasing infertility rates due to unhealthy habits and lifestyles of consumers is primarily driving the growth of the natural fertility supplements market.
Leading market players active in the global Natural Fertility Supplements market are Royal Cosun, Greenyard, Himalaya Food International Ltd., J.R. Simplot Company, Lamb Weston Holdings, Inc., General Mills, Inc., Mondel?z International, Inc., Royal Ingredients Group, Cargill, Incorporated, and Permolex Ltd. among others.
Political Factors- Political factors play a huge role in not only investment decisions by transnational corporations but also by companies. Political environment and other factors impact the cost of doing business and long-term sustainability. Some of the political factors are – the governance system, democracy & institutions, military coup chances, probability of armed conflict, law, and order in the market, etc. The government is adhering to all the rules and regulations under World Trade Organization norms. There is consistency in both policy making and implementation of those policies.
Economical Factors- This is also one of the highest industrialized nations globally. However, according to BioMed Central Ltd., 5-15% of all couples in industrialized nations are infertile. This boosts demand for natural fertility supplements in the country. Moreover, steady GDP per capita growth coupled with the low inflation in the country has led to the proliferation of over-the-counter fertility supplement usage in the country. Furthermore, Germany is considered one of the leaders in the number of In vitro fertilization (IVF) procedures and infertility treatments. Hence, significant awareness about infertility treatment in the country drives the market growth.
Social Factor- According to Worldometer estimates, Asia alone has 4.6 billion inhabitants or around 56.7% of the global population. The Natural Fertility Supplements market is anticipated to increase significantly in this area, which is home to the two most populous nations globally, China and India, due to the favorable demographic trends. Also, these countries are seeing a huge drop in fertility rates, contributing to the market's growth. In addition, rising awareness about natural fertility supplements in developing countries in this region is opportunistic for the market's growth. According to the U.S. Department of Health & Human Services, around 26% or 1 in 4 women aged 15 to 49 years have difficulty getting pregnant. This issue in women in the region boosts demand for natural fertility supplements.
Technological Factors- As E-Commerce is critical for the market business model. It should evaluate the e-commerce infrastructure, technology infrastructure, etc., before entering a new market. The market should build a strategy that can integrate societal values, infrastructure, and market business, models. The market should analyze areas where technology can empower supply chain partners. This can help the market increase transparency and make the supply chain more flexible. The market can use digitalization of various processes to overcome corruption in the local economy.
Environmental Factors- The role of environment standards enforcement agencies is critical in safeguarding norms. But often, in emerging countries, these agencies delay the process as a tactic to extract bribes. Market players should be aware of the presence of such practices in a country. Carbon emissions, product carbon footprint, financing environmental impact, and climate change vulnerability along with toxic emission & waste, packaging material & waste, and electronic waste.
Legal Factors- Wellbeing Nutrition launched SLOW, the time-conscious range of nutraceuticals for men and women. These supplements are expected to cater to different health and wellness issues associated with fertility, bone health, and weight loss. Ovaterra, the fertility supplements provider, launched two prenatal vitamins that are designed for pre-, during-, and post-pregnancy. These supplements are aimed at helping women with fertility challenges.
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