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Nursing & Breastfeeding Bras Market Size by Product Type (Underwire Nursing Bra and Wireless Nursing Bra), Material (Cotton, Spandex, Rayon, and Others), End User (Pregnant Women and Lactating Women), and Distribution Channel (Offline and Online) and Regions, Segmentation, and Projection till 2029

CAGR: 7.8%Current Market Size: 7.8%Fastest Growing Region: North America

Largest Market: APACProjection Time: 2022-2029Base Year: 2021

Global Nursing & Breastfeeding Bras Market- Market Overview:

Global Nursing & Breastfeeding Bras market is expected to grow from USD 2.53 billion in 2021 to USD 4.52 billion by 2029, at a CAGR of 7.8% during the Projection period 2022-2029. The rise in demand for convenience for lactating and pregnant women and increasing health awareness have primarily driven the market's growth.

Nursing and Breastfeeding bras are called maternity bras that make feeding a baby easier. These bras at actively preferred by lactic and pregnant women. For instance, pregnant women can wear nursing bras to avoid wetting their outfits due to the first milk leakage, while the other hand, breastfeeding moms can wear a feeding bra to feed their babies comfortably and hassle-free. These bras are available in various styles, such as padded nursing bras, non-padded mom bras, full cup size feeding bras, underwire bras for ample support, wireless nursing bras, and breast milk pump bra.

Moreover, most women experience significant changes in their breasts. Hence, the nursing and breastfeeding bras meet this challenge as they are made of soft and stretchy fabric, enabling them to stretch in case their breasts grow.

Global Nursing & Breastfeeding Bras Market By CAGR

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Market Dynamics:

Drivers:            

  • Demand for convenience for lactating and pregnant women

Nursing & breastfeeding bras are much more comfortable as they do not cause swelling or press against the breasts. In addition, it accommodates changing breast size, helps provide easy access, and catches leaking breasts. Moreover, a wide variety of breastfeeding bras are available with clasps, snaps, and flaps that open and attach either in the middle or on the bra straps.

Furthermore, the market players are nursing, offering more hooks and eyes than normal bras. This has allowed breastfeeding women to loosen and tighten comfortably. This convenience of using nursing & breastfeeding bras for lactating and pregnant women has driven the growth of the global market.

  • Celebrity endorsements of nursing bras

Global Nursing & Breastfeeding Bras market players are actively approaching famous social media creators along with other celebrities to endorse their brand to encourage the usage of their products and generate new revenue streams. Such types of advertisements are reaching out to a large population due to increased social media users around the globe. Such initiatives by market players to advertise their products on social media are projected to boost the market growth.

Restraints:

  • Risks associated with Nursing & Breastfeeding Bras

Any bras or breast pads work as a medical dressing, and they can stop the exchange of fluid and air. This may lead to an increase in the risk of moisture-associated skin damage (MASD) and may cause nipple pain. In addition to this, poorly fitted nursing & breastfeeding bras or items of other clothing put slight physical pressure on a lactating breast. This could cause an increased risk of compression of milk ducts and lead to breast inflammation. Such risks associated with using nursing & breastfeeding bras may hamper the market growth to some extent during the Projection period.

Opportunities:

  • Growing penetration of emerging market players

There is a significant rise in penetration of emerging players in the global nursing & breastfeeding bras market. These players are innovating their products to provide fashionable and comfortable clothes aimed at maternity wear. For instance, Lilu, a women's health company founded in 2016, has introduced its flagship nursing bra product, the hands-free pumping bra, with an automated breast massage. In addition, the National Science Foundation, an independent agency of the U.S. government, has also provided the Lilu team with a coveted $50,000 grant for developing their technology. This penetration of emerging market players with innovative products is expected to create lucrative growth opportunities for the market.

Challenges

  • Increased competition due to local market players and startups

The global nursing & breastfeeding bras industry has become extremely competitive due to the presence of global, regional, and local players. This has made companies operating in the global industry compete for market share; however, new entrants are continuously entering the market. Due to this competition, global market players are under pressure to reduce the prices of their products impacting their margins and profitability. This is a prominent challenge in the global nursing & breastfeeding bras market.

Segmentation Analysis:

The global Nursing & Breastfeeding Bras market has been segmented based on product type, material, end-user, distribution channel, and region.

By Product Type

The product type segment includes underwire nursing bras and wireless nursing bras. The underwire nursing bra segment led the Nursing & Breastfeeding Bras market with a market share of around 59.08% in 2021. A common underwire bra is uncomfortable for many women during their pregnancy or breastfeeding. However, the need to keep the breasts in shape has primarily led to the demand for an underwire nursing bra. In addition, the market players offer nursing bras with a lighter wire that offers superior support, shape, and lift without restriction. This factor has mainly driven the growth of the underwire nursing bra segment.

Global Nursing & Breastfeeding Bras Market- By Product Type

By End User

The end user segment includes pregnant women and lactating women. The lactating women segment led the Nursing & Breastfeeding Bras market with a market share of around 63.10% in 2021. Nursing mothers often experience breastmilk leakage, which causes wetting and dampening of bras which needs to be changed frequently. The rising demand for eliminating this challenge has mainly driven the demand for nursing & breastfeeding bras among lactating mothers. Also, milk production in lactating women mainly peels at midnight. This boosts the demand for comfortable nursing bras to hold breast pads in place. Such factors contribute to the growth of this segment.

By Distribution Channel

The distribution channel segment includes offline and online. The offline segment led the Nursing & Breastfeeding Bras market with a market share of around 68.9% in 2021. The offline distribution channel segment dominated the global market. The ability of offline stores to have a wide-ranging option for bras in terms of type, color, and material has mainly driven the growth of this segment. In addition, most consumer prefers offline stores as they feel and touch the product before making a purchase decision.

By Regional Analysis:

The regions analyzed for the Nursing & Breastfeeding Bras market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. Asia-Pacific region dominated the Nursing & Breastfeeding Bras market and held the 39.30% share of the market revenue in 2021.

  • The Asia-Pacific region witnessed a major share. Increased population and rising disposable income in Asia-Pacific fuel the growth of the Nursing & Breastfeeding Bras market. In addition, the penetration of emerging market players in this region has created lucrative growth opportunities for the market. Also, several western international brands are introducing their products in this region with safe and premium quality. This has further boosted the growth of the Asia-Pacific market.
  • North America is expected to witness a considerable growth rate during the Projection period. This is mainly attributed to the region's huge presence of fashion-conscious female populations. In addition, the factors such as rising usage of social media platforms, increased influence of celebrities, and high disposable income in the region contribute to the market growth.

Global Nursing & Breastfeeding Bras Market- Country Analysis:

  • Germany

Germany's Nursing & Breastfeeding Bras market size was valued at USD 0.28 billion in 2021 and is expected to reach USD 0.49 billion by 2029, at a CAGR of 7.6% from 2022 to 2029.

Germany is one of the leading nations in the Europe Nursing & Breastfeeding Bras market. This is mainly attributed to changing lifestyles, increasing disposable incomes of the female population, and rising trends of e-commerce across the country.

In addition, increasing environmental awareness coupled with government initiatives supporting the health of breastfeeding mothers has further encouraged the usage of Nursing & Breastfeeding Bras.

  • China

China Nursing & Breastfeeding Bras market size was valued at USD 0.51 billion in 2021 and is expected to reach USD 0.88 billion by 2029, at a CAGR of 7.4% from 2022 to 2029. China is one of the largest consuming and exporting countries of nursing & breastfeeding bras. The increasing spending power of the female population in this country, along with the significant preference for international brands with premium & high-quality goods, has driven the market's growth.

Furthermore, the Government of China relaxed and replaced its one-child policy with a two-child policy in 2015. This has led to an upsurge in the birth rate. This factor has further contributed to the growth of the Nursing & Breastfeeding Bras market.        

  • India

India Nursing & Breastfeeding Bras market size was valued at USD 0.13 billion in 2021 and is expected to reach USD 0.23 billion by 2029, at a CAGR of 7.9% from 2022 to 2029. India is one of the strongest growing economies in Asia. Significant demand for Nursing & Breastfeeding Bras from the increasing female population in the country has primarily driven the market growth in this country.

In addition, the country is seeing rapid growth in the influence of social media, fashion magazines, and celebrity endorsements. This has encouraged modern mothers to use nursing & breastfeeding bras. In addition, the country is seeing significant growth in the working female population. Such factors have altogether contributed to the Indian nursing & breastfeeding bras market.                         

Key Industry Players Analysis:

To increase their market position in the global Nursing & Breastfeeding Bras business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.

  • Bravado Designs
  • Motherhood Maternity
  • La Leche League International Intimates
  • Anita Dr. Helbig GmbH
  • Leading Lady, Medela AG
  • Cake Maternity
  • Mamaway Maternity
  • Sweet Mommy
  • South of the Equator Clothing, LLC
  • Boob Design

Latest Development:

  • In August 2021, Motherhood Maternity, the leading designer and retailer of maternity apparel, launched "You Do You, Mama,” a digital marketing campaign for honoring mothers and all forms of feeding one's baby.
  • In January 2021, Bravado Designs introduced the Sheer, a new product in their much-loved and best-selling Body Silk Seamless nursing bra collection. This product features a breathable mesh panel coupled with a flattering sweetheart neckline.

Report Metrics

Report Attribute  

Details

Study Period

2021-2029

Base year

2021  

CAGR (%)

7.8%

Market Size

2.53 billion in 2021

Projection period

2021-2029

Projection unit

Value (USD)

Segments covered

Product type, material, end user, distribution channel, and Regions

Report Scope

Revenue Projection, competitive landscape, company ranking, growth factors, and trends

Companies covered

Bravado Designs USA, Motherhood Maternity, La Leche League International Intimates, Anita Dr. Helbig GmbH, Leading Lady, Medela AG, Cake Maternity, Mamaway Maternity, Sweet Mommy, South of the Equator Clothing, LLC, and Boob Design among others

By Product Type

  • Underwire Nursing Bra
  • Wireless Nursing Bra

By Material

                    

  • Cotton
  • Spandex
  • Rayon
  • Others

By End User

           

  • Pregnant Women
  • Lactating Women

By Distribution Channel

                      

  • Offline
  • Online

Regional scope

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Scope of the Report

Global Nursing & Breastfeeding Bras Market by Product Type:

  • Underwire Nursing Bra
  • Wireless Nursing Bra

Global Nursing & Breastfeeding Bras Market by Material:

  • Cotton
  • Spandex
  • Rayon
  • Others

Global Nursing & Breastfeeding Bras Market by End User:

  • Pregnant Women
  • Lactating Women

Global Nursing & Breastfeeding Bras Market by Distribution Channel:

  • Offline
  • Online

Global Nursing & Breastfeeding Bras Market by Region:

  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Russia
  • Asia-Pacific
    • Japan
    • China
    • India
    • Korea
    • Southeast Asia
  • South America
    • Brazil
    • Peru
  • Middle East and Africa
    • UAE
    • South Africa
    • Saudi Arabia

Frequently Asked Questions

How big is Global Nursing & Breastfeeding Bras market?

Global Nursing & Breastfeeding Bras market size is USD 2.53 billion in 2021.

How much Global Nursing & Breastfeeding Bras market will grow?

Global Nursing & Breastfeeding Bras market expected to reach USD 4.52 billion by 2029, at a CAGR of 7.8% from 2022 to 2029.

Which Sub segment is very significant in end-user of Nursing & Breastfeeding Bras?

Lactating women segment led the Menstrual Cup market with a market share of around 63.10% in 2021

What are the top 5 importer countries of Nursing & Breastfeeding Bras?

U.S., Indonesia, India, China, and Germany

Which Factor is main driving force for Nursing & Breastfeeding Bras Market?

Nursing & breastfeeding bras are much more comfortable as they do not cause swelling or press against the breasts. In addition, it accommodates changing breast size, helps provide easy access, and catches leaking breasts. Moreover, a wide variety of breastfeeding bras are available with clasps, snaps, and flaps that open and attach either in the middle or on the bra straps.

What is the key driver of the Nursing & Breastfeeding Bras market?

The rise in demand for convenience for lactating and pregnant women and increasing health awareness are primarily driving the growth of the Nursing & Breastfeeding Bras market.

Who are the leading market players in the Nursing & Breastfeeding Bras market?

Leading market players active in the global Bravado Designs USA, Motherhood Maternity, La Leche League International Intimates, Anita Dr. Helbig GmbH, Leading Lady, Medela AG, Cake Maternity, Mamaway Maternity, Sweet Mommy, South of the Equator Clothing, LLC, and Boob Design among others.