Global Oral Care/Oral Hygiene Market- Market Overview:

The global oral care/oral hygiene market is expected to grow from USD 53.45 billion in 2022 to USD 100.40 billion by 2030, at a CAGR of 8.2% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the increasing demand for oral care procedures and products among kids due to rising cases of tooth cavities.

A good oral health habit is to ensure the mouth is clean and free from diseases. A regular regimen of oral hygiene is essential to preventing dental disease from occurring. Over the past few years, healthcare expenditures have increased owing to an ageing population and a growing prevalence of chronic diseases, resulting in an increase in the need for effective healthcare infrastructure. Ninety-one percent of people between the ages of 20 and 64 suffer from oral health problems, which have prompted the demand for oral care products. There are more market participants in the dental healthcare industry due to the increasing public awareness of oral hygiene and healthcare. With the increased demand for dental healthcare goods and services, the market's market worth continues to grow. In the overall Oral Care/Oral Hygiene Market, oral hygiene awareness is growing with the help of dentists and other key market participants. A significant influence on the oral care market comes from product innovations by prominent companies, as well as huge investments in marketing and promotional campaigns. On the other hand, consumer awareness of technological advances is hindering the market growth. Furthermore, healthcare expenditures are on the rise, healthcare infrastructure is on the rise, and the demand for expanded care delivery affects the oral care oral hygiene products market positively.

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Market Dynamics:

Drivers:                          

• Technological advancement

In dental reconstruction and orthodontics, computer-aided design is fast becoming the industry standard because it provides increased accuracy. Additionally, manufacturers are motivating themselves to invest in technologies as a result of this push toward digitalization. A high growth potential in the dental care oral hygiene products market, coupled with an increase in demand for cosmetic dental procedures in developed countries, provides a lucrative opportunity for participants in the market.

Restraints:                                             

• Lack of trained professionals

Technological advancements in the field require trained professionals, but in less developed economies lack of facilities and lack of trained professionals are impacting the market growth negatively. Conversely, product recalls will impede market growth in the Projection period. Moreover, teeth whitening products may cause adverse reactions, posing a challenge to the oral care market.

Opportunities:

• Rising demand for mouthwash

Market growth for mouthwashes worldwide has been driven by the growing purchasing power of the population and the convenient and effective attributes of using mouthwashes. A further boost to the market is expected from dentists' recommendations and dental associations' endorsements, which have also assisted end users in adopting mouthwashes.

Challenges:

• High Cost

The high cost of some of the oral care products and oral care treatments are hampering the growth of the market. Due to high costs, consumers avoid opting for such procedures and products. Moreover, lack of awareness about oral health is one more factor which is hindering the growth of the market.

Segmentation Analysis:

The global oral care/oral hygiene market has been segmented based on product, sales channel, and region.

By Product

The product segment includes toothpaste, denture products, dental accessories, toothbrush and others. The emulsifying agent’s segment led the largest share of the oral care/oral hygiene market with a market share of around 26% in 2022. In terms of revenue, toothpaste held the largest share. It is regarded as a necessity by people of all socioeconomic levels and is widely used. In order to cater to the varied tastes of consumers, toothpaste is available in different flavours. For example, Colgate launched Colgate Trolls Mild Bubble Fruit Toothpaste for children, and whitening toothpaste is available in many varieties, which is propelling the demand for toothpaste among children. Consumers' knowledge of oral health care is driving the demand for toothbrushes. Nowadays, companies are mostly focusing on creating brushes in a variety of forms and sizes to meet consumers' diverse needs.

By Sales Channel

The sales channel segment includes online sales channels, drug stores & pharmacies, supermarkets, speciality stores and others. The speciality stores segment led the largest share of the oral care/oral hygiene market with a market share of around 31% in 2022. In speciality stores, the products are available in a wide range, and workers provide accurate product information. Customers can also get a variety of oral care products under one roof in speciality stores, as per their requirements. All these factors are making the speciality store segment dominate among the others, which is further boosting the market growth.

Global Oral Care/Oral Hygiene Market- Sales Analysis.

The sale of oral care/oral hygiene expanded at a CAGR of 8% from 2016 to 2022.

The oral care/oral hygiene market is positively affected by medical and dental tourism in developing countries, an increase in the geriatric population, and a rise in health consciousness. Additionally, high awareness about oral hygiene and a growing trend of online purchasing and e-commerce will provide the market players with profitable opportunities in the Projection period.

The prevalence of oral disorders has increased, making preventative oral care products a viable alternative to medications, boosting the growth of the market.

As a result of government funding increased to drive the adoption of these solutions, the market has continued to grow. Furthermore, the surge in healthcare expenditures, advancements in healthcare infrastructure, and increased demand for expanded care delivery positively affect the market for oral care oral hygiene products.

Thus, owing to the aforementioned factors, the global oral care/oral hygiene market is expected to grow at a CAGR of 8.2% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the oral care/oral hygiene market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the oral care/oral hygiene market and held a 39.5% share of the market revenue in 2022.

• The Asia Pacific region witnessed a major share. A growing awareness of oral health is being driven by the country's ageing population and youth, who are highly concerned about oral hygiene, according to GlaxoSmithKline. Due to a growing medical tourism industry and government initiatives, Asia-Pacific is expected to grow significantly during the Projection period. Asians are increasingly interested in special oral care products that meet targeted needs. Increased disposable income and growing dental care concerns have contributed to the demand for costly oral care products.
• North America is anticipated to experience significant growth during the predicted period. Due to the rising incidences of dental disorders, the increasing public awareness of dental procedures, and the increasing number of technological advancements in the region, North America dominates the oral care or hygiene products market. It is the growing preference for herbal toothpaste products in the region that drives the market. Oral disorders are becoming increasingly prevalent in countries like Mexico and Canada, fueling the demand for these products.

Global Oral Care/Oral Hygiene Market - Country Analysis:

• Germany

Germany's oral care/oral hygiene market size was valued at USD 4.14 billion in 2022 and is expected to reach USD 7.8 billion by 2030, at a CAGR of 8.3% from 2023 to 2030.

The increasing initiatives by governments and individual communities to prevent oral diseases and promote oral health are also providing impetus to the industry. By creating greater awareness about dental health in the country through oral health education programs targeting school children as well as community interventions, the market is also growing.

• China

China’s oral care/oral hygiene market size was valued at USD 5.4 billion in 2022 and is expected to reach USD 10.44 billion by 2030, at a CAGR of 8.6% from 2023 to 2030.

Increased household income levels along with a continuously growing population have increased consumers' consumption power. Dental hygiene, oral hygiene awareness, and an increase in dental caries are fueling the growth of the market for oral care products. The market's growth is also being boosted by technological advancements and new manufacturing methods.

• India

India's oral care/oral hygiene market size was valued at USD 4.2 billion in 2022 and is expected to reach USD 8.06 billion by 2030, at a CAGR of 8.5% from 2023 to 2030.

Indian oral hygiene markets are primarily driven by significant economic growth, changing lifestyles, and increasing disposable incomes. As a result, smoking rates have increased and processed food products have increased, which has contributed to an increase in the prevalence of dental caries and other dental illnesses. Moreover, the oral care market in the country is mainly dominated by ayurvedic oral care products. Various key players in the country are manufacturing ayurvedic oral care products, which are boosting market growth.

Key Industry Players Analysis:  

To increase their market position in the global oral care/oral hygiene market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Church & Dwight Co. Inc.
• Lion Corporation
• Johnson & Johnson
• DABUR INDIA LTD.
• Patanjali Ayurveda Ltd.
• ULTRADENT PRODUCTS
• Procter & Gamble Co.
• Unilever
• Colgate Palmolive Co.
• Henkel AG & Co. KG Aa
• Sunstar Suisse S.A.
• Fresh, LLC

Latest Development:

• In March 2022, as a part of its attempt to extend the life of teeth through re-mineralizing enamel, Crest, a toothpaste brand owned by P&G, launched a premium toothpaste called Crest Densify.
• In January 2022, a new line of Oral B brushes from the Proctor & Gamble brand, Oral B iO, has been launched. It includes iO4 and iO5 electric brushes with linear magnetic drive technology, bi-modal innovative pressure sensors, and redesigned brushes.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	8.2%
Market Size	53.45 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Product, By Sales Channel, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Church & Dwight Co. Inc., Lion Corporation, Johnson & Johnson, DABUR INDIA LTD., Patanjali Ayurveda Ltd., ULTRADENT PRODUCTS, Procter & Gamble Co., Unilever, Colgate Palmolive Co., Henkel AG & Co. KG Aa, Sunstar Suisse S.A., and Dr. Fresh, LLC.
By Product	Toothpaste Denture Products Dental Accessories Toothbrush Others
By Sales Channel	Online Sales Channel Drug Stores & Pharmacies Supermarkets Specialty Stores Others
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Oral Care/Oral Hygiene Market by Product:

• Toothpaste
• Denture Products
• Dental Accessories
• Toothbrush
• Others

Global Oral Care/Oral Hygiene Market by Sales Channel:

• Online Sales Channel
• Drug Stores & Pharmacies
• Supermarkets
• Specialty Stores
• Others

Global Oral Care/Oral Hygiene Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- A transparent governance system is necessary to promote a collaborative workplace culture. Due to corruption and a lack of transparency, the oral care/oral hygiene market is currently experiencing a lot of issues. This lack of transparency is primarily due to the current political turbulence and unpredictability. Corruption damages stakeholders' trust in business firms and governmental agencies by promoting fraudulent operations, complicating business procedures like licensing and contracting, and weakening law enforcement. Increasing bureaucratic corruption generally reduces economic growth, which reduces opportunities for markets like the oral care/oral hygiene market to flourish.

Economic Factors- Strong positive correlation between financial market efficiency and overall economic growth allows for capital accumulation and the production of goods and services. The oral care/oral hygiene market must choose countries with highly efficient financial markets so that it can quickly collect financial and human capital. By monitoring the effectiveness of the financial market, the oral care/oral hygiene market may be able to successfully stay one step ahead of the competition. The rate of economic growth of various countries should be taken into account by the oral care/oral hygiene market when determining whether to go global.

Social Factors- Respect for hierarchy and social class stratification are two critical social traits that could have an impact on the commercial, marketing, and human resource management strategies for the oral care/oral hygiene market sector. The oral care/oral hygiene market is most at ease in hierarchical structures with formal work cultures when entering countries with large power distances. Since the oral care/oral hygiene market cannot target numerous categories from various social classes using the same marketing mix, increased social stratification is another sign that effective market segmentation approaches are needed.

Technological Factors- The research and development trend in the chosen sector or area demonstrates how forward-thinking organizations are in bringing cutting-edge technologies to market. The oral care/oral hygiene market needs to better understand how new technological developments can benefit the business in addition to providing value to customers. It would be necessary to make a sizable investment in research and development activities in markets defined by disruptive technology. The oral care/oral hygiene market business must, however, look at the big picture and avoid expecting a speedy return on its R&D investments.

Environmental Factors- In some countries, the adoption of the closed-loop, circular economy concept is becoming the norm in a variety of locations and industries. Industries that benefit from supportive institutional frameworks can make recycling and reuse of materials easier. Customers participate actively in recycling in several countries in a manner similar to this. The market for oral care/oral hygiene market could benefit from these sustainability trends and use them as a strategy to reduce environmental expenses while also achieving economic objectives through lower manufacturing costs.

Legal Factors- Strict adherence to intellectual property laws makes the business climate safer for industries like the oral care/oral hygiene market industry since their patents are protected from imitation, giving them a long-lasting competitive advantage. In many countries, there are numerous federal and state laws in place to protect consumers from potential economic exploitation. In the era of information technology, laws have become considerably stricter to safeguard consumer privacy. In order to avoid lawsuits, the oral care/oral hygiene market must rigorously adhere to data protection regulations when conducting online transactions.

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Product
     • 3.2. Market Attractiveness Analysis By Sales Channel
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Technological advancement
   • 3. Restraints
     • 3.1. Lack of trained professionals
   • 4. Opportunities
     • 4.1. Rising demand for mouthwash
   • 5. Challenges
     • 5.1. High Cost

6. Global Oral Care/Oral Hygiene Market Analysis and Projection, By Product
   • 1. Segment Overview
   • 2. Toothpaste
   • 3. Denture Products
   • 4. Dental Accessories
   • 5. Toothbrush
   • 6. Others
7. Global Oral Care/Oral Hygiene Market Analysis and Projection, By Sales Channel
   • 1. Segment Overview
   • 2. Online Sales Channel
   • 3. Drug Stores & Pharmacies
   • 4. Supermarkets
   • 5. Specialty Stores
   • 6. Others
8. Global Oral Care/Oral Hygiene Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Oral Care/Oral Hygiene Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Oral Care/Oral Hygiene Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Technology Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • Church & Dwight Co. Inc.
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Technology Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • Lion Corporation
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Technology Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • Johnson & Johnson
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Technology Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • DABUR INDIA LTD.
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Technology Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • Patanjali Ayurveda Ltd.
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Technology Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • ULTRADENT PRODUCTS
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Technology Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • Procter & Gamble Co.
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Technology Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • Unilever
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Technology Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • Colgate Palmolive Co.
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Technology Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis
    • Henkel AG & Co. KG Aa
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Sunstar Suisse S.A.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Fresh, LLC
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis

List of Table

1. Global Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
2. Global Toothpaste, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
3. Global Denture Products, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
4. Global Dental Accessories, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
5. Global Toothbrush, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
6. Global Others, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
7. Global Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
8. Global Online Sales Channel, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
9. Global Drug Stores & Pharmacies, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
10. Global Supermarkets, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
11. Global Specialty Stores, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
12. Global Others, Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
13. Global Oral Care/Oral Hygiene Market, By Region, 2023–2030 (USD Billion)
14. North America Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
15. North America Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
16. USA Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
17. USA Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
18. Canada Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
19. Canada Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
20. Mexico Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
21. Mexico Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
22. Europe Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
23. Europe Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
24. Germany Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
25. Germany Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
26. France Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
27. France Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
28. UK Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
29. UK Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
30. Italy Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
31. Italy Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
32. Spain Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
33. Spain Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
34. Asia Pacific Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
35. Asia Pacific Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
36. Japan Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
37. Japan Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
38. China Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
39. China Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
40. India Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
41. India Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
42. South America Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
43. South America Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
44. Brazil Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
45. Brazil Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
46. Middle East and Africa Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
47. Middle East and Africa Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
48. UAE Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
49. UAE Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)
50. South Africa Oral Care/Oral Hygiene Market, By Product, 2023–2030 (USD Billion)
51. South Africa Oral Care/Oral Hygiene Market, By Sales Channel 2023–2030 (USD Billion)

List of Figures 

1. Global Oral Care/Oral Hygiene Market Segmentation
2. Oral Care/Oral Hygiene Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Oral Care/Oral Hygiene Market Attractiveness Analysis By Product
9. Global Oral Care/Oral Hygiene Market Attractiveness Analysis By Sales Channel
10. Global Oral Care/Oral Hygiene Market Attractiveness Analysis By Region
11. Global Oral Care/Oral Hygiene Market: Dynamics
12. Global Oral Care/Oral Hygiene Market Share By Product (2023 & 2030)
13. Global Oral Care/Oral Hygiene Market Share By Sales Channel (2023 & 2030)
14. Global Oral Care/Oral Hygiene Market Share by Regions (2023 & 2030)
15. Global Oral Care/Oral Hygiene Market Share by Company (2021)