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Period Panties Market Size by Type (Reusable and Disposable), By Style (Boy Shorts, Bikini, Briefs, Hipster, Thongs, Others), By Size (Small, Medium, Large), By Distribution channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others) and Regions, Segmentation, and Projection till 2029

CAGR: 12.4%Current Market Size: USD 110.50 MillionFastest Growing Region: APAC

Largest Market: North AmericaProjection Time: 2022-2029Base Year: 2021

Global Period Panties Market- Market Overview:

The global Period Panties market is expected to grow from USD 110.50 million in 2021 to USD 276.55 million by 2029, at a CAGR of 12.4% during the Projection period 2022-2029. Increased awareness campaigns & initiatives and the need for hygiene and premium comfort have primarily driven the growth of the market.

Period Panties are designed to feel and look like regular underwear; however, it has extra layers and highly absorbent fabrics. Typically, the fabric in such panties comprises a moisture-wicking fabric that is made up of several small filaments. This moisture-wicking fabric traps liquid to keep it from leaking into the clothes. However, usually, the nylon and Lycra materials are used for the outer layer while it is finished with a liquid-repellent film to ensure enhanced protection. Some women across the globe use period underwear along with other products such as menstrual cups or tampons to add an extra layer of protection.

In addition, unlike disposable period products, women can wear period panties more than once. This further enhances cost-effectiveness of these products. Also, the online availability of period underwear is expected to be a significant market driver due to the convenience of shopping period underwear from the comfort of home.

Period Panties Market- By CAGR

Request Sample:- Global Period Panties Market 

Market Dynamics:

Drivers:            

  • Increased literacy and awareness of period care products

Literacy has become a basic right and a facilitator for overcoming poverty and extending society's perspective. Several studies and research debates have presented the relationship between literacy and health. Menstruation is one of the under-acknowledged challenges in several countries around the globe; however, people are becoming more aware, literate, and adaptive to period care products to maintain a healthy lifestyle.

Moreover, government initiatives are further contributing to awareness about period care products. For instance, the government of Australia has initiated several schemes to educate and aware indigenous Australians about periods and period care products. Due to this, the menstruators of the country are intensively adapting new period care products in the market, which is expected to support the overall growth of the period panties market in the coming years.                                

  • Upsurge in the number of working women

The global literacy rate is steadily growing which has led to an increasing association of indigenous women in the workplace. In addition, women's population is massively increasing in the workforce, demanding several needs that fulfill their on-job requirements, such as healthcare products, feminine hygiene, and others. Thus, working women are demanding several products that help to maintain adequate hygiene and a healthy work environment.

This has enabled the manufacturers to intensively focus on delivering and launching innovative period panties for working women that will help to maintain feminine hygiene in the workplace. Hence, increased a number of working women has driven the growth of the market.

Restraints:

  • Hesitation in the usage of period panties

Worldwide population has become aware and educated about the drawbacks and negative impacts of using period care products. For instance, the use of these permeable contaminants in or near the vaginal area can lead to irritation, itching, discomfort, and other complications. This has led to the hesitation among women to use period panties to avoid the risk of bacterial infection over the vaginal area. This factor is expected to hamper the growth of the market to some extent during the Projection period.

Opportunities:

  • The rise in demand for reusable period care products

There is an increase in emphasis on reusable period care products, driven by the factors such as sustainability, a rise in awareness toward intimate care, and cost-effectiveness of reusable products. This saves a lot of cost for the consumers. In addition, the wastes generated from traditional menstrual care products create a huge volume of plastic waste and have become a severe threat to society. Hence, the rise in government initiatives such as The Sustainable Period Project and the removal of tampon tax foster the growth in demand for reusable period panties products. The period panties can last from 6 months to 2 years.

Challenges

  • Low market penetration in developing countries

In developing countries, there is low market penetration for period panties. This is mainly due to less awareness, which makes people often unsure of trying it. Also, there is limited spending in the healthcare sector in developing countries. For instance, in India, the budgetary allocation to the healthcare sector is low at 1.3% of GDP. This factor poses challenges to the growth of the market.

Segmentation Analysis:

The global period panties market has been segmented based on type, style, size, distribution channel, and region. 

By Product

The type segment includes reusable and disposable. The reusable segment led the Period Panties market with a market share of around 67.8% in 2021. Usage of reusable menstrual products has become a cost-effective, safe, and eco-friendly way of managing menstrual cycles. The budget-friendliness of such products is the major factor contributing to segment growth. For instance, some reusable period panties are designed for long-term use ranging from 6 months to 2 years, depending on the brand. This provides significant cost savings over pads and tampons. Furthermore, the emergence of advanced reusable panties is opportunistic for the growth of this segment.

Period Panties Market- By Product

By Distribution Channel

The distribution channel segment includes supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets/ hypermarkets segment led the Period Panties market with a market share of around 40.2% in 2021. The ability of supermarkets and hypermarkets to have a wide-ranging option for period panties products in terms of type and ingredients has mainly driven the growth of this segment. In addition, most consumer prefers supermarkets as they can examine the product before making a purchase decision. Moreover, supermarkets display a variety of Period Panties products of different brands. In regions such as North America and Europe, supermarkets and hypermarkets are the most preferred retail outlets for the purchase of consumer goods. Such factors have contributed to the growth of this segment.  

By Regional Analysis: 

The regions analyzed for the period panties market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. North America region dominated the Period Panties market and held the 42.08% share of the market revenue in 2021. 

  • North America region witnessed a major share. The growth of the market in this region is mainly attributed to increased awareness regarding menstrual care products along with changing attitudes of women toward menstrual hygiene. In addition, the women in this region prefer period panties due to their ability to provide better comfort than sanitary napkins and tampons.
  • Asia-Pacific is expected to witness a considerable growth rate during the Projection period. The Asia-Pacific region is expected to witness the highest growth rate during the Projection period. The increasing population, rising disposable income of the female population, and government initiatives about menstrual hygiene have driven the growth of the Asia-Pacific period panties market. Moreover, the rising trend among the market players to enhance their product lines to meet the rising demand for period panties in the region has further created opportunities for the market.

Global Period Panties Market- Country Analysis:

  • Germany

Germany Period Panties market size was valued at USD 11.05 million in 2021 and is expected to reach USD 27.26 million by 2029, at a CAGR of 12.2% from 2022 to 2029.

Germany is one of the leading nations in the Europe Period Panties market. This is mainly attributed to changing lifestyles, increasing disposable incomes of the population, and the rising trends of e-commerce across the country. 

Moreover, in November 2019, the German Parliament announced to decrease the tax from 19% to 7% on sanitary products from January 2020. Such government initiatives are projected to boost the usage of period panties in the country. On the other hand, according to the World Bank collection of development indicators, females in Germany accounted for 47.13 % in 2021 of the total labor force in the country. The huge number of working women in the country are creating a demand for period panties.

  • China

China Period Panties' market size was valued at USD 21.00 million in 2021 and is expected to reach USD 51.06 million by 2029, at a CAGR of 12.0% from 2022 to 2029. China is one of the largest consuming and exporting countries of menstrual products. The rise in demand for period panties from the huge middle-class population in the country has mainly driven the growth of the period panties market.

In addition, this menstrual hygiene sector has a huge investment, innovation acceleration, and business expansion. For instance, according to various studies, in 2020, life science funds in China are estimated to raise about USD 42 billion, representing a fourfold increase in the past five years. Moreover, the factors such as rapid urbanization, menstrual hygiene awareness, and the ongoing trend of e-commerce sales in the menstrual products sector have further boosted the growth of the market.

  • India

India Period Panties market size was valued at USD 5.53 million in 2021 and is expected to reach USD 14.33 million by 2029, at a CAGR of 12.9% from 2022 to 2029. India is one of the strongest growing economies in Asia. Increasing awareness about female health and hygiene along with the demand for cost-effective feminine hygiene products drives the growth of the market in this country. In addition, government initiatives supporting the use of menstrual hygiene products and rising demand for period panties from the increasing working women professional population in the country have further driven the growth of the market.

Moreover, the country is seeing rapid growth in the influence of social media and changing lifestyles. This has encouraged modern women to use period panties. On the other hand, the rising demand for reusable eco-friendly menstrual hygiene products to reduce the environmental impact of menstrual products has further created growth opportunities for the market.                    

Key Industry Players Analysis:

To increase their market position in the global Period Panties business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.

  • Anigan
  • Clovia
  • Dear Kate
  • Knixwear
  • Lunapads International
  • Modibodi
  • PantyProp
  • Fannypants
  • THINX Inc.
  • Period Panteez

Latest Development:

  • In March 2022, PUMA, a sports company, partnered with Modibodi, the leak-proof apparel company, to launch a range of leak-free period underwear. This range of period panties is created to help women stay active and comfortable during their period.
  • In October 2021, Hara, an ethical and sustainable undergarment brand launched reusable period panty. This product is an innovative solution for menstruation. Through this launch, the company aims to enhance its capability to make more eco-friendly undergarments.

Report Metrics

Report Attribute  

Details

Study Period

2021-2029

Base year

2021  

CAGR (%)

12.4%

Market Size

110.50 million in 2021

Projection period

2021-2029

Projection unit

Value (USD)

Segments covered

Type, style, size, distribution channel , and Regions

Report Scope

Revenue Projection, competitive landscape, company ranking, growth factors, and trends

Companies covered

Anigan, Clovia, Dear Kate, Knixwear, Lunapads International, Modibodi, PantyProp, Fannypants, THINX Inc., and Period Panteez among others

By Type

               

  • Reusable
  • Disposable

By Style

                    

  • Boy Shorts
  • Bikini
  • Briefs
  • Hipster
  • Thongs
  • Others

By Size

  • Small
  • Medium
  • Large

By Distribution Channel

                      

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Regional scope

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Scope of the Report

Global Period Panties Market by Type:

  • Reusable
  • Disposable

Global Period Panties Market by Style:

  • Boy Shorts
  • Bikini
  • Briefs
  • Hipster
  • Thongs
  • Others

Global Period Panties Market by Size:

  • Small
  • Medium
  • Large

Global Period Panties Market by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Global Period Panties Market by Region:

  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Russia
  • Asia-Pacific
    • Japan
    • China
    • India
    • Korea
    • Southeast Asia
  • South America
    • Brazil
    • Peru
  • Middle East and Africa
    • UAE
    • South Africa
    • Saudi Arabia

Frequently Asked Questions

How big is Period Panties market?

Global Period Panties market size is USD 110.50 million in 2021 expected to reach USD 276.55 million by 2029, at a CAGR of 12.4% from 2022 to 2029.

What is the reason for growth of Period Panties Market?

Literacy has become a basic right and a facilitator for overcoming poverty and extending society's perspective. Several studies and research debates have presented the relationship between literacy and health. Menstruation is one of the under-acknowledged challenges in several countries around the globe; however, people are becoming more aware, literate, and adaptive to period care products to maintain a healthy lifestyle.

What is the most chosen distribution channel of Period Panties?

Supermarkets and Hypermarkets segment led the period panties market with a market share of around 40.2% in 2021

What is the key driver of the Period Panties market?

Increased awareness campaigns & initiatives and the need for hygiene and premium comfort are primarily driving the growth of the Period Panties market.

Which are the leading market players active in the Period Panties market?

Leading market players active in the global Anigan, Clovia, Dear Kate, Knixwear, Lunapads International, Modibodi, PantyProp, Fannypants, THINX Inc., and Period Panteez, among others.