CAGR: 4.20%Current Market Size: USD 512.8 MillionFastest Growing Region: Europe
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global potato fiber market is expected to grow from USD 512.8 million in 2022 to USD 712 million by 2030, at a CAGR of 4.20% during the Projection period 2023-2030. The growth of potato fiber market is mainly driven owing to the growth in awareness regarding the benefits of potato fiber.
Potatoes are widely used vegetables. Potatoes contain three essential nutrients—vitamin C, dietary fiber, and potassium—that make potatoes a healthful food. While potato fiber is added as a food additive to enhance dietary fiber, lower calories, and carbohydrates, and prevent the absorption of fat during cooking. The creation of the 3D fiber network in the finished product is the primary technical feature of potato fiber. Additionally, potato fiber contributes to the stability and texture of the food by enabling a high capacity for water binding in the final product. A vast variety of food products, including baked goods, health foods, extrudates, dough, bread, and meat products, use potato fibers. IBDs, obesity, diabetes, and other health issues are becoming more common as a result of changing dietary patterns, busy sedentary lifestyles, and bad eating practices. There is an increase in demand for functional food components, which can offer additional health advantages and improve digestion, as a result of people's increased health consciousness and awareness. Dietary fibers are nutrients that the body's enzymes cannot completely and efficiently digest, but they nonetheless have significant positive effects on health. The potato is a significant vegetable that is eaten all around the world. Both soluble and insoluble fibers are abundant in potatoes. Due to the popularity of food fibers, a sizable and promising market for products and components high in fiber has developed. The demand for nutrient-dense food products along with rising customer preference for healthy lifestyles is anticipated to fuel market growth for potato fiber.
Sample Request: - Global Potato Fiber Market
Market Dynamics:
Drivers:
Plant fiber are low in fat and calories, rich in nutritional content, and bioavailable. Furthermore, potato fiber contains a range of beneficial qualities, such as inexpensive antioxidants, antidiabetic, and anti-fat capabilities. As a result, there is a greater demand for potato fiber as an alternative to animal proteins. In comparison to fibers derived from other vegetable and grain sources, potato fiber has higher nutritional quality, the capacity to control serum cholesterol levels, and the potential to reduce calorie intake by increasing cholecystokinin levels in the bloodstream. Additionally, potato fiber exhibit strong foaming, great emulsification, and high solubility. For all of these reasons, it is projected that the market for potato fiber would grow.
Restraints:
Compared to other potential plant fiber sources, potatoes have a low fiber concentration. For the production of fiber-containing components, a lot of potatoes are required. As a result of the increased cost of production, this could pose a danger to producers of potato fiber. Further study and development of the fiber isolation process will be required because the standard acid and thermal treatments may cause fiber denaturation and diminished functionality. There is little possibility that potatoes will succeed as a source of plant fiber despite advancements in processing.
Opportunities:
The rise in food consumption is mirrored by an increase in the world population. Additionally, the demand for nutrient-dense products made organically rises as consumers become more health conscious. Plant fibers are crucial to human nutrition, particularly in underdeveloped countries where the average fiber consumption is insufficient. Products made from plant fiber are becoming more and more common as ingredients in various food systems. Growing awareness of the advantages of plant-based fibers is likely to increase demand from developing countries, including those in Asia.
Challenges:
The availability of alternatives and the possibility of contamination is anticipated to challenge the market expansion. The potato fiber market is expected to face challenges from strict food regulations throughout the Projection period.
Segmentation Analysis:
The global potato fiber market has been segmented based on product type, application, and region.
By Product Type
The product type segment is insoluble fiber and soluble fiber. The insoluble fiber segment led the largest share of the potato fiber market with a market share of around 54% in 2022. Both fiber and carbs are abundant in potatoes. Additionally, they are a good source of potassium and vitamin C. In addition to making you feel fuller longer, insoluble fiber also helps your body better control blood sugar levels.
By Application
The application segment is meat products, baked goods, bread, health foods, extrudates, and doughs. Baked goods led the largest share of the Potato fiber market with a market share of around 30% in 2022. Due to its distinctive qualities and the fact that it offers a gluten-free, natural alternative to products made from wheat. Additionally, potato fiber enhances baked food quality by enhancing loaf volume, color, and crumb structure. These goods are now more in demand from bakeries and bakery chains in powdered, frozen, or chilled form. Due to the rising demand for bread products that are both vegan and gluten-free, manufacturers must choose ingredients from plants. The demand for potato fiber is driven by this development in the bread and confectionary sectors.
Global Potato Fiber Market- Sales Analysis.
The sale of potato fiber expanded at a CAGR of 3.50% from 2016 to 2022.
The potato fiber market is expanding, creating a wide range of opportunities for both new and established competitors. Manufacturers have been inspired to invest in R&D and create cutting-edge goods using potato fiber as a result of the rising demand for processed foods. The potato fiber market is being benefited by the rising demand for organic and clean-label products, which has also boosted the chances for food and beverage manufacturers to choose items like potato fiber. The global potato fiber market benefits from the growing interest in natural supplements as well as the rising popularity of health and energy supplements, particularly among athletes.
A common element in foods like bread, dietary supplements, baked goods, and meat items, potato fiber is high in cellulose, seaweed polysaccharides, etc. Potato fiber has begun to attract some major customer interest when it comes to fiber alternatives in the market. Natural dietary fibers are now more necessary due to rising customer desire for natural and organic food products, which is expected to support the expansion of the potato fiber market. The potato fiber market has expanded due to the producers' ability to innovate and enhance their product lines as a result of the product's rising popularity. Additionally, consumer ethics like those related to the environment, social responsibility, transparency, and convenient nutrition are spurring the development of the potato fiber market
Thus, owing to the aforementioned factors, the global potato fiber market is expected to grow at a CAGR of 4.20% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the potato fiber market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the potato fiber market and held a 35% share of the market revenue in 2022.
Global Potato Fiber Market- Country Analysis:
Germany's potato fiber market size was valued at USD 19.4 million in 2022 and is expected to reach USD 26.1 million by 2030, at a CAGR of 3.8% from 2023 to 2030. The growing prevalence of numerous ailments brought on by poor diets and hectic schedules has made customers more interested in purchasing healthy food items, which is boosting the potato fiber market. The potato fiber market is also anticipated to expand as a result of rising customer desire for products with clean labels.
China’s potato fiber market size was valued at USD 5.0 million in 2022 and is expected to reach USD 6.5 million by 2030, at a CAGR of 3.5% from 2023 to 2030. Right now, China is the world's top potato grower. According to FAOSTAT data, the nation's potato production was estimated to be 75,657,850 metric tonnes in 2019 and 78,236,596 metric tonnes in 2020. 4,038,885 ha were harvested in 2019, and this number climbed to 4,218,188 ha in 2020. The production of potatoes has increased quickly in China for a variety of reasons.
India's potato fiber market size was valued at USD 4.57 million in 2022 and is expected to reach USD 5.8 million by 2030, at a CAGR of 3.2% from 2023 to 2030. After China, India is the world's top producer of potatoes. India's potato production has increased steadily since 2020. The rise in consumption of potatoes in the nation is directly correlated with the rise in production. In India, the demand for ready-to-eat convenience foods has increased as a result of urbanization and industrialization. This has increased the demand for potato-based frozen processed foods.
Key Industry Players Analysis:
To increase their market position in the global potato fiber market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
4.20% |
Market Size |
512.8 million in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product Type, By Application, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
msland Group, Sanacel, Agrana, Avebe, Ingredion, BI Neutraceuticals, IFC, Lyckeby, J. Rettenmaier and Sohne, and ROQUETTE FRERES S.A. |
By Product Type |
|
By Application |
|
Regional scope |
|
Scope of the Report
Global Potato Fiber Market By Product Type:
Global Potato Fiber Market By Application:
Global Potato Fiber Market By Region:
Global potato fiber market is expected to reach USD 712 million by 2030.
The potato fiber market is projected to have a CAGR of 4.20%.
Based on the application, the potato fiber market is segmented into meat products, baked goods, bread, health foods, extrudates, and doughs.
The growth of potato fiber market is mainly driven owing to the growth in awareness.
Leading market players active in the global potato fiber market are K msland Group, Sanacel, Agrana, Avebe, ingredion, BI Neutraceuticals, IFC, lyckeby, J. Rettenmaier and Sohne, ROQUETTE FRERES S.A., among other
Political Factors- Due to its international operations, the manufacturers of potato fibres must base their marketing strategy on the political climate of each country where it conducts business. Due to the fact that the corporation is subject to the corporate tax laws of that nation, changes to these criteria could significantly influence the enterprise's profitability. The structure of government and the ruling parties' objectives may also impact certain aspects of corporate growth. A thorough examination of each nation's political climate would also enable the business to anticipate any potential issues brought on by politics. Therefore, these characteristics play a crucial role in identifying potential risks that could impact performance.
Economic Factors- Any change in the exchange rate increases the cost of importing some raw commodities, especially when the US dollar appreciates versus local currencies. The pandemic has increased unemployment, which has led to a fall in consumer expenditure on these things, which could be a major issue for producers of potato fibre. Additionally, any increase in the price of commodities like power, rice, salt, sugar, or tartaric raises the company's production expenses, which could lower its profitability. Additionally, it competes with a wide range of other brands on the market, lowering the company's revenues and earnings. Due to lower demand this year due to COVID-19, the brand's profit is anticipated to decline.
Social Factors- Now that consumers are aware of the detrimental effects such goods have on their health, they are becoming more health conscious. This poses a serious problem for the business because it sells products with limited nutritional value to consumers. Governments and consumers are concerned about obesity brought on by an excessive intake of these products. As a result, the government levies high tariffs on certain goods to deter people from buying them. All of these actions have the potential to impact the company's revenues and earnings negatively.
Technological Factors- The prominent producers of potato fibre are leaders in seizing opportunities presented by technological innovation. The success of the brand depends on a consistent marketing strategy. The corporation employs cutting-edge digital marketing technologies to stay ahead of its rivals. E-commerce and online retail trends have accelerated due to COVID-19. The corporation has truly taken advantage of this potential by establishing its online purchasing platform. These elements play a critical role in helping the business lower production costs while also satisfying its clients. The organisation is constantly looking for new ways to develop a better digital system. It has already digitised its processes by utilising data, artificial intelligence (AI), automation, robotics, etc., to increase productivity and efficiency.
Environmental Factors- As modern consumers are becoming more environmentally conscious. To boost its goodwill and create a positive impression in the eyes of all its stakeholders, the organisation must address these concerns. Currently, it uses non-biodegradable packing materials. Therefore, the packaging must be made of biodegradable materials to reduce environmental contamination. These acts might influence customers' perceptions of the brand favourably, which could improve the brand's reputation and corporate image.
Legal Factors- Laws governing food and drink have been passed by governments everywhere. These must be followed to prevent governmental interference in business activities, which could harm the company's reputation and profits. Regarding protecting client privacy, there are laws as well. To earn the trust of its customers, a brand should ensure that the privacy of the data it receives from diverse individuals is maintained. The brand must adapt to these changes as the regulations change over time. For instance, the EU passed the General Data Protection Regulation, which applies to any businesses that gather personal information from EU citizens.
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