CAGR: 4.8%Current Market Size: USD 3.50 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2023-2030Base Year: 2022
The global printable self-adhesive vinyl films market is expected to grow from USD 3.50 billion in 2022 to USD 5.09 billion by 2030, at a CAGR of 4.8% during the Projection period 2023-2030. The growth of the printable self-adhesive vinyl films market is mainly driven by the rising demand for vehicle wraps.
Printable self-adhesive vinyl films offer optical clarity as well as ease of removal. These films are utilized for promotional purposes and window graphics. These films are placed on the windows of restaurants, shops, offices, and other business establishments to provide seclusion or advertising. These films are adaptable and flexible, and they are manufactured from vinyl adhesives like acrylic. The rising need for fleet graphics and increased demand from the sign & graphics industry is expected to drive the growth of this market. There are three types of printable self-adhesive vinyl films: transparent, translucent, and opaque. These films are flexible and adaptable since they are constructed of vinyl and removable adhesives such as acrylic. They are used to create signs, logos, and advertising campaigns for commercial promotion, as well as to transmit information to large audiences through the use of watercraft graphics, floor graphics, and other means. The product's use in fleet graphics, windows and floor graphics, and automobile wraps has increased significantly. Furthermore, the product is widely used to meet the growing demand for fleet graphics and to provide more impressions at a lower cost.
Sample Request: - Global Printable Self-Adhesive Vinyl Films Market
Market Dynamics:
Drivers:
Printable Self-adhesive vinyl films are widely used in advertising, particularly outdoor advertising. These films have mainly been utilized in outdoor ads to boost brand knowledge and visibility. According to the report, out-of-home advertising income in the United Kingdom is around US$ 2.17 million, with retailers receiving a 3.79 return on investment for every dollar spent on out-of-home advertising.
Restraints:
Printable self-adhesive vinyl films are mostly made from vinyl polymers that use various monomers such as vinyl acetate or other vinyl esters. Unfortunately, the price of these basic resources has been exceedingly volatile over the years. According to the Global Trade Centre, the import value of these raw materials in the United States in 2018 was US$ 2,562/tonne, which grew to US$ 2,617/tonne in 2019. During 2018-2019, the price increased by 2%.
Opportunities:
Product launches and other breakthrough technology by market participants provide further growth chances. To lessen the risks associated with expanding the new business, key players compete based on product development and strategic relationships with regional players. Arlon Graphics, L.L.C., for example, has launched a range of self-adhesive vinyl films using FLITE technology. This launch enabled the company to wrap installers by providing simple and speedy installations with fewer wrapping rolls.
Challenges:
Raw material price fluctuations raise the entire cost of manufacturing and hence influence the cost of the end product. Raising the price of the respective goods reduces market demand and sales. Consequently, fluctuations in raw material prices could be seen as a substantial market limitation during the Projection period.
Segmentation Analysis:
The global printable self-adhesive vinyl films market has been segmented based on manufacturing, thickness, type, and region.
By Manufacturing
The manufacturing segment is cast films and calendered films. The calendered films segment led the largest share of the printable self-adhesive vinyl films market with a market share of around 55% in 2022. Calendered films are created using the calendering process, in which massive and heated steel rollers turn vinyl into thin sheets. The raw materials are based on precise formulations during the first mixing and extrusion process. Color possibilities in calendered films have expanded due to improved formulations and the usage of new pigments.
By Thickness
The thickness segment is thick, and thin. The thick segment led the largest share of the printable self-adhesive vinyl films market with a market share of around 58.90% in 2022. Calendered vinyl films are typically thicker and stiffer, making them easier to handle. The self-adhesive vinyl films have a lifespan of one to seven years and are suited for use on flat, simple, and mild curves. They are also highly resistant to abrasion. Because calendered printable self-adhesive vinyl films are less expensive than cast-produced films, demand for thick vinyl films is predicted to rise over the Projection period.
By Type
The type segment is opaque, translucent and transparent. The opaque segment led the largest share of the printable self-adhesive vinyl films market with a market share of around 38.3% in 2022. Because of the presence of the black or grey adhesive, which reflects the light on the graphics to the spectator, opaque films do not allow light transmission through the surface. These films are typically used to advise clients of information such as discounts, clearance sales, and operating hours. These images are affordable, can pique the interest of potential clients, and are quickly changed to meet the needs of the business.
Global printable self-adhesive vinyl films market - Sales Analysis.
The sale of the printable self-adhesive vinyl films market expanded at a CAGR of 4.1% from 2016 to 2022.
Vinyl films are a form of a thermoplastic material that can be translucent, opaque, or clear. Printable and non-printable self-adhesive vinyl films are available. They are frequently used to connect two surfaces. Self-adhesive vinyl films are made using casting or calendering methods. Calendered films are much less expensive than casted films. Casting films, on the other hand, have a better surface gloss and are more durable. Self-adhesive vinyl films are commonly used in graphic design, branding, and the production of high-quality prints and images. Printable self-adhesive vinyl films are used in a variety of industries, including architecture and vehicles.
Thus, owing to the aforementioned factors, the global printable self-adhesive vinyl films market is expected to grow at a CAGR of 4.8% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the printable self-adhesive vinyl films market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region dominated the printable self-adhesive vinyl films market and held a 39.2% share of the market revenue in 2022.
Global printable self-adhesive vinyl films market - Country Analysis:
Germany's printable self-adhesive vinyl films market size was valued at USD 0.24 billion in 2022 and is expected to reach USD 0.35 billion by 2030, at a CAGR of 4.9% from 2023 to 2030. Government initiatives to promote tourism by using printable self-adhesive vinyl for fleet graphics on commercial vehicles such as buses and trucks have fueled regional demand for these films.
China’s printable self-adhesive vinyl films market size was valued at USD 0.35 billion in 2022 and is expected to reach USD 0.52 billion by 2030, at a CAGR of 5.2% from 2023 to 2030. China is the world's largest producer of electronics. Electronic products, such as cellphones, televisions, and other personal electronic gadgets are on the rise. Furthermore, the country meets internal electronic demand and exports electronic output to foreign countries. The demand for electronic devices is expected to rise as the middle-class population's disposable income rises.
India's printable self-adhesive vinyl films market size was valued at USD 0.27 billion in 2022 and is expected to reach USD 0.40 billion by 2030, at a CAGR of 5.1% from 2023 to 2030. India has the fifth-largest packaging sector, which is rapidly expanding. Nestle India's Chairman stated in 2021 that the Indian packaged food market will quadruple and rise to USD 70 billion in the next 5-10 years, owing to reasons such as economic growth, demographic dividend, and growing e-commerce. According to the IBEF, e-commerce enterprises in India reported USD 9.2 billion in sales across platforms in October and November (2021). With a 62% market share, Flipkart Group emerged as the market leader.
Key Industry Players Analysis:
To increase their market position in the global printable self-adhesive vinyl films market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
4.8% |
Market Size |
3.50 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Manufacturing, By Thickness, By Type, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
3M, Avery Dennison Corp., HEXIS S.A., Mactac, LG Hausys, Lintec Corp., FLEXcon Company, Inc., Arlon Graphics LLC, Metamark (U.K.) Ltd., Orafol Europe GmbH, and Achilles Corp. |
By Manufacturing |
|
By Thickness |
|
By Type |
|
Regional scope |
|
Scope of the Report
Global printable self-adhesive vinyl films market By Manufacturing:
Global printable self-adhesive vinyl films market By Thickness:
Global printable self-adhesive vinyl films market By Type:
Global printable self-adhesive vinyl films market By Region:
Leading market players active in the global printable self-adhesive vinyl films market are 3M, Avery Dennison Corp., Mactac, LG Hausys, Lintec Corp., Hexis S.A., Arlon Graphics, LLC; Metamark (U.K.) Ltd., Orafol Europe GmbH, FLEXcon Company, Inc., AchillesCorp. among others.
The printable self-adhesive vinyl films market is projected to have a CAGR of 4.8%.
Based on the manufacturing, the printable self-adhesive vinyl films market is segmented into cast films and calendered films.
Printable Self-adhesive vinyl films are widely used in advertising, particularly outdoor advertising. These films have mainly been utilized in outdoor ads to boost brand knowledge and visibility.
Based on the type, the global printable self-adhesive vinyl films market has been segmented into opaque, translucent and transparent.
List of Table
List of Figures