Global Probiotic Drinks Market- Market Overview:

The global probiotic drinks market is expected to grow from USD 17 billion in 2022 to USD 33.8 billion by 2030, at a CAGR of 9% during the Projection period 2023-2030. The growth of the probiotic drinks market is mainly driven by the rise in demand for healthy drinks.

Probiotics are bacteria that have positive effects on health when eaten. Ingested bacteria known as probiotics have been linked to advantages for both human and animal health. Probiotic beverages often referred to as functional beverages, aid in maintaining a healthy balance of stomach bacteria, which has a number of positive effects on health, including improved immune function, digestion, and weight loss. They are consumed to aid in digestion. Whey's qualities and advantages are considerably enhanced by the addition of probiotics. Drinks' sensory qualities are enhanced by adding flavors, which also increase their shelf life. One of the main factors fueling the market's expansion is the rising frequency of gastrointestinal illnesses and general public health consciousness. Due to their excellent nutritional and calorie-free contents, ready-to-drink (RTD) functional beverages and probiotic drinks are becoming more and more popular among consumers in place of fizzy drinks. In keeping with this, the onset of coronavirus disease (COVID-19) is also causing a rise in demand for functional food products and dietary supplements that enhance immunity and contain probiotics, which is fueling the market's expansion. Other growth-promoting variables include a variety of product improvements, like the introduction of probiotic drinks with unusual tastes and eye-catching packaging. Additionally, aggressive promotional strategies are being used by product makers through e-commerce and online retail platforms, which is helping the industry expand. The market is expected to be further fueled by additional factors such as rising consumer healthcare costs and significant research and development (R&D) efforts.

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Market Dynamics:

Drivers:                          

• Increase Demand

Drinking probiotic beverages can enhance digestion, immunological function, and weight loss in addition to other health advantages by helping to maintain a healthy balance of stomach bacteria. These beverages encourage bowel movement and nutrient absorption when regularly drunk. Additionally, gut health has been related in studies to mood and mental health, these beverages enhance mental health. As a result, the medication helps with the treatment of autism, OCD, anxiety, and depression. By encouraging the body to produce natural antibodies, the products may also help to boost the immune system.

Restraints:                                             

• Rise in Lactose Intolerance Instances

The demand for probiotic beverages, such as fruit and vegetable juices, has changed from dairy-based probiotic beverages in recent years. This is mostly explained by the rise in lactose intolerance instances and worries about animal cruelty in general.

Opportunities:

• Rise in Investment

Companies that produce fruit and beverages are diversifying their product offerings by adding functional beverages, such as probiotic drinks, to their portfolio. Dairy producers are also making significant investments in product innovation to keep up with the rising customer demand for clean-label goods and ingredients that come from plants.

Challenges:

• Rise of Other Sectors

In the Projection period, the probiotic drinks market will likely be constrained by the expanding fruit and vegetable juices. During the Projection period, negative opinions of the drinks will serve as a market restraint for their expansion.

Segmentation Analysis:

The global probiotic drinks market has been segmented based on type, distribution channel, and region.

By Type

The type segment is dairy-based, fruit-based, and others. The dairy-based segment led the largest share of the probiotic drinks market with a market share of around 45% in 2022. Since probiotics are particularly compatible with dairy products, probiotic drinks are typically connected with fermented dairy beverages or beverages made from yogurt. Some of the conventional or regional dairy-based drinks are becoming more and more well-liked worldwide. For instance, kefir, a fermented milk beverage that has historically been drunk in Europe, is becoming more and more well-known worldwide. Food & Drink International stated in February 2020 that Tesco plc, a global supermarket, has seen a 400% increase in demand for kefir in the U.K. during the previous 18 months. A variety of milk-based products are offered by leading producers such Yakult Honsha Co., Ltd., Danone S.A., and GCMMF (Amul).

By Distribution Channel

The distribution channel segment is offline and online. The online segment led the largest share of the probiotic drinks market with a market share of around 56% in 2022. The segment is growing as a result of the rise in online merchants who provide affordable prices, simple payment methods, and easy delivery. Additionally, the younger generation's growing familiarity with and reliance on the internet and e-commerce can be linked to the growth. Furthermore, it is anticipated that over the next few years, sales of these drinks through online platforms would increase due to the rising smartphone penetration among the world's middle-class population.

Global Probiotic Drinks Market- Sales Analysis.

The sale of the probiotic drinks market expanded at a CAGR of 6% from 2016 to 2022.

Probiotic beverages are functional drinks made with particular bacteria that are good for human health. They are produced by combining a probiotic culture of bacteria and yeast with water, sugar, herbal, or fruit extracts and bio-fermenting the mixture. By ingesting the additional sugar, the probiotics grow and then stop when they reach their peak of growth. By preserving the normal balance of organisms in the intestines, these bacteria help to improve immunity and enhance overall gut health. Additionally, regular drinking of probiotic beverages aids in the efficient absorption of nutrients as well as the prevention and treatment of GI problems like diarrhea, constipation, and irritable bowel syndrome (IBS).

The product's popularity among customers has been fueled by growing public knowledge of its health benefits. According to a poll by Kerry Group, more than 75% of American customers and more than 50% of consumers worldwide are aware of the product's advantages for digestive health. From 2014 to 2019, "microbiome" searches on Google grew by 267%. As a result, probiotic drinks have become more popular as customers' awareness of their health has increased.

Thus, owing to the aforementioned factors, the global probiotic drinks market is expected to grow at a CAGR of 9% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the probiotic drinks market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific region dominated the probiotic drinks market and held a 37% share of the market revenue in 2022.

• The Asia Pacific region witnessed a major share. The main markets in the area are China, Japan, and India. China is one of the world's most significant probiotics markets, according to the International Probiotics Association (IPA). Sales in the country have been rising significantly, which has been good news for producers and suppliers. Yogurts and other fermented foods are the main sources of ingested probiotics (from soy to vegetables and even eggs). Yogurt and other probiotic beverages are becoming more and more popular in the area. Additionally, kombucha is expanding its market share. To compete with kombucha, for example, PERKii introduced a non-fermented Sparkling Probiotic Drink into 700 Coles Supermarkets in 2021. Over 700 Coles supermarkets now carry the new 100% plant-based, non-fermented Sparkling Probiotic Drinks from Australian probiotic technology startup PERKii.
• North America is anticipated to experience significant growth during the Projection period. Additionally, aggressive promotional strategies are being used by product makers through e-commerce and online retail platforms, which is helping the industry expand. The market is expected to be further fueled by additional factors such as rising consumer healthcare costs and significant research and development (R&D) efforts.

Global Probiotic Drinks Market - Country Analysis:

• Germany

Germany's probiotic drinks market size was valued at USD 0.14 billion in 2022 and is expected to reach USD 0.17 billion by 2030, at a CAGR of 2.8% from 2023 to 2030. Due to the expanding middle class, rising health concerns, and expanding probiotic beverage availability.

• China

China’s probiotic drinks market size was valued at USD 0.27 billion in 2022 and is expected to reach USD 0.38 billion by 2030, at a CAGR of 4.4% from 2023 to 2030. Yogurts and fermented drinks made from soy, vegetables, or eggs are the most popular probiotic drinks in China. Due to the health advantages they provide, yogurt and other probiotic drinks are becoming more and more popular. Additionally, established and international players like Yakult now face stiffer competition in China thanks to local players like the Mengniu group. Additionally, as these beverages are thought to boost immunity, particularly in the elderly population, demand for them is rising, fueling the market's expansion.

• India

India's probiotic drinks market size was valued at USD 0.22 billion in 2022 and is expected to reach USD 0.29 billion by 2030, at a CAGR of 3.6% from 2023 to 2030. In India, more people are drinking yogurt as a diuretic. Leading companies are spending a lot of money on research and development (R&D) in order to provide a variety of drinkable probiotic yogurts for various tastes. These yogurt-based probiotic drinks are regarded as wholesome snacks in the nation since they provide a balanced source of proteins, minerals, and vitamins. For instance, Epigamia debuted its first lactose-free curd, Epigamia Artisanal Curd, in India. It has two gut-friendly strains, Bifidobacteria and Lactobacillus Acidophilus. A healthy digestive system requires these two strains. Additionally, Yakult Light, a new version of their trademark probiotic beverage that includes vitamins E and D as well as Yakult's distinctive Lactobacillus Casei, was produced by Yakult Danone India, a 50:50 joint venture between Danone and Yakult Honsha.

Key Industry Players Analysis:

To increase their market position in the global probiotic drinks market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.       

• Yakult Honsha Co., Ltd.
• GCMMF (Amul)
• Danone S.A.
• NextFoods
• PepsiCo
• Bio-K Plus International Inc.
• Harmless Harvest
• Lifeway Foods, Inc.
• Fonterra Co-operative Group
• Chobani, LLC
• Nestle SA

Latest Development:

• In July 2021, PepsiCo introduced a portable fermented beverage with the goal of enhancing intestinal health. Three different water-kefir-culture drinks called KeVita Prebiotic Shots are available in 2oz (5.9cl) bottles. 3g of prebiotic fibre are included in each bottle to assist digestive health.
• In October 2020, Bio-K Plus International Inc. (Bio-K Plus) declared the introduction of their new Essential range of functional beverages. The business, which is focused on providing probiotics of the highest caliber, is expanding its Pro and Original lines by introducing the Essentialline.
• In July 2020, A new plant-based, an organic probiotic beverage made with fermented fruit juice and oats was introduced by Chobani LLC. These drinks come in strawberry cream, mixed berry vanilla, and banana cream tastes.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	9%
Market Size	17 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Type, By Distribution Channel, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Yakult Honsha Co., Ltd., GCMMF (Amul), Danone S.A., NextFoods, PepsiCo, Bio-K Plus International Inc., Harmless Harvest, Lifeway Foods, Inc., Fonterra Cooperative Group, Chobani, LLC, and Nestle SA.
By Type	Dairy-Based Fruit-Based Others
By Distribution Channel	Offline Online
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Probiotic Drinks Market  By Type:

• Dairy-Based
• Fruit-Based
• Others

Global Probiotic Drinks Market By Distribution Channel:

• Offline
• Online

Global Probiotic Drinks Market By Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- The emergence of multinational brands made in India is altering the national dairy industry's profile. In fact, India would be enticing to any major food firm searching for manufacturing facilities abroad. Companies like Heinz, Britannia, Nestle, and Nutricia are already becoming more well-known. A selection of high-end ice creams from Baskin-Robbins and Blue Bunny has also made its appearance. Before making their debut, others are testing the waters.

Economic Factors- The demand for processed and packaged dairy products, such as Yakult, will increase in metropolitan areas at a faster rate than the population growth, more disposable income, and increased health consciousness. India is the largest producer of milk in the world, and by 2021–22, it is anticipated that 180 MT of milk would be needed for both domestic consumption and dairy product manufacture. We only make 112 MT at the moment. This indicates that compared to the present growth rate of 4%, milk output must increase by 5.5% annually during the next 12 years. As of now in 2011, the inflation rate has averaged approximately 8% as contrasted to the startling 12.11% of the previous year.

Social factors- Due to longer life expectancies, population demographics have altered. The prevalence of disorders including hypertension, acidity, blood pressure, etc. has grown as a result of lifestyle changes. Health awareness and the need for a nutritious diet to prevent lifestyle diseases are increasing. In contemporary India, packaged health foods like cornflakes and health drinks are gradually dominating the diet.

Technological Factors- The process of preservation has become easier thanks to advancements in procedures like freeze drying and microencapsulation. As soon as bacterium is exposed to low temperatures, it begins to die, hence strain preservation is crucial. The "health" component of the "health drink" would be lost as a result. Two areas have been primarily impacted by these strategies. First, in the strains that would be utilised as the drink's seeds and secondly in the drink itself once it has been packaged. Modern refrigeration equipment may now be used in many sections of the country because to the country's rising electricity.

Environmental Factors- Due to escalating environmental deterioration and technological advancement, businesses are now required to employ cutting-edge recycling and waste management techniques. In many countries, recycling has virtually become a business norm. Additionally, the market for sterilising medical devices must implement efficient waste management practises in organisational divisions located in or adjacent to metropolitan areas. Many countries have put in place strict measures to protect their urban areas by managing their rubbish effectively. To promote the use of renewable energy sources, several countries offer financial assistance. The medical device sterlization market may benefit from it and make investments in renewable technology to assure long-term viability. This investment will also lead to greater stakeholder satisfaction and a broader customer base because of enhanced brand perception.

Legal Factors- Legal facets are connected to the legal setting in which businesses function. The adoption of anti-discrimination and anti-disability discrimination legislation, a rise in the minimum wage, and stricter regulations for businesses to recycle are just a few examples of relatively recent laws that have an impact on an organization's conduct in India. Legal modifications may impact a company's expenses and demand

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Type
     • 3.2. Market Attractiveness Analysis By Distribution Channel
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Increase Demand
   • 3. Restraints
     • 3.1. Rise in Lactose Intolerance Instances
   • 4. Opportunities
     • 4.1. Rise in Investment
   • 5. Challenges
     • 5.1. Rise of Other Sectors

6. Global Probiotic Drinks Market Analysis and Projection, By Type
   • 1. Segment Overview
   • 2. Dairy-Based
   • 3. Fruit-Based
   • 4. Others
7. Global Probiotic Drinks Market Analysis and Projection, By Distribution Channel
   • 1. Segment Overview
   • 2. Offline
   • 3. Online
8. Global Probiotic Drinks Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Probiotic Drinks Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Probiotic Drinks Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Technology Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • Yakult Honsha Co., Ltd.
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Technology Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • GCMMF (Amul)
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Technology Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • Danone S.A.
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Technology Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • NextFoods
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Technology Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • PepsiCo
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Technology Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • Bio-K Plus International Inc.
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Technology Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • Harmless Harvest
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Technology Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • Lifeway Foods, Inc.
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Technology Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • Fonterra Co-operative Group
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Technology Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis
    • Chobani, LLC
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Nestle SA
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis

List of Table

1. Global Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
2. Global Dairy-Based, Probiotic Drinks Market, By Region, 2023–2030 (USD Billion)
3. Global Fruit-Based, Probiotic Drinks Market, By Region, 2023–2030 (USD Billion)
4. Global Others, Probiotic Drinks Market, By Region, 2023–2030 (USD Billion)
5. Global Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
6. Global Offline, Probiotic Drinks Market, By Region, 2023–2030 (USD Billion)
7. Global Online, Probiotic Drinks Market, By Region, 2023–2030 (USD Billion)
8. Global Probiotic Drinks Market, By Region, 2023–2030 (USD Billion)
9. North America Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
10. North America Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
11. USA Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
12. USA Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
13. Canada Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
14. Canada Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
15. Mexico Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
16. Mexico Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
17. Europe Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
18. Europe Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
19. Germany Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
20. Germany Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
21. France Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
22. France Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
23. UK Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
24. UK Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
25. Italy Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
26. Italy Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
27. Spain Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
28. Spain Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
29. Asia Pacific Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
30. Asia Pacific Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
31. Japan Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
32. Japan Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
33. China Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
34. China Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
35. India Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
36. India Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
37. South America Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
38. South America Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
39. Brazil Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
40. Brazil Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
41. Middle East and Africa Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
42. Middle East and Africa Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
43. UAE Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
44. UAE Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)
45. South Africa Probiotic Drinks Market, By Type, 2023–2030 (USD Billion)
46. South Africa Probiotic Drinks Market, By Distribution Channel 2023–2030 (USD Billion)

List of Figures 

1. Global Probiotic Drinks Market Segmentation
2. Probiotic Drinks Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Probiotic Drinks Market Attractiveness Analysis By Type
9. Global Probiotic Drinks Market Attractiveness Analysis By Distribution Channel
10. Global Probiotic Drinks Market Attractiveness Analysis By Region
11. Global Probiotic Drinks Market: Dynamics
12. Global Probiotic Drinks Market Share By Type (2023 & 2030)
13. Global Probiotic Drinks Market Share By Distribution Channel (2023 & 2030)
14. Global Probiotic Drinks Market Share by Regions (2023 & 2030)
15. Global Probiotic Drinks Market Share by Company (2021)