CAGR: 8%Current Market Size: USD 1.29 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global salt substitute market is expected to grow from USD 1.29 billion in 2022 to USD 2.38 billion by 2030, at a CAGR of 8% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising awareness about the health benefits linked with the consumption of salt substitutes.
Food ingredients known as salt substitutes also referred to as low sodium substitutes, are used to replace table salt. To combat chronic diseases including obesity, diabetes, obesity, high blood pressure, and cardiovascular diseases, these salts are being developed. In savoury snacks, salt substitutes are increasingly in demand because processed food consumption is on the rise, Manufacturers are now marketing salt substitutes instead of salt for better market positioning. As a result of increasing work pressure, salt substitutes have also gained popularity due to serious health concerns. As a result of increasing awareness among the population about health disorders resulting from sodium chloride consumption, the market's growth will continue to grow rapidly. A rising trend for consuming a low-sodium diet is expected to drive rapid growth in the salt substitute market. During the Projection period, the global market is expected to grow as a result of health issues associated with high sodium content consumption. As chronic diseases, such as diabetes and obesity, increase in incidence, the demand for low-sodium food products is expected to increase, which will drive revenue growth. There is, however, a belief that excessive salt substitute consumption can result in serious health problems, such as type II diabetes, obesity, and cancer. Combined with the development of artificial sodium replacements, the decrease in the availability of salt substitutes has shifted consumer preferences toward these artificial products, limiting the market's growth.
Sample Request: - Global Salt Substitute Market
Market Dynamics:
Drivers:
Increasing demand for nutritional cereals and growing technological innovation in food processing are expected to boost the market growth. Manufacturers of salt substitutes will benefit from price fluctuations. The market is growing in tandem with the number of diabetic patients and consumer health consciousness as a result of these factors.
Restraints:
Many people believe that salt substitutes aren't a natural form of salt and therefore unhealthy, which hinders the market's growth. A major drawback for the salt substitutes market is that the price of salt substitutes is higher than that of regular table salt, so people prefer to use table salt instead.
Opportunities:
A shift in the market trend has led people to prefer healthy foods to consume, leading to the growth of the salt substitute market. Salt substitutes offer a healthy replacement for regular salt, creating an opportunity for the growth of the salt substitute market. As the demand for processed food increases, the market is expected to grow more during the Projection period. Increasing awareness regarding the health benefits of salt substitutes is also contributing to the industry's growth. Salt substitutes enhance flavours and are beneficial to consumers when used in conjunction with essential nutrients.
Challenges:
The global pandemic COVID-19 collapsed the food and beverage industry, and food manufacturers reduced the production of major food products. Consequently, salt substitute demand decreased. This is a significant factor posing a threat to the growth of the salt substitute market. Another challenge the market is facing is a lack of public awareness regarding the health benefits of using salt substitutes.
Segmentation Analysis:
The global salt substitute market has been segmented based on product type, application, and region.
By Product Type
The product type segment includes hydrolyzed vegetable protein, yeast extracts, amino acids, mineral salts, and others. The mineral salts segment led the largest share of the salt substitute market with a market share of around 29.8% in 2022. The mineral salts segment of the market dominated in 2021, with a market share of around 26%. They are inorganic substances found in nature, essential for growth and maintenance. As mineral salts enhance the taste of food, they are becoming increasingly popular in food flavourings, driving the segment's growth.
By Application
The application segment includes salads, snacks, dairy & frozen foods, beverages, bakery & confectionery, soups, meat & poultry, sauces & dressings, and others. The dairy & frozen foods segment led the largest share of the salt substitute market with a market share of around 21.8% in 2022. In 2021, dairy and frozen foods made up 18% of the salt substitute market, generating 0.2 billion dollars in revenue. The growing demand for dairy and frozen foods is driving the market's growth. Over the Projection period, growing health awareness among consumers will drive demand for dairy and frozen food products with low sodium content in developing economies.
Global Salt Substitute Market- Sales Analysis.
The sale of salt substitutes expanded at a CAGR of 7.6% from 2016 to 2022.
Food products with low sodium content are expected to be more in demand as chronic diseases such as diabetes and obesity continues to rise in prevalence, resulting in revenue growth for the salt substitute market.
The salt substitute market has grown as a result of increased consumer awareness about organic foods and beverages and growing concerns about improved health. As a result of rising healthcare expenditures and increasing adoption of a healthy diet, the market has also grown.
Increasing consumption of processed food has increased the demand for salt substitutes in savoury snacks, resulting in manufacturers using salt substitutes instead of salt and marketing these ingredients to gain a competitive edge. A growing number of people have serious health concerns as a result of increasing work pressure, which is also playing a key role in market growth.
Thus, owing to the aforementioned factors, the global salt substitute market is expected to grow at a CAGR of 8% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the salt substitute market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region dominated the salt substitute market and held a 40.6% share of the market revenue in 2022.
Global Salt Substitute Market - Country Analysis:
Germany's salt substitute market size was valued at USD 0.08 billion in 2022 and is expected to reach USD 0.14 billion by 2030, at a CAGR of 8.1% from 2023 to 2030.
It is expected that the salt substitutes market in Germany will grow at a moderate rate during the Projection period, driven by increasing demand for dairy and frozen products in the country. Additionally, a rise in the demand for low-sodium dairy and meat products will also boost the revenue growth of the salt substitute market in Germany.
China’s salt substitute market size was valued at USD 0.09 billion in 2022 and is expected to reach USD 0.17 billion by 2030, at a CAGR of 8.3% from 2023 to 2030.
As consumer preferences shift to organic-based foods and beverages, salt substitutes are becoming increasingly popular as salt substitutes in processed food items and other food products. Salt substitutes have these advantages, as well as their organic properties, that have fueled market growth in the country.
India's salt substitute market size was valued at USD 0.07 billion in 2022 and is expected to reach USD 0.13 billion by 2030, at a CAGR of 8.2% from 2023 to 2030.
Due to favourable government initiatives, salt substitutes are quickly taking hold in the retail food and beverage market, drawing the attention of leading market players. Salt substitute market growth in the country is expected to be boosted by this factor during the Projection period.
Key Industry Players Analysis:
To increase their market position in the global salt substitute market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
8% |
Market Size |
1.29 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product Type, By Application, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Alsiano, Yeast Co. Ltd., K+S Aktiengesellschaft, Cargill Inc., Givaudan SA, Innophos Holding Inc., Tate & Lyle Plc, Food Sciences LLC, Koninklijike DSM N.V., ADM, and Industrie Holding A.G. |
By Product Type |
|
By Application |
|
Regional scope |
|
Scope of the Report
Global Salt Substitute Market by Product Type:
Global Salt Substitute Market by Application:
Global Salt Substitute Market by Region:
Global salt substitute market is expected to reach USD 2.38 billion by 2030, at a CAGR of 8% from 2023 to 2030.
Technological advancements in the food processing industry and rising awareness about the health benefits associated with salt substitutes.
North American region will witness more growth in the salt substitute market.
The segments covered in the salt substitute market are; Product type, application and region.
Based on the application, the global salt substitute market has been segmented into salads, snacks, dairy & frozen foods, beverages, bakery & confectionery, soups, meat & poultry, sauces & dressings, and others.
Leading players in the salt substitute market are Alsiano, Yeast Co. Ltd., K+S Aktiengesellschaft, Cargill Inc., Givaudan SA, Innophos Holding Inc., Tate & Lyle Plc, Food Sciences LLC, Koninklijke DSM N.V., ADM, Industrie Holding A.G. among others.
Political Factors- Various governments worldwide have established the scope and structure for food business operations. It considers issues such as labor rules, minimum pay, food transportation system, food storage regulations, expiration date, and kitchen cleanliness. These restrictions, together with numerous other criteria for the food and beverage industry, make it one of the most regulated industries in the world. The purpose is to secure the safety and nourishment of everyday people who simply want to eat and satisfy their hunger.
Economic Factors- Labor unions and government lawmakers are discussing raising the minimum wage. Some countries have already raised the minimum wage. Salary increases are beneficial to employees. However, it is detrimental to the food industry because it requires them to forego profits. The covid-19 pandemic has pushed the global economy into recession, raising unemployment and lowering people's purchasing power. As a result, people have become extremely frugal in their spending. Because of their limited income, they now avoid spending additional money on fancy meals and beverages. It has resulted in a decrease in the sale of food and beverage companies.
Social Factors- Many people nowadays are health-conscious and avoid foods that are salty, spicy, greasy, or sweet. Because it contributes to diabetes, high blood pressure, and other health problems. That is why food and beverage companies should do customer preference research. People are growing more interested in healthy eating and exercise. They use smartwatches and other technological devices to monitor their health and food. People are avoiding unhealthy and quick meals as a result of such trends. Many food enterprises are modifying their cooking styles to keep up with health trends and turning towards an organic-based diet.
Technological Factors- The covid-19 epidemic, disguising, and social distancing have accelerated the expansion of e-commerce and internet firms. Many millennials and members of Generation Z prefer to shop online. To attract more customers, a food company should follow these trends and develop an online platform. Some food companies, such as McDonald's, have embraced technological automation techniques such as cooking robots, self-ordering, payment systems, and internet orders and delivery systems. Food preparation would be more efficient and labor costs would be reduced if automation technologies and robots were used. It would result in increased profitability and decreased human error.
Environmental Factors- The meat business has a significant carbon burden on the environment. It's because meat producers are extending their farms to feed their animals. It has resulted in the devastation of forests. That is why many individuals are turning to vegan cuisine. In either case, it will have no effect on food businesses, but they should be cognizant of the environmental impact of their operations.
Legal Factors- Food firms must adhere to stringent food safety and other health procedures. For example, they must define the amount of oil and salt used, the proper temperature, the proper grilling, the food storage system, the expiration date, cleanliness, and food transportation. As a result, food enterprises are required to follow health and safety rules.
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