CAGR: 6.1%Current Market Size: USD 19.86 BillionFastest Growing Region: Europe
Largest Market: APACProjection Time: 2022-2029Base Year: 2021
The Global School Bags market is expected to grow from USD 19.86 billion in 2021 to USD 31.25 billion by 2029, at a CAGR of 6.1% during the Projection period 2022-2029. The growth of this market is mainly driven by government initiatives aimed at encouraging education for children and an upsurge in student enrollment ratio.
School bags generally carry schoolbooks and supplies, including pencils, writing pads, and other tools. These bags are made of various materials, including Leather, Jute, Nylon, Synthetic fibers, and Polyester. The wide variety of school bags enables students to choose bags according to their requirements on the type of material, shoulder straps, and some pockets and pouches.
Moreover, modern schools have an emerging trend of new teaching methodologies. This trend has led to students' usage of tablets and laptops as they adopt and place more emphasis on extracurricular activities. This trend has further boosted the adoption of school bags.
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Market Dynamics:
Drivers:
The number of pupils worldwide has increased constantly over the past several years. For instance, about 452 million children were enrolled in secondary school in 2000; however, this number reached over 601 million students in 2019. Moreover, the major international schools are seeing huge growth in student enrollment across countries such as China, India, the UAE, and Saudi Arabia. For instance, according to the report on United Information System for Education Plus (UDISE+) 2019-20 for School Education in India, the Gross Enrollment Ratio of school education in India has improved significantly in 2019-20 as compared to 2018-19. This growth in student enrollment ratio fuels demands for school bags, thus, fueling the school bags market growth.
The learning and development of children in their early years of age are essential for their wellbeing. Hence, several governments across the globe are introducing initiatives to encourage education for children. For instance, in March 2021, Japan announced to move forward with its $4.4 billion plan to digitalize the education system in its almost 35,000 schools with about 13 million primary and secondary school students. In addition, the government of Japan has recently planned to ensure that all of the foreign children population in the country have similar educational opportunities as local students. This government's emphasis on children's education is boosting the growth of the global school bag market.
Restraints:
School closures during the COVID-19 pandemic had devastating consequences for children's well-being and learning. For instance, according to the Worldbank data, about 1.6 billion students around the globe were affected by the closure of schools due to the pandemic. This has caused a huge decline in school bag sales in developing and developed countries. Hence, the negative impact of the COVID-19 pandemic has been a major restraint for the global school bag market.
Opportunities:
Global school bag manufacturers are offering a range of sturdy school bags that are spacious and good-looking to meet modern fashion trends. Such school bags are made of a durable and tough material that is also lightweight. In addition, the kids opt for a school bag that is strong enough to carry heavy school items and is featured in multiple departments. For instance, the Duluth Pack Standard Book Bag is one of the most popular bags in the U.S. among high school students.
Moreover, there is a rising trend of online and virtual learning, due to which the students carry tablets and laptops to school. This further creates a demand for high-quality and spacious school bags. This demand for sturdy and spacious school bags is projected to create lucrative growth opportunities for the School Bags market.
Challenges
Availability and price of raw materials are crucial factors impacting the price of the end products. In the global School Bags market, leather, jute, nylon, synthetic fibers, and polyester are the key raw materials. Hence, fluctuations in the availability of these materials significantly impact the market. For instance, nylon producers are mainly found in Europe, Asia, and the US. Hence, capacity fluctuations and import or export activity plays an important role in the price of nylon. This factor is expected to pose a considerable challenge to school bag manufacturers.
Segmentation Analysis:
The global School Bags market has been segmented based on material, distribution channel, and regions.
By Material
The material segment includes canvas, polyester, nylon, leather, and others. The polyesters segment led the School Bags market with a market share of around 42.05% in 2021. The high strength of polyester material mainly drives the growth of this segment as compared with other fabrics. In addition, this material is mainly preferred in manufacturing sturdy school bags due to its waterproof nature. Moreover, polyester school bags don’t get heavier or stretch when exposed to moisture or water. Such features of the polyester material mainly boost the segment's growth.
By distribution channel
The distribution channel segment includes supermarkets, hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment led the School Bags market with a market share of around 53.90% in 2021. School Bags manufacturers are rapidly opening stores at malls to meet end users' ever-increasing demand for these products. In addition, the supermarkets and hypermarkets have wide-ranging options available for various brands of School Bags to choose from. Moreover, consumers prefer supermarkets and hypermarket stores as they consider such stores more trustworthy as they can examine products and their quality before making a purchase decision. Such factors are all together driving sales of school bags through supermarkets and hypermarkets.
On the other hand, ongoing modernization in the retail sector has led to the set-up of new supermarkets worldwide, specifically in urban areas. This trend is expected to create lucrative growth opportunities for this segment.
By Regional Analysis:
The regions analyzed for the School Bags market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia-Pacific region dominated the School Bags market and held the 39.04% share of the market revenue in 2021.
Global School Bags Market- Country Analysis:
Germany School Bags' market size was valued at USD 1.99 billion in 2021 and is expected to reach USD 3.06 billion by 2029, at a CAGR of 5.8% from 2022 to 2029.
Germany is one of the leading school bag consumers in Europe. For instance, this country is Europe's major import market for office and school bags, costing about $203.75 million.
In addition, school attendance is obligatory in Germany. Also, most of the schools in this country are run by the state government, and there is no charge for children to attend. This factor leads to the increased number of school-going children in Germany, boosting the demand for school bags.
China School Bags' market size was valued at USD 3.77 billion in 2021 and is expected to reach USD 5.68 billion by 2029, at a CAGR of 5.5% from 2022 to 2029. Rising disposable income in China has favored the demand for School Bags. In addition, this country is one of the leading producers and consumers of school bags around the globe. Also, the country has compulsory primary school education, which lasts 6 years. This has significantly boosted the growth of the School Bags sector in the country.
In addition, the number of factors, including rapid globalization, increasing purchasing power, and rising significance of international brands in this country, is expected to create lucrative growth opportunities for the market.
India School Bags' market size was valued at USD 0.79 billion in 2021 and is expected to reach USD 1.28 billion by 2029, at a CAGR of 6.4% from 2022 to 2029. India is one of the strongest growing economies in Asia. The factors, including increasing school-going children and rising disposable income, have driven the Indian School Bags market growth.
Moreover, in the past few years, this country has made great strides in improving access to quality education, reducing the number of out-of-school, and increasing elementary school enrollment. This has fueled the demand for school bags in the country. Furthermore, in March 2022, the Ministry of Women and Child Development (MoWCD), in partnership with the Ministry of Education of India and UNICEF, introduced Kanya Shiksha Pravesh Utsav, a campaign for bringing back out-of-school adolescent girls in India. Such government initiatives in the country are opportunistic for the school bags market growth.
Key Industry Players Analysis:
To increase their market position in the global School Bags business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
6.1% |
Market Size |
19.86 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Material, distribution channel, and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
NIKE, Inc., Puma SE, Delsey SA, Targus Inc., VIP Industries Ltd., VF Corp., Oasis Bags, Herschel Supply Company, Samsonite International SA, and LVMH Moët Hennessy - Louis Vuitton among others |
By Material |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global School Bags Market by Material:
Global School Bags Market by Distribution Channel:
Global School Bags Market by Region:
Global School Bags Market Size is USD 19.86 billion in 2021
Global School Bag market will grow at the rate of CAGR of 6.1% from 2022 to 2029 And its market valuation will reach to USD 31.25 billion by 2029
Supermarkets and hypermarkets segment led the School Bags market with a market share of around 53.90% in 2021
New product innovations, a rise in demand for lightweight schoolbags, and increasing awareness regarding child education around the globe is projected to influence the market in the upcoming years.
Leading market players active in the global School Bags market are NIKE, Inc., Puma SE, Delsey SA, Targus Inc., VIP Industries Ltd., VF Corp., Oasis Bags, Herschel Supply Company, Samsonite International SA, and LVMH Moët Hennessy - Louis Vuitton among others.
Political Factors- The learning and development of children in their early years of age are essential for their wellbeing. Hence, several governments across the globe are introducing initiatives to encourage education for children. For instance, in March 2021, Japan announced to move forward with its $4.4 billion plan to digitalize the education system in its almost 35,000 schools with about 13 million primary and secondary school students. In addition, the government of Japan has recently planned to ensure that all of the foreign children population in the country have similar educational opportunities as local students. This government's emphasis on children's education is boosting the growth of the global school bag market.
Economical Factors- India is one of the strongest growing economies in Asia. The factors, including increasing school-going children and rising disposable income, have driven the Indian School Bags market growth. Moreover, in the past few years, this country has made great strides in improving access to quality education, reducing the number of out-of-school, and increasing elementary school enrollment. This has fueled the demand for school bags in the country. Furthermore, in March 2022, the Ministry of Women and Child Development (MoWCD), in partnership with the Ministry of Education of India and UNICEF, introduced Kanya Shiksha Pravesh Utsav, a campaign for bringing back out-of-school adolescent girls in India. Such government initiatives in the country are opportunistic for the school bags market growth.
Social Factor- Growing student population, rising awareness about education among children, changing lifestyles, and rising consumer disposable income in Asia-Pacific fuel the growth of the School Bags market. In addition, government initiatives aimed at enhancing the student enrollment ratio are further projected to boost the growth of the Asia-Pacific school bags market. Also, government support for enhanced education of children in the region is further expected to drive market growth in the upcoming years.
Technological Factors- A new smart school bag that ensures it is correctly packed for each day’s timetable has been developed by engineers from Deakin University. It uses radio frequency identification (RFID) tags to detect items in the bag and Internet of Things Technology (IoT), which extends internet connectivity to everyday objects. The smart school bag can also tell what items are not required, ensuring that the bag is no heavier than it needs to be.
Environmental Factors- If you need a new backpack, investing in high quality, durable, and sustainably made backpack is ideal. You want a backpack that will last you but also is made with the workers and environment in mind. Most backpacks are made up of a mish-mosh of materials all at once. They’re almost always virgin materials that require more energy to make and deplete natural resources to get.
Legal Factors- Tinytot launched its wide range of backpacks and school bags with certain exclusive designs. According to the company, these bags offer higher quality to compete with global brands. Also, these bags are stylish, durable, and pocket-friendly. Targus launched the 2 Office Antimicrobial Backpack. This 2 Office Antimicrobial Backpack features antimicrobial protection, which is infused into the material. This high-capacity bag offers an innovative and modular design, making it easier to carry office essentials.
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