CAGR: 11.4%Current Market Size: USD 44.39 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2022-2029Base Year: 2021
The Global Sports Bras market is expected to grow from USD 44.39 billion in 2021 to USD 103.56 billion by 2029, at a CAGR of 11.4% during the Projection period 2022-2029. This market growth is mainly driven by rising dedication among women towards fitness, exercise, and sports.
Sports Bras are bras that are specifically designed for exercise and sports. These bras greatly support breasts and prevent them from injury and sagging throughout various physical activities. They are perfectly suitable for all types of sports/exercises, from low-impact yoga to high-impact running. Also, sports bras are sturdier than traditional bras and help reduce breast movement and alleviate discomfort. Due to such features of sports bras, they are mainly used by sportspersons and people who are involved in yoga and other exercises and sports.
In the past few years, sports bras have become one of the women's favorite bras due to their variety of styles and ability to provide support and comfort.
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Market Dynamics:
Drivers:
Increasing awareness of a healthy lifestyle among the global women population has increased their dedication to fitness, exercise, and sports. For instance, according to the fitness app Strava's Year in Sport report, women aged 18–29 tracked 45.2% more fitness between April to September 2020 than in April to September 2019.
Also, there is a significant growth in the participation of women in athletic and sporting activities. For instance, according to Olympics data, women athletes’ participation in the Olympics is approaching about 50%. Therefore, dedication among women toward fitness, exercise, and sports is expected to boost market growth during the Projection period.
A sports bra supports breasts and helps prevent pain and discomfort during exercise. In addition, this bra improves posture, keeps chest muscles strong, and reduces bounce. On the other hand, it helps protect breast tissue from damage, and in several cases, using a sports bra may result in a reduced risk of cancer. All of the benefits mentioned above are leading to the upsurge in the adoption of sports bras among the modern women population of all ages across the globe. This has significantly driven the growth of the global market.
Restraints:
The major problem associated with a sports bra is the fact that several sports bras are too tight; therefore, it may cause shoulder pain and weaken back muscles. In addition to this, various experts across the global bras industry claimed that wearing the wrong size or type of sports bra can also lead to breast pain, neck & back pain, and irreparable damage. Such Problems associated with using sports bras may hamper the growth of the global market to some extent during the Projection period.
Opportunities:
Athleisure are multipurpose products and can be used as an outfit for an informal and casual outing, along with a rigorous workout. The need for comfort in activewear has primarily boosted the popularity of sports bras. On the other hand, women of ages ranging from 16 to 30 have become the most active athleisure wearers. Also, as fitness becomes more essential, women in the slightly older age group are popularly wearing athleisure. This athleisure trend is projected to create lucrative growth opportunities for the market.
Challenges:
The global Sports Bras market is considerably fragmented with the presence of several international and local players. Hence, the unorganized Sports Bras sector creates cheaper alternatives as local manufacturers compete strongly with global suppliers in various countries. The global industry is seeing a huge supply of cheap products fabricated using cheap raw materials. Also, several developing countries are seeing the emergence of small players in the market, which manufacture sports bras with cheap products at low prices to attract more consumers. This has posed a considerable challenge for leading sports bra industry players.
Segmentation Analysis:
The global Sports Bras market has been segmented based on padding, cup, fabric, price, distribution channel, and regions.
By Padding
The padding segment includes padded and non-padded. The padded segment led the Sports Bras market with a market share of around 65.09% in 2021. This is attributed to padded bras being the most favored and popular form of bra among the global women population. In addition, such type of sports bra is highly recommended to be used by women with a small bust. It offers ultimate coverage and boosts their confidence. Such factors are fuelling the growth of the padded bras segment.
By Fabric
The fabric segment includes natural, synthetic, and blended. The synthetic segment led the Sports Bras market with a market share of around 58.17% in 2021. Sports bras made of synthetic materials are more resistant to wear and tear. In addition, sports bras made of synthetic materials tend to be comparatively more performance-oriented. For instance, spandex is the most commonly used artificially processed synthetic fabric for sports bras. Also, microfiber, a thin synthetic fiber, has become popular due to its moisture-wicking ability. All of the factors mentioned above contribute to the growth of this segment.
By Distribution Channel
The distribution channel segment includes offline and online. The offline segment led the Sports Bras market with a market share of around 69.85% in 2021. The growth of this segment is mainly driven by the proliferation of hypermarket chains along with the expansion of specialty stores run by major sports bra brands. In addition, ongoing modernization in the retail sector has led to the set-up of new supermarkets worldwide, specifically in urban areas. This factor is opportunistic for the growth of this segment.
By Regional Analysis:
The regions analyzed for the Sports Bras market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. North American region dominated the Sports Bras market and held the 36.1% share of the market revenue in 2021.
Global Sports Bras Market- Country Analysis:
Germany Sports Bras market size was valued at USD 4.44 billion in 2021 and is expected to reach USD 10.19 billion by 2029, at a CAGR of 11.2% from 2022 to 2029.
According to the World Bank collection of development indicators, Germany has a female population of about 50.54% compared to a 49.46% male population.
In addition, the increased competition among market players in this country has led to rising ad campaigns to increase sales of sports bras. For instance, in February 2022, Adidas, the German sports apparel company, introduced a provocative ad campaign to promote its latest line of sports bras. Such campaigns are projected to fuel the growth of the German sports bras market.
China Sports Bras's market size was valued at USD 8.43 billion in 2021 and is expected to reach USD 18.95 billion by 2029, at a CAGR of 10.9% from 2022 to 2029. This country's increasingly expanding population and economy have mainly driven the growth of the sports bra market. In addition, the market players in this country are introducing sports bras with enhanced quality and reasonable prices.
Moreover, there is significant exposure to the Western lifestyle in China, leading to the demand for new styles and patterns in sports bras. This trend is anticipated to create lucrative growth opportunities for the market.
India Sports Bras's market size was valued at USD 2.22 billion in 2021 and is expected to reach USD 5.33 billion by 2029, at a CAGR of 11.8% from 2022 to 2029. In India, the female population is seeing huge adoption of sports bras over traditional lingerie bras due to their style and comfortability. Also, rapid urbanization in the country has led to the emerging popularity of sports bras among women population of all ages in the country.
In addition, increased focus on health and fitness among the female population in this country is expected to be opportunistic for market growth.
Key Industry Players Analysis:
To increase their market position in the global Sports Bras business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
11.4% |
Market Size |
44.39 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Padding, Cup, Fabric, Price, Distribution Channel, and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
HANESBRANDS INC., L Brands, Inc., Phillips-Van Heusen Corporation, Nike, Inc., shop4reebok.com, Adidas AG, Puma SE, LORNA JANE, Decathlon, and Triumph International Corp., among others |
By Padding |
|
By Cup |
|
By Fabric |
|
By Price |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Sports Bras Market by Padding:
Global Sports Bras Market by Cup:
Global Sports Bras Market by Fabric:
Global Sports Bras Market by Price:
Global Sports Bras Market by Distribution Channel:
Global Sports Bras Market by Region:
Global Sports Bras market size is USD 44.39 billion in 2021.
Global Sports Bras Market growth rate will be CAGR of 11.4% from 2022 to 2029 and Market size will reach to USD 103.56 billion by 2029
Penetration of exclusive brands, increased disposable income, and female participation in athletic activities is projected to influence the market in the upcoming years.
Offline segment led the Sports Bras market with a market share of around 69.85% in 2021
Rising dedication among women towards fitness exercise and sports is primarily driving the growth of the Sports Bras market.
Leading market players active in the global Sports Bras market are HANESBRANDS INC., L Brands, Inc., Phillips-Van Heusen Corporation, Nike, Inc., shop4reebok.com, Adidas AG, Puma SE, LORNA JANE, Decathlon, and Triumph International Corp. among others.
Political Factors- In India, the female population is seeing huge adoption of sports bras over traditional lingerie bras due to their style and comfortability. Also, rapid urbanization in the country has led to the emerging popularity of sports bras among women population of all ages in the country. In addition, increased focus on health and fitness among the female population in this country is expected to be opportunistic for market growth. China’s increasingly expanding population and economy have mainly driven the growth of the sports bra market. In addition, the market players in this country are introducing sports bras with enhanced quality and reasonable prices. Moreover, there is significant exposure to the Western lifestyle in China, leading to the demand for new styles and patterns in sports bras. This trend is anticipated to create lucrative growth opportunities for the market.
Economical Factors- The global Sports Bras market is considerably fragmented with the presence of several international and local players. Hence, the unorganized Sports Bras sector creates cheaper alternatives as local manufacturers compete strongly with global suppliers in various countries. The global industry is seeing a huge supply of cheap products fabricated using cheap raw materials. Also, several developing countries are seeing the emergence of small players in the market, which manufacture sports bras with cheap products at low prices to attract more consumers. This has posed a considerable challenge for leading sports bra industry players.
Social Factor- The increased women population involved in participation in different sports activities. In addition, the region has significant consciousness associated with the difference between sports and normal bras. Hence, the region is seeing increasing demand for stylish and fashionable sports bras. This has created lucrative growth opportunities for the market. Several factors, including rising living standards, expanding presence of global market players, and a significant rise in disposable income across the countries such as China, India, and Australia, have primarily driven the growth of the sports bras market. In addition, an upsurge in the young population in India and China, along with other developing countries, is projected to be opportunistic for the market's growth.
Technological Factors- The vendors in the sports bra industry have invested in high-quality technology and textured materials to develop leading-edge absorbency and flexibility in their bras. Several different sports bra designs can be found in online listings and retail stores. The athleisure trend is here to stay because it provides significant health benefits. Improvements in the comfort provided by sports bras have extended their use to all day. Sports bras represent a breakthrough in innovation and will likely completely replace traditional bras.
Environmental Factors- Several sports bra manufacturing brands use eco-friendly materials and address labor risks. They keep in mind the risks of harmful raw materials used in making sports bras, so to reduce the environmental risk, they use eco-friendly materials. Several brands use organically grown bamboo for manufacturing sports bras. Knickey’s organic cotton underwear sets are some of the best in the sustainable market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibers into insulation and rug pads.
Legal Factors- The sports shoe manufacturer Adidas launched its extensive new sports bra collection. This launch is mainly aimed at better serving the needs of female athletes around the globe. Nike announced that its three bra families, including Indy, Alate, and Swoosh-are now available in various options, including light, medium, and high support. This development is a part of the company’s effort to make women feel good in their bodies. Adidas, the German sports apparel company, introduced a provocative ad campaign to promote its latest line of sports bras.
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