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Tissue Towel Market Size By Product Type (Folded Paper Towels, Boxed Tissue Towels, Rolled Tissue Towels, and Napkin & Luxury Towels), By End-User (Commercial and Residential), By Distribution Channel (Speciality Stores, Wholesalers/Distributors, Independent Convenience Stores, Hypermarkets/Supermarkets, Online Retailers and Others), Regions, Segmentation, and Projection till 2030

CAGR: 3.7%Current Market Size: USD 25 BillionFastest Growing Region: APAC

Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022

Global Tissue Towel Market- Market Overview:

The global tissue towel market is expected to grow from USD 25 billion in 2022 to USD 33.4 billion by 2030, at a CAGR of 3.7% during the Projection period 2023-2030.The growth of the tissue towel market is mainly driven by the rise in health consciousness.

Paper towels, often known as tissue towels, are absorbent, disposable towels composed of paper. Paper towels absorb water because its loose weave allows water to pass through the threads and into the fabric. These towels are employed in the same manner as regular towels, including hand drying, surface cleaning, dusting, and spill clean-up. Since paper towels are frequently seen to be more hygienic than hot-air hand dryers and lessen the chance of bacterial infection, which lowers the danger of communicable diseases like the flu, tissue towel dispensers are frequently utilised in restrooms shared by many people. The market for tissue towels is expanding as a result of these causes. Consumption of tissue and hygiene paper is positively correlated with a nation's level of health and human development. 68% of the world's population, according to the World Health Organization (WHO), has access to better sanitation services. The more the availability of better sanitary facilities, the greater the need for tissue paper and hygiene products. The growth in human development, healthcare, and sanitation facilities around the world has a direct impact on tissue and hygiene paper sales and associated Projections. Middle-income nations should expect rapid growth if their infrastructure is improved.

Sample Request: - Global Tissue Towel Market

Market Dynamics:

Drivers:                          

  • Rising Demand for Paper Towels

The market for tissue towels is impacted by rising demand for paper towels because of changing climatic circumstances, a rise in the prevalence of the flu, and the common cold. Paper towels, on average, reduce the amount of bacteria on hands by 76%, according to a new study from the University of Westminster in London. According to health professionals, friction from paper towels used for hand drying is the primary cause of this. As it assists in removing bacteria that are still on the hands after washing, this friction becomes a crucial factor in the effectiveness of paper towels for drying hands. This then stops additional pollution.

Restraints:                                             

  • Environmental Concerns

The expansion of the tissue towel market is anticipated to be hindered by worries about the production of these towels, which involves a number of pollution-causing elements, including the disposal of toxic wastes, deforestation, water pollution, and global warming. One tonne of tissue paper requires the cutting down of 17 trees and the use of 20,000 gallons of water, according to PeopleTowel. Additionally, the US alone produces more than 3,000 tonnes of paper towel waste per day. In 2006, paper made up the majority of the waste dumped in municipal landfills. In a typical year, an employee consumes between 2,400 and 3,000 tissue towels at work. In addition, if every family in the country used one fewer tissue towel roll, 544,000 trees might be spared.

Opportunities:

  • Adoption of TAD Technology

Both private label and premium brand items required a quality update in recent years to meet changing consumer demands. TAD technology is often used to produce the highest quality tissues and towels. TAD premium towels' absorbency and the softness of its ultra-bath tissue are unparalleled. TAD technique is also used to manufacture a variety of goods using feedstock that ranges from entirely virgin to recycled.

Challenges:

  • Stringent Regulations

Over the course of the Projection period, market expansion is anticipated to be constrained by the absence of global regulations governing tissue towel applications. Regarding the use and applications of tissue towels, each nation has its own set of regulations. Key competitors struggle to comply with such national restrictions, which discourages investment in the tissue towel market and restrains market growth.

Segmentation Analysis:

The global tissue towel market has been segmented based on product type, end-user, distribution channel, and region.

By Product Type

The product type segment is folded paper towels, boxed tissue towels, rolled tissue towels and napking & luxury towels. The rolled tissues towels segment led the largest share of the tissue towel market with a market share of around 40.4% in 2022. Because they made the largest contribution to the tissue towel business, rolled tissue towels have a significant market share. This is due to the fact that rolled tissue towels are frequently used for a wide range of applications in homes, kitchens, and restaurants. Additionally, rolled tissue towels are simple to access and may be readily placed in any position. Additionally, rolled tissue towels themselves come in a variety of textures and qualities for multipurpose use that improves usefulness; as a result, they are in high demand and make a significant contribution to the business.

By End-User

The end-user segment is commercial and residential. The commercial  segment led the largest share of the tissue towel market with a market share of around 60.3% in 2022. This is probably because people are adjusting to new, better lives and habits, and because customers' increasing concern for their health and hygiene is also increasing demand for tissue towels. Additionally, the recent crisis has made personal hygiene a requirement and a legal requirement, supporting the tissue towel industry.

By Distribution Channel

The distribution channel segment is Speciality Stores, Wholesalers/Distributors, Independent Convenience Stores, Hypermarkets/Supermarkets, Online Retailers, and Others. The online retailers segment led the largest share of the tissue towel market with a market share of around 45.3% in 2022. Online businesses hope to provide clients a selection of tissue towels through the use of various social media and e-commerce platforms. Such platforms are advantageous for both the seller and the buyer since the seller gains access to a sizable client base, and customers may take advantage of a variety of discounts thanks to numerous payment options and coupons offered directly by the seller. Such platforms also guarantee projected delivery and swap services in the event that the received product is subpar.

Global Tissue Towel Market - Sales Analysis.

The sale of the tissue towel market expanded at a CAGR of 2.4% from 2016 to 2022.

An absorbent towel constructed from tissues is a tissue towel. Tissue towels, in contrast to cloth towels, are single-use disposables. Tissue towels are thin, supple, and have a good level of strength and absorption. When used for hand drying, it has a number of benefits, including the avoidance of bacterial infection, which lowers the risk of contagious illnesses like the cold and flu. The tissue towel market is anticipated to increase as a result of these factors. However, the global market for tissue towels is being held back by growing environmental concerns. As a result, the majority of American businesses, including Kruger Inc. and Cascades Inc., use recycled papers to reduce environmental pollution.

The growing awareness of health and hygiene is projected to propel significant growth in the worldwide tissue towel market in the coming years. When compared to fold towels and box towels, tissue towels are more affordable, less labor-intensive, and environmentally friendly, which is projected to boost market expansion. Due to the region's expanding international trade in tissue and tissue products, Asia Pacific held the largest market share in the world market for tissue towels. The total value of tissue, towels, and related imports to Australia in 2019 was estimated by the Department of Commerce's International Trade Administration (ITA) to be US$ 178,200 and was projected to reach US$ 230,102 in 2021.

Thus, owing to the aforementioned factors, the global tissue towel market is expected to grow at a CAGR of 3.7% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the tissue towel market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the tissue towel market and held a 38.1% share of the market revenue in 2022.

  • The North America region witnessed a major share. The TissueStory reports that North America continues to be the world's largest tissue market, with total consumption in 2016 of around 8.9 million tonnes, an increase of 1.1% from 2015. Due to the US's highest need for innovation and development in the tissue market, the North American area dominates the global market for tissue towels. The Ora paper towel brand was introduced at participating targeted retailers in Texas and across the country in 2016 by significant market participants including Better All Round Ltd., a consumer company. To reduce environmental contamination, several manufacturers emphasise the use of recycled paper. 90% of US manufacturers, according to the American Forest and Paper Association, used recycled paper to make tissue goods in 2016.
  • Asia-Pacific is anticipated to experience significant growth during the Projection period. Due to China's and India's rising need for tissue goods. Due to M&A, recent advances, and technological innovation by the leading players, the Asia Pacific region currently has a prominent position in the global tissue towel market, with tissue towel output rising to 7 million tonnes since 2007. The expansion of the market in this region is also fueled by market participants expanding their capacity to produce tissue goods. For instance, in January 2018, Hengan Group increased the capacity for tissue production in China by 50,000 tonnes annually.

Global Tissue Towel Market- Country Analysis:

  • Germany

Germany's tissue towel market size was valued at USD 1.93 billion in 2022 and is expected to reach USD 2.6 billion by 2030, at a CAGR of 3.8% from 2023 to 2030. The regional government is investing considerably in the creation and upkeep of historical landmarks, while the expansion of cafe, restaurant, and hotel chains is driving up tissue towel consumption both before and after meals. Additionally, the country's distinct culture and rigorous laws ensure that people maintain their personal cleanliness, which is helping the tissue towel market grow with a CAGR of 3%.

  • China

China’s tissue towel market size was valued at USD 1.95 billion in 2022 and is expected to reach USD 2.6 billion by 2030, at a CAGR of 4.1% from 2023 to 2030. China now has the fastest-growing tissue towel market thanks to factors like rising earnings, a strengthening currency, improved travel convenience, and looser restrictions on international travel. The demand for tissue towels in the nation is rising as a result of the expanding tourism industry and the presence of a global industrial hub. In the upcoming years, the market is anticipated to experience a considerable growth rate of about 5%.

  • India

India's tissue towel market size was valued at USD 1.5 billion in 2022 and is expected to reach USD 2.05 billion by 2030, at a CAGR of 4% from 2023 to 2030. Consumers in the area are now paying closer attention to the ingredients that manufacturers use as a result of the growing understanding of the importance of food to health and wellbeing. The tissue towel firms have expanded their product lines in response to consumers' increased preferences for healthy living. As a result, smaller enterprises are increasingly being acquired at lower prices, a development that is anticipated to help the tissue towel market overall.

Key Industry Players Analysis:

To increase their market position in the global tissue towel market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.       

  • Sofidel Group
  • WEPA Hygiene Products GmbH
  • CARTIERE CARRARA S.p.A
  • Essity AB
  • Kimberly-Clark
  • Industrie Celtex S.p.A
  • Lucart S.p.A
  • Industrie Cartarie Tronchetti S.p.A
  • SHP Group
  • MP Hygiene
  • Cominter Paper S.A.
  • Grigeo AB
  • Georgia- Pacific LLC
  • Nova Tissue
  • The Procter and Gamble Company
  • Metsa Tissue

Latest Development:

  • On February 26, 2021, KP Tissue Inc. and Kruger Products L.P. announced that their cutting-edge Sherbrooke manufacturing facility, which is home to Canada's largest and most advanced through-air-dry (TAD) tissue machine, has successfully completed construction and been put into operation. Three conversion lines, used to produce roll towels, folded towels, and packaged towels, are also part of the new plant.
  • On June 1st, 2022, Kruger stated that its affiliate Kruger Specialty Papers Holding L.P. had successfully acquired the Kamloops, British Columbia, pulp mill of Domtar. The Kamloops factory, which produces northern bleached softwood Kraft pulp (NBSK) and unbleached softwood Kraft pulp, will carry out regular business operations and uphold all current volume obligations and agreements with clients and suppliers.

Report Metrics

Report Attribute 

Details

Study Period

2022-2030

Base year

2022

CAGR (%)

3.7%

Market Size

25 billion in 2022

Projection period

2023-2030

Projection unit

Value (USD)

Segments covered

By Product Type, By End-User, By Distribution Channel, and By Region.

Report Scope

Revenue Projection, competitive landscape, company ranking, growth factors, and trends

Companies covered

Sofidel Group, WEPA Hygiene Products GmbH, CARTIERE CARRARA S.p.A, Essity AB, Kimberly-Clark, Industrie Celtex S.p.A, Lucart S.p.A, Industrie Cartarie Tronchetti S.p.A, SHP Group, MP Hygiene, Cominter Paper S.A., Grigeo AB, Georgia- Pacific LLC, Nova Tissue, The Procter and Gamble Company, and Metsa Tissue.

By Product Type

  • Folded Paper Towels
  • Boxed Tissue Towels
  • Rolled Tissue Towels
  • Napking & Luxury Towels

By End-User

  • Commercial
  • Residential

By Distribution Channel

  • Speciality Stores
  • Wholesalers/Distributors
  • Independent Convenience Stores
  • Hypermarkets/Supermarkets
  • Online Retailers
  • Others

Regional scope

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Scope of the Report

Global Tissue Towel Market By Product Type:

  • Folded Paper Towels
  • Boxed Tissue Towels
  • Rolled Tissue Towels
  • Napkin & Luxury Towels

Global Tissue Towel Market By End-User:

  • Commercial
  • Residential

Global Tissue Towel Market By Distribution Channel:

  • Speciality Stores
  • Wholesalers/Distributors
  • Independent Convenience Stores
  • Hypermarkets/Supermarkets
  • Online Retailers
  • Others

Global Tissue Towel Market By Region:

  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Russia
  • Asia-Pacific
    • Japan
    • China
    • India
    • Korea
    • Southeast Asia
  • South America
    • Brazil
    • Peru
  • Middle East and Africa
    • UAE
    • South Africa
    • Saudi Arabia

Frequently Asked Questions

What will be the expected market size of the tissue towel market in 2030?

Global tissue towel market is expected to reach USD 33.4 billion by 2030.

What is the CAGR of the tissue towel market?

The tissue towel market is projected to have a CAGR of 3.7%.

What is the product type segment of the tissue towel market?

Based on the product type, the tissue towel market is segmented into folded paper towels, boxed tissue towels, rolled tissue towels and napking & luxury towels.

What are the key factors for the growth of the tissue towel market?

The market for tissue towels is impacted by rising demand for paper towels because of changing climatic circumstances, a rise in the prevalence of the flu, and the common cold. Paper towels, on average, reduce the amount of bacteria on hands by 76%, according to a new study from the University of Westminster in London. According to health professionals, friction from paper towels used for hand drying is the primary cause of this. As it assists in removing bacteria that are still on the hands after washing, this friction becomes a crucial factor in the effectiveness of paper towels for drying hands. This then stops additional pollution.

Which are the leading market players active in the tissue towel market?

Leading market players active in the global tissue towel market are Sofidel Group, WEPA Hygiene Products GmbH, CARTIERE CARRARA S.p.A, Essity AB, Kimberly-Clark, Industrie Celtex S.p.A, Lucart S.p.A, Industrie Cartarie Tronchetti S.p.A, SHP Group, MP Hygiene, Cominter Paper S.A., Grigeo AB, Georgia- Pacific LLC, Nova Tissue, The Procter and Gamble Company, and Metsa Tissue.among others.