CAGR: 3.7%Current Market Size: USD 25 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global tissue towel market is expected to grow from USD 25 billion in 2022 to USD 33.4 billion by 2030, at a CAGR of 3.7% during the Projection period 2023-2030.The growth of the tissue towel market is mainly driven by the rise in health consciousness.
Paper towels, often known as tissue towels, are absorbent, disposable towels composed of paper. Paper towels absorb water because its loose weave allows water to pass through the threads and into the fabric. These towels are employed in the same manner as regular towels, including hand drying, surface cleaning, dusting, and spill clean-up. Since paper towels are frequently seen to be more hygienic than hot-air hand dryers and lessen the chance of bacterial infection, which lowers the danger of communicable diseases like the flu, tissue towel dispensers are frequently utilised in restrooms shared by many people. The market for tissue towels is expanding as a result of these causes. Consumption of tissue and hygiene paper is positively correlated with a nation's level of health and human development. 68% of the world's population, according to the World Health Organization (WHO), has access to better sanitation services. The more the availability of better sanitary facilities, the greater the need for tissue paper and hygiene products. The growth in human development, healthcare, and sanitation facilities around the world has a direct impact on tissue and hygiene paper sales and associated Projections. Middle-income nations should expect rapid growth if their infrastructure is improved.
Sample Request: - Global Tissue Towel Market
Market Dynamics:
Drivers:
The market for tissue towels is impacted by rising demand for paper towels because of changing climatic circumstances, a rise in the prevalence of the flu, and the common cold. Paper towels, on average, reduce the amount of bacteria on hands by 76%, according to a new study from the University of Westminster in London. According to health professionals, friction from paper towels used for hand drying is the primary cause of this. As it assists in removing bacteria that are still on the hands after washing, this friction becomes a crucial factor in the effectiveness of paper towels for drying hands. This then stops additional pollution.
Restraints:
The expansion of the tissue towel market is anticipated to be hindered by worries about the production of these towels, which involves a number of pollution-causing elements, including the disposal of toxic wastes, deforestation, water pollution, and global warming. One tonne of tissue paper requires the cutting down of 17 trees and the use of 20,000 gallons of water, according to PeopleTowel. Additionally, the US alone produces more than 3,000 tonnes of paper towel waste per day. In 2006, paper made up the majority of the waste dumped in municipal landfills. In a typical year, an employee consumes between 2,400 and 3,000 tissue towels at work. In addition, if every family in the country used one fewer tissue towel roll, 544,000 trees might be spared.
Opportunities:
Both private label and premium brand items required a quality update in recent years to meet changing consumer demands. TAD technology is often used to produce the highest quality tissues and towels. TAD premium towels' absorbency and the softness of its ultra-bath tissue are unparalleled. TAD technique is also used to manufacture a variety of goods using feedstock that ranges from entirely virgin to recycled.
Challenges:
Over the course of the Projection period, market expansion is anticipated to be constrained by the absence of global regulations governing tissue towel applications. Regarding the use and applications of tissue towels, each nation has its own set of regulations. Key competitors struggle to comply with such national restrictions, which discourages investment in the tissue towel market and restrains market growth.
Segmentation Analysis:
The global tissue towel market has been segmented based on product type, end-user, distribution channel, and region.
By Product Type
The product type segment is folded paper towels, boxed tissue towels, rolled tissue towels and napking & luxury towels. The rolled tissues towels segment led the largest share of the tissue towel market with a market share of around 40.4% in 2022. Because they made the largest contribution to the tissue towel business, rolled tissue towels have a significant market share. This is due to the fact that rolled tissue towels are frequently used for a wide range of applications in homes, kitchens, and restaurants. Additionally, rolled tissue towels are simple to access and may be readily placed in any position. Additionally, rolled tissue towels themselves come in a variety of textures and qualities for multipurpose use that improves usefulness; as a result, they are in high demand and make a significant contribution to the business.
By End-User
The end-user segment is commercial and residential. The commercial segment led the largest share of the tissue towel market with a market share of around 60.3% in 2022. This is probably because people are adjusting to new, better lives and habits, and because customers' increasing concern for their health and hygiene is also increasing demand for tissue towels. Additionally, the recent crisis has made personal hygiene a requirement and a legal requirement, supporting the tissue towel industry.
By Distribution Channel
The distribution channel segment is Speciality Stores, Wholesalers/Distributors, Independent Convenience Stores, Hypermarkets/Supermarkets, Online Retailers, and Others. The online retailers segment led the largest share of the tissue towel market with a market share of around 45.3% in 2022. Online businesses hope to provide clients a selection of tissue towels through the use of various social media and e-commerce platforms. Such platforms are advantageous for both the seller and the buyer since the seller gains access to a sizable client base, and customers may take advantage of a variety of discounts thanks to numerous payment options and coupons offered directly by the seller. Such platforms also guarantee projected delivery and swap services in the event that the received product is subpar.
Global Tissue Towel Market - Sales Analysis.
The sale of the tissue towel market expanded at a CAGR of 2.4% from 2016 to 2022.
An absorbent towel constructed from tissues is a tissue towel. Tissue towels, in contrast to cloth towels, are single-use disposables. Tissue towels are thin, supple, and have a good level of strength and absorption. When used for hand drying, it has a number of benefits, including the avoidance of bacterial infection, which lowers the risk of contagious illnesses like the cold and flu. The tissue towel market is anticipated to increase as a result of these factors. However, the global market for tissue towels is being held back by growing environmental concerns. As a result, the majority of American businesses, including Kruger Inc. and Cascades Inc., use recycled papers to reduce environmental pollution.
The growing awareness of health and hygiene is projected to propel significant growth in the worldwide tissue towel market in the coming years. When compared to fold towels and box towels, tissue towels are more affordable, less labor-intensive, and environmentally friendly, which is projected to boost market expansion. Due to the region's expanding international trade in tissue and tissue products, Asia Pacific held the largest market share in the world market for tissue towels. The total value of tissue, towels, and related imports to Australia in 2019 was estimated by the Department of Commerce's International Trade Administration (ITA) to be US$ 178,200 and was projected to reach US$ 230,102 in 2021.
Thus, owing to the aforementioned factors, the global tissue towel market is expected to grow at a CAGR of 3.7% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the tissue towel market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the tissue towel market and held a 38.1% share of the market revenue in 2022.
Global Tissue Towel Market- Country Analysis:
Germany's tissue towel market size was valued at USD 1.93 billion in 2022 and is expected to reach USD 2.6 billion by 2030, at a CAGR of 3.8% from 2023 to 2030. The regional government is investing considerably in the creation and upkeep of historical landmarks, while the expansion of cafe, restaurant, and hotel chains is driving up tissue towel consumption both before and after meals. Additionally, the country's distinct culture and rigorous laws ensure that people maintain their personal cleanliness, which is helping the tissue towel market grow with a CAGR of 3%.
China’s tissue towel market size was valued at USD 1.95 billion in 2022 and is expected to reach USD 2.6 billion by 2030, at a CAGR of 4.1% from 2023 to 2030. China now has the fastest-growing tissue towel market thanks to factors like rising earnings, a strengthening currency, improved travel convenience, and looser restrictions on international travel. The demand for tissue towels in the nation is rising as a result of the expanding tourism industry and the presence of a global industrial hub. In the upcoming years, the market is anticipated to experience a considerable growth rate of about 5%.
India's tissue towel market size was valued at USD 1.5 billion in 2022 and is expected to reach USD 2.05 billion by 2030, at a CAGR of 4% from 2023 to 2030. Consumers in the area are now paying closer attention to the ingredients that manufacturers use as a result of the growing understanding of the importance of food to health and wellbeing. The tissue towel firms have expanded their product lines in response to consumers' increased preferences for healthy living. As a result, smaller enterprises are increasingly being acquired at lower prices, a development that is anticipated to help the tissue towel market overall.
Key Industry Players Analysis:
To increase their market position in the global tissue towel market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
3.7% |
Market Size |
25 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product Type, By End-User, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Sofidel Group, WEPA Hygiene Products GmbH, CARTIERE CARRARA S.p.A, Essity AB, Kimberly-Clark, Industrie Celtex S.p.A, Lucart S.p.A, Industrie Cartarie Tronchetti S.p.A, SHP Group, MP Hygiene, Cominter Paper S.A., Grigeo AB, Georgia- Pacific LLC, Nova Tissue, The Procter and Gamble Company, and Metsa Tissue. |
By Product Type |
|
By End-User |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Tissue Towel Market By Product Type:
Global Tissue Towel Market By End-User:
Global Tissue Towel Market By Distribution Channel:
Global Tissue Towel Market By Region:
Global tissue towel market is expected to reach USD 33.4 billion by 2030.
The tissue towel market is projected to have a CAGR of 3.7%.
Based on the product type, the tissue towel market is segmented into folded paper towels, boxed tissue towels, rolled tissue towels and napking & luxury towels.
The market for tissue towels is impacted by rising demand for paper towels because of changing climatic circumstances, a rise in the prevalence of the flu, and the common cold. Paper towels, on average, reduce the amount of bacteria on hands by 76%, according to a new study from the University of Westminster in London. According to health professionals, friction from paper towels used for hand drying is the primary cause of this. As it assists in removing bacteria that are still on the hands after washing, this friction becomes a crucial factor in the effectiveness of paper towels for drying hands. This then stops additional pollution.
Leading market players active in the global tissue towel market are Sofidel Group, WEPA Hygiene Products GmbH, CARTIERE CARRARA S.p.A, Essity AB, Kimberly-Clark, Industrie Celtex S.p.A, Lucart S.p.A, Industrie Cartarie Tronchetti S.p.A, SHP Group, MP Hygiene, Cominter Paper S.A., Grigeo AB, Georgia- Pacific LLC, Nova Tissue, The Procter and Gamble Company, and Metsa Tissue.among others.
Political Factors- A transparent governance structure is vital for developing a cooperative company climate. As a result of corruption and a lack of transparency, the tissue towel Market is now experiencing a variety of issues. The current political uncertainty and volatility is the root reason of this lack of openness. Fraudulent activities are on the rise, corporate processes such as licensing and contracting have become more complex, and law enforcement has become weaker as a result of corruption, undermining stakeholders' trust in commercial companies and governmental institutions. In general, growing bureaucratic corruption is impeding economic growth, limiting opportunities for enterprises such as the tissue towel Market to thrive.
Economic Factors- Rising inflation diminishes the purchasing power of money and discourages people from spending on goods and services, which may hamper the tissue towel Market's capacity to increase revenue. Changes in exchange rates can have an impact on a company's profitability. Tet towel Market should conduct this study to precisely estimate exchange rate variations and avoid unwanted trade and business performance repercussions. A high-interest rate means that the tissue towel Market will have to make interest-only payments, increasing the entire cost of the loans received.
Social Factors- When the tissue towel Market products/services are largely aimed at young consumers, two favorable demographic indications are strong population growth and an increasing proportion of the young population group. tissue towel Market can also investigate the host country's perspective on immigration, as a welcoming attitude toward immigrants of various cultural origins indicates that diversity management techniques should be applied. tissue towel Market should change its marketing strategies to promote diversity and inclusion. A hopeful outlook on migration also demonstrates that the tissue towel Market may easily hire personnel from a wide range of ethnic backgrounds. Workplace diversity is usually connected with increased productivity, improved innovation, and superior overall business success.
Technological Factors- Renewable technology development to reduce reliance on natural resources has become a significant trend in several industries. tissue towel Market should analyze how well a country's technology infrastructure supports the use of renewable technologies in order to capitalize on this environmental trend. Certain governments around the world offer appealing incentives to employ renewable energy sources. tissue towel Market may reach its aims for long-term growth by seizing the opportunity and investing in renewable energy sources.
Environmental Factors- The research and development trend in the chosen industry or region demonstrates how proactive organizations are in offering cutting-edge solutions to meet the needs of their customers. tissue towel Market must increase its understanding of how new technological breakthroughs may benefit the organization while also providing value to customers. Significant investment in research and development activities would be required in markets defined by disruptive technology. However, the tissue towel Market must have a long-term view and not expect a quick reward from its R&D operations.
Legal Factors- Several federal and state legislation exist in several countries to protect consumers from potential economic exploitation. To protect consumer privacy in the age of information technology, rules have become increasingly stricter. To avoid lawsuits, the tissue towel Market must strictly adhere to data protection rules when conducting online transactions. Before entering new markets, tissue towel Market management must understand local legislation governing refunds, discounts, credit terms, quality, deceptive advertising, and maximum pricing (particularly in the case of basic essential goods).
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