CAGR: 5.2%Current Market Size: USD 4.01 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2022-2029Base Year: 2021
The global Toaster market is expected to grow from USD 4.01 billion in 2021 to USD 5.89 billion by 2029, at a CAGR of 5.2% during the Projection period 2022-2029. This market growth is mainly attributed to the rapid urbanization and increased demand for electric kitchen appliances around the globe.
A toaster is a small, simple, and user-friendly electric appliance used for cooking and toasting bread slices in a matter of seconds. The toasting of bread slices helps in extending the life of bread. Also, the process of toasting makes crispy and browned pieces of bread by heating them briefly with the help of an electric current. In these appliances, heating elements are usually located either on top or bottom to heat the food. Pop-up toasters and convection are the major types of toasters available in the global market. Pop-up toasters are the most common toaster found in about every kitchen, while a convection type of toaster is similar to microwave with a fan circulating the hot air around.
In addition to toasting bread, a modern toaster is used for bake and broiling. Also, the toaster saves much space in the kitchen and is significantly easier to clean than cleaning a microwave oven.
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Market Dynamics:
Drivers:
Ongoing rapid urbanization around the globe has a significant potential to boost the growth of the global toaster market. For instance, urbanization has led to an upsurge in demand for energy-efficient kitchen appliances that are cost-effective and helps in minimizing utility bills. In addition, hectic schedules and lifestyles have enabled consumers to rely heavily on electric toasters and ensure quick and easy food preparation.
Moreover, urbanization has proliferated the food service and hotel industries across the globe. Such factors are altogether projected to drive the global toaster market.
There is an upsurge in demand for toasters in various commercial settings, including hotels, cafes, coffee shops, fast-food chains, diners, and restaurants worldwide. Such settings use commercial toasters for toasting different bread products, including bread, bagels, muffins, buns, and others. Hence, the growing number of commercial kitchen spaces boosts the growth of the global toaster market.
Restraints:
Several factors, including speed of cooking, the caliber of design, and the quality of toast, significantly impact the initial investment and the maintenance cost of the toaster. Hence, for high-quality toasters, the consumer has to pay a higher amount. In addition, the economies, including rural China, Africa, and India, frequently faces power outage challenges. This factor is expected to hamper the growth of the global market considerably.
Opportunities:
Various market players are introducing product innovations with Bluetooth connectivity and other enhanced features to create new revenue streams. Also, the market players are launching energy-efficient toasters to meet the demand created by rising environmental concerns in the industrial sector. For instance, in November 2019, Foodservice Equipment Marketing (FEM), the distributor for foodservice equipment manufacturers in the UK and Ireland, introduced Vollrath’s high-speed conveyor toasters in the UK market. According to the FEM, this toaster is helpful in toasting large quantities of bread consistently and quickly. This has made them ideal for breakfast services across hotels or other facilities in the UK.
Challenges
Manufacturers in the global home appliances industry range from massive multinational corporations to small firms with fewer employees. This has led to strong competition as well as constant price cutting. Also, countries including China, India, Brazil, and Mexico are seeing rapid changes in the consumer demand for toasters. Such factors are posing considerable challenges for the market players.
Segmentation Analysis:
The global Toaster market has been segmented based on product, type, application, distribution channel, and regions.
By Product
The product segment includes pop-up toasters, toaster ovens, and conveyor toasters. The pop-up toasters segment led the Toaster market with a market share of around 54.92% in 2021. The growth of this segment is mainly driven by a huge preference for this type of toaster due to its benefits in toasting bread compared to a stove or oven. In addition, automatic heat adjustments and defrost options in pop-up toasters have further boosted its adoption among the end users. This product is seeing wide adoption in commercial areas such as hotels, restaurants, and catering events due to its ability to handle larger volumes of food items.
By Application
The application segment includes commercial and residential. The residential segment led the Toaster market with a market share of around 58.06% in 2021. Increasing disposable incomes & purchasing power of worldwide populations, along with huge demand for multi-feature and energy-efficient toasters, has driven the growth of this segment. In addition, the market layers are introducing products with a range of lucrative features to attract more consumers. For instance, Chefs Convection Toaster offered by Conair Corporation features 15 cooking functions.
By Distribution Channel
The distribution channel segment includes offline and online. The offline segment led the Toaster market with a market share of around 71.03% in 2021. Significant preference for specialty, branded, and convenience stores among end users have driven the growth of this segment. Most end users mainly use this sales channel as it enables them to examine products in person for their specifications and quality. In addition, the proliferation of specialty stores, mega retail stores, and independent stores has created lucrative growth opportunities for growth of the offline segment.
By Regional Analysis:
The regions analyzed for the Toaster market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. Asia-Pacific region dominated the Toaster market and held the 40.20% share of the market revenue in 2021.
Global Toaster Market- Country Analysis:
Germany's Toaster market size was valued at USD 0.40 billion in 2021 and is expected to reach USD 0.59 billion by 2029, at a CAGR of 5.1% from 2022 to 2029. In Europe, Germany is one of the leading shareholders in the Toaster market. In addition, the huge spending power of the population in this country has been a major contributor to the market growth. Moreover, steady GDP per capita growth coupled with the low inflation in the country has led to the proliferation of the kitchen appliances industry in this country.
On the other hand, increased sales of luxurious homes in this country are expected to create demand for high-quality premium kitchen and household appliances. This factor is opportunistic for the growth of the toaster market.
China's Toaster market size was valued at USD 0.80 billion in 2021 and is expected to reach USD 1.16 billion by 2029, at a CAGR of 5.0% from 2022 to 2029. The factors such as increasing consumer income and rising awareness of energy-efficient kitchen appliances in this country are mainly driving the growth of the toaster market. In addition to this, China has become the largest manufacturing hub for home appliance products.
In addition, during the COVID-19 pandemic, more Chinese people have started making their own desserts, fruit blends, coffee, and light meals using smart home appliances. Hence, the ongoing usage trend of environmentally-friendly, smart, and standardized products in China has further created lucrative growth opportunities for the China toaster market.
India's Toaster market size was valued at USD 0.20 billion in 2021 and is expected to reach USD 0.31 billion by 2029, at a CAGR of 5.8% from 2022 to 2029. India is one of the highest-growing economies in Asia. Increasing population, rising middle-class population, rapid urbanization, and changing lifestyles in the country are driving the growth of the Toaster market. Also, the global market players are introducing a range of Toaster products in this country due to the wide variety of consumers.
Furthermore, the growing influence of western culture in this country has increased the consumption of food products such as toast, bread, and bagels. Also, the hectic schedules of the working population have led to the increased use of toasters to prepare their food more easily and quickly.
Key Industry Players Analysis:
To increase their market position in the global Toaster business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Market size |
2021-2029 |
Base year |
2021 |
CAGR (%) |
5.2% |
Market Size |
4.01 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Product, application, distribution channel, and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
The APW Wyott, Hatco, Star Manufacturing International, Waring Commercial, Toastmaster, Hamilton Beach, Cuisinart, Kitchenaid, Friedr. Dick GmbH & Co., and Samsung Electronics Co., Ltd. among others |
By Product |
|
By Application |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Toaster Market by Product:
Global Toaster Market by Application:
Global Toaster Market by Distribution Channel:
Global Toaster Market by Region:
Global Toaster market size was USD 4.01 billion in 2021.
The growth rate of Global Toaster Market will be at CAGR 5.2% and its market valuation will reach USD 5.89 Billion by 2029
Introduction of innovative electric Toaster products, development of energy-efficient appliances, and aggressive promotional activities by Toaster providers is projected to influence market growth in upcoming years.
China, Germany, Italy, Netherlands, and Poland
Residential segment led the Toaster market with a market share of around 58.06% in 2021
Rapid urbanization and an upsurge in demand for electric kitchen appliances is primarily driving the growth of the toaster market.
Leading market players active in the global Toaster market are The APW Wyott, Hatco, Star Manufacturing International, Waring Commercial, Toastmaster, Hamilton Beach, Cuisinart, Kitchenaid, Friedr. Dick GmbH & Co., and Samsung Electronics Co., Ltd., among others.
Political Factors- To create a modern, efficient toaster--and to create the market networks that have facilitated its creation--we have built an almost incomprehensibly complex web of national and international laws enforced by armies and set by political processes. These laws enable specialization and help minimize the cost of resources, including labor. Political ideologies from communism to libertarianism make explicit or assumed arguments as to the most efficient levels of organization and how much that efficiency is worth when weight against other values, such as individual liberty or environmental sustainability.
Economical Factors- Several factors, including speed of cooking, the caliber of design, and the quality of toast, significantly impact the initial investment and the maintenance cost of the toaster. Hence, for high-quality toasters, the consumer has to pay a higher amount. In addition, the economies, including rural China, Africa, and India, frequently faces power outage challenges. This factor is expected to hamper the growth of the global market considerably.
Social Factor- According to Worldometer estimates, Asia alone has 4.6 billion inhabitants or around 56.7% of the global population. The Toaster market is anticipated to increase significantly in this area due to the growing number of fast food retailers and quick service restaurants. In addition, the working population in the region prefer bread as one of the most convenient breakfast meal. This factor has further contributed to the growth of the segment.
Technological Factors- Various market players are introducing product innovations with Bluetooth connectivity and other enhanced features to create new revenue streams. Also, the market players are launching energy-efficient toasters to meet the demand created by rising environmental concerns in the industrial sector. For instance, in November 2019, Foodservice Equipment Marketing (FEM), the distributor for foodservice equipment manufacturers in the UK and Ireland, introduced Vollrath’s high-speed conveyor toasters in the UK market. According to the FEM, this toaster helps toast large quantities of bread consistently and quickly. This has made them ideal for breakfast services across hotels or other facilities in the UK.
Environmental Factors- The market players are launching energy-efficient toasters to meet the demand created by rising environmental concerns in the industrial sector. Rising environmental concerns about rising pollution and global warming have prompted the development of energy-efficient appliances. Technological advancements in line with this trend may enable manufacturers to make significant gains over the Projection timeline. Furthermore, regulatory bodies are expected to consider such portfolio in the industry,
Legal Factors- Faber, an Italian kitchen hood manufacturer, launched 2 Slice Pop-Up Toaster. This toaster has adjustable browning control with 7 settings from 90 seconds to 230 seconds. This launch is aimed at enhancing its kitchen appliance portfolio of Faber. Samsung Electronics Co., Ltd. introduced new Bespoke home appliances along with the premium line-up of Infinite. These launches are the part of company’s efforts to extend its competitiveness in the global high-end home appliances industry.
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