Global Toothbrush Market- Market Overview:

The global Toothbrush market is expected to grow from USD 6.85 billion in 2021 to USD 9.76 billion by 2029, at a CAGR of 4.8% during the Projection period 2022-2029. Increasing population coupled with the rising focus on oral care & hygiene across the globe is mainly driving the growth of the global market

A typical toothbrush is an oral hygiene tool used to clean teeth, tongue, and gums. Regular use of toothbrushes helps remove plaque, and food debris decreases the microorganisms stuck within the biofilm, and reduces gingival inflammation. Various types of toothbrushes available in the global market include interdental brushes, chewable toothbrushes, electric brushes, ecological toothbrushes, and end-tuft brushes.

More consumers across the globe are becoming aware of oral hygiene's significance. Hence, people are focusing on proper toothbrushing, an important measure against dental problems. Also, the increased consumer willingness to spend more money on oral hygiene has led to the emergence of innovative toothbrush products that are aimed at teeth whitening and gum health.         

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Market Dynamics:

Drivers:

• Increased frequency of brushing among people

An increased frequency of toothbrushing leads to the replacement of toothbrushes. This automatically influences the demand for toothbrushes. Due to the growing focus on whitening and enhanced oral hygiene, people brush their teeth 2 or three times a day. Hence, as more consumer brushes their teeth, the more rapidly toothbrush will wear away. This results in the replacement of an old toothbrush with a new one.

In addition, health consciousness among people enables them to replace their toothbrushes after an illness. Therefore, increased frequency of brushing among people due to rising health consciousness boosts demand for toothbrushes.                               

• Rising prevalence of oral-oriented diseases

There is an increased prevalence of oral-related diseases, including tooth decay, oro-dental trauma, oral cancer, noma, and periodontal diseases. This has boosted the demand for medically prescribed tooth brushing products across the globe. For instance, according to the March 2019 survey conducted by the dental wing of state health services Kerala, India, about 90% of the population in Kerala suffers from periodontal diseases that affect the gums and bones supporting teeth.

Restraints:

• The high price of electric toothbrushes

The electric toothbrush is a battery-operated deep cleansing toothbrush. The market players are offering electric toothbrushes with brush heads made of premium and soft quality bristles to ensure deep cleansing of the mouth. However, the manufacturing cost of such toothbrushes is higher than traditional ones.

Hence, using such toothbrushes is usually avoided in developing countries as they are not affordable for middle-class and lower-middle-class populations. This is one of the prominent factors hampering the growth of the global market.

Opportunities:

• Introduction of innovative oral care products

Global toothbrush industry players are launching innovative oral care products to meet the ongoing demand for oral hygiene. For instance, in January 2020, Colgate launched Colgate® Plaqless Pro Smart Electric Toothbrush. This toothbrush is equipped with optic sensor technology, which is anticipated to detect biofilm buildup within the mouth and help in remove it while brushing. Introducing such innovative products in the global toothbrush market creates lucrative growth opportunities for the market in the upcoming years.

Challenges          

• Increased pricing pressure

There is a significant rise in competitive pricing pressure being faced by leading market players. This is mainly attributed to the launches of toothbrushes by local market players. Such local companies are offering their products at comparatively lower prices than the global market players.  This factor has posed a considerable challenge in the global toothbrush industry.

Segmentation Analysis:

The global toothbrush market has been segmented based on product, bristles, application, and region.

By Product

The product segment includes manual toothbrushes and electric toothbrushes. The manual toothbrush segment led the Toothbrush market with a market share of around 76.3% in 2021. The growth of this segment is mainly driven by rising product availability across all of the distribution channels and the increased need to reduce oral complications. In addition, manual toothbrush providers are offering products with enhanced designs to ensure proper oral hygiene. Also, such market players are promoting manual toothbrushes and investing in advertisement campaigns through print, digital, and visual media. This factor is expected to create lucrative growth opportunities for this segment.

By Bristles

The bristles segment includes soft, medium, and firm. The medium segment led the Toothbrush market with a market share of around 58.06% in 2021. This type of toothbrush is mainly recommended by dentists owing to its effectiveness in oral hygiene. The medium bristles are rigid enough to efficiently clean teeth from plaque and food particles. For instance, according to the research study from Franciscan University Center in Santa Maria, Brazil, medium bristled toothbrushes remove more plaque than soft bristled brushes. Hence, most people prefer medium bristles brush for their teeth. This has significantly contributed to the growth of the medium segment.

By Application

The application segment includes adults and children. The adult segment led the Toothbrush market with a market share of around 74.09% in 2021. A huge adult population around the globe is mainly fueling the growth of this segment. In addition, the unhealthy eating habits of adults and consumption of tobacco and alcohol have led to various oral health issues. For instance, according to the Global Burden of Disease Study 2019, oral diseases affect about 3.5 billion people around the globe, with severe periodontal diseases affecting over 14% of the global adult population. This has boosted the usage of prescribed toothbrushes among adults.

By Regional Analysis:

The regions analyzed for the Toothbrush market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. The Asia-Pacific region dominated the Toothbrush market and held the 40.22% share of the market revenue in 2021.

• The Asia-Pacific region witnessed a major share. According to Worldometer estimates, Asia alone has 4.6 billion inhabitants or around 56.7% of the global population. Due to the favorable demographic trends, the Toothbrush market is anticipated to increase significantly in this area, which is home to the two most populous nations globally, China and India. In addition, this region has also seen a significant rise in literacy rates, which is expected to be a major factor in the public's growing awareness regarding oral health, boosting the growth of the global market.
• North America is expected to witness a considerable growth rate during the Projection period. The need for Toothbrushes has increased due to the easy availability of advanced oral care products and the increasing consumption of tobacco and alcohol. Moreover, the parents in this region are more aware of the oral care products for their kids; hence, they choose to select higher-quality Toothbrushes. This factor further contributes to the market's expansion.

Global Toothbrush Market- Country Analysis:

• Germany

Germany's Toothbrush market size was valued at USD 0.69 billion in 2021 and is expected to reach USD 0.95 billion by 2029, at a CAGR of 4.4% from 2022 to 2029. Germany is one of the leading shareholders in the Toothbrush market in Europe. In addition, the huge spending power of the population in this country has been a major contributor to market growth.

Moreover, steady GDP per capita growth coupled with low inflation in the country has led to the proliferation of the oral hygiene industry in this country. Also, this country is seeing increased tobacco consumption. Such factors are contributing to the growth of the toothbrush market.              

• China

China's Toothbrush market size was valued at USD 1.37 billion in 2021 and is expected to reach USD 1.87 billion by 2029, at a CAGR of 4.2% from 2022 to 2029. The factors such as the aging & growing population, increasing consumer income, and increased awareness about oral health have driven the growth of the China Toothbrush market. In addition, the Healthy China 2030 initiative is aimed at incorporating health into all policies as well as the engagement of the whole government in health. This initiative also includes special provisions related to the improvement of oral health. Such initiatives are opportunistic for the growth of the toothbrush market in this country.

Moreover, there are more than 300 million mobile internet users in the country who have children with age under 12 years. This has caused a significant demand for e-commerce sales of Toothbrushes in the country.                               

• India

India's Toothbrush market size was valued at USD 0.34 billion in 2021 and is expected to reach USD 0.50 billion by 2029, at a CAGR of 5.1% from 2022 to 2029. India is one of the highest growing economies in Asia. The increasing population, rising middle-class population, ongoing upsurge in awareness about oral health, and changing lifestyle in the country are driving the growth of the Toothbrush market. Also, the global market players are introducing a range of toothbrush products in this country due to the wide variety of consumers.

Furthermore, in May 2019, the Ministry of Health and Family Welfare, India, envisioned the National Oral Health Program aimed at an accessible, affordable, and equitable oral health care delivery in a well-coordinated manner to bring optimal oral health to the people of India. Such government initiatives are opportunistic for growth of the India toothbrush market.

Key Industry Players Analysis:

To increase their market position in the global Toothbrush business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.

• Colgate-Palmolive Company
• Church & Dwight Co. Inc.
• Unilever
• Conair LLC
• Den-Mat Holdings LLC
• Fresh
• Koninklijke Philips N.V.
• FOREO
• Panasonic Holding Corporation
• Lion Corporation

Latest Development:

• In April 2022, Royal Philips, launched the innovative Philips Sonicare range of electric toothbrush series. According to the company, this range of toothbrushes features advanced sonic technology. In addition, it offers three to seven times improved plaque removal capability as compared to manual toothbrushes.
• In July 2021, Oral-B, one of the leaders in oral care innovation launched Oral-B iO, a completely redesigned and reimagined rechargeable toothbrush. This launch of the electric toothbrush is exected to revolutionize oral care by enabling the professional cleaning possible.

Report Metrics

Report Attribute	Details
Study Period	2021-2029
Base year	2021
CAGR (%)	4.8%
Market Size	6.85 billion in 2021
Projection period	2022-2029
Projection unit	Value (USD)
Segments covered	Product, bristles, application, and Regions
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Colgate-Palmolive Company, Church & Dwight Co. Inc., Unilever, Conair LLC, Den-Mat Holdings LLC, Dr. Fresh, Koninklijke Philips N.V., FOREO, Panasonic Holding Corporation, and Lion Corporation among others
By Product	Manual Toothbrush Electric Toothbrush
By Bristles	Soft Medium Firm
By Application	Adults Children
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Toothbrush Market by Product:

• Manual Toothbrush
• Electric Toothbrush

Global Toothbrush Market by Bristles:

• Soft
• Medium
• Firm

Global Toothbrush Market by Application:

• Adults
• Children

Global Toothbrush Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- According to Worldometer estimates, Asia alone has 4.6 billion inhabitants or around 56.7% of the global population. Due to the favorable demographic trends, the Toothbrush market is anticipated to increase significantly in this area, which is home to the two most populous nations globally, China and India. In addition, this region has also seen a significant rise in literacy rates, which is expected to be a major factor in the public's growing awareness regarding oral health, boosting the growth of the global market. The Healthy China 2030 initiative is aimed at incorporating health into all policies as well as the engagement of the whole government in health. This initiative also includes special provisions related to the improvement of oral health.

Economical Factors- The electric toothbrush is a battery-operated deep cleansing toothbrush. The market players are offering electric toothbrushes with brush heads made of premium and soft quality bristles to ensure deep cleansing of the mouth. However, the manufacturing cost of such toothbrushes is higher than traditional ones. Hence, using such toothbrushes is usually avoided in developing countries as they are not affordable for middle-class and lower-middle-class populations. This is one of the prominent factors hampering the growth of the global market.

Social Factor- North America is expected to witness a considerable growth rate during the Projection period. The need for Toothbrushes has increased due to the easy availability of advanced oral care products and the increasing consumption of tobacco and alcohol. Moreover, the parents in this region are more aware of the oral care products for their kids; hence, they choose to select higher-quality Toothbrushes. This factor further contributes to the market's expansion.

Technological Factors- Global toothbrush industry players are launching innovative oral care products to meet the ongoing demand for oral hygiene. For instance, in January 2020, Colgate launched Colgate® Plaqless Pro Smart Electric Toothbrush. This toothbrush is equipped with optic sensor technology, which is anticipated to detect biofilm buildup within the mouth and help in remove it while brushing. Introducing such innovative products in the global toothbrush market creates lucrative growth opportunities for the market in the upcoming years.

Environmental Factors- The Ministry of Health and Family Welfare, India, envisioned the National Oral Health Program aimed at an accessible, affordable, and equitable oral health care delivery in a well-coordinated manner to bring optimal oral health to the people of India. Such government initiatives are opportunistic for the growth of the Indian toothbrush market.

Legal Factors- Royal Philips launched the innovative Philips Sonicare range of electric toothbrushes series. According to the company, this range of toothbrushes features advanced sonic technology. In addition, it offers three to seven times improved plaque removal capability as compared to manual toothbrushes. Oral-B, one of the leaders in oral care innovation, launched Oral-B iO, a completely redesigned and reimagined rechargeable toothbrush. This launch of the electric toothbrush is expected to revolutionize oral care by enabling the most professional cleaning possible.

1. Introduction
   • Objectives of the Study
   • Market Definition
   • Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • Porter’s Five Forces Analysis
   • Value Chain Analysis
   • Top Investment Pockets
     • Market Attractiveness Analysis By Product
     • Market Attractiveness Analysis By Bristles
     • Market Attractiveness Analysis By Application
   • Industry Trends
5. Market Dynamics
   • Market Evaluation
   • Drivers
     • Increased frequency of brushing among people
     • Rising prevalence of oral oriented diseases
   • Restrains
     • High price of electric toothbrush
   • Opportunities
     • Introduction of innovative oral care products  
   • Challenges
     • Increased pricing pressure

6. Global Toothbrush Market Analysis and Projection, By Product
   • Segment Overview
   • Manual Toothbrush
   • Electric Toothbrush
7. Global Toothbrush Market Analysis and Projection, By Bristles
   • Segment Overview
   • Soft
   • Medium
   • Firm
8. Global Toothbrush Market Analysis and Projection, By Application
   • Segment Overview
   • Adults
   • Children
9. Global Toothbrush Market Analysis and Projection, By Regional Analysis
   • Segment Overview
   • North America
     • USA
     • Canada
     • Mexico
   • Europe
     • Germany
     • France
     • UK
     • Italy
     • Spain
   • Asia-Pacific
     • Japan
     • China
     • India
   • South America
     • Brazil
   • Middle East and Africa
     • UAE
     • South Africa

10. Global Toothbrush Market-Competitive Landscape
    • Overview
    • Market Share of Key Players in the Toothbrush Market
      • Global Company Market Share
      • North America Company Market Share
      • Europe Company Market Share
      • APAC Company Market Share
    • Competitive Situations and Trends
      • Product Launches and Developments
      • Partnerships, Collaborations, and Agreements
      • Mergers & Acquisitions
      • Expansions

11. Company Profiles
    • Colgate-Palmolive Company
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Church & Dwight Co. Inc.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Unilever
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Conair LLC
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Den-Mat Holdings LLC
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    •   Fresh
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Koninklijke Philips N.V.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • FOREO
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Panasonic Holding Corporation
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis
    • Lion Corporation
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis

List of Table

1. Global Toothbrush Market, By Product, 2021–2029(USD Billion)
2. Global Manual Toothbrush Toothbrush Market, By Region, 2021–2029(USD Billion)
3. Global Electric Toothbrush Toothbrush Market, By Region, 2021–2029(USD Billion)
4. Global Toothbrush Market, By Bristles, 2021–2029(USD Billion)
5. Global Soft Toothbrush Market, By Region, 2021–2029(USD Billion)
6. Global Medium Toothbrush Market, By Region, 2021–2029(USD Billion)
7. Global Firm Toothbrush Market, By Region, 2021–2029(USD Billion)
8. Global Toothbrush Market, By Application, 2021–2029(USD Billion)
9. Global Adults Toothbrush Market, By Region, 2021–2029(USD Billion)
10. Global Children Toothbrush Market, By Region, 2021–2029(USD Billion)
11. Global Toothbrush Market, By Region, 2021–2029(USD Billion)
12. Global Toothbrush Market, By North America, 2021–2029(USD Billion)
13. North America Toothbrush Market, By Product, 2021–2029(USD Billion)
14. North America Toothbrush Market, By Bristles, 2021–2029(USD Billion)
15. North America Toothbrush Market, By Application, 2021–2029(USD Billion)
16. USA Toothbrush Market, By Product, 2021–2029(USD Billion)
17. USA Toothbrush Market, By Bristles, 2021–2029(USD Billion)
18. USA Toothbrush Market, By Application, 2021–2029(USD Billion)
19. Canada Toothbrush Market, By Product, 2021–2029(USD Billion)
20. Canada Toothbrush Market, By Bristles, 2021–2029(USD Billion)
21. Canada Toothbrush Market, By Application, 2021–2029(USD Billion)
22. Mexico Toothbrush Market, By Product, 2021–2029(USD Billion)
23. Mexico Toothbrush Market, By Bristles, 2021–2029(USD Billion)
24. Mexico Toothbrush Market, By Application, 2021–2029(USD Billion)
25. Europe Toothbrush Market, By Product, 2021–2029(USD Billion)
26. Europe Toothbrush Market, By Bristles, 2021–2029(USD Billion)
27. Europe Toothbrush Market, By Application, 2021–2029(USD Billion)
28. Germany Toothbrush Market, By Product, 2021–2029(USD Billion)
29. Germany Toothbrush Market, By Bristles, 2021–2029(USD Billion)
30. Germany Toothbrush Market, By Application, 2021–2029(USD Billion)
31. France Toothbrush Market, By Product, 2021–2029(USD Billion)
32. France Toothbrush Market, By Bristles, 2021–2029(USD Billion)
33. France Toothbrush Market, By Application, 2021–2029(USD Billion)
34. UK Toothbrush Market, By Product, 2021–2029(USD Billion)
35. UK Toothbrush Market, By Bristles, 2021–2029(USD Billion)
36. UK Toothbrush Market, By Application, 2021–2029(USD Billion)
37. Italy Toothbrush Market, By Product, 2021–2029(USD Billion)
38. Italy Toothbrush Market, By Bristles, 2021–2029(USD Billion)
39. Italy Toothbrush Market, By Application, 2021–2029(USD Billion)
40. Spain Toothbrush Market, By Product, 2021–2029(USD Billion)
41. Spain Toothbrush Market, By Bristles, 2021–2029(USD Billion)
42. Spain Toothbrush Market, By Application, 2021–2029(USD Billion)
43. Asia Pacific Toothbrush Market, By Product, 2021–2029(USD Billion)
44. Asia Pacific Toothbrush Market, By Bristles, 2021–2029(USD Billion)
45. Asia Pacific Toothbrush Market, By Application, 2021–2029(USD Billion)
46. Japan Toothbrush Market, By Product, 2021–2029(USD Billion)
47. Japan Toothbrush Market, By Bristles, 2021–2029(USD Billion)
48. Japan Toothbrush Market, By Application, 2021–2029(USD Billion)
49. China Toothbrush Market, By Product, 2021–2029(USD Billion)
50. China Toothbrush Market, By Bristles, 2021–2029(USD Billion)
51. China Toothbrush Market, By Application, 2021–2029(USD Billion)
52. India Toothbrush Market, By Product, 2021–2029(USD Billion)
53. India Toothbrush Market, By Bristles, 2021–2029(USD Billion)
54. India Toothbrush Market, By Application, 2021–2029(USD Billion)
55. South America Toothbrush Market, By Product, 2021–2029(USD Billion)
56. South America Toothbrush Market, By Bristles, 2021–2029(USD Billion)
57. South America Toothbrush Market, By Application, 2021–2029(USD Billion)
58. Brazil Toothbrush Market, By Product, 2021–2029(USD Billion)
59. Brazil Toothbrush Market, By Bristles, 2021–2029(USD Billion)
60. Brazil Toothbrush Market, By Application, 2021–2029(USD Billion)
61. Middle East and Africa Toothbrush Market, By Product, 2021–2029(USD Billion)
62. Middle East and Africa Toothbrush Market, By Bristles, 2021–2029(USD Billion)
63. Middle East and Africa Toothbrush Market, By Application, 2021–2029(USD Billion)
64. UAE Toothbrush Market, By Product, 2021–2029(USD Billion)
65. UAE Toothbrush Market, By Bristles, 2021–2029(USD Billion)
66. UAE Toothbrush Market, By Application, 2021–2029(USD Billion)
67. South Africa Toothbrush Market, By Product, 2021–2029(USD Billion)
68. South Africa Toothbrush Market, By Bristles, 2021–2029(USD Billion)
69. South Africa Toothbrush Market, By Application, 2021–2029(USD Billion)

List of Figures 

1. Global Toothbrush Market Segmentation
2. Toothbrush Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Toothbrush Market Attractiveness Analysis By Product
9. Global Toothbrush Market Attractiveness Analysis By Bristles
10. Global Toothbrush Market Attractiveness Analysis By Application
11. Global Toothbrush Market Attractiveness Analysis By Region
12. Global Toothbrush Market: Dynamics
13. Global Toothbrush Market Share By Product(2021 & 2029)
14. Global Toothbrush Market Share By Bristles(2021 & 2029)
15. Global Toothbrush Market Share By Application(2021 & 2029)
16. Global Toothbrush Market Share by Regions (2021 & 2029)
17. Global Toothbrush Market Share by Company (2020)