Global Baby Stroller Market- Market Overview:

The Global Baby Stroller market is expected to grow from USD 2 billion in 2021 to USD 3.18 billion by 2029, at a CAGR of 6% during the Projection period 2022-2029. The growth of this market is mainly driven owing to increasing development in the lifestyle of people around the world.

Small toddlers up to about three years old are transported in strollers, also known as "pushchairs/buggies," while seated and facing front. Early on in the 1980s, a more smaller version known as a "buggy" gained popularity, popularized by the easily collapsible Maclaren buggy created and patented in 1965 by British aviation designer Owen Maclaren. The child can be carried in the forward-facing posture in newer models once they have been set to carry the baby lying down like in a low pram. Additionally, a number of twin strollers are produced, some for infants with a close age difference and some for infants with a comparable age (such as twins). Due to an increase in multiple births, triple strollers have just recently been introduced. Standard stroller safety regulations apply. It is a sort of travel system that normally comes as a set with a chassis and an infant seat and/or carrycot that can be removed. To switch between a stroller and a pram, use a travel system. A travel system's detached chassis, which is typically an umbrella-closing chassis, will typically be smaller when folded than other varieties, making it easier to transport in a car trunk or boot. Additionally, the baby seat can be converted into a car seat simply snapping it into a base designed to be kept in a car. This enables the baby's smooth entry and exit from car.

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Market Dynamics:

Drivers:                          

• Increase in Birth rate

Since more births result in a greater demand for baby products like strollers, a higher birth rate has a substantial impact on this market. Customers may travel more conveniently using baby strollers because they are lightweight and comfortable. Strollers come in helpful in a variety of situations, including automobile trips, park excursions, and trips to the mall. The worldwide baby stroller market is expected to expand as the number of newborns is expected to rise. The number of working women is steadily increasing, and their spending power has increased, which has had a positive impact on the baby stroller industry globally in recent years. Baby strollers help women maintain a better work-life balance since they provide advantages for safe and easy movement.

Restraints:                                             

• High cost of strollers

Baby strollers are costly which is likely to hamper the market. The penetration of baby strollers in developing regions where maximum population is lower middle class or poor would unlikely spend their money on baby strollers which impedes the growth of the market in these regions. Moreover, lack of knowledge and inability to use strollers hampers the market growth during the Projection period.

Opportunities:

• Consumer Spending is increasing on baby care products

One of the main causes of rising baby care products spending and a prominent growth driver of the worldwide baby stroller market is parents' growing concerns for their children's safety. The quality of infant care products is being prioritized by parents throughout the world, who are becoming more selective when choosing any baby-related products, leading to an increase in their expenditure on baby care products. For instance, Artsana, a business that sells infant care items such as various strollers, said that in 2021 it made EUR 1,720 million in revenue, up from EUR 1,542 in 2020. Baby safety and convenience items, such as strollers, are an region where parents are on the lookout for dependable, dependable products made with lightweight materials and current safety features, which are ideal for short travelling needs.

Challenges

• Provide insufficient safety for the delicate bones of the infants

Longer stroller use puts babies at risk since it can have an impact on how their internal and external organs develop. If the stroller encounters an uneven surface, especially when heading outdoors for a walk, it will shake in various directions and harm the body. Baby heads are more vulnerable to damage from strollers because they are heavier than other baby parts and their developing skulls are soft and brittle. Some travel system types lack characteristics that make them simple to put into the automobile seats. The bulk and weight of strollers with extra features also increase, making them more difficult to maneuver on gravel roads and uneven terrain. The strollers are difficult to load and unload from cars due to their weight and bulk.

Segmentation Analysis:

The global baby stroller market has been segmented based on product type, distribution channel, and region.

By Product Type

The product type jogging, double, standard, travel system, and lightweight. The lightweight segment led the baby stroller market with a market share of around 26% in 2021. This product is made of lightweight materials and has fewer functions, making it ideal for short trips. Young babies who can sit up straight and accompany their parents on walks in parks or other nearby activities like shopping are compatible with lightweight strollers. This stroller is readily available in the market since it is simple to use on a daily basis and suggests a relatively less expensive option among other sorts. For parents arriving at the Dubai International Airport and those in transit, Emirates Airlines also provides a free baby stroller to make boarding and deplaning easier.

By Distribution Channel

The distribution channel includes hypermarket/supermarket, retailers, and others. The retailers segment led the baby stroller market with a market share of around 41% in 2021. There is now a greater awareness of convenient products like prams, cribs, and strollers due to the expansion in baby care stores offering all items linked to newborn and baby care supplies. The number of retail stores offering baby necessities has expanded as a result of parents' inclination to purchase all baby care supplies from the same store for greater convenience and less time spent looking for products in other places. A significant aspect driving the segment is the expanding need for one-stop shopping options among the working population in order to improve efficiency and save time. Growing customer preference for specialty baby stores also explains the unique information consumers receive from retailers, who are well aware of the suitability of each product in relation to baby age.

By Regional Analysis:

The regions analyzed for the Baby Stroller market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Europe region dominated the Baby Stroller market and held a 40% share of the market revenue in 2021.

• North America region witnessed a major share. Baby strollers make it easier to travel with a baby when there is no partner because the growing number of single parents in the region has increased the need to manage career and family on one person. Manufacturers concentrate on including elements that let a single person operate the baby stroller as a result. For instance, Cybex introduced the E-Priam powered stroller. The need for such products in the region is also projected to expand due to mothers' greater attention to physical health activities, which frequently involve walking and jogging with their infants.
• Asia Pacific is anticipated to experience significant growth during the predicted period. The demand for baby strollers in the region has been driven by an expanding working population and rising urbanization in developing nations like China and India. Baby strollers are also more necessary now that nuclear families are more prevalent since parents cannot risk leaving their children home alone.

Global Baby Stroller Market- Country Analysis:

• Germany

Germany's Baby Stroller market size was valued at USD 0.15 billion in 2021 and is expected to reach USD 0.21 billion by 2029, at a CAGR of 4.5% from 2022 to 2029. The demand for baby strollers is growing daily as people are increasingly prone to purchase these trendy products in order to look nice. As a result, the Germany Baby Stroller Market is expanding at a very rapid rate. In addition, there are numerous retail stores where these Germany Baby Strollers can be found at a very convenient price. This gives consumers a very nice spot to get these Germany Baby Strollers from in a very simple manner.

• China

China Baby Stroller’s market size was valued at USD 0.20 billion in 2021 and is expected to reach USD 0.30 billion by 2029, at a CAGR of 5.6% from 2022 to 2029. Baby stroller sales in China have increased as a result of changing consumer lifestyles, rising baby gear awareness, simple accessibility, and rising per capita income. All of them encourage parents to purchase baby gear, regardless of cost. Additionally, with the intention of buying high-quality products for their newborns, consumers' preferences have switched more toward those made by organized businesses, which has boosted the industry. After the advent of new multinational players, this industry saw significant upheaval.

• India

India's Baby Stroller market size was valued at USD 0.19 billion in 2021 and is expected to reach USD 0.28 billion by 2029, at a CAGR of 5% from 2022 to 2029. India's rapidly growing working population and urbanization have propelled the country's infant stroller market. The demand for strollers is expanding in the region along with the number of working mothers. The market penetration of baby care brands in India has increased as a result of new launches and promotional efforts by major players. Stroller items that appear lovely and can be handled simply and without bother for the parent are being offered by major businesses in the Indian industry. For instance, Doona USA formally announced the release of its new Doona Gold limited edition in January 2022.

Key Industry Players Analysis:                                                     

To increase their market position in the global Baby Stroller business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Baby Jogger
• Dorel Industries Inc.
• Bumbleride
• Bugaboo International B.V.
• Evenflo
• Graco
• Artsana USA
• Britax
• BREVI MILANO SPA
• Baby Trend Inc.
• Silver Cross

Latest Development:

• In May 2022, In association with Hartan, a high-end and well-known stroller manufacturer, Mercedes AMG GT unveiled its limited-edition stroller. The AMG automobiles are credited with inspiring this design. This product has features like an adjustable seat unit for the baby to sit in or lay down, and the interior seat is upholstered with dinamica microfiber, the same material that Mercedes uses for the fabric of their seats.
• In March 2022, Launched by Silver Cross are the Reef and Dune strollers. According to the manufacturer, Dune is the Silver Cross's small, feature-rich travel system for urban families or those looking for a smart, space-saving stroller. Dune's world-class agility and simplistic design make it suitable for infants and enable parents to navigate the city without fuss.

Report Metrics

Report Attribute	Details
Study Period	2021-2029
Base year	2021
CAGR (%)	6%
Market Size	2 billion in 2021
Projection period	2022-2029
Projection unit	Value (USD)
Segments covered	By Product Type, By Distribution Channel, and Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Baby Jogger, Dorel Industries Inc., Bumbleride, Bugaboo International B.V., Evenflo, Graco, Artsana USA, Britax, BREVI MILANO SPA, Baby Trend Inc, Silver Cross, among others
By Product Type	Jogging Double Standard Travel System Lightweight Others
By Distribution Channel	Hypermarket/Supermarket Retailers Others
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Baby Stroller Market by Product Type:

• Jogging
• Double
• Standard
• Travel System
• Lightweight
• Others

Global Baby Stroller Market by Distribution Channel:

• Hypermarket/Supermarket
• Retailers
• Others

Global Baby Stroller Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- Political difficulties have a significant impact on the variables that can affect the long-term profitability of the consumer goods industry in a specific country or market. These policies impact the economy, consumer spending patterns, and international trade rules. Regarding these modifications, the business can do nothing more than follow them. Every nation is required to adhere by its political laws. The restrictions impact which things can be imported, exported and sold in stores. Retailers of infant items are required to follow government-proposed health regulations. If they don't, the corporation can face legal issues in addition to having the products removed from the stores. One of the key elements that directly affect corporate growth is political stability.

Economical Factors- Economic growth and total investment in a nation are influenced by macroenvironmental factors such the inflation rate, savings rate, interest rate, foreign exchange rate, and economic cycle. Customers may buy the items they want rather than just what they need thanks to a more strong economy. It also suggests that more investors are beginning to take an interest in the market for baby strollers and its potential for profit. This is only possible when the economy is expanding. Other variables like interest rates, inflation rates, and others also have a direct impact on the cost of capital. For instance, the cost of capital will increase if the interest rate is higher and decrease if it is lower. The expansion and profitability of the company are directly impacted by this.

Social Factor- The manner of life and culture of the society have an impact on the organisational culture at a given place. Consumer preferences are the main socioeconomic factors affecting the infant stroller industry. Additional factors affecting the baby stroller industry include demographics, financial inequality, consumerism, changes in lifestyle, the impact of law on social behaviour, educational levels, and more. For instance, the income distribution has an effect on the market since it shows how income is distributed throughout the economy. It has an immediate impact on the buyers' capacity to make purchases. This ultimately has an impact on whether consumers consume the goods more or less.

Technological Factors- R&D activities, automation, technology incentives, and the pace of technological development are a few examples of technological elements. They can erect obstacles, establish a minimally effective level of productivity, and have an impact on outsourcing choices. Technological progress may also have an impact on prices, quality, and innovation. The baby stroller industry has gained a lot from the internet. This will assist us in expanding our audience globally as well as streamlining services. The vast majority of companies have websites. It functions essentially as a digital inventory of their products. There are solutions online from reputable businesses. Consumers can either choose to have their purchases transported to their houses or made available for pickup at the nearby store.

Environmental Factors- Climate change, weather, and other environmental elements may have particularly negative effects on certain economic sectors, such as tourism, agriculture, and insurance. Ecological and environmental elements are also considered to be environmental factors. As people's awareness of the possible effects of climate change changes, so do the ways that businesses function and the products they offer, which both creates new markets and weakens or eliminates ones that already exist. Well-known market corporations are successfully controlling elements including climate change, greenhouse gas emissions, and growing pollution. There should be more focus on waste management, recycling, and renewable energy sources. It should also be aware of how waste and resources are being used up since this could hurt the reputation of its brand and the loyalty of its customers.

Legal Factors- Laws about consumer protection, antitrust, employment, and health and safety regulations are only a few of them. These elements could impact a company's operations, expenses, and product demand. Consumer goods manufacturers are subject to very tight legislative requirements. The law protects consumer rights, and if they believe they have been mistreated, they may file a lawsuit against the seller. Market players must abide by all laws, binding norms, and regulations in order to gain consumer trust and loyalty for their branded goods. Almost all nations today have laws that must be followed on consumer protection, data privacy, intellectual property rights (IPR), health and safety, and employees and the workplace. Therefore, it becomes essential for this business to conduct itself lawfully and morally in order to prevent being subjected to legal action, penalties, or other repercussions from a court of law.

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Product Type
     • 3.2. Market Attractiveness Analysis By Distribution Channel
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Retail industry in developing countries is expanding
   • 3. Restraints
     • 3.1. High cost of raw materials
   • 4. Opportunities
     • 4.1. Increasing spending on baby products
   • 5. Challenges
     • 5.1. Insufficient safety for babies delicate bones

6. Global Baby Stroller Market Analysis and Projection, By Product Type
   • 1. Segment Overview
   • 2. Jogging
   • 3. Double
   • 4. Standard
   • 5. Travel System
   • 6. Lightweight
7. Global Baby Stroller Market Analysis and Projection, By Distribution Channel
   • 1. Segment Overview
   • 2. Hypermarket & Supermarket
   • 3. Retailers
   • 4. Others
8. Global Baby Stroller Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Baby Stroller Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Baby Stroller Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Product Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • Baby Jogger
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Product Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • Dorel Industries Inc.
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Product Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • Bumbleride
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Product Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • Bugaboo International B.V.
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Product Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • Evenflo
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Product Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • Graco
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Product Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • Artsana USA
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Product Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • Silvercross
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Product Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • Britax
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Product Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis
    • BREVI MILANO SPA
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Product Portfolio
      • Recent Developments
      • SWOT Analysis

List of Table

1. Global Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
2. Global Jogging, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
3. Global Double, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
4. Global Standard, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
5. Global Travel System, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
6. Global Lightweight, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
7. Global Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
8. Global Hypermarket & Supermarket, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
9. Global Retailers, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
10. Global Others, Baby Stroller Market, By Region, 2021–2029 (USD Billion)
11. Global Baby Stroller Market, By Region, 2021–2029 (USD Billion)
12. North America Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
13. North America Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
14. USA Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
15. USA Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
16. Canada Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
17. Canada Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
18. Mexico Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
19. Mexico Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
20. Europe Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
21. Europe Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
22. Germany Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
23. Germany Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
24. France Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
25. France Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
26. UK Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
27. UK Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
28. Italy Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
29. Italy Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
30. Spain Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
31. Spain Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
32. Asia Pacific Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
33. Asia Pacific Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
34. Japan Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
35. Japan Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
36. China Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
37. China Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
38. India Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
39. India Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
40. South America Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
41. South America Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
42. Brazil Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
43. Brazil Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
44. Middle East and Africa Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
45. Middle East and Africa Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
46. UAE Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
47. UAE Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)
48. South Africa Baby Stroller Market, By Product Type, 2021–2029 (USD Billion)
49. South Africa Baby Stroller Market, By Distribution Channel, 2021–2029 (USD Billion)

List of Figures 

1. Global Baby Stroller Market Segmentation
2. Baby Stroller Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Baby Stroller Market Attractiveness Analysis By Product Type
9. Global Baby Stroller Market Attractiveness Analysis By Distribution Channel
10. Global Baby Stroller Market Attractiveness Analysis By Region
11. Global Baby Stroller Market: Dynamics
12. Global Baby Stroller Market Share By Product Type (2021 & 2029)
13. Global Baby Stroller Market Share By Distribution Channel (2021 & 2029)
14. Global Baby Stroller Market Share by Regions (2021 & 2029)
15. Global Baby Stroller Market Share by Company (2020)