CAGR: 7%Current Market Size: USD 284 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2023-2030Base Year: 2022
The global bottled water market is expected to grow from USD 284 billion in 2022 to USD 487.96 billion by 2030, at a CAGR of 7% during the forecast period 2023-2030. The growth of this market is mainly driven by the increasing concerns regarding various health problems.
Bottled water that has been packaged in plastic or glass bottles, such as spring water, distilled water, well water, or mineral water, is referred to as bottled water. Carbonation levels in bottled water can vary. Small single-serving bottles up to big carboys for water coolers are available. The study of natural mineral waters and attempts to reproduce them for commercial use are responsible for many of the early advancements in the area of chemistry. In general, 1.32 liters (L) of water are needed to make 1 L of bottled water. This comprises 0.32 L of water used in facility operations including treatment, bottling, and maintenance in addition to 1 L of water used as an ingredient. There are a number of rules that must be observed.
The Ministry of Consumer Affairs, Food & Public Distribution, Government of India, oversees the Bureau of Indian Standards (BIS), which is the country's national standards organization. The Bureau of Indian Standards Act, 1986, which went into force on December 23, 1986, founded it. The ex-officio president of the BIS is the minister in charge of the ministry or department that has administrative jurisdiction over the BIS. The U.S. Food and Drug Administration (FDA) strictly regulates bottled water as a packaged food item. According to the statute, the FDA restrictions for bottled water must be at least as strict as the EPA requirements for tap water.
Sample Request: - Global Bottled Water Market
Market Dynamics:
Drivers:
As bottled water contains quinine, a drug used to treat malaria and babesiosis, it is also widely used as a healthful beverage worldwide. This bottled water has remarkable therapeutic qualities and includes 83 milligrams of quinine per liter. Today's market producers offer a wide variety of goods with sugar and flavorings added. The therapeutic advantages of bottled water are also driving up demand for the commodity globally.
Restraints:
One of the key elements that are projected to restrict the expansion of bottled water over the course of the analysis is the rise in environmental pollution from plastic bottles. The plastic used to make the bottles may also contain hazardous materials. Even though many bottled water companies no longer use BPA-containing plastic, which can be toxic to humans, the bottled water business is still significantly constrained by the possibility of these plastic bottles still carrying potentially harmful chemicals.
Opportunities:
The usage of bottled water in margaritas as a drink enhancer and to treat dehydration due to its strong flavor is another factor causing this increase. Additionally, young adults, adolescents, and children are fascinated by the dazzling effect of water under ultraviolet lighting. Because of its quinine concentration, which reacts to UV light, bottled water appears fluorescent when placed in direct sunshine. Over the course of the forecast period, the market is anticipated to expand steadily due to its use in cocktail preparations and its therapeutic benefits. Over the forecast period, bottled water producers are anticipated to create new flavorings for their products.
Challenges:
Due to the high energy requirements for water extraction, processing, and bottling, the manufacturers of bottled water are coming under growing pressure from environmentalists for their manufacturing practises. Another factor acting as a brake on the market for bottled water throughout the projection period is a lack of awareness about health problems caused by inexpensive tap water.
Segmentation Analysis:
The global Insulation board market has been segmented based on Product, Distribution Channel, and others.
By Product
The product segment is spring water, purified water, mineral water, and others. The purified water segment led the largest share of the Bottled water market with a market share of around 36% in 2022. Due to the fact that contaminants in running water are typically the source of diseases including dysentery, diarrhea, and typhoid, consumers are looking for water-saving measures, and businesses are tackling the same problems. For instance, Aquafina provides filtered, sodium-free, purified drinking options. Dasani similarly provides purified options for clean, safe drinking that have minerals added.
By Distribution Channel
The distribution channel segment includes off-trade and on-trade. The off-trade segment led the Bottled water market with a market share of around 68% in 2022. All retail establishments, including traditional stores, micro markets, convenience stores, supermarkets, and hypermarkets, are included in this section. The simplicity of choosing the needed brand of bottled water with a specific combination of minerals will drive market expansion throughout the forecast period. The following stores carry a variety of brands, including Aquafina, Dasani, Nestlé, and Danone.
Global Bottled water Market- Sales Analysis.
The sale of bottled water expanded at a CAGR of 4% from 2016 to 2022.
As customers place more value on health and wellness, nutrient-fortified water is becoming more popular. The demand among business travelers, professionals who are in the workforce, and for domestic consumption has been rising. Products with labels like "alkaline," "electrolyte-rich," "fortified," "caffeinated water," and "fortified with additional hydrogen or oxygen" have been more and more well-liked over the past few years. Customers are prioritizing their health and wellness more and more, which is driving up demand for bottled purified and ultra-purified solutions. These bottles are a healthier alternative to high-calorie, sugary, carbonated beverages like sports drinks and juices, thus consumers opted for them when they were on the go. Beverage Industry reported in September 2021 that bottled water sales increased by 4.7% in 2020.
Due to the greater availability of information on healthy beverages and consumer dissatisfaction with high-quality alcoholic beverages, consumers are increasingly choosing premium or ultra-purified bottled options. A major factor in the product's increasing penetration has been packaging. In June 2020, ZenWTR unveiled new bottle wrapping for bottles composed of plastic recovered from the ocean. The product comes in 1 liter, 23.7 ounces, and 116.9-ounce packets. The pure crisp H2O form is vapor distilled and ionized to obtain a pH of 9.5 and is delivered in indefinitely recyclable bottles. The company has been active in the research, development, and safeguarding of the supply chain. With this, the business has taken a significant step toward developing sustainable products.
Thus, owing to the aforementioned factors, the global bottled water market is expected to grow at a CAGR of 7% during the forecast period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the bottled water market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the Bottled water market and held a 41% share of the market revenue in 2022.
Global Bottled Water Market- Country Analysis:
Germany's bottled water market size was valued at USD 11.36 billion in 2022 and is expected to reach USD 17.04 billion by 2030, at a CAGR of 5.2% from 2023 to 2030. Due to rising health consciousness among consumers and increased consumption of bottled beverages, the regional industry is anticipated to expand. The advantages of natural spring water, mineral water, and other bottled fluids are also extensively promoted by commercial organizations like the European Federation of Bottled Water (EFBW).
China’s Bottled water market size was valued at USD 45.44 billion in 2022 and is expected to reach USD 75.76 billion by 2030, at a CAGR of 6.6% from 2023 to 2030. Due to water contamination and a lack of freshwater resources, China has long struggled with a lack of readily accessible drinking water. Only 6.5% of the world's renewable water resources, which support one-fifth of the population, are located in China, according to the Direct China Chamber of Commerce. The government is actively promoting increased access to clean drinking water as a result.
India's Bottled water market size was valued at USD 22.72 billion in 2022 and is expected to reach USD 36.21 billion by 2030, at a CAGR of 6% from 2023 to 2030. Functional waters are very inexpensive as compared to other RTD drinks, and different packaging options, such as containers and single-serve bottles, are increasing in consumer popularity, fueling the expansion of the bottled water business in the region.
Key Industry Players Analysis:
To increase their market position in the global Bottled water business, top companies focus on tactics such as adopting new End-User, mergers & acquisitions, Product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
7% |
Market Size |
284 billion in 2022 |
Forecast period |
2023-2030 |
Forecast unit |
Value (USD) |
Segments covered |
By Product, By Distribution Channel, and By Region. |
Report Scope |
Revenue forecast, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Nestlé, PepsiCo, VOSS WATER, Nongfu Spring, The Coca-Cola Company, Primo Water Corporation, FIJI Water Company LLC, DANONE, Gerolsteiner Brunnen GmbH & Co. KG, National Beverage Corp., and Keurig Dr Pepper Inc. |
By Product |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Bottled Water Market By Product:
Global Bottled Water Market By Distribution Channel:
Global Bottled Water Market By Region:
The global Bottled water market is expected to grow with a 7% CAGR during the forecast period.
Global Bottled water market is being driven by increasing usage of bottled water owing to its health benefits.
The distribution channel segment includes off-trade and on-trade.
The Asian Bottled water market was projected to gain a global market share of 41% in 2022.
Political Factors- The erratic nature of the non-alcoholic business environment is caused by government regulations that benefit new competitors. These elements include pricing pressures, new competitive products, competitor strategies, and abilities to increase market share in domestic and international markets, as well as their branding initiatives. The existing operators are being forced to compete harder for the customers' attention, which frequently changes the business environment. The government's changes to the rules and regulations for various functions impact how businesses would work, just like they may have on any other firm. For instance, modifications to accounting standards, new or altered environmental legislation, and changes to taxation needs such as new tax laws, tax rates, or tax law interpretations.
Economical Factors- The fact that the interest rate on borrowing is also low is one of the benefits of the current negative growth rate. As a result, Bottled Water Company is able to borrow money for product and technology research. The corporation would be able to launch new products on the market for less money because the cost of performing the research would be lower. This would encourage individuals to spend money on bottled water purchases because they would be more affordable. Therefore, despite the less favorable business environment, there are a few benefits that can be utilized. As analysts anticipate the economy to rebound, the recent recessionary tendency appears to have abated.
Social Factor- Everyone wants to stay healthy in the modern world. Nobody can deny that drinking alcohol has negative effects. In order to maintain their health, more and more people are changing their lifestyles. The greater sales of diet colas and bottled water are a result of this shift in thinking. The market share of non-alcoholic beverages has grown at the expense of alcoholic beverages. The typical individual has never needed bottled water and nutritious products as much as they do right now. Regular health supplements from reputable medical professionals advise against drinking alcohol and recommend cutting back on sugar and switching to bottled water as part of a healthy diet.
Technological Factors- It is necessary to recognize the synergy produced by the proper balancing of promotional, marketing, and advertising initiatives. These three operations work together to advertise the merchandise effectively. As a result of modern technology, two new marketing channels have emerged: the internet and television. In contrast to mass marketing, these channels have made it feasible to have consumer-focused marketing, which is a significant accomplishment. A product seems appealing because of the special effects made possible through these channels. The use of plastic bottles and cans as packaging has benefitted customers by making it easier for them to purchase these goods. This makes it simpler to transport and discard.
Environmental Factors- The world is becoming more concerned about the environment as a result of the introduction of fines in numerous nations for using environmentally harmful manufacturing techniques. By creating new technology in these fields, bottling companies would need to evaluate their manufacturing and packaging practices. They wouldn't be able to continue in the business till then.
Legal Factors- The rule governing the number of chemicals permitted in bottled water has recently undergone modifications. Due to the forced closure of the non-compliant organization, the impact of this regulation is greater. EU countries have three years to comply, and businesses that are unable to do so will be forced to remove their products from the market. The privacy and security concerns of consumers have made data protection a crucial issue. To protect consumer data, the bottled water market must research data protection laws. Laws are also in place to limit prices, guarantee a particular level of quality, and shield customers from deceptive marketing promises.
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