Global Buy Now Pay Later Market- Market Overview:

The global buy now pay later market is expected to grow from USD 191.5 billion in 2022 to USD 3762.7 billion by 2030, at a CAGR of 45.1% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising e-commerce sector.

In buy now pay later platforms, users purchase products instantly and pay for them later. As a result of the 'No Interest' benefit, this platform has gained popularity in the recent 2-3 years. Many pay now pay later platforms, including Afterpay, do not charge interest for a specified period of time. Furthermore, the payment can be made in installments on BNPL platforms. BNPL installment solutions that allow the customer to pay in installments are being developed and launched by many players that aim to provide a better customer experience, boosting market growth. Buy now pay later is a 'during purchase' payment option. Providing customers with quick credit at the point of purchase, it ensures that they enjoy the best shopping experience. Some providers can accept you within a minute of putting you in, so buy now pay later is clearly a customer favourite when compared to traditional credit providers and high-street banks. A growing number of smartphone users and a demand for faster internet connectivity have led merchants and customers to utilize digital platforms to receive and make payments. In addition, the BNPL platform supports QR-codes, which allow customers to scan the codes and make payments. However, the market growth over the Projection period is expected to be hindered by high late fees charged by BNPL service providers.

Sample Request:- Global Buy Now Pay Later Market

Market Dynamics:

Drivers:                          

• Secure payments

Individuals can benefit from the buy now pay later payment method by receiving fast credit card transfers at the point of sale, affordable and practical payment services, and so on. In addition, customers can use the buy now pay later platform to make secure payments without using a debit card, resulting in the promotion of global expansion.

Restraints:                                             

• Delayed payments lead to the high late fee

If a customer defaults on a payment schedule, high late fees may be incurred, hindering the market's growth. Payment schedules are customized based on the purchased products. It has higher fees, 2%-6% of the purchased amount, making it a less attractive short-term financing option for customers with tight monthly budgets since BNPL payments do not help build a consumer's credit score.

Opportunities:

• E-commerce boom

E-commerce booms led to an increase in online shoppers buying high-end products, and online platforms were taking over the brick-and-mortar market share. Many retailers are adopting the buy now, pay later model to compete with online distributing platforms. As BNPL enables more people to buy the items that were previously out of their budget, the retailers gain a competitive advantage by increasing their customers and sales.

Challenges:

• Expensive buy now pay later integration

Retailers may not be able to afford the integration of the BNPL model into their local checkout processes, leaving a potential customer base out and hindering the market's growth. Integrating the BNPL model into local checkout processes can require specialized tools and technical expertise is hampering the market growth.

Segmentation Analysis:

The global buy now pay later market has been segmented based on enterprise type, application, and region.

By Enterprise Type

The enterprise type segment includes small & medium enterprises and large enterprises. The small & medium enterprise segment led the largest share of the buy now pay later market with a market share of around 56.8% in 2022. Buy now pay later models to attract more customers because they make high-end products more affordable and provide credit for the purchase, increasing the likelihood of customers purchasing them. It is the primary and most important source of revenue for small & medium businesses to stay afloat that sales conversion rates increase. Small & medium enterprises will gain a competitive edge in the market if they adopt BNPL, contributing to this segment's growth.

By Application

The application segment includes healthcare, retail, fashion & garments, consumer electronics and others. The retail segment led the largest share of the buy now pay later market with a market share of around 28.1% in 2022. A significant portion of global revenue is generated by the retail segment, accounting for around 32%. With increasing disposable income and rapid urbanization, the growing population will make a significant contribution to consumer demand in the future. BNPL awareness is on the rise, as is consumption, largely due to retail dominance in the buy now pay later market.

Global Buy Now Pay Later Market- Sales Analysis.

The sale of buy now pay later expanded at a CAGR of 44% from 2016 to 2022.

Consumers and businesses both benefit from the buy now pay later option, which has a moderate level of fragmentation. By expanding their footprints and acquiring new consumers, leading companies like Afterpay, Affirm, and Klarna have already established themselves in the e-commerce ecosystem.

Using buy-now-pay-later agreements with creditors, suppliers, or vendors, businesses can purchase high-end equipment and machinery without straining their cash flow. Retailers that use this credit model can increase their sales and consumer base. It builds a long-term relationship between retailers and consumers, which is beneficial to the business. The BNPL ensures steady cash flow in spite of a decline in sales.

As a result of its many advantages, buy now pay later payment technology is being adopted more and more by the youth, including the ability to purchase high-priced smartphones and laptops, pay tuition fees, buy stationery, etc., which accelerates market growth for buy now pay later products.

Thus, owing to the aforementioned factors, the global buy now pay later market is expected to grow at a CAGR of 45.1% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the buy now pay later market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region dominated the buy now pay later market and held a 38.4% share of the market revenue in 2022.

• The North American region witnessed a major share. A large number of people in the North American region use smartphone applications and the internet, which is driving the growth of the regional buy now pay later market. Online payment methods are becoming increasingly popular in developing countries, which is driving the buy now pay later market to grow. Digital payment technologies include mobile payments, debit cards, and credit cards. They provide numerous benefits such as lowering transaction costs and streamlining fund transfers.
• Asia Pacific is anticipated to experience significant growth during the predicted period. In the Asia Pacific region, the growth rate is expected to be the highest during the Projectioned period, primarily because of the increasing acceptance of electronic payment services, such as Amazon Pay, PayPal and Google Play. The increasing use of online e-commerce applications has created a record-breaking market opportunity for major players, resulting in high demand for these online payment options.

Global Buy Now Pay Later Market - Country Analysis:

• Germany

Germany's buy now pay later market size was valued at USD 13.8 billion in 2022 and is expected to reach USD 272.6 billion by 2030, at a CAGR of 45.2% from 2023 to 2030.

Payment methods such as open invoices or pay-after-delivery are popular in Germany. RatePay provides checkout lending services and open installments for e-commerce. It is expected that BNPL payment adoption in Germany will grow steadily over the Projection period, which indicates a strong medium to long-term growth story for the BNPL industry in Germany. E-commerce marketplaces are forming strategic alliances with BNPL providers as German consumers continue to move away from traditional payment methods.

• China

China’s buy now pay later market size was valued at USD 14.9 billion in 2022 and is expected to reach USD 299.28 billion by 2030, at a CAGR of 45.5% from 2023 to 2030.

It is estimated that the Chinese BNPL market is dominated by big technology companies such as Ant Group, but over the next four to eight quarters, new and modern firms will emerge in the sector, as the Chinese Government continues to crack down on these big firms. According to the publisher, the BNPL industry is expected to grow rapidly in the short to medium term as a result of strong consumer demand for the product in the Chinese market.

• India

India's buy now pay later market size was valued at USD 11.49 billion in 2022 and is expected to reach USD 229.5 billion by 2030, at a CAGR of 45.4% from 2023 to 2030.

India is the fastest-growing market in the world for buy now pay later. As consumers move closer to online payments, BNPL payments have risen considerably over the last two years in the country. As a result of the Experian report, BNPL transactions in India soared by 21% in the first half of 2022, a rise of 3% more than the global rate.

Key Industry Players Analysis:  

To increase their market position in the global buy now pay later market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Rely
• Visa
• Revoult
• Clearpay
• Hoola
• Afterpay
• Pace
• Mastercard
• Monzo
• PayPal Holdings Inc.
• Openpay
• LatitudePay
• Atom
• Affirm Holdings Inc.
• Perpay
• Sezzle
• Quadpay

Latest Development:

• In July 2022, An online payment system company, PayPal Holdings Inc., introduced a new business credit card to help small businesses manage their ongoing financial needs. There is no annual fee and cardholders receive 2% cash back on purchases. This is one of the best cashback rewards out there. There are no restrictions on the amount or expiration date of cashback you can receive.
• In August 2020, A new interest-free installment option from PayPal Holdings, Inc., called Pay in 4, has been launched. Through this launch, the company expanded its product portfolio by enabling partners and merchants to get paid upfront while allowing customers to pay for purchases up to USD 600 over six weeks.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	45.1%
Market Size	191.5 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Enterprise Type, By Application, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Rely, Visa, Revoult, Clearpay, Hoola, Afterpay, Pace, Mastercard, Monzo, PayPal Holdings Inc., Openpay, LatitudePay, Atom, Affirm Holdings Inc., Perpay, Sezzle, and Quadpay.
By Enterprise Type	Small & Medium Enterprises Large Enterprises
By Application	Healthcare Retail Fashion & Garments Consumer Electronics Others
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Buy Now Pay Later Market by Enterprise Type:

• Small & Medium Enterprises
• Large Enterprises

Global Buy Now Pay Later Market by Application:

• Healthcare
• Retail
• Fashion & Garments
• Consumer Electronics
• Others

Global Buy Now Pay Later Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- Several factors influence the profitability of the global buy now pay later sector. Changes in tax regulations, consumer protection, employment rules, and insurance duties are all political considerations that could have an impact on the industry. A change in tax legislation, for example, may need a strategy revision that either capitalise on increased government spending or accommodates diminished government subsidies. Changes in employment law, such as the 2016 laws affecting employee overtime rules, may also result in a dramatic shift in the workforce and overtime requirements.

Economical Factors- Unemployment, inflation, and interest rates are examples of economic issues that have an impact on the financial performance of healthcare organizations. These shifting circumstances may have an impact on the general population's purchasing power and state expenditure plans. For example, if a company creates buy now pay later for healthcare, a high unemployment rate means fewer people will be able to relocate for treatment. Furthermore, if fewer people are able to work, they will be ineligible for job-related benefits.

Social Factor- The buy now pay later industry should be able to detect changes in the values, attitudes, and demographics of your various consumer groups. A manufacturer, for example, should be cognizant of the society it serves in order to avoid going against accepted ideas or norms. These factors must also be included in the company's marketing strategy. If an individual employs information that displays alignment with a specific sociocultural set of beliefs/values, marketing effectiveness will increase and performance will improve. Globalization has had a significant impact on buy now pay later, allowing many people to acquire the best and most affordable paying tool.

Technological Factors- buy now pay later is growing, and rising R&D spending by technology corporations is one reason fueling this growth. R&D spending and the introduction of new innovations have both surged during the last 20 years. Investments in technology innovation, for example, are increasing contributions to the American economy and improving the country's status as a leader in technological innovation.

Environmental Factors- Environmental sustainability initiatives have both financial and environmental benefits for buy now pay later companies. Many businesses are now looking for environmentally sustainable construction designs, and trash disposal techniques are being reviewed. Leadership in green environmental practices demonstrates corporate social responsibility (CSR), which should be a significant component of any business plan. The application of the closed-loop, circular economy concept is becoming the norm in a number of countries. Material recycling and reuse are made easier in industries with supportive institutional structures.

Legal Factors- Consumer protection, antitrust, employment, and health and safety standards are only a few examples. These elements may have an impact on a company's operations, costs, and product demand. Failure to follow the new buy now pay later regulations and legal processes could result in the immediate collapse of a business and a market. The overall strategy should consider the legal ramifications of ongoing lawsuits, HIPAA compliance, prospective acquisitions, and other factors. Employment law is another term for numerous laws that protect employees' rights, such as fair compensation, equality, equity, inclusion, justice, and health and safety. While some countries lack effective enforcement of employment laws, others impose hefty penalties for breaking any of the listed employee rights.

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Enterprise Type
     • 3.2. Market Attractiveness Analysis By Application
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Secure payments
   • 3. Restraints
     • 3.1. Delayed payments lead to the high late fee
   • 4. Opportunities
     • 4.1. E-commerce boom
   • 5. Challenges
     • 5.1. Expensive buy now pay later integration

6. Global Buy Now Pay Later Market Analysis and Projection, By Enterprise Type
   • 1. Segment Overview
   • 2. Small & Medium Enterprises
   • 3. Large Enterprises
7. Global Buy Now Pay Later Market Analysis and Projection, By Application
   • 1. Segment Overview
   • 2. Healthcare
   • 3. Retail
   • 4. Fashion & Garments
   • 5. Consumer Electronics
   • 6. Others
8. Global Buy Now Pay Later Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Buy Now Pay Later Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Buy Now Pay Later Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Technology Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • Rely
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Technology Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • Visa
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Technology Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • Revoult
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Technology Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • Clearpay
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Technology Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • Hoola
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Technology Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • Afterpay
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Technology Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • Pace
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Technology Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • Mastercard
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Technology Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • Monzo
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Technology Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis
    • PayPal Holdings Inc.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Openpay
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • LatitudePay
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Atom
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Affirm Holdings Inc.
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Perpay
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Sezzle
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis
    • Quadpay
      • Business Overview
      • Company Snapshot
      • Company Market Share Analysis
      • Company Technology Portfolio
      • Recent Developments
      • SWOT Analysis

List of Table

1. Global Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
2. Global Small & Medium Enterprises, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
3. Global Large Enterprises, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
4. Global Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
5. Global Healthcare, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
6. Global Retail, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
7. Global Fashion & Garments, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
8. Global Consumer Electronics, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
9. Global Others, Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
10. Global Buy Now Pay Later Market, By Region, 2023–2030 (USD Billion)
11. North America Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
12. North America Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
13. USA Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
14. USA Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
15. Canada Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
16. Canada Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
17. Mexico Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
18. Mexico Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
19. Europe Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
20. Europe Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
21. Germany Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
22. Germany Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
23. France Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
24. France Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
25. UK Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
26. UK Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
27. Italy Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
28. Italy Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
29. Spain Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
30. Spain Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
31. Asia Pacific Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
32. Asia Pacific Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
33. Japan Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
34. Japan Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
35. China Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
36. China Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
37. India Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
38. India Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
39. South America Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
40. South America Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
41. Brazil Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
42. Brazil Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
43. Middle East and Africa Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
44. Middle East and Africa Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
45. UAE Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
46. UAE Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)
47. South Africa Buy Now Pay Later Market, By Enterprise Type, 2023–2030 (USD Billion)
48. South Africa Buy Now Pay Later Market, By Application, 2023–2030 (USD Billion)

List of Figures 

1. Global Buy Now Pay Later Market Segmentation
2. Buy Now Pay Later Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Buy Now Pay Later Market Attractiveness Analysis By Enterprise Type
9. Global Buy Now Pay Later Market Attractiveness Analysis By Application
10. Global Buy Now Pay Later Market Attractiveness Analysis By Region
11. Global Buy Now Pay Later Market: Dynamics
12. Global Buy Now Pay Later Market Share By Enterprise Type (2023 & 2030)
13. Global Buy Now Pay Later Market Share By Application (2023 & 2030)
14. Global Buy Now Pay Later Market Share by Regions (2023 & 2030)
15. Global Buy Now Pay Later Market Share by Company (2021)