CAGR: 18%Current Market Size: USD 17.42 BillionFastest Growing Region: Europe
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
Global Digital Printing Packaging Market- Market Overview:
The global digital printing packaging market is expected to grow from USD 17.42 billion in 2022 to USD 65.4 billion by 2030, at a CAGR of 18% during the Projection period 2023-2030. The growth of digital printing in the packaging market is mainly driven by the increase in consumer demands.
Due to the many advantages it provides, digital printing is quickly becoming the new standard technology. Due of increased production flexibility, quick marketing turnaround, and increased personalisation, it is becoming quite profitable. The possibility to integrate digital presses has been a positive advance from an operational standpoint. By promoting unique variations that differentiate products on the shelf, digital printing has transformed packaging. Corrugated boxes, labels, and other packaging components have been viewed as being significantly commercialised and are expected to have a favourable effect on customers. Customized caps are one of the current trends in the market for digitally printed packaging because they give business owners more colourful options, which has a beneficial effect on consumer choice. The demand in the global digital printing packaging market is being driven by the transformation of the product's fundamental covering material and its use as a marketing and promotion tool. The businesses are coming up with new tactics to attract the greatest number of customers on the worldwide market by using cutting-edge packaging, materials, or technology. To increase the demand for the items in the market, digital printing technology is used to a variety of material substrates, including corrugated boxes, flexible packaging, folding cartons, and labels. By imprinting the information that brand owners want their customers to know on the product, digital print aids in the promotion of the brand's goods. Inkjet and electrophotography printing techniques aid in the development of creative digital packing solutions.
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Market Dynamics:
Drivers:
In comparison to traditional printing methods, digital printers offer printing that is both more efficient and of higher quality. Therefore, it is anticipated that throughout the Projection period, demand for digitally printed packaging will increase. Another important reason that is anticipated to increase the digital printing packaging market over the Projection period is the low operational cost of digital printing, which draws a lot of clients. Due to its ability to generate short print runs profitably, digital printing is becoming increasingly popular for packaging. Printing on demand contributes to waste reduction by preventing unwanted stock from being created when packaging and graphic design changes are made.
Restraints:
The printing industry has been under intense pressure for the last few decades to produce prints of higher quality for less money. The profitability of the printing business has been negatively impacted by changes in the price of raw materials. About 30% of the overall cost is made up of paper, ink, and other components. One of the key elements anticipated to restrain the growth of the digital printing for packaging market during the projected period is the fluctuation in raw material costs. Further impeding the development of the digital printing for packaging market in the near future may be compliance with the stringent requirements.
Opportunities:
Inkjet and electrophotography printing technologies have undergone significant technological advancements, and this suggests that digital printing is now one of the most affordable and accessible ways to print. The environmental impact of printing is lessened with sustainable printing. It uses renewable and recyclable resources. The use of digital printing is growing as a result of using process-free plates like cold press plates, which assist reduce volatile chemicals. The pre-press processes between the digital document file and the final print are eliminated with digital printing because it does not employ film plates or photo chemicals, unlike conventional printing. The usage of digital printers avoids the need to replace printing plates, thus saving both time and resources. Any organisation can increase its ecological credentials by using this printing technique.
Challenges:
Regulations for packaging and printing make sure that the printing methods used have a minimal negative impact on the environment. Volatile organic compound emissions are kept in check in Europe because to strict printing restrictions like the European environmental regulatory framework. The printing industry in Europe is similarly dedicated to lowering carbon dioxide emissions and contributing to a smaller carbon footprint. The 2013 creation of the European Timber Regulation assures that the paper used in printing is not a byproduct of unlawful logging. The Federal Food and Drug Cosmetics Act and the U.S. Food and Drug Administration make sure that the ink used to print on food packaging is made safely and according to good manufacturing practises.
Segmentation Analysis:
The global Digital Printing Packaging Market has been segmented based on type, end-user, and region.
By Type
The type segment is an flexible pacakging, corrugated, folding cartons, labels and others. The corrugated segment led the largest share of digital printing in the packaging market with a market share of around 40% in 2022. The most widely used packaging materials are cardboard and corrugated boxes. The utilisation of cellulose fibres, a naturally occurring resource that is renewable, is promoting the expansion of this market. The board is made with two sheets of paper (specifically liners), joined, and fluting (a corrugated inner medium). In the worldwide digital printing packaging sector, the top suppliers are utilising digital services to give customisation to their customers and increase revenues.
By End-User
The end-user segment is pharmaceuticals & healthcare, food & beverages, household & cosmetic products and others. The food & beverages segment led the largest share of Digital Printing Packaging Market with a market share of around 46% in 2022. Consumer goods have a shorter shelf life and a vast variety of products, which is driving this market's expansion. One of the key elements boosting the usage of digital solutions in the food and beverage industry is the emphasis on product differentiation. In the food and beverage industry, digital technology is employed as a tool to improve innovation, sustainability, and customizability. Additionally, the solution providers must make sure that the food product that is ready for consumption on the market is not contaminated by the ink used in digital printing for packages.
Global Digital Printing Packaging Market - Sales Analysis.
The sale of digital printing in the packaging market expanded at a CAGR of 16% from 2016 to 2022.
The growth of microbrands in industrial applications will increase the demand for cutting-edge solutions in the global market for digital printing packaging. The brands are being encouraged to offer a wide variety of sub-brands in order to appeal to the largest possible audience due to the significant shift in consumer behaviour and purchase patterns. These new little brands are some micro-brands that are popular in a certain region of the world. This surge of businesses will increase market rivalry and fuel demand for digital technologies. The brands are concentrating on increasing their awareness by utilising expert packing solutions and in-store displays.
With the use of digital technology, firms may tailor product packaging to the preferences of their target market, promote lucrative deals on specific products, and use other marketing techniques to boost sales. The emergence of numerous online retail stores and e-commerce websites would favourably influence the growth of the world market for digital printing packaging. By using these solutions, producers are able to start new print capabilities, shorter production runs, label information that meets consumer needs, and brand protection on the international market. With the help of digital technology, businesses may scan a picture and turn it into digital data, which is then transferred to a surface for printing and offers greater consistency than analogue printing currently available in the market.
Thus, owing to the aforementioned factors, the global Digital Printing Packaging Market is expected to grow at a CAGR of 18% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the Digital Printing Packaging Market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the Digital Printing Packaging Market and held a 39% share of the market revenue in 2022.
Global Digital Printing Packaging Market - Country Analysis:
Germany's Digital Printing Packaging Market size was valued at USD 1.61 billion in 2022 and is expected to reach USD 6.25 billion by 2030, at a CAGR of 18.5% from 2023 to 2030. Due to the revenue terms. Furthermore, The presence of significant key players will also help the market for digital printing on packaging in the area grow over the Projection period.
China’s Digital Printing Packaging Market size was valued at USD 1.13 billion in 2022 and is expected to reach USD 4.33 billion by 2030, at a CAGR of 18.3% from 2023 to 2030.
The digital platform solutions, end-to-end value-creation chains, and innovative, data-based business models are all of great interest to the Chinese printing sector. The widespread use of digital printing has given local designers internet access to more than 12,000 folding carton designs, propelling packaging design to the forefront of acceptance. Because there are fewer steps in the printing process, businesses are investing in digital presses. The ability to deliver the finished product rapidly enables the business to boost its production capacity. For instance, ten new Fujifilm Jet Press 750S digital inkjet printers were purchased by Tomato Cloud Technology Co., Ltd., a Chinese printing company, in October 2021.
India's Digital Printing Packaging Market size was valued at USD 0.87 billion in 2022 and is expected to reach USD 3.37 billion by 2030, at a CAGR of 18.2% from 2023 to 2030. Due to their developing economies and rising consumer spending on cosmetics, India are experiencing rapid growth in the skincare, haircare, and makeup industries.
Key Industry Players Analysis:
To increase their market position in the global Digital Printing Packaging Market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
18% |
Market Size |
17.42 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Type, By End-User, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Reynders Label Printing, Xeikon N.V., Tailored Label Products Inc., Landa Corporation Ltd., Quad/Graphics Inc., Traco Manufacturing Inc., Creative Labels Inc., Colordruck Baiersbronn, DS Smith Plc, Thimm Group, WS Packaging Group Inc., Elanders, and Mondi Plc. |
By Type |
|
By End-User |
|
Regional scope |
|
Scope of the Report
Global Digital Printing Packaging Market By Type:
Global Digital Printing Packaging Market By End-User:
Global Digital Printing Packaging Market By Region:
Global Digital Printing Packaging Market is expected to reach USD 65.4 billion by 2030.
The Digital Printing Packaging Market is projected to have a CAGR of 18%.
In comparison to traditional printing methods, digital printers offer printing that is both more efficient and of higher quality. Therefore, it is anticipated that throughout the Projection period, demand for digitally printed packaging will increase. Another important reason that is anticipated to increase the digital printing packaging market over the Projection period is the low operational cost of digital printing, which draws a lot of clients.
Leading market players active in the global Digital Printing Packaging Market are Quantum Print and Packaging Ltd. (U.K.), Navbharat IndustriEastman Kodak Co. (U.S.), Quad/Graphics Inc. (U.S.), and Traco Manufacturing, Inc. (U.S.), E.I. du Pont de Nemours and Company (U.S.), HP Inc. (U.S.), Xerox Corporation (U.S.), WS Packaging Group, Inc. (U.S.), Mondi plc (South Africa), and Xeikon N.V. (Netherlands). among other
Based on the end-user, the global Digital Printing Packaging Market has been segmented into pharmaceuticals & healthcare, food & beverages, household & cosmetic products and others.
Political Factors- The business environment is negatively impacted by both bureaucracy and corruption. The business environment for the Digital Printing Packaging Market is more unstable when operating in nations with high levels of corruption and lax law enforcement because the public's trust in corporate institutions and the larger political and economic system is eroded. Corruption can have an impact on a number of corporate processes, including contracts, fraud agreements, licencing, and several litigation. Joining countries with corrupt economic and political systems would jeopardise the long-term growth of the Digital Printing Packaging Market business by harming society, the legal system, and the rule of law.
Economic Factors- The availability of skilled workers and earnings are impacted by the supply and demand of labour. In order to understand how to attract great people and utilise their abilities to boost business performance, the Digital Printing Packaging Market must undertake research and Projection the state of the labour market. When labour markets are free, higher labour productivity benefits the Digital Printing Packaging Market. Operating in tight labour markets, however, may lead to problems with wages as well as other difficulties brought up by persistent labour unions. The Digital Printing Packaging Market should carefully examine the availability of human resources as well because it can damage business productivity and make it more difficult to draw in new consumers.
Social factors- Customers' spending habits are influenced by their purchasing power. In order to analyse consumer interests and spending patterns, it is required to evaluate and Projection consumer purchasing power based on pertinent economic information. Consuming the offered good is seen as a prestige symbol in some cultures, while it serves practical purposes in others. The Digital Printing Packaging Market needs to be aware of the social trends and consumer motivations that shape consumer behaviour. The Digital Printing Packaging Market should make an effort to comprehend the level of consumer ethnocentrism and take into consideration the country of origin effect in order to comprehend how local customers in the area perceive imported goods.
Technological Factors- As information and communication technologies have advanced, it has been simpler to implement cutting-edge marketing strategies to improve consumer collaboration. Social media usage in the present corporate climate has increased dramatically. The potential for social media marketing to boost operational performance is advantageous for the digital printing in packaging business. New social media campaigns can be started using technology to build online communities for brands.
Environmental Factors- Some nations provide financial aid to encourage the adoption of renewable energy sources. To ensure long-term survival, the Digital Printing Packaging Market can profit from it and make investments in sustainable technology. Due to increased brand impression, this investment will also result in higher stakeholder satisfaction and a larger consumer base. Weather and climatic changes can have an impact on how efficiently businesses run. For instance, bad weather can raise operational costs and force the digital printing in packaging business to change its value chain. Changes to a company's product and marketing strategy may be necessary as a result of these changes, which may also affect consumers' buying habits.
Legal Factors- Consumer concerns about their privacy and security have made data protection into a serious issue. To protect customer data, the Digital Printing Packaging Market must look at data protection regulations. Additionally, laws are in place to control costs, guarantee a particular level of quality, and shield customers from deceptive advertising promises. These elements must be taken into account in the Digital Printing Packaging Market to ensure adherence to consumer protection regulations. Laws governing intellectual property safeguard businesses' valuable patents and ideas. Lack of IP protection could impair the position of the Digital Printing Packaging Market relative to other market players because it can lead to a loss of competitive advantage.
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