CAGR: 6.2%Current Market Size: USD 12 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global low-calorie food market is expected to grow from USD 12 billion in 2022 to USD 19.41 billion by 2030, at a CAGR of 6.2% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the increasing demand for low-calorie food among consumers to live a healthy life.
The rising popularity of low-calorie foods can be attributed to the fact that they offer various health and psychological benefits, including weight loss, diabetes management, and obesity prevention. Low-calorie food helps to restrict the number of calories an individual consumes per day. As the global low-calorie food market has grown, the demand for gluten-free, meatless, and vegan low-calorie products has increased substantially. In order to create business opportunities for healthier products in the low-calorie food market, research and development activities are being conducted by major key players, which is creating new opportunities for market growth. Furthermore, the increasing development of inexpensive low calorie and low-fat food products, as well as the importance of targeted promotional activities that have raised awareness amongst people through Facebook, Twitter, and other channels, make it possible for market players to grow more. Over the past few years, the introduction of dietary supplements, low-fat cereal bars, and functional foods has increased the demand for low-calorie food due to a lack of physical activity and hectic lifestyles. With an increase in disposable income for consumers and a tremendous expansion in the retail sector, this market is expected to prosper. As functional food items, cereal bars, convenience foods, and dietary supplements have become increasingly popular among urban populations, their demand has increased, which will boost the market growth.
Sample Request: - Global Low-Calorie Food Market
Market Dynamics:
Drivers:
The market's growth is mainly driven by the changing lifestyle and rising demand among consumers for low-calorie food to maintain a healthy weight and manage various diet-related disorders. Low-calorie food is useful for various health concerns, and as a result, consumer demand for such food products is rising. Moreover, the rapid rise in obesity and diabetes cases will also contribute to a large share of the market's growth.
Restraints:
There are so many health issues which are arising as a result of low-calorie intake of food which is hampering the growth of the market. Intake of low-calorie food affects the body's metabolism, which affects the body’s functioning, especially muscle mass. If the low-calorie diet is not consumed along with proper workout or exercise, it will lead to loss of muscle mass, eventually hampering the market's growth.
Opportunities:
Consumers are becoming more aware of their health and fitness. The rising knowledge and understanding of the benefits of consuming low-calorie food boost market growth. Moreover, the rising demand for improved low-calorie food products among consumers pushes the major market players to develop more efficient and innovative products, creating more growth opportunities for the market.
Challenges:
Low-calorie food products are in high demand, but the high cost associated with low-calorie food products is one of the main challenges faced by the market players. In rural areas and less developed countries, consumers avoid purchasing such products because of the high cost. Moreover, a lack of awareness and understanding about the benefits of low-calorie food is negatively impacting the market growth.
Segmentation Analysis:
The global low-calorie food market has been segmented based on type, application, and region.
By Type
The type segment includes sugar substitutes, nutrient-based substitutes and sugar alcohol substitutes. The sugar substitutes segment led the largest share of the low-calorie food market with a market share of around 41% in 2022. In response to people's worsening health conditions, a greater variety of low-calorie food and beverage products are needed to assist them with maintaining a balanced diet. Sugar substitutes, as they contain fewer calories than conventional sugar, are preferred by most health-conscious consumers. A sugar alternative can provide health-conscious customers with several advantages. Consumption of sugar alternatives, for example, assists in weight control and diabetes management.
By Application
The application segments include dairy products, ice creams & jellies, baked products, dietary beverages, and others. The dairy products segment led the largest share of the low-calorie food market with a market share of around 28% in 2022 There are many health benefits associated with dairy-based products, making them the leading low-calorie food application. As dairy products account for a significant share of the market's growth, the dairy industry is accelerating the development of low-calorie dairy products as consumers are becoming more concerned about leading a healthy lifestyle.
Global Low-Calorie Food Market- Sales Analysis.
The sale of low-calorie food expanded at a CAGR of 4.6% from 2016 to 2022.
Consumers are becoming more aware of health wellness and adopting a healthier lifestyle, which fuels the low-calorie food market growth. Additionally, the market growth of low-calorie food is fueled by the increasing adoption of healthy practices such as yoga, gym, and healthy eating.
Growing consumption and production of organic products are expected to boost the low-calorie food industry due to changing preferences of consumers around the world.
The low-calorie food market is growing rapidly due to psychological and health benefits including obesity-related risks, diabetes management, and weight loss.
Additionally, the increasing development of low-calorie food and a high focus on promotional activities will provide profitable opportunities for market players through social media and other promotion platforms.
Thus, owing to the aforementioned factors, the global low-calorie food market is expected to grow at a CAGR of 6.2% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the low-calorie food market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region dominated the low-calorie food market and held a 39% share of the market revenue in 2022.
Global Low-Calorie Food Market - Country Analysis:
Germany's low-calorie food market size was valued at USD 0.9 billion in 2022 and is expected to reach USD 1.46 billion by 2030, at a CAGR of 6.3% from 2023 to 2030.
Rapid urbanization and rising diet-related issues are responsible for the tremendous growth of the market in the country. Moreover, rising awareness among consumers about low-calorie food is boosting the market growth.
China’s low-calorie food market size was valued at USD 0.97 billion in 2022 and is expected to reach USD 1.62 billion by 2030, at a CAGR of 6.7% from 2023 to 2030.
Around 116 million people suffer from diabetes in China at present, making it the country with the largest number of diabetics in the world. China is the largest buyer of low-calorie sweeteners in the Asia-Pacific region but also worldwide, this growing use opens up opportunities for low-calorie sweeteners to be positioned as functional products in terms of addressing obesity and cardiovascular disease.
India's low-calorie food market size was valued at USD 0.72 billion in 2022 and is expected to reach USD 1.20 billion by 2030, at a CAGR of 6.6% from 2023 to 2030.
A growing number of diabetes and obesity cases in the country as well as rising demand for low-calorie food is boosting the market growth in the country. Moreover, continuous research and development by major key players account for a major growth share in the market.
Key Industry Players Analysis:
To increase their market position in the global low-calorie food market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
6.2% |
Market Size |
12 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Type, By Application, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Zydus Wellness Ltd., Beneo Group, Pepsico Inc., The Coca-Cola Company, Galam Ltd, Ajinomoto U.S.A. Inc., Abbott Laboratories, Bernard Food Industries, Indgredion Inc., Dr Pepper Snapple Group Inc., Nestle SA, Incorporated, Cargill, Groupe Danone, and McNeil Nutritionals LLC. |
By Type |
|
By Application |
|
Regional scope |
|
Scope of the Report
Global Low-Calorie Food Market By Type:
Global Low-Calorie Food Market By Application:
Global Low-Calorie Food Market By Region:
low calorie food market was valued USD 12 billion in 2022
Leading market players active in the global Low-Calorie Food market are Zydus Wellness Ltd., Beneo Group, Pepsico Inc., The Coca-Cola Company, Galam Ltd, Ajinomoto U.S.A. Inc., Abbott Laboratories, Bernard Food Industries, Indgredion Inc., Dr Pepper Snapple Group Inc., Nestle SA, Incorporated, Cargill, Groupe Danone, and McNeil Nutritionals LLC. among other
Based on the type, the Low-Calorie Food market is segmented into Sugar Substitutes, Nutrient-Based Substitutes and Sugar Alcohol Substitutes.
The Low-Calorie Food market is projected to have a CAGR of 6.2%.
Political Factors- Before deciding whether to grow, the low-calorie food market should carefully examine the tax laws that apply to the industry. Tax policies will be more advantageous to sectors that the government views as priority priorities. In an effort to attract foreign direct investment, the governments of many developing countries are actively seeking to reduce company taxes. These countries should be considered in the low-calorie food market because they have low tax rates that will make it easier to make money and invest in R&D, innovation, and new product development initiatives.
Economic Factors- Strong positive correlation between financial market efficiency and overall economic growth allows for capital accumulation and the production of goods and services. The low-calorie food market must choose countries with extremely efficient financial markets so that it may quickly collect financial and human capital. By monitoring the effectiveness of the financial market, it may be possible for the low-calorie food market to successfully stay one step ahead of the competition. Rising inflation may negatively affect the ability of the low-calorie food market to increase its revenue since it diminishes the purchasing power of money and discourages consumers from making purchases of products and services.
Social Factors- Two key social traits that may have an impact on the commercial, marketing, and human resource management strategies for the low-calorie food market are respect for hierarchy and social class stratification. The low-calorie food market feels most at ease in hierarchical systems with formal work cultures when visiting countries with large power distances. Increased social stratification is another sign of the need for effective market segmentation strategies because the low-calorie food market cannot target many different categories from different social classes using the same marketing mix.
Technological Factors- The rate and advancement of technological innovation can have an impact on the market and industry as a whole. By studying the forthcoming trends in technological innovation, the low-calorie food market will be able to comprehend the rate of new product development, the length of the product life cycle, and the distinctive features consumers prefer. By analysing consumer opinions about cutting-edge, new digital technology, the low-calorie food market can assess whether moving to e-commerce will be more advantageous than opening a physical site. If competitors use automation technology to reduce costs, the low-calorie food market may be driven to convert from manual to automated processes—especially if the general populace is technologically literate.
Environmental Factors- Due to stringent environmental legislation in many different nations, businesses are under pressure to reduce environmental impact. Because failing to do so could lead to harsh, reputation-damaging criticism from relevant stakeholders, the low-calorie food market should adopt ethical production methods in response, encourage ethical consumption among its target market, work to improve its brand's sustainable reputation, and ensure full compliance with local and international environmental laws. Laws may require businesses with high rubbish production to govern their environmental practises.
Legal Factors- In many countries, there are numerous federal and state laws in place to protect consumers from potential economic exploitation. In the era of information technology, laws have become considerably stricter to safeguard consumer privacy. In order to avoid lawsuits, the low-calorie food market must rigorously adhere to data privacy regulations when conducting online transactions. Before entering new markets, the low-calorie food market must examine regional laws governing returns, discounts, credit terms, quality, misleading advertising, and maximum pricing (particularly in the case of basic essential goods).
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