Global Men’s Personal Care Market- Market Overview:

The global men’s personal care market is expected to grow from USD 25 billion in 2022 to USD 54.37 billion by 2030, at a CAGR of 10.2% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising awareness about personal grooming and maintenance of personal hygiene.

The term 'men's personal care products' is used to describe a wide range of products used for men's personal hygiene and for enhancing personality, such as perfumes, deodorants, skincare, shave care, etc. A growing awareness of the importance of overall personal care regimes, along with the influence of social media, is expected to enhance the growth of the market for men's personal care during the Projection period by creating various opportunities. By partnering with influencers, social media platforms have been used to market these products and significantly increased sales. A changed positive attitude towards men's personal care by men in the fashion industry and actors in the film will help to attract a new audience to the company. If this outlook continues, this industry will have an opportunity to expand into a new market and boost sales. Personalizing men's personal care products is likely to be a result of the need to improve the quality of products and services for clients. The global market is predicted to grow in the future due to new product developments and strategic collaborations between top companies seeking to expand. A large number of growth opportunities exist for the market, but there are some restraints, such as strict regulations regarding the manufacturing of products and side effects associated with cosmetics.

Sample Request: - Global Men’s Personal Care Market

Market Dynamics:

Drivers:                          

• Technological innovations

Technology in electrical products is advancing rapidly, and new profit opportunities are expected to result in the market's rapid growth. As personal care has evolved in recent years, there has been a shift from the traditional to the broader perspective. For instance, sales of beard waxes, beard fixers, electric shavers, etc., have risen due to a preference for a trimmed beard over a clean shave look.

Restraints:                                             

• High cost

It is imperative that ingredients are chemical-free and environmentally friendly for sustainable and organic products, which results in higher raw material prices, which in turn increase the cost of the final product. Additionally, organic ingredients are packaged in sustainable packaging instead of plastic packaging, adding to the manufacturing costs. Sustainable packaging material is also preferred.

Opportunities:

• Social media influence

Influencer marketing through social media platforms has significantly increased the sales of these products. Men in the fashion industry and actors in the film industry will help capture new audiences by promoting a positive outlook on men's personal care. This outlook will continue to provide this industry with a significant opportunity to expand its market share and increase sales if it persists.

Challenges:

• Rising demand for chemical-free products

As a result of increasing concerns about toxic chemicals in men's personal care products, which may cause severe short-term side effects as well as irreversible long-term effects, the growth of this market would be hindered.

Segmentation Analysis:

The global men’s personal care market has been segmented based on product type, distribution channel, and region.

By Product Type

The product type segment includes skincare, fragrances, hair care, shave care and others. The skincare segment led the largest share of the men’s personal care market with a market share of around 31.5% in 2022. In the Projection period, the segment is expected to maintain its dominance, as the use of creams, serums, and other products in men's skincare has increased as a result of an increase in product launches. Increasing skincare awareness among men and the rise of skincare promotions on various channels and media are expected to drive market growth.

By Distribution Channel

The distribution channel segment includes salons, drug stores, e-commerce, supermarkets/hypermarkets, and others. The supermarket/hypermarkets segment led the largest share of the men’s personal care market with a market share of around 65.8% in 2022. As a result of its extensive chains across cities, supermarkets/hypermarkets are expected to grow at the fastest CAGR over the Projection period, providing higher consumer reach, providing samples of products and demonstrations of how to use the products and benefits, and attracting potential consumers to the products. Men's personal care is available in supermarkets and hypermarkets, which gives consumers the opportunity to choose from a wide range of products and brands.

Global Metal Furniture Market- Sales Analysis.

The sale of men’s personal care expanded at a CAGR of 10% from 2016 to 2022.

Fashion trends and social media influence have led consumers to focus on self-grooming and self-care, disregarding gender stereotypes regarding such products and regimes. As a result of an increase in disposable income, consumers have been spending more to maintain a good beard, good hair, etc., which is boosting the market growth.

A rise in male corporate workers who demand hygiene, proper dressing and sophisticated appearance has also contributed to the increasing demand for personal care products. The increasing presence of male models representing personal care brands, male make-up artists, and actors promoting the use of grooming products has positively impacted the men’s personal care industry as more men demand these items.

With the advent of products performing multiple functions in addition to their traditional ones, such as shaving creams and lotions that moisturize, and moisturizers that protect against sunlight, the demand for personal care products for men is expected to increase during the Projection period.

Thus, owing to the aforementioned factors, the global men’s personal care market is expected to grow at a CAGR of 10.2% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the men’s personal care market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region dominated the men’s personal care market and held a 38.9% share of the market revenue in 2022.

• The North American region witnessed a major share. The North American region witnessed a major share. The largest market during the Projection period will be North America, which has experienced rapid growth over the last few years. Currently, the United States is the largest market for men's personal care in North America. An average male spends about US $244 on skin care each month in an American survey. This significant expenditure can be attributed to the increasing number of people with disposable income.
• Asia Pacific is anticipated to experience significant growth during the predicted period. Men’s grooming products have evolved to cater to the increasing preferences of consumers regarding the variety of grooming products, and manufacturers are providing targeted products via significant advertising budgets. Several male grooming startups have emerged over the past few years, serving the unmet demands and increasing demand for grooming services among men of all ages in order to meet the grooming routines of men of all ages.

Global Men’s Personal Care Market - Country Analysis:

• Germany

Germany's men’s personal care market size was valued at USD 1.7 billion in 2022 and is expected to reach USD 3.7 billion by 2030, at a CAGR of 10.3% from 2023 to 2030.

Increasing living standards and a need for personalized male grooming products have resulted in a strong demand for tailored grooming products for males, which has a beneficial effect on the market growth rate since these products can be used according to particular needs and increase knowledge of personal wellness and benefits, boosting the market growth in the country.

• China

China’s men’s personal care market size was valued at USD 1.8 billion in 2022 and is expected to reach USD 4 billion by 2030, at a CAGR of 10.5% from 2023 to 2030.

With an increase in consumer interest in fashion and personal care, China has experienced rapid urbanization and growing awareness of grooming products. This has led to an increase in customer interest in various men's grooming goods as a result of a variety of emerging firms and entrants focusing on meeting all potential grooming needs.

• India

India's men’s personal care market size was valued at USD 1.45 billion in 2022 and is expected to reach USD 3.19 billion by 2030, at a CAGR of 10.4% from 2023 to 2030.

Men's grooming products market growth is attributed to the increasing demand for skin and hair care products, which will stimulate its growth during the Projection period. Because of urbanization, rising disposable income, and changing lifestyles, India is expected to grow during the Projection period.

Key Industry Players Analysis:  

To increase their market position in the global metal furniture market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Coty Inc.
• L’Oreal
• Procter & Gamble
• Kao Corporation
• Beiersdorf AG
• Edgewell Personal Care Company
• Reckitt Benckiser
• Estee Lauder Companies, Inc.
• Unilever

Latest Development:

• In March 2021, Gillette introduced the first razor designed for men with sensitive skin, the Gillette SkinGuard Sensitive, a new addition to the GilletteLabs Heated Razor collection.
• In October 2021, In India, Vedix, an ayurvedic beauty brand that specializes in customized skincare products, has introduced a men's grooming range of products, including face wash, moisturizer, and overnight serum.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	10.2%
Market Size	25 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Product Type, By Distribution Channel, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Coty Inc., L’Oreal, Procter & Gamble, Kao Corporation, Beiersdorf AG, Edgewell Personal Care Company, Reckitt Benckiser, Estee Lauder Companies, Inc., and Unilever.
By Product Type	Skincare Fragrances Hair Care Shave Care Others
By Distribution Channel	Salon Drug Stores E-commerce Supermarkets/Hypermarkets Others
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Men’s Personal Care Market by Product Type:

• Skincare
• Fragrances
• Hair Care
• Shave Care
• Others

Global Men’s Personal Care Market by Distribution Channel:

• Salon
• Drug Stores
• E-commerce
• Supermarkets/Hypermarkets
• Others

Global Men’s Personal Care Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia

Political Factors- A transparent governance structure is essential for fostering a welcoming company climate. men's personal care market is now dealing with a number of challenges as a result of corruption and a lack of transparency. This lack of transparency is mostly related to the current political uncertainty and instability. Because of corruption, fraudulent activities have increased, business activities such as licencing and contracting have become more difficult, and law enforcement has decreased, undermining stakeholders' trust in business entities and government institutions. Overall, increased bureaucratic corruption is stifling economic progress, resulting in less prospects for expansion for companies like the men's personal care market.

Economic Factors- men's personal care market's performance is primarily reliant on the talents and competencies of its staff. men's personal care market relies on the timely availability of talented people to keep ahead of the competition. men's personal care market should conduct a labour demand and supply trend analysis to determine how workers with the requisite skill set may be successfully recruited. men's personal care market may face a number of challenges as a result of a tight labour market dominated by powerful labour unions. For example, it may put pressure on the men's personal care market to offer an unreasonable salary increase, or it could halt production by calling a strike. As a result, it is critical to study labour market dynamics, anticipate significant developments, and change talent management methods accordingly.

Social Factors- The gender role in that society is another key issue to consider while designing company strategies. In a highly patriarchal culture, marketing and advertising methods would be changed in accordance with prevailing patriarchal values; otherwise, men's personal care market may face consumer and general society reaction. Gender roles in that society may also have an impact on men's personal care market's human resource management methods, since the company may find it difficult to ensure gender diversity across all management levels in countries where women are largely responsible for handling home chores.

Technological Factors- The research and development trend in the chosen industry/region demonstrates enterprises' proactiveness in introducing innovative solutions to meet the needs of consumers. men's personal care market, on the other hand, must improve its knowledge of how emerging technical breakthroughs can benefit the company in addition to delivering value for customers. In markets defined by disruptive technologies, significant investment in research and development efforts would be necessary. However, the men's personal care market must have a long-term perspective and not expect a quick return on its research and development activities.

Environmental Factors-  Adoption of the closed-loop, circular economy approach is becoming more popular in various countries and industries/regions. Material recycling and re-use can be made easier in industries with supportive institutional structures. Customers also have an active role in the recycling process in several nations. men's personal care market may profit from these sustainability trends and utilise them as a tool to not only decrease environmental expenses but also to accomplish economic goals such as lower production costs.

Legal Factors- A number of federal and state-level legislation are in place in several nations to safeguard consumers against potential commercial exploitation. To protect consumers' privacy in the information era, rules have become even stricter. To avoid lawsuits, the men's personal care market must scrupulously adhere to data protection requirements when conducting online transactions. men's personal care market management must research the regulations governing refunds, discounts, credit terms, quality, misleading advertising, and maximum pricing before entering new markets (particularly in the case of basic essential goods).

1. Introduction
   • 1. Objectives of the Study
   • 2. Market Definition
   • 3. Research Scope
2. Research Methodology and Assumptions
3. Executive Summary
4. Premium Insights
   • 1. Porter’s Five Forces Analysis
   • 2. Value Chain Analysis
   • 3. Top Investment Pockets
     • 3.1. Market Attractiveness Analysis By Product Type
     • 3.2. Market Attractiveness Analysis By Distribution Channel
     • 3.3. Market Attractiveness Analysis By Region
   • 4. Industry Trends
5. Market Dynamics
   • 1. Market Evaluation
   • 2. Drivers
     • 2.1. Technological innovations
   • 3. Restraints
     • 3.1. High cost
   • 4. Opportunities
     • 4.1. Social media influence
   • 5. Challenges
     • 5.1. Rising demand for chemical-free products

6. Global Men’s Personal Care Market Analysis and Projection, By Product Type
   • 1. Segment Overview
   • 2. Skincare
   • 3. Fragrances
   • 4. Hair Care
   • 5. Shave Care
   • 6. Others
7. Global Men’s Personal Care Market Analysis and Projection, By Distribution Channel
   • 1. Segment Overview
   • 2. Salon
   • 3. Drug Stores
   • 4. E-commerce
   • 5. Supermarkets/Hypermarkets
   • 6. Others
8. Global Men’s Personal Care Market Analysis and Projection, By Regional Analysis
   • 1. Segment Overview
   • 2. North America
     • 2.1. U.S.
     • 2.2. Canada
     • 2.3. Mexico
   • 3. Europe
     • 3.1. Germany
     • 3.2. France
     • 3.3. U.K.
     • 3.4. Italy
     • 3.5. Spain
   • 4. Asia-Pacific
     • 4.1. Japan
     • 4.2. China
     • 4.3. India
   • 5. South America
     • 5.1. Brazil
   • 6. Middle East and Africa
     • 6.1. UAE
     • 6.2. South Africa

9. Global Men’s Personal Care Market-Competitive Landscape
   • 1. Overview
   • 2. Market Share of Key Players in the Men’s Personal Care Market
     • 2.1. Global Company Market Share
     • 2.2. North America Company Market Share
     • 2.3. Europe Company Market Share
     • 2.4. APAC Company Market Share
   • 3. Competitive Situations and Trends
     • 3.1. Technology Launches and Developments
     • 3.2. Partnerships, Collaborations, and Agreements
     • 3.3. Mergers & Acquisitions
     • 3.4. Expansions

10. Company Profiles
    • Coty Inc.
      • 1.1. Business Overview
      • 1.2. Company Snapshot
      • 1.3. Company Market Share Analysis
      • 1.4. Company Technology Portfolio
      • 1.5. Recent Developments
      • 1.6. SWOT Analysis
    • L’Oreal
      • 2.1. Business Overview
      • 2.2. Company Snapshot
      • 2.3. Company Market Share Analysis
      • 2.4. Company Technology Portfolio
      • 2.5. Recent Developments
      • 2.6. SWOT Analysis
    • Procter & Gamble
      • 3.1. Business Overview
      • 3.2. Company Snapshot
      • 3.3. Company Market Share Analysis
      • 3.4. Company Technology Portfolio
      • 3.5. Recent Developments
      • 3.6. SWOT Analysis
    • Kao Corporation
      • 4.1. Business Overview
      • 4.2. Company Snapshot
      • 4.3. Company Market Share Analysis
      • 4.4. Company Technology Portfolio
      • 4.5. Recent Developments
      • 4.6. SWOT Analysis
    • Beiersdorf AG
      • 5.1. Business Overview
      • 5.2. Company Snapshot
      • 5.3. Company Market Share Analysis
      • 5.4. Company Technology Portfolio
      • 5.5. Recent Developments
      • 5.6. SWOT Analysis
    • Edgewell Personal Care Company
      • 6.1. Business Overview
      • 6.2. Company Snapshot
      • 6.3. Company Market Share Analysis
      • 6.4. Company Technology Portfolio
      • 6.5. Recent Developments
      • 6.6. SWOT Analysis
    • Reckitt Benckiser
      • 7.1. Business Overview
      • 7.2. Company Snapshot
      • 7.3. Company Market Share Analysis
      • 7.4. Company Technology Portfolio
      • 7.5. Recent Developments
      • 7.6. SWOT Analysis
    • Estee Lauder Companies, Inc.
      • 8.1. Business Overview
      • 8.2. Company Snapshot
      • 8.3. Company Market Share Analysis
      • 8.4. Company Technology Portfolio
      • 8.5. Recent Developments
      • 8.6. SWOT Analysis
    • Unilever
      • 9.1. Business Overview
      • 9.2. Company Snapshot
      • 9.3. Company Market Share Analysis
      • 9.4. Company Technology Portfolio
      • 9.5. Recent Developments
      • 9.6. SWOT Analysis

List of Table

1. Global Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
2. Global Skincare, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
3. Global Fragrances, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
4. Global Hair Care, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
5. Global Shave Care, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
6. Global Others, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
7. Global Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
8. Global Salon, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
9. Global Drug Stores, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
10. Global E-commerce, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
11. Global Supermarkets/Hypermarkets, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
12. Global Others, Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
13. Global Men’s Personal Care Market, By Region, 2023–2030 (USD Billion)
14. North America Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
15. North America Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
16. USA Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
17. USA Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
18. Canada Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
19. Canada Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
20. Mexico Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
21. Mexico Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
22. Europe Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
23. Europe Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
24. Germany Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
25. Germany Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
26. France Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
27. France Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
28. UK Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
29. UK Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
30. Italy Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
31. Italy Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
32. Spain Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
33. Spain Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
34. Asia Pacific Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
35. Asia Pacific Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
36. Japan Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
37. Japan Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
38. China Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
39. China Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
40. India Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
41. India Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
42. South America Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
43. South America Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
44. Brazil Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
45. Brazil Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
46. Middle East and Africa Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
47. Middle East and Africa Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
48. UAE Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
49. UAE Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)
50. South Africa Men’s Personal Care Market, By Product Type, 2023–2030 (USD Billion)
51. South Africa Men’s Personal Care Market, By Distribution Channel, 2023–2030 (USD Billion)

List of Figures 

1. Global Men’s Personal Care Market Segmentation
2. Men’s Personal Care Market: Research Methodology
3. Market Size Estimation Methodology: Bottom-Up Approach
4. Market Size Estimation Methodology: Top-Down Approach
5. Data Triangulation
6. Porter’s Five Forces Analysis
7. Value Chain Analysis
8. Global Men’s Personal Care Market Attractiveness Analysis By Product Type
9. Global Men’s Personal Care Market Attractiveness Analysis By Distribution Channel
10. Global Men’s Personal Care Market Attractiveness Analysis By Region
11. Global Men’s Personal Care Market: Dynamics
12. Global Men’s Personal Care Market Share By Product Type (2023 & 2030)
13. Global Men’s Personal Care Market Share By Distribution Channel (2023 & 2030)
14. Global Men’s Personal Care Market Share by Regions (2023 & 2030)
15. Global Men’s Personal Care Market Share by Company (2021)