CAGR: 20.5%Current Market Size: USD 2.9 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global non-thermal pasteurization market is expected to grow from USD 2.9 billion in 2022 to USD 12.8 billion by 2030, at a CAGR of 20.5% during the Projection period 2023-2030. The growing popularity of convenience foods mainly drives the growth of the non-thermal pasteurization market.
Non-thermal pasteurization, often known as cold pasteurization, is a type of food preparation method. Raw food materials are turned into consumable commodities utilizing highly efficient and sustainable procedures in this process. Non-thermal pasteurization differs from popular thermal pasteurization methods as in this method food is not heated to high temperatures. By keeping key nutrients, flavor, appearance, and other properties, food's shelf life can be extended while remaining economical. Another component of the food processing industry that converts raw ingredients into consumable food products is non-thermal pasteurization. This method aids in extending the shelf life of food at the lowest possible cost while preserving the majority of the food's important nutrients as well as its appearance, flavor, and other attributes. The growing popularity of convenience foods such as frozen items, ready-to-eat foods, and processed foods has increased demand for non-thermal pasteurization. This procedure can be used to extend the shelf life of food. Furthermore, the market for non-thermal pasteurization is growing as a result of rising consumer expenditure and demand for luxury items. Changes in people's lives and customer demand for preserved fruits, vegetables, meat, and seafood are also driving growth in the sector. Also, people are more likely to choose expensive prepared dishes. Non-thermal pasteurization is becoming more popular as consumers seek food without preservatives. However, because of the rising use of high-pressure processing (HPP) toll processors, the global market for non-thermal pasteurization is expected to rise significantly.
Sample Request: - Global Non-Thermal Pasteurization Market
Market Dynamics:
Drivers:
Every household eats packaged foods, beverages, dairy products, baked goods, confectioneries, and meat products on a daily basis, potentially exposing them to a variety of illnesses if contaminated during processing, packing, storage, or delivery. Foodborne infections, for example, afflict approximately 48 million Individuals, according to the US Centers for Disease Control and Prevention. Almost 150000 people are hospitalized, and around 3000 people die. Given the size of the processed and packaged food business, governments have implemented severe food safety requirements to ensure the safety of food items. To eliminate the potential for food contamination, non-thermal pasteurization technology is widely utilized in the food and beverage industry.
Restraints:
The non-thermal pasteurization market's high capital requirement is projected to stifle expansion over the Projection period. Nevertheless, despite increased demand, several stakeholders typically prefer non-thermal pasteurization technology because of its simplicity, which limits market expansion. Additionally, rising concerns regarding extra labeling regulations for non-thermal pasteurization-based technologies are expected to dampen technology adoption and slow market growth.
Opportunities:
This food manufacturing technology employs substantially less heat, which boosts the health advantages of food, such as nutritional and sensory aspects, without compromising nutritional content. The non-thermal pasteurization market in the dairy industry is expanding due to an increase in research & development initiatives to improve the process and make it better for various food applications, which are projected to generate growth possibilities for the market during the Projection period. Additionally, increased research activity financing provides a potential opportunity for the industry.
Challenges:
Every country has quality and safety standards that are implemented and maintained by following various procedures and regulations. Because of commerce and supply chains, the globalized world has become more resilient and smoother, yet inconsistency and overlap in the regulations that must be followed have resulted in higher costs and time waste. If all nations approve and ratify a single code, the testing, compliance, audit, and product delivery processes will be more cost-effective. As a result, the absence of consistent laws and guidelines is likely to impede market expansion over the Projection period.
Segmentation Analysis:
The global non-thermal pasteurization market has been segmented based on technique, application, form, and region.
By Technique
The technique segment is PEF, ultrasonic, HPP, irradiation, MVH, and others. The PEF segment led the largest share of the non-thermal pasteurization market with a market share of around 32.56% in 2022. This procedure extends the shelf life of food products while preserving their freshness. Furthermore, because no preservatives or additives are used, the products meet consumer demand for natural, fresh, and minimally processed foods. Although PEF is newer than HPP, it has gained global acceptance in the processed potato sector. These factors are projected to drive significant market growth in the approaching years.
By Application
The application segment is food, beverages, pharmaceuticals, and cosmetics. The beverages segment led the largest share of the non-thermal pasteurization market with a market share of around 38.90% in 2022. Non-thermal pasteurization technologies such as HPP and PEF are increasingly being employed in the beverage industry to improve beverage shelf life and prevent microbial development. Colors, flavours, and nutrients can also be retained using this method, allowing beverages to be held at room temperature. This is projected to drive the non-thermal pasteurization market in the beverages segment forward.
By Form
The form segment is solid and liquid. The solid segment led the largest share of the non-thermal pasteurization market with a market share of around 59.79% in 2022. This is due to the employment of non-thermal pasteurization procedures in food goods such as cheese, jam, jellies, processed meals, meat products, and so on. Yet, in order to preserve the food for a longer period of time, various technologies such as HPP and PEF are used to improve the extraction of a variety of bioactive components and sugars.
Global Non-Thermal Pasteurization Market- Sales Analysis.
The sale of the non-thermal pasteurization market expanded at a CAGR of 18% from 2016 to 2022.
Changes in consumer lifestyles, which result in greater consumption of convenience and processed foods, expansion in the processed meat sector, and rising consumer awareness of the significance of a healthy diet are key drivers driving the growth of the global nonthermal pasteurization market. Furthermore, increased non-thermal pasteurization demand from industries such as food and beverage and pharmaceuticals is fueling market expansion. Additionally, rising urbanization increased disposable income, and a hectic lifestyle is likely to propel the worldwide non-thermal pasteurization market forward. Furthermore, the adoption of new technologies and the quick development of new and cost-effective equipment are moving the worldwide non-thermal pasteurization market ahead.
Thus, owing to the aforementioned factors, the global non-thermal pasteurization market is expected to grow at a CAGR of 20.5% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the non-thermal pasteurization market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the non-thermal pasteurization market and held a 37.8% share of the market revenue in 2022.
Global Non-Thermal Pasteurization Market - Country Analysis:
Germany's non-thermal pasteurization market size was valued at USD 0.20 billion in 2022 and is expected to reach USD 0.89 billion by 2030, at a CAGR of 20.6% from 2023 to 2030. The rising consumption of meat and beverage goods in the region, notably in nations such as the Germany, is likely to drive significant growth in Europe.
China’s non-thermal pasteurization market size was valued at USD 0.22 billion in 2022 and is expected to reach USD 1 billion by 2030, at a CAGR of 20.9% from 2023 to 2030. Demand for meat is rising as the region's economy expands rapidly, particularly in China. The rising demand for meat products in the region has increased meat output, which has supported market expansion. Consumers' increasingly hectic lifestyles and greater health consciousness are also affecting market expansion.
India's non-thermal pasteurization market size was valued at USD 0.17 billion in 2022 and is expected to reach USD 0.77 billion by 2030, at a CAGR of 20.8% from 2023 to 2030. Because of expanding consumer health consciousness and a growing preference for convenience foods such as ready-to-eat food and frozen food in nations such as India.
Key Industry Players Analysis:
To increase their market position in the global non-thermal pasteurization market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
20.5% |
Market Size |
2.9 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Technique, By Application, By Form, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Hiperbaric Espana (Alantra Private Equity), Multivac Sepp Haggenmuller Se & Co. Kg., Avure Technologies, Bosch, Thyssenkrupp AG, Kobe Steel Ltd, Chic Freshertech, Pulsemaster, Nordion, and Elea Technology. |
By Technique |
|
By Application |
|
By Form |
|
Regional scope |
|
Scope of the Report
Global Non-Thermal Pasteurization Market By Technique:
Global Non-Thermal Pasteurization Market By Application:
Global Non-Thermal Pasteurization Market By Form:
Global Non-Thermal Pasteurization Market By Region:
Global non-thermal pasteurization market is expected to reach USD 12.8 billion by 2030.
The non-thermal pasteurization market is projected to have a CAGR of 20.5%.
Based on the technique, the non-thermal pasteurization market is segmented into PEF, ultrasonic, HPP, irradiation, MVH, and others.
Every household eats packaged foods, beverages, dairy products, baked goods, confectioneries, and meat products on a daily basis, potentially exposing them to a variety of illnesses if contaminated during processing, packing, storage, or delivery. Foodborne infections, for example, afflict approximately 48 million Individuals, according to the US Centers for Disease Control and Prevention.
Based on the form, the global non-thermal pasteurization market has been segmented into solid and liquid.
Leading market players active in the global non-thermal pasteurization market are Hiperbaric Espana (Alantra Private Equity), Multivac Sepp Haggenmuller Se & Co. Kg., Avure Technologies, Bosch, Thyssenkrupp AG, Kobe Steel Ltd, Chic Freshertech, Pulsemaster, Nordion, Elea Technology among others.
Political Factors- When deciding whether or not to expand, the non-thermal pasteurization market should carefully examine the relevant tax legislation. The government will prioritize some industries so that they benefit more from tax policies. Several rising countries aggressively pursue tax reductions for businesses in order to attract foreign direct investment. These countries should be regarded in the non-thermal pasteurization market due to their low tax rates, as it will be simpler for them to earn a profit and invest in R&D, innovation, and the development of new goods.
Economic Factors- Because operating in highly efficient financial markets increases one's capacity to enter new markets and improves one's liquidity position, it has an impact on the global expansion plans of the non-thermal pasteurization market. The capacity of the non-thermal pasteurization market to raise funds at reasonable rates will be determined by the state and efficiency of the financial markets. The current economic climate has an impact on the functioning of the need for primitive tools. The economic and regulatory environment of an oligopolistic or monopolistic structure differs from that of a monopolistic or perfect competition.
Social Factors- Respect for hierarchy and social class stratification are two significant social characteristics that may influence the non-thermal pasteurization market. These characteristics may also influence the market's commercial, marketing, and human resource management tactics. When addressing countries with significant power distance, the market for non-thermal pasteurization works effectively with a hierarchical organisation and formal work culture. Because of the development in social stratification, the market for non-thermal pasteurization cannot simultaneously target various groups from different socioeconomic strata with the same marketing mix.
Technological Factors- With the advancement of information and communication technologies, it has become easier to implement cutting-edge marketing strategies to increase consumer collaboration. In today's business world, the use of social media has grown significantly. The potential of social media marketing to promote commercial success benefits the non-thermal pasteurization market. Businesses can employ technology to develop new social media campaigns and build online communities. The bioinformatics services business can increase its market share by entering new markets and focusing on new technological breakthroughs.
Environmental Factors- The development of renewable technology to lessen reliance on natural resources is an essential trend in many businesses. In order to capitalise on this environmental trend, the non-thermal pasteurization market should assess how well a country's technological infrastructure supports the usage of renewable technologies. Governments in certain parts of the world provide incentives to use renewable energy sources. By seizing the opportunity, the non-thermal pasteurization market may invest in renewable energy sources and fulfil its long-term economic growth goals.
Legal Factors- Because of consumer concerns about their privacy and security, data protection has become a major problem. The non-thermal pasteurization market must consider data security standards to protect consumer data. There are additional laws in existence to manage costs, assure a particular level of quality, and protect customers from deceptive advertising claims. Several factors must be considered in the non-thermal pasteurization sector to ensure compliance with consumer protection legislation. The purpose of intellectual property laws is to protect firms' valuable patents and ideas. If intellectual property rights are not successfully protected, the market for non-thermal pasteurization may lose its competitive edge and become less competitive with other market competitors.
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