CAGR: 6.7%Current Market Size: USD 1.79 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global pet oral care products market is expected to grow from USD 1.79 billion in 2022 to USD 3.0 billion by 2030, at a CAGR of 6.7% during the Projection period 2023-2030. The growth of the pet oral care products market is mainly driven by the rising adoption of pets.
Pet owners typically purchase pet oral care items to maintain their animals' overall health and to shield them from frequent dental diseases that affect animals. Bad breath, additional teeth, gum pain & bleeding, damaged or loose teeth, and extra tooth set are some typical oral issues in pets. To stop these problems, pets need dental care items. These goods keep pets' dental hygiene up to par, give them relief from gum disease and other mouth issues, and stop other animals from contracting oral infections. Toothpaste, toothbrushes, chewables, mouth fresheners, wipes, and other oral care supplies are available for pets. Pet oral care businesses are creating new solutions for a variety of pet oral disorders with a variety of flavours and tastes to fit different pets in response to the rise in oral problems and demand for new pet oral care products. The rise in pet ownership, the increase in animal welfare organisations' knowledge of pet health and care, and an increase in veterinary expenses are the main factors driving the global market for dental care for pets. The availability of a wide variety of pet products, the prevalence of common dental diseases in animals, and a rise in pet insurance all contribute to the market's expansion. The pet dental care industry is expected to grow, but there are barriers to that growth, including a shortage of qualified veterinary professionals, a lack of goods for pet oral care, poisoning from additional dangerous compounds, high product costs, and a lack of knowledge in emerging nations.
Sample Request: - Global Pet Oral Care Products Market
Market Dynamics:
Drivers:
Pets who receive dental care are less likely to develop periodontal disease, which is brought on by bacterial overgrowth in the mouth, as well as other dental problems. Sales of pet oral care products are anticipated to be driven by such client needs to address the problems throughout the Projection period. Additionally, the pandemic scenario has made pet owners more concerned with the health and hygiene of their animals, which has aided in the industry's continued expansion. The market for pet dental care is growing as a result of an increase in oral diseases that affect pets, including tartar and other oral health problems.
Restraints:
Due to the unpredictability of distribution networks, the leading players have encountered certain difficulties in sustaining their supply of veterinary oral care products. However, a number of steps have been made by government organizations and significant market participants to preserve their animal healthcare operations throughout the epidemic. For instance, according to Virbac's 2020 annual report, the company did not encounter supply issues that could have affected overall sales during the year, but delivery issues resulted from the production facilities' inability to run at full capacity.
Opportunities:
These days, pet owners view their animals as members of the family, therefore caring for their dental hygiene is crucial. The focus of pet oral care market players has changed as a result of pet owners' need for products that are natural, safe for their animals, and enjoyable to use. Products for pet dental care that contain organic ingredients and flavor extracts are gaining market share. In addition, market players are focusing on creating and providing a variety of tastes and organic ingredients while using appealing claims like "organic," "natural," "paraben-free," etc. to appeal to pet owners.
Challenges:
The market expansion for pet oral care products is anticipated to be hindered by factors like the high price of the goods and the absence of proper veterinary dentistry in emerging nations. The market for pet oral care products is anticipated to face challenges from cultural and regulatory situations throughout the Projection period.
Segmentation Analysis:
The global pet oral care products market has been segmented based on type, animal type, indication, and region.
By Type
The type segment is services and products. The services segment led the largest share of the pet oral care products market with a market share of around 55% in 2022. This is because large veterinarian clinics provide a wide range of dental care diagnostic and treatment services. Routine dental examinations for pets once a year are essential since dental health is significantly influencing their overall health and behaviour. Prevention is the key to managing dental problems, so it's important to regularly brush and floss your teeth to minimise plaque buildup. To remove tartar and avoid gum disorders, the American Animal Hospital Association suggests regular oral exams and dental cleanings.
By Animal Type
The animal type segment is dogs, cats, and others. The dogs segment led the largest share of the pet oral care products market with a market share of around 40.3% in 2022. Due to rising dog adoption rates and the large frequency of dental problems among dogs, the segment has been able to take a sizeable part of the market. Every region's rising dog population rate has a significant positive impact on the market's expansion. The American Kennel Club (AKC) estimates that there are now over 69 million households in the United States that own dogs, up from 50% in 2018 and 54% in 2021. According to the FEDIAF European Pet Food Industry, 90 million households, or 46% of all households in Europe, have pets, and the number of dogs in the continent was projected to reach 92.9 million in 2021. Additionally, the COVID-19 pandemic has inspired most individuals to adopt dogs as a form of psychological solace.
By Indication
The indication segment is oral tumor, gum disease, dental calculus, endodontic diseases, and others. The gum disease segment led the largest share of the pet oral care products market with a market share of around 50.3% in 2022. This is because companion animals have a high prevalence of dental illnesses such as periodontitis and gingivitis. Mouth bacteria are the primary cause of generally progressing periodontal disorders. They harm the teeth, gums, mandible, maxilla, and other facial components. Since the disease starts beneath the gum line, the obvious signs and symptoms do not appear until the disease has advanced. Over the age of three, active gum disorders are present in over 80% of dogs and 70% of cats.
Global Pet Oral Care Products Market - Sales Analysis.
The sale of the pet oral care products market expanded at a CAGR of 4% from 2016 to 2022.
The primary drivers driving the market for pet oral care products are the rising incidence of gum diseases in companion animals, particularly those over the age of three, the increased public awareness of pet oral health, and the popularity of the products due to their capacity to enhance healthcare. The prevalence of foul breath, cracked or loose teeth, stained teeth, tooth discomfort and bleeding, periodontal disease in dogs and cats, and the rising demand for these oral care products all contribute to the market growth for pet oral care products.
The market for pet oral care products is influenced by the rise in dental treatments, the rise in routine veterinary checkups, and the encouragement of teeth brushing by individual veterinarians and groups. The market for pet oral care products is boosted by the growing use of these products for daily tooth cleaning in pets, the emergence of items like dental treats, water additives, dental wipes, and breath fresheners, among others, and the premiumization of the pet care industry. Additionally, the market for pet oral care products is positively impacted by rising veterinary healthcare costs, an increase in pet ownership, rising disposable income, and a surge in pet insurance.
Thus, owing to the aforementioned factors, the global pet oral care products market is expected to grow at a CAGR of 5.10% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the pet oral care products market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the pet oral care products market and held a 38.1% share of the market revenue in 2022.
Global Pet Oral Care Products Market - Country Analysis:
Germany's pet oral care products market size was valued at USD 0.136 billion in 2022 and is expected to reach USD 0.230 billion by 2030, at a CAGR of 6.8% from 2023 to 2030. This is due to the existence of significant key players in the region, like Virbac and Dechra Pharmaceuticals plc.
China’s pet oral care products market size was valued at USD 0.139 billion in 2022 and is expected to reach USD 0.238 billion by 2030, at a CAGR of 7% from 2023 to 2030. Due of the rise in companion animal adoption, the prevalence of numerous disorders connected to oral health, the high cost of pet care items, the increase in the number of dental treatments, and the growing awareness of pet health among pet owners in the region.
India's pet oral care products market size was valued at USD 0.107 billion in 2022 and is expected to reach USD 0.18 billion by 2030, at a CAGR of 6.9% from 2023 to 2030. Sales of pet oral care products have increased as a result of an increase in the country of India's pet population. Pet owners' hectic schedules and office hours in big cities make it difficult for them to bring their pets in for a proper checkup, which presents an opportunity for market participants in the pet dental care industry to grow their customer bases and revenue shares nationally.
Key Industry Players Analysis:
To increase their market position in the global pet oral care products market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
6.7% |
Market Size |
1.79 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Type, By Animal Type, By Indication, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Virbac, Nylabone (Central Garden & Pet Company), Colgate- Palmolive Company, Dechra Pharmaceuticals plc, Animal Microbiome Analytics, Inc., Vetoquinol SA, Nestlé Purina Pet Care, Barkbox, imRex Inc., Basepaws, Inc., Pedigree (Mars Incorporate), Dentalaire, International, Animal Dental Clinic, PetIQ, LLC, and Petzlife UK. |
By Type |
|
By Animal Type |
|
By Indication |
|
Regional scope |
|
Scope of the Report
Global Pet Oral Care Products Market By Type:
Global Pet Oral Care Products Market By Animal Type:
Global Pet Oral Care Products Market By Indication:
Global Pet Oral Care Products Market By Region:
Global pet oral care products market is expected to reach USD 3.0 billion by 2030.
The pet oral care products market is projected to have a CAGR of 6.7%.
Pets who receive dental care are less likely to develop periodontal disease, which is brought on by bacterial overgrowth in the mouth, as well as other dental problems. Sales of pet oral care products are anticipated to be driven by such client needs to address the problems throughout the Projection period.
Leading market players active in the global pet oral care products market are AllAccem, CEVA Logistic, Dechra, HealthyMouth LLC, Colgate-Palmolive Company, imrex, Mars, Incorporated, TropiClean Pet Products, Petzlife Products Inc., Vetoquinol S.A., Virbac, Goran Pharma, Manna Pro Products LLC, Boehringer Ingelheim International GmbH, Vive Cosmetics, Thomas Publishing Company among other.
Based on the indication, the global pet oral care products market has been segmented into oral tumor, gum disease, dental calculus, endodontic diseases, and others.
Political Factors- Because it has expanded its services in many nations, pet oral care products are subject to the diverse political environments of those nations. As evidenced by the fact that the Pestel Analysis of pet oral care products market has been outlawed in some regions that have recently undergone a dry spell, it should be noted that laws may differ from one country to another. The pet oral care products industry may find this part difficult because it must uphold standards throughout all operations.
Economic Factors- It should be made clear that the idea is dependent on the economy's expanding purchasing power because all automobiles, in essence, cost money to the consumer. Additionally, it should be kept in mind that the pet oral care products market just takes financial expense into account, as opposed to the market principles, which also take consumer time into account. The profitability of a corporation may be impacted by exchange rate changes. In order to minimise negative effects on trade and business performance, the pet oral care products industry should study exchange rate swings and make accurate projections. A high interest rate means that the market for pet oral care products will be required to make interest-only payments, raising the total cost of the loans acquired.
Social Factors- A case study service may not be in demand in some nations due to the lack of consumer commitment in some places caused by the employment of dishonest and illegal actions, such as tax fraud associated with car washes and similar business models. The pet oral care products market is fragmented and made up of various small vendors for this particular feature. Respect for hierarchy and social class stratification are two important social factors that may have an impact on marketing, human resource management, and the market for pet oral care products. The pet oral care products market favors a hierarchical organizational structure and formal work culture when entering countries with large power distance.
Technological Factors- Currently, case solution technology focuses on innovative methods to reduce water waste in cars and trucks. A plus that expert case solution services offer over manual case solutions is the use of automatic water sprays. Given that these settings make it easier for enterprises to pursue objectives like cost reduction, innovation, and value creation, the pet oral care products market should favor investment in these countries. A solid technological base also indicates that it will be more challenging for the pet oral care products market to leverage technology to create a sustainable competitive advantage because it might be quickly duplicated by competitors.
Environmental Factors- Environmentalists and scientists have long voiced concern about the toxic substances present in car and truck soaps, which endanger aquatic life. These pressure groups have also voiced concern over the amount of water wasted during both professional and domestic hand washing. In some countries, the adoption of the closed-loop, circular economy concept is becoming the norm in a variety of locations and industries. Industries that benefit from supportive institutional frameworks can make recycling and reuse of materials easier. Customers participate actively in recycling in several countries in a manner similar to this. The market for pet oral care products may benefit from these sustainability trends and utilize them as a tool to both achieve financial objectives by reducing manufacturing costs and minimising environmental costs.
Legal Factors- In contrast to political considerations, which provide a wider perspective, legal considerations provide more specific information about numerous rules and regulations, particularly on employment laws, health and safety laws, intellectual property laws, and consumer protection laws. The pet oral care products business runs the danger of expensive legal action if it disobeys the laws of the host nations. In contrast to political considerations, which provide a wider perspective, legal considerations provide more specific information about numerous rules and regulations, particularly on employment laws, health and safety laws, intellectual property laws, and consumer protection laws. The pet oral care products business runs the danger of expensive legal action if it disobeys the laws of the host nations.
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