CAGR: 7.8%Current Market Size: USD 120.2 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global premium cosmetics market is expected to grow from USD 120.2 billion in 2022 to USD 219.2 billion by 2030, at a CAGR of 7.8% during the Projection period 2023-2030. The growth of the premium cosmetics market is mainly driven by the rise in skincare.
Cosmetics are substances or items used to improve or change the appearance of the face, the body's scent, or its texture. A lot of cosmetics are made to be applied to both the face and body. They are typically blends of chemical substances made from natural sources (like coconut oil) or occasionally manufactured sources. Makeup, which includes products like lipstick, eye shadow, foundation, mascara, blush, and bronzer among others, is cosmetics applied to the face to improve appearance. In addition, premium cosmetics are a subset of the cosmetics market that are far more expensive than standard cosmetics and have the ability to improve or alter the texture, fragrance, and appearance of the face. The majority of the chemicals used in high-end cosmetics come from natural sources, while they can also be synthetic, man-made, or halal. The increase is linked to the rising popularity of natural cosmetics and wellness-related beauty products. It is projected that factors like rising brand recognition and the influence of high-end cosmetics thanks to social media would further fuel the demand for the product. Other key elements influencing product demand are women's increasing financial independence and men's increasing beauty consciousness. Consumer demand for premium cosmetics is replacing conventional or mass-produced cosmetics as a result of growing knowledge of premium components and their favourable effects on the skin. The preference for high-end cosmetics for issues including age spots, acne, and pigmentation is anticipated to be positive for market expansion. Sales of products are also being boosted by the desire for products with active ingredients and verified efficacy.
Sample Request: - Global Premium Cosmetics Market
Market Dynamics:
Drivers:
The growing number of anti-aging awareness initiatives, increased disposable income, and the ageing population are the main factors driving the global market for premium cosmetics. The demand for high-end cosmetics has also grown as consumers, whether young and elderly, become more aware about their physical appearance. The demand for anti-aging products and long-lasting makeup is significantly increasing, which is propelling the expansion of the premium cosmetics industry. Skin ageing is defined by a continuous deterioration in the skin's functional capacity as a result of modifications to the function and overall fitness of specific internal organs. Skin ageing is increasing along with the increase in the world's elderly population. For instance, the U.S. Census Bureau estimates that over 54 million persons in the nation are 65 or older, constituting around 16.5% of the population.
Restraints:
The main factor limiting the market growth for the premium cosmetics sector is the high cost of these products. According to studies, the majority of women spend an astounding US$ 234 on cosmetics each year. Additionally, that is based on a modest estimate, taking into account consumers of "luxury" products like Chantecaille mascara, US$ 100, Nars lipstick, US$ 40, and Benefit highlighter, US$ 50. Research reveals that just 15% of the cost of the final product is allocated to the ingredients. The remaining time is used for marketing, branding, and glossy appeal. Therefore, a small number of leading companies are controlling the high-end cosmetics market as a result of significant investment, which limits the possibilities for consumers to compare pricing charts and means that only those in the upper middle class can buy the product.
Opportunities:
To develop growth prospects on a worldwide scale, major companies in the premium cosmetics industry are concentrating on introducing new products. For instance, Chanel debuted its first beauty line for males in South Korea in September 2018. A tinted, flowing, matte hydrating lip balm and eyebrow pencil are included in the set. Le Vernis Longwear Nail Color, a new line of nail polish by Chanel, was also introduced in 2016. There are 16 different products in the new collection, none of which include formaldehyde, camphor, or toluene. During the Projection period, it is anticipated that these product launches would draw a wider consumer base and aid the business in strengthening its position in the market.
Challenges:
During the Projection period, the availability of fake cosmetic products and strict government regulations on cosmetics are anticipated to restrain the growth of the worldwide premium cosmetics market.
Segmentation Analysis:
The global premium cosmetics market has been segmented based on product, distribution channel, and region.
By Product
The product segment is skincare, color cosmetics, fragrance, haircare, suncare, baby care, deodorants, and bath. The skincare segment led the largest share of the premium cosmetics market with a market share of around 36.5% in 2022. To lessen acne scars, freckles, age spots, and discolouration, consumers prefer items like face creams, sunscreens, and body lotions. It is anticipated that the high demand for skin-brightening products would further propel the expansion. The demand for skincare products is also being boosted by customers' increased awareness of and willingness to pay more on high-end cosmetic products.
By Distribution Channel
The distribution channel segment is offline and online. The online segment led the largest share of the premium cosmetics market with a market share of around 68.3% in 2022. The availability of a wide range of products, increasing internet usage, and awareness of the benefits of online product comparison before purchase are some of the key factors influencing the online sales of high-end cosmetics. In wealthy nations like the United States, China, Japan, and the United Kingdom, there is a large concentration of premium brands. The growth is being supported by a rising preference for online shopping as well as a rising penetration of high-end cosmetics in developing nations. Due to their discounts strategy, home delivery, and simple return policy, multi-brand online retailers are expanding the sales of high-end cosmetics. Online sales are increasing as a result of the availability of premium, genuine brands and a wide range of goods.
Global Premium Cosmetics Market - Sales Analysis.
The sale of the premium cosmetics market expanded at a CAGR of 5.5% from 2016 to 2022.
Skin ageing is defined by a continuous deterioration in the skin's functional capacity as a result of modifications to the function and overall fitness of specific internal organs. Skin ageing is increasing along with the increase in the world's elderly population. For instance, the U.S. Census Bureau estimates that over 54 million persons in the nation are 65 or older, constituting around 16.5% of the population. In addition, the 2020 National Commission on Population study estimates that by 2021, India would have 67 million men and 71 million women who are 65 years of age or older. Compared to the overall population, the elderly population is expanding more quickly.
The demand for many goods has increased due to the expanding population, and in recent years, the cosmetics business has become one of the most well-known. The increased consumer demand for products that swiftly lessen the signs of ageing, including wrinkles, creases, blemishes, frown lines, and pigmentation has led to an increase in the need for anti-wrinkle treatments. Additionally, the promotion strategies used by various manufacturers have had a significant impact on the per capita use and consumption of skin care products worldwide. Recent trends have shown that the majority of the leading anti-wrinkle product manufacturers are now marketing their products as high-quality, organic, natural, secure, and incredibly powerful.
Thus, owing to the aforementioned factors, the global premium cosmetics market is expected to grow at a CAGR of 7.8% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the premium cosmetics market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the premium cosmetics market and held a 38.2% share of the market revenue in 2022.
Global Premium Cosmetics Market - Country Analysis:
Germany's premium cosmetics market size was valued at USD 0.75 billion in 2022 and is expected to reach USD 1.19 billion by 2030, at a CAGR of 6% from 2023 to 2030. Consumer interest in glamour and movies, which is on the rise, is anticipated to fuel regional product demand. The regional market is expanding as a result of rising demand for high-end cosmetics for males.
China’s premium cosmetics market size was valued at USD 0.78 billion in 2022 and is expected to reach USD 1.26 billion by 2030, at a CAGR of 6.2% from 2023 to 2030. because of the rising number of millennials. Furthermore, the market is anticipated to increase throughout the Projection period due to consumers' greater awareness of cosmetics items such facial makeup, hairstyling, and colouring products.
India's premium cosmetics market size was valued at USD 0.60 billion in 2022 and is expected to reach USD 0.96 billion by 2030, at a CAGR of 6.1% from 2023 to 2030. As cost-conscious consumers choose products that offer hydration and skin protection, the desire for multipurpose goods drives innovation.
Key Industry Players Analysis:
To increase their market position in the global premium cosmetics market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
7.8% |
Market Size |
120.2 million in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Coty, Estée Lauder, L’Oréal, LVMH, Shiseido, Chanel, Dior Beauty, Elizabeth Arden Inc., KAO Corporation, and The Procter & Gamble Company (P&G). |
By Product |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Premium Cosmetics Market By Product:
Global Premium Cosmetics Market By Distribution Channel:
Global Premium Cosmetics Market By Region:
Global premium cosmetics market is expected to reach USD 219.2 billion by 2030.
The premium cosmetics market is projected to have a CAGR of 7.8%.
Leading market players active in the global premium cosmetics market are Coty, Estée Lauder, L’Oréal, LVMH, Shiseido, Chanel, Dior Beauty, Elizabeth Arden Inc., KAO Corporation, and The Procter & Gamble Company (P&G). among other
Based on the product, the premium cosmetics market is segmented into skincare, color cosmetics, fragrance, haircare, suncare, baby care, deodorants, and bath.
The growing number of anti-aging awareness initiatives, increased disposable income, and the ageing population are the main factors driving the global market for premium cosmetics. The demand for high-end cosmetics has also grown as consumers, whether young and elderly, become more aware about their physical appearance.
Political Factors- Uncertainty in the political environment is defined as the regularity of changes to governmental policies and laws. Corporate performance is affected by frequent policy changes, and persistent ambiguity makes decision-making more difficult. The market for premium cosmetics should actively track the political landscape and alter its strategic priorities as necessary in order to quickly respond to changing policies. The foundation of the current system of governance, which supports the operation of the market for premium cosmetics, is democracy. A democratic political system that encourages initiative and unrestricted trade gives the market for premium cosmetics financial flexibility.
Economical Factors- The market for premium cosmetics seeks long-term growth objectives in nations with rapid economic growth when considering whether to expand overseas. When the economy is expanding slowly, consumer spending becomes more conservative, which directly affects the sector's revenue growth for premium cosmetics. Rising inflation could have a negative impact on the market for premium cosmetics because it lowers the purchasing power of money and discourages people from making purchases of goods and services.
Social Factor- Economic problems and consumption habits are intertwined. When customers have more disposable income and are prepared to spend more on goods and services to improve their lifestyles, the market for premium cosmetics has a bright future. This is due to the simplicity with which new goods and services may be introduced to these clients and the increased likelihood that sales would rise. In order to adjust its marketing mix strategies, the premium cosmetics industry must carefully monitor consumption/spending patterns as well as the more sophisticated tastes of today's consumers.
Technological Factors- The market and industry as a whole may be impacted by the pace and growth of technological innovation. By examining the upcoming trends in technological innovation, the market for premium cosmetics will be able to comprehend the rate of new product development, the length of the product life cycle, and the specific features that consumers need. By examining how consumers feel about cutting-edge, new digital technologies, the market for chemicals used in sludge treatment will be able to decide whether converting to e-commerce will be more profitable than opening a physical store. If competitors use automation technology to lower prices, the market for premium cosmetics may be driven to transition from manual to automated procedures, especially if the general public is digitally literate.
Environmental Factors- Due to stringent environmental legislation in numerous nations, businesses are under pressure to reduce their impact on the environment. Because failing to do so may lead to harsh, reputation-damaging criticism from relevant stakeholders, the premium cosmetics market should adopt ethical production methods in response, promote ethical consumption among its target market, work to improve its brand's sustainability reputation, and ensure full compliance with local and international environmental laws. It's possible that the current weather will significantly affect how easily materials and the end product can be transported. The delivery dates for the finished product are impacted by this.
Legal Factors- Workers' rights, such as those to a fair salary, equality, equity, inclusion, fairness, and their bodily and psychological safety, are protected by a wide range of laws collectively known as employment law. Others have harsh penalties for breaking any of the above employee rights, while some countries do not successfully enforce employment laws. When entering or operating in these countries, the market for premium cosmetics should ensure the security of the working environment. The right procedures must be in place in order to prevent both direct and indirect discrimination.
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