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Self-Tanning Products Market Size By Product (Gels, Lotions, and Others), By Application (Women and Men), By Distribution Channel (Convenience Stores, Hypermarkets & Supermarkets and Online), Regions, Segmentation, and Projection till 2030

CAGR: 6.1%Current Market Size: USD 850 MillionFastest Growing Region: APAC

Largest Market: EuropeProjection Time: 2023-2030Base Year: 2022

Global Self Tanning Products Market- Market Overview:

The global self-tanning products market is expected to grow from USD 850 million in 2022 to USD 1365.0 million by 2030, at a CAGR of 6.1% during the Projection period 2023-2030. The growth of the self-tanning products market is mainly driven by the rising concerns among consumers about self-care.

Rising pollution and persistent environmental degradation have produced temperature rises, resulting in strong solar beams. People nowadays are focused more on their wellness and taking care of their skin as more exposure to the sun produces sun tanning, which results in skin expansion, premature ageing, and burns. Self-tanning products are used to avoid various skin disorders. There are various advantages to utilising self-tanning solutions, such as quick and long-lasting results that provide a far better and even tan to the skin than natural tans. Self-tanning creams are increasingly popular among pregnant women, and many of them utilise them after pregnancy to conceal scars and stretch marks on their bodies. Self-tanning goods produced with the advent of new and modern technologies can now be used in adverse weather conditions. Rising concerns about skin disorders and other health problems linked with prolonged sun exposure will drive up demand for self-tanning products in the coming years. Self-tanning products, often known as sunless tanners, give the skin a tanned appearance without exposing it to harmful ultraviolet (UV) rays.

Sample Request:- Global Self Tanning Products Market

Market Dynamics:

Drivers:                          

  • Increasing Global Warming

Global warming is hurting humans and other wildlife in a variety of ways. UV radiation from the sun's rays is damaging to the skin and can cause skin allergies and rashes. UV rays burn the skin's uppermost layer, exposing the inner layer to the sun's rays. Self-tanning creams form an artificial layer on the skin that shields it from UV rays. People nowadays are increasingly worried about their skin and are looking for tanning choices that can protect their skin without causing damage. As a result, the market for self-tanning products is likely to grow throughout the Projection period.

Restraints:                                             

  • Lack of Awareness

Self-tanning lotions users' lack of information about the components of the items would stymie market expansion. Many people are apprehensive to use self-tanning products because there is little information available about them. There are few commercials and media prints about these products. People are also cautious to use the items for fear of hurting their skin, which could stymie market expansion over the Projection period.

Opportunities:

  • Rise of Natural & Inorganic Products

Manufacturers of self-tanning products are emphasising the use of natural and organic ingredients, which are projected to drive market expansion over the Projection period. Natural and organic ingredients are less likely to irritate the skin in any way, which will attract more clients because people are more interested in utilising goods created from organic and natural ingredients.

Challenges:

  • Huge Investment

Self-tanning products that demand natural and organic components are prohibitively expensive, posing a barrier to the self-tanning products sector. The rising cost of resources, machinery, and other items necessary in the production of self-tanning products boosts the cost of the end product, resulting in a lack of clients. This is becoming a barrier to commercial expansion.

Segmentation Analysis:

The global self-tanning products market has been segmented based on product, application, distribution channel, and region.

By Product

The product segment is gels, lotions, and others. The gels segment led the largest share of the self-tanning products market with a market share of around 38.7% in 2022. Gels are water-based self-tanning treatments that assist the skin keep moisture and avoid dryness. The non-oily product contains glycerin, which moisturises and softens the skin. Water-soluble components in gel-based cosmetics give them a thick viscosity, making them easier to apply. Gels offer a number of advantages, such as simplicity of application, great moisturization, and hydration, all of which contribute to the product's expanding popularity. Gels that are non-greasy and quick-drying absorb into the skin without smudging or streaking, preventing stains on clothing. Gel moisturisers also contain fewer emollients and oils than cream moisturisers. Water molecules and hyaluronic acid capsules in gel-based cosmetics provide hydration without leaving greasy residues on the skin's surface.

By Application

The application segment is women and men. The women segment led the largest share of the self-tanning products market with a market share of around 59.4% in 2022. Women are increasingly using grooming items into their everyday routines in order to improve their appearance and confidence. According to a Popsugar Beauty post published in July 2021, the desire for a sun-kissed glow is especially prevalent among women, with 59% of college-going females in the United States having used self-tanners at least once and preferring to use them year-round.

By Distribution Channel

The distribution channel segment is convenience stores, hypermarkets & supermarkets and online. The hypermarkets & supermarkets segment led the largest share of the self-tanning products market with a market share of around 41.4% in 2022. These are service superstores that offer a diverse selection of things from food, household items, and general merchandise to cosmetics and personal care products all under one roof. This draws customers to this distribution channel. According to a July 2021 Entrepreneur Handbook article, Tesco, Sainsbury's, Asda, and Morrisons accounted for 63% of retail sales in the United Kingdom.

Global Self-Tanning Products Market - Sales Analysis.

The sale of the self-tanning products market expanded at a CAGR of 4.3% from 2016 to 2022.

As customers became more conscious of the health and long-term aesthetic repercussions of excessive sun exposure, self-tanning products became more popular. Widespread UVA and UVB exposure is causing an increase in skin cancer incidence, which is boosting the development of such products. The COVID-19 pandemic has had a devastating effect on the market because the majority of the consumer base is in Europe and North America, both of which have been significantly impacted by the epidemic. However, as markets gradually opened up, the popularity of the internet distribution channel is projected to generate consistent demand for self-tanning and cosmetic services in the near future.

In the coming years, rising worries about skin illnesses and other health problems related with sun exposure will drive greater demand for such products. Lotions and gels are popular because they are regularly administered. Lotions and gels are easy-to-use rapid remedies for addressing dry skin, in addition to benefits such as instant hydration, fewer breakouts, and revitalised skin. These products, often known as sunless tanners, give the skin a tanned appearance without exposing it to damaging UV rays.

Thus, owing to the aforementioned factors, the global self-tanning products market is expected to grow at a CAGR of 6.1% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the self-tanning products market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe region dominated the self-tanning products market and held a 38.7% share of the market revenue in 2022.

  • The Europe region witnessed a major share. Consumer preference has shifted toward organic and natural lotions due to stricter limits on DHA in self-tan products as a result of greater awareness about its ill effects on the skin. Vita Liberata, a renowned brand in organic cosmetics and skincare offers sunless tanning lotions with natural and organic components such as aloe vera and shea butter that help achieve a natural tan and radiance. The growing variety of product offerings from various brands is expected to drive lotion demand during the Projection period.
  • Asia-Pacific is anticipated to experience significant growth during the Projection period. The rising demand for skincare and cosmetic products in China and India, owing to factors such as the increasing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, and skin conditions, is expected to have a positive impact on the Asia Pacific market.

Global Self-Tanning Products Market - Country Analysis:

  • Germany

Germany's self-tanning products market size was valued at USD 98.67 million in 2022 and is expected to reach USD 163.29 million by 2030, at a CAGR of 6.5% from 2023 to 2030. With the government raising controls on DHA in self-tanning products due to the potential ill effects on the skin, consumer preferences altered and turned towards natural and organic self-tanning lotions, resulting in market growth in the region.

  • China

China’s self-tanning products market size was valued at USD 66.3 million in 2022 and is expected to reach USD 108.9 million by 2030, at a CAGR of 6.4% from 2023 to 2030. Rising demand for skin care products in emerging markets such as China is likely to be influenced positively by factors such as the launch of several new products made of organic and natural products, rising concern for skin health among people, and the harmful effects of UV rays on the skin.

  • India

India's self-tanning products market size was valued at USD 51 million in 2022 and is expected to reach USD 83.14 million by 2030, at a CAGR of 6.3% from 2023 to 2030. Manufacturers in this region are working on tanning solutions that feature a blend of natural and organic components in an effort to reach new customer segments.

Key Industry Players Analysis:

To increase their market position in the global self-tanning products market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.   

  • The Estée Lauder Companies Inc.
  • Shiseido Co., Ltd.
  • L’Oréal
  • Kao Corporation
  • Tropez
  • Johnson & Johnson Services, Inc.
  • Unilever
  • Beiersdorf AG
  • Clarins
  • Avon Products, Inc.

Latest Development:

  • In May 2022, L'Oréal, the cosmetics firm, released new UV filtering technology, claiming it to be the biggest development in sun care in the last 30 years. UVMune 400 is said to successfully protect the skin from ultra-long UVA radiation, which accounts for 30% of unfiltered sun rays. L'Oréal's La Roche-Posay Anthelios franchise was the first to incorporate the technology into its product line.
  • In May 2022, Eucerin, a skincare brand owned by Beiersdorf, announced that it would enter the sun protection market in the United States with its Eucerin Sun range.
  • In February 2022, Beiersdorf will open an innovation centre in the United States to accelerate local innovation and become the first centre of excellence for therapeutic OTC and sun care products.

Report Metrics

Report Attribute 

Details

Study Period

2022-2030

Base year

2022

CAGR (%)

6.1%

Market Size

850 million in 2022

Projection period

2023-2030

Projection unit

Value (USD)

Segments covered

By Product, By Application, By Distribution Channel, and By Region.

Report Scope

Revenue Projection, competitive landscape, company ranking, growth factors, and trends

Companies covered

The Estée Lauder Companies Inc., Shiseido Co., Ltd., L’Oréal, Kao Corporation, St. Tropez, Johnson & Johnson Services, Inc., Unilever, Beiersdorf AG, Clarins, and Avon Products, Inc.

By Product

  • Gels
  • Lotions
  • Others     

By Application

  • Women
  • Men    

By Distribution Channel

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Online    

Regional scope

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East and Africa

Scope of the Report

Global Self-Tanning Products Market By Product:

  • Gels
  • Lotions
  • Others

Global Self-Tanning Products Market By Application:

  • Women
  • Men

Global Self-Tanning Products Market By Distribution Channel:

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Online

Global Self-Tanning Products Market By Region:

  • North America
    • USA
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Russia
  • Asia-Pacific
    • Japan
    • China
    • India
    • Korea
    • Southeast Asia
  • South America
    • Brazil
    • Peru
  • Middle East and Africa
    • UAE
    • South Africa
    • Saudi Arabia

Frequently Asked Questions

What will be the expected market size of the self-tanning products market in 2030?

Global self-tanning products market is expected to reach USD 1365.0 million by 2030.

What is the CAGR of the self-tanning products market?

The self-tanning products market is projected to have a CAGR of 6.1%.

What are the key factors for the growth of the self-tanning products market?

Global warming is hurting humans and other wildlife in a variety of ways. UV radiation from the sun's rays is damaging to the skin and can cause skin allergies and rashes. UV rays burn the skin's uppermost layer, exposing the inner layer to the sun's rays.

What is the global self-tanning products market breakup based on the application?

Based on the application, the global self-tanning products market has been segmented into women and men.

Which are the leading market players active in the self-tanning products market?

Leading market players active in the global self-tanning products market are The Estée Lauder Companies Inc., Shiseido Co., Ltd., L’Oréal, Kao Corporation, St. Tropez, Johnson & Johnson Services, Inc., Unilever, Beiersdorf AG, Clarins, Avon Products, Inc. among other.