CAGR: 6.1%Current Market Size: USD 850 MillionFastest Growing Region: APAC
Largest Market: EuropeProjection Time: 2023-2030Base Year: 2022
The global self-tanning products market is expected to grow from USD 850 million in 2022 to USD 1365.0 million by 2030, at a CAGR of 6.1% during the Projection period 2023-2030. The growth of the self-tanning products market is mainly driven by the rising concerns among consumers about self-care.
Rising pollution and persistent environmental degradation have produced temperature rises, resulting in strong solar beams. People nowadays are focused more on their wellness and taking care of their skin as more exposure to the sun produces sun tanning, which results in skin expansion, premature ageing, and burns. Self-tanning products are used to avoid various skin disorders. There are various advantages to utilising self-tanning solutions, such as quick and long-lasting results that provide a far better and even tan to the skin than natural tans. Self-tanning creams are increasingly popular among pregnant women, and many of them utilise them after pregnancy to conceal scars and stretch marks on their bodies. Self-tanning goods produced with the advent of new and modern technologies can now be used in adverse weather conditions. Rising concerns about skin disorders and other health problems linked with prolonged sun exposure will drive up demand for self-tanning products in the coming years. Self-tanning products, often known as sunless tanners, give the skin a tanned appearance without exposing it to harmful ultraviolet (UV) rays.
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Market Dynamics:
Drivers:
Global warming is hurting humans and other wildlife in a variety of ways. UV radiation from the sun's rays is damaging to the skin and can cause skin allergies and rashes. UV rays burn the skin's uppermost layer, exposing the inner layer to the sun's rays. Self-tanning creams form an artificial layer on the skin that shields it from UV rays. People nowadays are increasingly worried about their skin and are looking for tanning choices that can protect their skin without causing damage. As a result, the market for self-tanning products is likely to grow throughout the Projection period.
Restraints:
Self-tanning lotions users' lack of information about the components of the items would stymie market expansion. Many people are apprehensive to use self-tanning products because there is little information available about them. There are few commercials and media prints about these products. People are also cautious to use the items for fear of hurting their skin, which could stymie market expansion over the Projection period.
Opportunities:
Manufacturers of self-tanning products are emphasising the use of natural and organic ingredients, which are projected to drive market expansion over the Projection period. Natural and organic ingredients are less likely to irritate the skin in any way, which will attract more clients because people are more interested in utilising goods created from organic and natural ingredients.
Challenges:
Self-tanning products that demand natural and organic components are prohibitively expensive, posing a barrier to the self-tanning products sector. The rising cost of resources, machinery, and other items necessary in the production of self-tanning products boosts the cost of the end product, resulting in a lack of clients. This is becoming a barrier to commercial expansion.
Segmentation Analysis:
The global self-tanning products market has been segmented based on product, application, distribution channel, and region.
By Product
The product segment is gels, lotions, and others. The gels segment led the largest share of the self-tanning products market with a market share of around 38.7% in 2022. Gels are water-based self-tanning treatments that assist the skin keep moisture and avoid dryness. The non-oily product contains glycerin, which moisturises and softens the skin. Water-soluble components in gel-based cosmetics give them a thick viscosity, making them easier to apply. Gels offer a number of advantages, such as simplicity of application, great moisturization, and hydration, all of which contribute to the product's expanding popularity. Gels that are non-greasy and quick-drying absorb into the skin without smudging or streaking, preventing stains on clothing. Gel moisturisers also contain fewer emollients and oils than cream moisturisers. Water molecules and hyaluronic acid capsules in gel-based cosmetics provide hydration without leaving greasy residues on the skin's surface.
By Application
The application segment is women and men. The women segment led the largest share of the self-tanning products market with a market share of around 59.4% in 2022. Women are increasingly using grooming items into their everyday routines in order to improve their appearance and confidence. According to a Popsugar Beauty post published in July 2021, the desire for a sun-kissed glow is especially prevalent among women, with 59% of college-going females in the United States having used self-tanners at least once and preferring to use them year-round.
By Distribution Channel
The distribution channel segment is convenience stores, hypermarkets & supermarkets and online. The hypermarkets & supermarkets segment led the largest share of the self-tanning products market with a market share of around 41.4% in 2022. These are service superstores that offer a diverse selection of things from food, household items, and general merchandise to cosmetics and personal care products all under one roof. This draws customers to this distribution channel. According to a July 2021 Entrepreneur Handbook article, Tesco, Sainsbury's, Asda, and Morrisons accounted for 63% of retail sales in the United Kingdom.
Global Self-Tanning Products Market - Sales Analysis.
The sale of the self-tanning products market expanded at a CAGR of 4.3% from 2016 to 2022.
As customers became more conscious of the health and long-term aesthetic repercussions of excessive sun exposure, self-tanning products became more popular. Widespread UVA and UVB exposure is causing an increase in skin cancer incidence, which is boosting the development of such products. The COVID-19 pandemic has had a devastating effect on the market because the majority of the consumer base is in Europe and North America, both of which have been significantly impacted by the epidemic. However, as markets gradually opened up, the popularity of the internet distribution channel is projected to generate consistent demand for self-tanning and cosmetic services in the near future.
In the coming years, rising worries about skin illnesses and other health problems related with sun exposure will drive greater demand for such products. Lotions and gels are popular because they are regularly administered. Lotions and gels are easy-to-use rapid remedies for addressing dry skin, in addition to benefits such as instant hydration, fewer breakouts, and revitalised skin. These products, often known as sunless tanners, give the skin a tanned appearance without exposing it to damaging UV rays.
Thus, owing to the aforementioned factors, the global self-tanning products market is expected to grow at a CAGR of 6.1% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the self-tanning products market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe region dominated the self-tanning products market and held a 38.7% share of the market revenue in 2022.
Global Self-Tanning Products Market - Country Analysis:
Germany's self-tanning products market size was valued at USD 98.67 million in 2022 and is expected to reach USD 163.29 million by 2030, at a CAGR of 6.5% from 2023 to 2030. With the government raising controls on DHA in self-tanning products due to the potential ill effects on the skin, consumer preferences altered and turned towards natural and organic self-tanning lotions, resulting in market growth in the region.
China’s self-tanning products market size was valued at USD 66.3 million in 2022 and is expected to reach USD 108.9 million by 2030, at a CAGR of 6.4% from 2023 to 2030. Rising demand for skin care products in emerging markets such as China is likely to be influenced positively by factors such as the launch of several new products made of organic and natural products, rising concern for skin health among people, and the harmful effects of UV rays on the skin.
India's self-tanning products market size was valued at USD 51 million in 2022 and is expected to reach USD 83.14 million by 2030, at a CAGR of 6.3% from 2023 to 2030. Manufacturers in this region are working on tanning solutions that feature a blend of natural and organic components in an effort to reach new customer segments.
Key Industry Players Analysis:
To increase their market position in the global self-tanning products market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
6.1% |
Market Size |
850 million in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Application, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
The Estée Lauder Companies Inc., Shiseido Co., Ltd., L’Oréal, Kao Corporation, St. Tropez, Johnson & Johnson Services, Inc., Unilever, Beiersdorf AG, Clarins, and Avon Products, Inc. |
By Product |
|
By Application |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Self-Tanning Products Market By Product:
Global Self-Tanning Products Market By Application:
Global Self-Tanning Products Market By Distribution Channel:
Global Self-Tanning Products Market By Region:
Global self-tanning products market is expected to reach USD 1365.0 million by 2030.
The self-tanning products market is projected to have a CAGR of 6.1%.
Global warming is hurting humans and other wildlife in a variety of ways. UV radiation from the sun's rays is damaging to the skin and can cause skin allergies and rashes. UV rays burn the skin's uppermost layer, exposing the inner layer to the sun's rays.
Based on the application, the global self-tanning products market has been segmented into women and men.
Leading market players active in the global self-tanning products market are The Estée Lauder Companies Inc., Shiseido Co., Ltd., L’Oréal, Kao Corporation, St. Tropez, Johnson & Johnson Services, Inc., Unilever, Beiersdorf AG, Clarins, Avon Products, Inc. among other.
Political Factors- The entry of the self-tanning products sector into high-tax jurisdictions will reduce profitability. High taxes stymie exports, affecting international trade as well. The self-tanning products market can operate in low-tax regions and generate substantial profits that can be invested in R&D projects. The organisation may also investigate tax legislation relevant to the firm in order to understand the host government's aims and interests in emerging industries. High trade barriers may aggravate the existing economic situation by undermining exports and international trading connections.
Economic Factors- The economic prosperity of a country has a direct impact on organisational performance. As a result of rising economies, the self-tanning products industry has numerous chances for growth. Understanding the stage of the industrial lifecycle is also important. Due to market saturation, entry into mature sectors may be more difficult than entry into firms in the growth stage. The amount of money spent by the host country's government on the construction of vital infrastructure also has an impact on the financial performance of the self-tanning products business.
Social factors- The power distance reflects how a culture accepts hierarchy and income inequality. self-tanning products 's business management procedures must alter when they enter markets with high or low power distance. Rising inequality in many nations is changing the power structure, which has significant ramifications for international markets such as the self-tanning products sector. The self-tanning products market must do research on commonly accepted gender norms in order to adapt its marketing and communication techniques. Traditional, patriarchal civilizations with well-defined gender roles would employ different marketing and human resource methods than societies with fewer gender preconceptions.
Technological Factors-If the self-tanning products market is to keep ahead of the competition, it must carefully evaluate current technological breakthroughs. It is critical to keep an eye on 5G's potential to increase productivity by improving user experience, speed, and access. These technological advancements have the potential to drastically alter a sector and rewrite the rules of success for market actors. The amount of growth and maturity of technology in the relevant industry must also be considered. The self-tanning products industry can improve its market share by focusing on new technology advancements and entering markets where technological growth has not yet achieved its full potential.
Environmental Factors- Businesses have been forced to use cutting-edge recycling and waste management practises as a result of the convergence of increasing environmental deterioration and technological progress. Recycling has practically become a corporate standard in several countries. Furthermore, the self-tanning products industry must develop effective waste management procedures in organisational divisions located in or near cities. Many countries have implemented stringent steps to protect their urban regions by successfully managing their waste. Some governments provide financial aid to encourage the adoption of renewable energy sources. It can benefit the self-tanning products sector, which can then invest in renewable technologies to maintain long-term viability. Because of better brand impression, this investment will also result in higher stakeholder satisfaction and a larger consumer base.
Legal Factors- Because several nations have strong requirements to maintain worker safety, the self-tanning products market is needed to meet laws controlling employee/labor health and safety. The self-tanning products market owes it to its employees a moral and ethical commitment to offer a safe working environment. Similar to the preceding, anti-discrimination laws (such as equal employment opportunity laws) must be carefully considered when developing human resource practises because discriminatory lawsuits against employers harm an organization's reputation and impair its ability to recruit and retain talent. Because of consumer concerns about their privacy and security, data protection has become a major issue. To secure consumer data, the self-tanning products sector must consider data protection standards.
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