Global Smart Toilet Market- Market Overview:

The global smart toilet market is expected to grow from USD 8.2 billion in 2022 to USD 25.43 billion by 2030, at a CAGR of 15.2% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the rising consumer demand for technologically advanced and hygienic toilets.

A smart toilet is a type of electronic bidet toilet that incorporates traditional bidet cleansing with modern smart home technology. Smart toilet prototypes are being developed commercially at a rapid pace, resulting in high premiums for manufacturers due to the shifting and adoption of smart toilets by high-net-worth individuals. There are also many built-in features of a smart toilet, including a heated seat and automatic drying. Smart toilets are a part of the trend toward smart homes, saving electricity and water greatly. In addition, smart toilets combine sophisticated styles with intuitive technology to provide an improved user experience, sustainability, and improved hygiene by monitoring how much water the user uses to flush the toilet. Furthermore, Smart toilets are driving the market due to the rising demand for water-saving technologies. Water conservation is one of the primary goals of many smart toilet manufacturers. The growing population has increased the need for water sustainability, which means water conservation has become more important. Moreover, the extensive adoption of smart toilets and the flourishing construction sector are the prime determinants of substantial market growth. There will be considerable opportunities for the market as voice-controlled equipment and Internet of Things technology grow in popularity. Although traditional bathroom systems will remain dominant during the Projection period, due to the high cost of smart toilets the market growth will get negatively impacted.

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Market Dynamics:

Drivers:                          

• Adoption of advanced technologies

As smart technologies become more prevalent in homes, commercial buildings, and corporate buildings, the market players will have more profitable opportunities in the near future. Furthermore, various government initiatives in many countries will help to raise awareness among consumers of the importance of water conservation, which will further boost the market for smart toilets.

Restraints:         

• High cost

During the Projection period, smart toilets will face difficulties in installation due to complex rules, high costs, and difficulties in maintenance. Furthermore, traditional toilet systems will remain affordable and more popular, restraints that will limit smart toilet market growth.

Opportunities:

• Rising home renovation activities

People are increasingly embracing smart technologies and home design because of their rising disposable incomes and need for convenience. Increasing the aesthetic appeal and saving time and effort are the main reasons why bathroom renovation has gained popularity. Smart toilets are equipped with sensors that automatically open and flush after the work is complete.

Challenges:

• Increasing demand for traditional toilets

The smart toilet seat growth rate is expected to be slowed by consumers' preference for traditional toilet seats over smart toilet seats. Also, the dominance of sanitary ware product manufacturers is expected to hinder the market’s overall growth.

Segmentation Analysis:

The global smart toilet market has been segmented based on connectivity, application, distribution channel, and region.

By Connectivity

The connectivity segment includes bluetooth and wi-fi. The bluetooth segment led the largest share of the smart toilet market with a market share of around 61.5% in 2022. A rise in smart homes, technological advancements, and expanding acceptance of smart technologies in corporate, residential, and commercial buildings all contribute to the growth of the smart toilet market. Moreover, smart toilet demand is likely to increase on a global scale as consumers become more comfortable with sanitary hygiene products and voice-activated equipment and internet-of-things technology becomes more popular.

By Application

The application segment includes commercial and residential. The commercial segment led the largest share of the smart toilet market with a market share of around 67.3% in 2022. In 2021, the commercial segment dominated the market and is expected to grow the fastest during the Projection period. Several high-end restaurants, hotels, bars, and shopping malls install smart toilets to provide customers with hygienic services. Additionally, smart toilets are considered luxury products that can be installed in premium commercial buildings.

By Distribution Channel

The distribution channel segment includes offline and online. The offline segment led the largest share of the smart toilet market with a market share of around 69.5% in 2022. Offline channels are preferred by many consumers for buying these kinds of smart products because they offer consumers a physical verification option prior to making any purchase decisions. To ensure continuous supplies of the products at discounted prices, different real estate companies are establishing partnerships with these stores.

Global Smart Toilet Market - Sales Analysis.

The sale of smart toilets expanded at a CAGR of 14.6% from 2016 to 2022.

Growing demand for convenient sanitary hygiene products, and voice-controlled equipment, will also increase global demand for smart toilets.

As a result of continuous economic growth worldwide, the standard of living for those living there has also increased, which will lead to a higher growth rate for smart toilets in the future. The growing demand for more convenient toilets and sanitary wares also encourages enterprise management teams to adopt these demands.

It is predicted that the smart toilet market will grow during the Projection period, due to the increasing adoption of smart home decor solutions in both residential and commercial buildings.

Thus, owing to the aforementioned factors, the global smart toilet market is expected to grow at a CAGR of 15.2% during the Projection period from 2023 to 2030.

By Regional Analysis:

The regions analyzed for the smart toilet market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The European region dominated the smart toilet market and held a 38.7% share of the market revenue in 2022.

• The European region witnessed a major share. Market growth is driven by rapid advances in smart toilet technology and high government investments in developing new technologies in Europe. Additionally, the growing awareness of the advantages of smart toilets and the importance of hygienic toilet facilities contributes to the growth of the smart toilet market. The smart toilet market is growing due to increasing consumer spending on maintaining bathroom hygiene, according to a recent study. A recent study indicates that many Germans and U.K. residents prefer installing intelligent toilet seats instead of pulling them by hand, which is unhygienic.
• North America is anticipated to experience significant growth during the predicted period. A significant consumer base has been captured by the growing automation and modernization of housing, which has bolstered regional expansion of sanitaryware, and a high-income population has contributed to a growing demand for home accessories. In North America, the largest share of the market is owned by the US Smart Toilet market, while the fastest-growing market is held by the Canada Smart Toilet market.

Global Smart Toilet Market - Country Analysis:

• Germany

Germany's smart toilet market size was valued at USD 21 billion in 2022 and is expected to reach USD 28.3 billion by 2030, at a CAGR of 15.6% from 2023 to 2030.

Smart homes are being adopted on a large scale across the country because of increasing disposable incomes, In addition, government initiatives are promoting residential renovation that incorporates sustainable technologies to conserve energy and water, and several companies are offering smart toilet products that are driving the market.

• China

China’s smart toilet market size was valued at USD 32.8 billion in 2022 and is expected to reach USD 44.8 billion by 2030, at a CAGR of 15.4% from 2023 to 2030.

It is estimated that 61% of China's population lives in urban areas. During the Projection period, smart toilet demand is expected to increase due to the increasing disposable income in China as well as the rapid adoption of technology. According to the Chinese government, flushes should not exceed 5.0L. It is expected that these limits will increase the demand for intelligent toilets to ensure that every flush complies with national standards.

• India

India's smart toilet market size was valued at USD 25.3 billion in 2022 and is expected to reach USD 34.35 billion by 2030, at a CAGR of 15.3% from 2023 to 2030.

India is investing US$7.3 billion in building 100 smart cities throughout the country, which will boost the penetration of smart toilets in the coming months. With the help of restroom management solutions, smart toilets, and other technological products, the investment is expected to improve sanitation facilities and make them smarter.

Key Industry Players Analysis:  

To increase their market position in the global smart toilet market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.

• Toto Ltd
• Huida Sanitary Ware Co. Ltd.
• LIXIL Group Corporation
• Roca Sanitario S.A.
• Jomoo Group
• Dongpeng Ceramic
• GWA Group Limited
• Villeroy & Boch
• Duravit AG
• Bradley Corporation
• Panasonic Corporation
• TOSHIBA ELECTRONIC DEVICES & STORAGE CORPORATION

Latest Development:

• In January 2021, The Japanese manufacturer of ultra-high-end bathroom products and smart toilets, Toto, displayed its smart toilet commode at CES. But this year, the company sold more affordable models.
• In June 2022, At Milan Design Week 2022, Kohler introduced new digital bathroom solutions accompanied by an immersive art piece by Daniel Arsham, a leading bathroom furniture and plumbing product provider.

Report Metrics

Report Attribute	Details
Study Period	2022-2030
Base year	2022
CAGR (%)	15.2%
Market Size	8.2 billion in 2022
Projection period	2023-2030
Projection unit	Value (USD)
Segments covered	By Connectivity, By Application, By Distribution Channel, and By Region.
Report Scope	Revenue Projection, competitive landscape, company ranking, growth factors, and trends
Companies covered	Toto Ltd, Huida Sanitary Ware Co. Ltd., LIXIL Group Corporation, Roca Sanitario S.A, Jomoo Group, Dongpeng Ceramic, GWA Group Limited, Villeroy & Boch, Duravit AG, Bradley Corporation, Panasonic Corporation, and TOSHIBA ELECTRONIC DEVICES & STORAGE CORPORATION.
By Connectivity	Bluetooth Wi-Fi
By Application	Commercial Residential
By Distribution Channel	Offline Online
Regional scope	North America Europe Asia-Pacific South America Middle East and Africa

Scope of the Report

Global Smart Toilet Market by Connectivity:

• Bluetooth
• Wi-Fi

Global Smart Toilet Market by Application:

• Commercial
• Residential

Global Smart Toilet Market by Distribution Channel:

• Offline
• Online

Global Smart Toilet Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
• Asia-Pacific
  • Japan
  • China
  • India
  • Korea
  • Southeast Asia
• South America
  • Brazil
  • Peru
• Middle East and Africa
  • UAE
  • South Africa
  • Saudi Arabia