CAGR: 3.7%Current Market Size: USD 2 BillionFastest Growing Region: North America
Largest Market: APACProjection Time: 2022-2029Base Year: 2021
The Global Wagyu Beef market is expected to grow from USD 2 billion in 2021 to USD 3.36 billion by 2029, at a CAGR of 6.7% during the Projection period 2022-2029. The growth of this market is mainly driven owing to the rising animal husbandry around the world.
Any one of the four Japanese beef cow breeds is wagyu. Wagyu beef is transported with region names in a number of regions of Japan. Matsusaka beef, Kobe beef, Yonezawa meat, Mishima beef, mi beef, and Sanda beef are a few examples. Due to less grass and more feed use in recent years, larger, fatter cattle have resulted in an increase in the fat percentage of Wagyu meat. Wagyu beef is the supremely soft, fatty, umami-rich steak that has come to be associated with luxury along with caviar and black truffles. Wagyu is just Japanese cow, but this simple term conceals a subject that is rife with myths. To begin with, the pronunciation is wah-gyoo. Furthermore, it doesn't refer to any Japanese cow. The term "luxury Wagyu" refers to a particular breed of Japanese cattle having unique genetic characteristics. Japan has four indigenous breeds. One of those four breeds is genetically distinct. When compared to ordinary beef, it has a better ratio of monounsaturated fats since it is high in omega-3 and omega-6. There are unique ways that it differs from other types of beef that make it tastier and more delicate. Consumer eating habits are changing as they become more self-aware, health-conscious, and willing to pay more for high-quality goods that contain essential nutrients. The two nations that now export the most wagyu beef are the United States and Australia, with the U.S. importing roughly 80–90% of Australian exports.
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Market Dynamics:
Drivers:
The market during the projection period may be driven by an increase in consumption and a reduction in the gap between supply and demand for Wagyu beef. Government campaigns to support wagyu production have led to an increase in production. The Beef Livestock Stabilization Program, commonly known as Marukin, was launched by the Government of Japan to provide producers of Wagyu beef cattle with support payments in May 2020. As part of the initiative, the government will give wagyu cattle farmers 90% of the difference between their monthly revised production costs and revenues. During the projection period, such measures will drive the market and drive Wagyu beef output.
Restraints:
Numerous people are shifting towards vegan lifestyle which hampers the market growth. Also, in country like India consumption of beef is limited and, in some states, totally banned which impedes the global wagyu beef market. Moreover, the organization such as PETA is against animal cruelty which is anticipated to create obstacles in the market growth.
Opportunities:
The newest trends in the international Wagyu beef market are innovations and the utilisation of technology. Several studies are being conducted worldwide to create flesh in labs using cell culture techniques. To make cell-cultured Wagyu beef products, the US-based JUST cell-cultured meat firm partnered with Toriyama, one of Japan's top beef producers that specialised in raising cows for Wagyu beef cuts. For the consumer's assurance of the meat's quality and compliance with requirements on meat production and distribution, innovations are also visible in the incorporation of effective traceability of the meat throughout the supply chain.
Challenges
Wagyu beef is thought to cost about three times as much as other cattle varieties. The premium price deters consumers who are sensitive to price and may have an impact on market expansion during the projection period. 100% full-blood wagyu is only occasionally sold, especially outside of the US. Kobe beef and other varieties of wagyu beef are becoming more and more well-liked worldwide because of their distinctive flavor profile. In a number of fine dining establishments, Kobe beef is used in some of the premium meals. The difficult wagyu cattle-raising procedures are the reason for the high wagyu prices. Because of a special trait in their DNA, wagyu cattle naturally develop the subtle and rich marbling for which they are renowned. Wagyu must be raised in a setting that minimizes stress in order for this gene to activate. Professional wagyu ranchers provide individualized care for each of their cattle as well as practices that foster a favorable environment.
Segmentation Analysis:
The global Wagyu Beef market has been segmented based on nature, application, distribution channel, and regions.
By Nature
The nature segment is organic and conventional. The organic segment led the largest share of the wagyu beef market with a market share of around 55% in 2021. According to a recent study published in the Journal of the Science of Food and Agriculture, organic beef contains higher concentrations of antioxidants, including 53% more beta-carotene, 72% more taurine, and 34% more Q10. Organic beef also had better lipid (fat) balance, with 17% less cholesterol, 32% less fat, 16% fewer fatty acids, and 24% fewer monounsaturated fatty acids. In comparison to ordinary beef, organic meat had 170% more of the heart-healthy linolenic acid.
By Application
The application includes direct to human use and industrial use. The direct to human use segment led the Wagyu Beef market with a market share of around 66% in 2021. In terms of use, Wagyu beef is utilized only for human consumption because it is rich in nutrients that are good for human health. The category is also supported by wagyu beef's popularity as a high-end dish worldwide.
By Distribution Channel
The distribution channel includes online and retail. The online segment led the Wagyu Beef market with a market share of around 57% in 2021. Customers are actively participating in online shopping and are spending more and more time online. Online retailers are becoming more and more well-liked among clients because to their speedy delivery options and wide range of affordable products. As internet usage has increased, particularly in developed North America and Europe, players have been encouraged to boost their online presence. To enhance their overall online visibility, the big companies are working with other well-known e-commerce sites.
By Regional Analysis:
The regions analyzed for the Wagyu Beef market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The Asia Pacific region dominated the Wagyu Beef market and held the 42% share of the market revenue in 2021.
Global Wagyu Beef Market- Country Analysis:
Germany's Wagyu Beef market size was valued at USD 0.15 billion in 2021 and is expected to reach USD 0.22 billion by 2029, at a CAGR of 5.3% from 2022 to 2029. Fullblood Wagyu that belong to members of the Wagyu Association Germany are offspring of Japanese genetics that were exported and produced in the United States, Canada, and Australia. The region's high meat consumption, particularly of steak, increases demand for Wagyu beef.
China Wagyu Beef’s market size was valued at USD 0.36 billion in 2021 and is expected to reach USD 0.57 billion by 2029, at a CAGR of 6% from 2022 to 2029. The market is being driven by increased disposable incomes, particularly in urban regions. Additionally, China's enormous pool of affordable and competent employees allows the nation to sell its goods on the worldwide market at extremely competitive prices, which increases regional product demand.
India's Wagyu Beef market size was valued at USD 0.23 billion in 2021 and is expected to reach USD 0.35 billion by 2029, at a CAGR of 5.7% from 2022 to 2029. Manufacturers are being compelled to implement an Omni channel distribution strategy in order to boost income as the e-commerce business expands at a rapid rate. Online browsing and purchasing are two consumer activities that are growing in popularity. Online retailers are preferred by customers due to their quick delivery options and extensive product selection at low rates. People in the region are purchasing wagyu beef online due to rising online sales.
Key Industry Players Analysis:
To increase their market position in the global Wagyu Beef business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2021-2029 |
Base year |
2021 |
CAGR (%) |
6.7% |
Market Size |
2 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
By Nature, By Application, By Distribution Channel, and Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Blackmore Wagyu, Itoham Foods Inc, DeBragga and Spitler, Sysco Corporation, Snake River Farms, Starzen Co. Ltd., Chicago Steak Company, Fairway Packing Company\The Butcher's Market, West Coast Prime Meat, Creek Bed Country Farmacy, LLC, American Grass Fed Beef, DrybagSTeak, LLC, among others |
By Nature |
|
By Application |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Wagyu Beef Market by Nature:
Global Wagyu Beef Market by Application:
Global Wagyu Beef Market by Distribution Channel:
Global Wagyu Beef Market by Region:
Global Wagyu Beef market is at USD 2 billion in 2021.
High cost of wagyu beef is likely to hamper the market.
Asia Pacific dominated the wagyu beef market.
New product innovations, a rise in per capita income, and increasing demand for luxurious food around the globe are Projection to create opportunities in the market in the upcoming years.
Political Factors- Every component of the wagyu beef sector is subject to extensive regulatory frameworks from governments across the world. This encompasses the criteria for produce storage and transportation, commercial kitchen cleanliness, and even the qualifications for workers in the industry. This unquestionably makes the wagyu beef industry one of the most strictly regulated of all industries. On the good side, this prevents customers from receiving nourishment that is of low quality, but the complexity of regulation undoubtedly reduces the margins of the industry.
Economical Factors- The world's population is generally trending toward greater wealth. The poor, middle, and upper classes so all have more money to spend on luxury, like dining out. As a result of people cooking less and eating out more frequently, the wagyu beef industry's overall revenue is increasing. This benefits everyone in the region, including restaurant owners, food wholesalers, and the specific employees that work for these establishments. As workers are now making more money, disposable incomes are rising. In general, all industries are seeing an increase in the cost of acquiring personnel. This is brought on by rising government expectations for minimum wages as well as rising employment demand.
Social Factor- Scientists now have a greater understanding than ever before of how food affects our bodies. Consumers are aware that there is a direct link between the food we eat and our personal health. Many people are searching for better ways to feed their bodies as a result. This doesn't necessarily have a good or bad impact on the wagyu beef industry, but it does mean that companies will need to change in order to remain competitive. For instance, wagyu beef vendors would probably need to switch from serving typical, high-calorie dishes to healthier options. Consumers are more educated about their specific dietary restrictions in addition to knowing what foods are and aren't healthful.
Technological Factors- In the food business, several forms of automation are becoming more prevalent. The use of self-checkout screens at restaurants. Recent viral videos of a hotel robot making scrambled eggs caused social media platforms to go bonkers. Laborers won't be as necessary as technology, particularly robots, is used more and more in the food business. Overall, this is advantageous for the sector because it will help companies increase their profitability and lessen the possibility of human error.
Environmental Factors- A growing number of people are becoming aware of the effects dietary choices have on both health and the environment. Meat is one food category that poses special environmental challenges. A substantial amount of water and carbon are used in the manufacturing of meat, especially red meat and beef. No less, to make room for farms, the meat business is clearing a large region of woodland. As a result, an increasing number of people are adopting plant-based diets, and governments are gradually becoming more interested in this trend. Again, this doesn't necessarily mean that wagyu beef businesses will suffer, but they will need to consider the long-term effects of this shift.
Legal Factors- For safety-related issues, the wagyu beef business has rigorous standards. Every nation has several regulations regarding the transportation, storage, and preparation of food, including guidelines on the maximum temperatures that certain food kinds may withstand, the proper way to clean them, and other issues. Although this is primarily a political issue, if any of these rules are ever broken, it turns into a legal matter. As a result, in order to avoid expensive litigation, those in the food industry must exercise considerable caution to make sure they adhere to these regulations.
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