CAGR: 5.7%Current Market Size: USD 29.42 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The Global Pregnancy Care Products market is expected to grow from USD 29.42 billion in 2022 to USD 45.8 billion by 2030, at a CAGR of 5.7% during the Projection period 2023-2030. The growth of this market is mainly driven owing to the increasing maternity care.
The cycle during which a woman's body grows one or more embryos is called gestation, or pregnancy. When a pregnancy has several results, like twins, more than one child is born. To preserve the health of their bodies and foetuses during this time, mothers need a variety of products. Products for expectant moms are designed to help them adjust to the physical changes that take place before, during, and after pregnancy. For skincare during pregnancy, there has been a steady move in recent years away from readily available treatments and more toward at-home remedies. Throughout the entire pregnancy and after birth, pregnancy treatment supplies are crucial. Stretch mark reduction, breast creams, toning and body firming gel, and body restructuring gel are just a few of the many maternity care products on the market that help women look better and eliminate stretch marks. Additionally, these products are beneficial for particular pregnancy problems like leg pain, tender breasts, and skin irritation. It is believed that pregnancy products are healthy for both mothers and unborn children.
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Market Dynamics:
Drivers:
The introduction of organic and toxin-free nail care products in the market is driving its growth of the market. As consumers become more aware of the dangers of chemical and toxin-laden nail polish, the nail care products market is expected to become highly competitive with international brands and small and medium-sized companies. Moreover, the growing awareness among women about self-care and maintaining their nails is expected to drive the market growth over the Projection period, along with their ability to afford and spend on these products.
Restraints:
On the other side, the largest obstacle to the expansion of the industry will be the lack of knowledge about and access to pregnancy products in low-income nations.
Opportunities:
It is anticipated that in the future, a significant improvement and expansion of distribution channels, such as supermarkets, online stores, hypermarkets, and retail outlets, will promote the growth of the pregnancy goods industry. On the other hand, the side effects of some fertility drugs will probably slow the growth of demand in the coming years.
Challenges:
Globally dropping birth rates and health risks associated with using chemical goods during pregnancy are posing problems for the market's overall growth.
Segmentation Analysis:
The global pregnancy care products market has been segmented based on product, distribution channel, and region.
By Product
The product segment includes breast cream, stretch mark minimizer, firming lotion, body restructuring gel and others. The stretch mark minimizer segment led the largest share of the nail care products market with a market share of around 30% in 2022. There is high usage of stretch mark minimizers as a preventative measure, which contributes to the segment's dominance. Stretchmarks are a very common problem during pregnancy. Stretch marks occur in 90% of cases, which shows that this segment contributes a large share of the growth of the market. Moreover, there is rising awareness of pregnancy care, which is expected to propel market growth over the Projection period.
By Distribution Channel
The distribution channel segment includes retail pharmacies, hospital pharmacies, online stores and others. The hospital pharmacies segment led the largest share of the nail care products market with a market share of around 45% in 2022. Among the distribution channel, hospital pharmacy segment is the dominating one, a result of the booming birth rate. In maternity hospitals, where pregnant women give birth, pharmacies are normally available around the clock, with pharmacists working 24 hours a day, 7 days a week to provide them with medicine. There is also an increase in demand for pregnancy care products like stretch mark minimizers, which is propelling this segment's growth.
Global Pregnancy Care Products Market- Sales Analysis.
The sale of pregnancy care products expanded at a CAGR of 4% from 2016 to 2022.
Over the past few years, there has been a trend change away from conventional DIY skincare during pregnancy to commercially available items. Additionally, consumers' attention is being drawn to the usage of safer and more effective skincare products as a result of the growing awareness. Global demand for organic versions of pregnancy care goods is growing. Rising R&D is leading to the introduction of newer, safer and more effective versions. A paradigm shift from chemical-based pregnancy care products to herbal/organic alternatives has been brought about as a result, resulting in the emergence of safer organic alternatives.
Pregnant women often worry about skincare and their physical attractiveness after giving birth, which is motivating more people to use pregnancy care products. Pregnancy-related discomfort has grown to be a significant problem for women all over the world. The uptake and adoption of these products are also being boosted by extensive campaigns by market participants to influence consumers through social media. Social media is frequently used by customers to make decisions about skincare products. Because of this, the biggest competitors in the industry make significant financial investments in advertising campaigns to increase product penetration and market placement.
Thus, owing to the aforementioned factors, the global pregnancy care products market is expected to grow at a CAGR of 5.7% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the pregnancy care products market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. The North American region dominated the pregnancy care products market and held a 39.4% share of the market revenue in 2022.
Global Pregnancy Care Products Market - Country Analysis:
Germany's pregnancy care products market size was valued at USD 2.07 billion in 2021 and is expected to reach USD 3.24 billion by 2029, at a CAGR of 5.8% from 2023 to 2030.
Since China has a large population base, there is a much larger potential customer base for these products. With increasing disposable income, the region has witnessed a paradigm shift in consumer buying behaviour. Aggressive marketing efforts taken by companies to raise awareness levels are also accelerating growth.
China’s pregnancy care products market size was valued at USD 2.21 billion in 2021 and is expected to reach USD 3.5 billion by 2029, at a CAGR of 6.1% from 2023 to 2030.
A rise in spending on personal grooming and an increase in the awareness of nail spas have prompted consumers to book services at salons and spas, resulting in an increase in the country's market growth.
India's pregnancy care products market size was valued at USD 1.7 billion in 2021 and is expected to reach USD 2.7 billion by 2029, at a CAGR of 6% from 2023 to 2030.
There are a number of factors contributing to market growth in the country, including rising demand for pregnancy care products, increasing disposable income, and a rise in the birth rate. All these factors are playing a major role in the pregnancy care product market of the country.
Key Industry Players Analysis:
To increase their market position in the global pregnancy care products market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
5.7% |
Market Size |
29.42 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
XinRay Systems, 112 Motion B.V., Varian Medical Systems, Inc., Bellabeat, Hitachi, Ltd., Biotricity, Aparito Ltd., Apple Inc., Bloomlife, MC10, NUVO Inc., Abbott, Medtronic, and Koninklijke Philips N.V. |
By Product |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Pregnancy Care Products Market By Product:
Global Pregnancy Care Products Market By Distribution Channel:
Global Pregnancy Care Products Market By Region:
Global Pregnancy Care Products market size was USD 29.42 billion in 2022
XinRay Systems, 112 Motion B.V., Varian Medical Systems, Inc., Bellabeat, Hitachi, Ltd., Biotricity, Aparito Ltd., Apple Inc., Bloomlife, MC10, NUVO Inc., Abbott, Medtronic, Koninklijke Philips N.V. among others.
Products for pregnancy care are designed to be used by both the mother and the newborn child to ensure that the child has a healthy start in life. They are advocated by doctors and gynaecologists and are also utilised throughout the prenatal stage.
North America region will witness more growth in the pregnancy care products market.
Political Factors- Democracy is the foundation of the existing form of government, which favors the pregnancy care products market's operations. pregnancy care products market can profit from the financial liberty provided by the democratic government structure, which encourages initiative and free commerce. By gaining powerful allies in the media, pressure groups can have an impact on the business environment. These groups exert pressure on the organizations by planning protests and organizing marketing campaigns. As these pressure groups have the power to influence government policy, which may ultimately have an impact on the general business climate, the pregnancy care products market needs to keep an eye on their actions. In order to gain these groups' trust, the pregnancy care products market should work closely with them. It should also make investments in moral and charitable causes to forge stronger links with the community.
Economic Factors- High financial market efficiency facilitates capital accumulation and the production of goods and services by sharing a strong positive relationship with overall economic growth. So that it can quickly amass financial and human capital, the pregnancy care products market must opt for nations with highly efficient financial markets. pregnancy care products market may successfully stay one step ahead of the competition by keeping an eye on the efficiency of the financial market. When deciding whether to expand internationally, the pregnancy care products market should consider the economic growth rates of the various nations. More opportunities to pursue long-term growth goals exist in countries with high economic growth rates. Consumer spending becomes more cautious when the economy is growing slowly, which has a direct impact on the pregnancy care products market's revenue growth.
Social Factors- When the pregnancy care products market primarily targets young consumers with its products/services, two favorable demographic indicators are high population growth and an increasing proportion of the young population group. pregnancy care products market should also research the host nation's perspective on immigration because a friendly attitude toward immigrants from various cultural origins is a sign that diversity management strategies should be implemented. In order to promote diversity and inclusion, the pregnancy care products market should modify its marketing tactics. An optimistic outlook on migration also shows that the pregnancy care products market can hire personnel from a variety of cultural backgrounds with ease. Increased productivity, better innovation, and superior overall firm performance are frequently associated with workplace diversity.
Technological Factors- The research and development trend in the selected industry or region shows how proactive businesses are in introducing cutting-edge solutions for customer needs. pregnancy care products market must improve its comprehension of how new technological advancements can help the company in addition to offering value to customers. In markets defined by disruptive technology, significant investment in research and development efforts would be necessary. However, it is crucial for the pregnancy care products market to have a long-term perspective and not anticipate a quick payoff from its R&D activities.
Environmental Factors- The adoption of the closed-loop, circular economy approach is becoming the standard in various regions and industries in some nations. Industries with enabling institutional frameworks can facilitate material recycling and reuse. Similarly to this, customers actively participate in recycling in several nations. pregnancy care products market may take advantage of these trends in sustainability and utilize them as a tool to not only achieve economic goals through lower manufacturing costs but also minimize environmental costs.
Legal Factors- Numerous federal and state laws are in place in several nations to safeguard consumers against potential commercial exploitation. The regulations have tightened up much more in the age of information technology to protect consumer privacy. pregnancy care products market must scrupulously abide by the data protection requirements when conducting online transactions in order to prevent lawsuits. pregnancy care products market management must research local regulations regarding returns, discounts, credit terms, quality, deceptive advertising, and maximum price before entering new markets (particularly in the case of basic essential goods).
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