CAGR: 7.3%Current Market Size: USD 63 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2023-2030Base Year: 2022
The global probiotics food & cosmetics market is expected to grow from USD 63 billion in 2022 to USD 110.6 billion by 2030, at a CAGR of 7.3% during the Projection period 2023-2030. The growth of the probiotics food & cosmetics market is mainly driven by the rising health benefits.
Probiotics have therapeutic value and have been shown to be beneficial in the treatment of atopic dermatitis and skin sensitivity when used in natural skincare products. These bacteria can help restore the skin's natural balance, ensuring that it functions properly and receives the nutrients it requires to stay protected from the elements. Probiotics are also anti-inflammatory, which helps and soothes redness, irritation, and skin conditions such as acne, rosacea, and dry skin. The growing consumer interest in health and grooming is attributable to the increased usage of probiotics in the personal care market. Lactobacillus johnsonii protects Langerhans cells from UV radiation damage, and Lactobacillus pesodoris keeps odor-producing bacteria away from the body. Clients prefer products with proven health benefits, as evidenced by the increased demand for probiotics. The expanding knowledge of health benefits associated with probiotics for health restoration has heightened client expectations associated with probiotics. This preference for natural, safe, and cost-effective alternatives to medicines has resulted in the use of probiotics as medicinal agents. Probiotics' positive benefits as medicinal agents appear to be strain and dose-dependent. Probiotics have been shown in clinical trials to heal some ailments or syndromes in the human body, including those related to the GI tract.
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Market Dynamics:
Drivers:
Customers prefer items with proven health advantages, as evidenced by the growing demand for probiotics. The growing body of research supporting the health advantages of probiotics for health restoration has raised customer expectations about probiotics. This need for a safe, natural, and cost-effective alternative to medicines has resulted in the use of probiotics as pharmacological agents. Probiotics' beneficial benefits as medicinal agents appear to be strain- and dose-dependent. Probiotics have been shown in clinical trials to heal some ailments or diseases in humans, particularly those connected to the GI tract.
Restraints:
This is completely normal during the first several days. People have also reported to have experienced specific levels of pain when taking probiotics, such as obstruction during breathing movements, fullness of air within the body, and so on. However, there is no need to be concerned about these issues.
Opportunities:
Yeast is actively employed as a probiotic in applications such as food, drinks, medicines, and industrial enzymes. A yeast strain must have a high tolerance to acidity, resistance to bile salts, the ability to adhere to intestinal cells, and an immunostimulant effect in order to be selected as a probiotic. According to the European Food Safety Authority (EFSA), the most widely employed yeast in food fermentation is Saccharomyces cerevisiae. Some yeast strains are anti-inflammatory and can help to prevent gut infections.
Challenges:
Depression and other mental illnesses are stigmatized in society. Patients who self-stigmatize experience shame and isolation, which can prevent them from receiving appropriate therapy. Additionally, it could result in somatization. For those who have never gone through it, it may be difficult to understand and may appear weak.
Segmentation Analysis:
The global probiotics food & cosmetics market has been segmented based on product, ingredients, distribution channel, and region.
By Product
The product segment is hair care and skin care. The hair care segment led the largest share of the probiotics food & cosmetics market with a market share of around 67.5% in 2022. The need for specialist goods, such as serums and creams containing probiotic skincare treatments, has increased. Both the young and old are interested in purchasing them because the products address common ailments such as wrinkles, skin tone, inflammation, and acne. Furthermore, customers all around the world are constantly looking for skincare products that contain pure organics, such as probiotics. Product innovation is also expected to boost market expansion in the future years. Shielded Beauty, for example, debuted its skincare range aimed at boosting skin health and supporting the microbiome in 2021.
By Ingredients
The ingredients segment is yeast, microbes, and bacteria. The microbes segment led the largest share of the probiotics food & cosmetics market with a market share of around 51.3% in 2022. Lactobacilli, Bifidobacteria, and Streptococcus thermophilus are among the most commonly ingested microbe strains (Enterococcus, Bacillus, and Pediococcus). The primary benefit of combining deductively identified bacterial strains in probiotic food kinds is the restoration of balance in the host's digestive microbiota and the subsequent development of the resistance framework. Other advantages include changing the pH of the digestive tract, lowering cholesterol, avoiding illnesses, treating tooth decay, and improving women's health.
By Distribution Channel
The distribution channel segment is e-commerce, pharmacy & drug Stores, supermarket & hypermarkets, and others. The supermarket & hypermarkets segment led the largest share of the probiotics food & cosmetics market with a market share of around 42.3% in 2022. Brick-and-mortar businesses, such as hypermarkets and supermarkets, are considering giving probiotic cosmetic items greater shelf space, which is fueling segment growth. Many large businesses, such as Sephora and Ulta Beauty, have contributed to the creation of offline experiences for customers. Sephora has a cosmetics division that includes probiotics and other nutrients.
Global Probiotics Food & Cosmetics Market - Sales Analysis.
The sale of the probiotics food & cosmetics market expanded at a CAGR of 6.4% from 2016 to 2022.
Probiotics are bacteria that stimulate the skin's synthesis of natural moisturizers. They promote cell growth, protect against environmental damage and early indications of aging, and replenish and restore the skin's natural balance. They also have anti-inflammatory effects, which help to relieve redness, irritation, and skin disorders such as acne, rosacea, and dry skin. As a result, they're commonly employed as bioactive ingredients in cosmetic items like soaps, aftershave creams, sunscreen lotions, exfoliating scrubs, antiacne facewash, anti-dandruff shampoos, and skin moisturizing gels and serums. Consumer preferences for natural and organic beauty products are increasing as people become more conscious of the long-term effects of using conventional products and as people pursue a more holistic, healthy lifestyle.
This is one of the major factors driving the growth of the probiotic cosmetic products market. Furthermore, growing worries about synthetic chemicals in cosmetics and their environmental impact are prompting numerous firms to launch natural product alternatives. Probiotics are becoming increasingly popular in hair care products throughout the world since they help enrich hair with vitamins and refill its condition with nutrients. Furthermore, because probiotics include lactic acid, they are utilized in anti-aging cosmetics to diminish the appearance of wrinkles and strengthen the skin's resistance to environmental elements. The elderly population is also driving up demand for these items.
Thus, owing to the aforementioned factors, the global probiotics food & cosmetics market is expected to grow at a CAGR of 7.3% during the Projection period from 2023 to 2030.
By Regional Analysis:
The regions analyzed for the probiotics food & cosmetics market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. North America region dominated the probiotics food & cosmetics market and held a 38.2% share of the market revenue in 2022.
Global Probiotics Food & Cosmetics Market - Country Analysis:
Germany's probiotics food & cosmetics market size was valued at USD 0.75 billion in 2022 and is expected to reach USD 1.19 billion by 2030, at a CAGR of 6% from 2023 to 2030. Probiotics cosmetics consumption in the region is being driven by rising worries about acne and other skin disorders. Prospective manufacturers have focused on product innovation in order to gain a presence in the market.
China’s probiotics food & cosmetics market size was valued at USD 0.78 billion in 2022 and is expected to reach USD 1.26 billion by 2030, at a CAGR of 6.2% from 2023 to 2030. Because of the serious procedures undertaken by the global players, the region is experiencing a huge increase in shopper awareness. Solid interest from countries such as China is contributing to the overall development. The growing population, together with expanding discretionary cashflow and working on the way of life, is also predicted to support provincial market growth.
India's probiotics food & cosmetics market size was valued at USD 0.60 billion in 2022 and is expected to reach USD 0.96 billion by 2030, at a CAGR of 6.1% from 2023 to 2030. Probiotics are quickly becoming essential components for a variety of health and wellness applications. Because of the availability of bacterially aged milk items in the regions, awareness of the benefits of 'good microbes' has always been strong in the India buisness sectors. Customers will typically preserve a good eating regimen with the expanded utilization of sustained food sources, refreshments, and dietary upgrades when ailments like obesity, hypertension, and osteoporosis spread.
Key Industry Players Analysis:
To increase their market position in the global probiotics food & cosmetics market business, top companies focus on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Study Period |
2022-2030 |
Base year |
2022 |
CAGR (%) |
7.3% |
Market Size |
63 billion in 2022 |
Projection period |
2023-2030 |
Projection unit |
Value (USD) |
Segments covered |
By Product, By Ingredients, By Distribution Channel, and By Region. |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Esse Skincare, Aurelia Skincare Ltd., Estee Lauder Companies, Inc., Eminence Organic Skincare, L’oreal S.A., Tula Life, Inc., LaFlore Probiotic Skincare, Unilever, Glowbiotics, Inc., and The Clorox Co. |
By Product |
|
By Ingredients |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Probiotics Food & Cosmetics Market By Product:
Global Probiotics Food & Cosmetics Market By Ingredients:
Global Probiotics Food & Cosmetics Market By Distribution Channel:
Global Probiotics Food & Cosmetics Market By Region:
Global probiotics food & cosmetics market is expected to reach USD 110.6 billion by 2030.
The probiotics food & cosmetics market is projected to have a CAGR of 7.3%.
Based on the product, the probiotics food & cosmetics market is segmented into hair care and skin care.
Customers prefer items with proven health advantages, as evidenced by the growing demand for probiotics. The growing body of research supporting the health advantages of probiotics for health restoration has raised customer expectations about probiotics. This need for a safe, natural, and cost-effective alternative to medicines has resulted in the use of probiotics as pharmacological agents.
Leading market players active in the global probiotics food & cosmetics market are Aurelia Skincare Ltd. (Health and Happiness (H&H) Hong Kong Limited), Esse Skincare, The Clorox Company, Eminence Organic Skin Care, LaFlore Probiotic Skincare, Gallinee Ltd., Glowbiotics Inc., L’oreal S.A., The Body Deli, The Estée Lauder Companies Inc. and Tula Life Inc. among other
Political Factors- The current political stability of the country has had an impact on the probiotics food & cosmetics sector. Furthermore, the politicians' honesty and predisposition for corrupt behaviour, as the fallout could lead to high-ranking government officials resigning or being impeached. The country's laws, particularly those relevant to trade, such as contract law, because they define what is and is not permitted to accomplish. Some countries, for example, restrict alcohol or have regulations that must be followed, but others have a large bureaucracy that discourages industry.
Economic Factors- The current economic structure of the industry—whether it is a monopoly, an oligopoly, or something more like to a system of perfect competition. The GDP growth rate of the country will decide the rate at which the economy is likely to grow in the near future. Interest rates in the country impact how much people are willing to borrow and invest. Higher interest rates would encourage more investment, which would enhance GDP. The currency rate of the country would have an effect on profitability, especially if it engaged in international trade.
Social Factors- The age and gender distribution of the population has a significant impact on whether or not a given product may be marketed to them. Because makeup is often marketed to women, addressing a male demographic would reach fewer people than addressing a female demographic. It would be difficult to promote a premium product to the broad public if the bulk of people were from the lower class; instead, they would have to concentrate on highly specialised niche markets. Because of educational disparities between marketers and the target market, it may be difficult to relate to and attract the target market.
Technological Factors- To understand how new technologies affect the firm's value chain and present cost structure, probiotics food & cosmetics must examine rivals' investments on a local and macro level. Research and development efforts are vital in an environment defined by creative disruption. In such an environment, probiotics food & cosmetics companies should invest in innovative technology to maximise revenues and reinvest earnings in future disruptive innovations. The use of new technology has shortened the lifecycle of a product. Nowadays, new items are developed quickly, and supply chain partners have gained leverage as well. It forces probiotics food & cosmetics to develop new products quickly, diversify its product range, include flexibility into the value chain, and cultivate strong business relationships with value chain partners.
Environmental Factors- The current weather conditions may have a substantial impact on the ability to handle material flow and end product. The delivery dates of the finished product might be impacted if there was an unexpected monsoon. Several products would lose value as a result of climate change. Thick winter gear, for example, has a much smaller market in countries where the winter has become very mild due to global warming. Businesses that generate a lot of garbage may be compelled by law to control their environmental practises.
Legal Factors- As previously stated, the objective of intellectual property laws and other data protection measures is to protect enterprises that rely only on information's patents and ideas. If there is a chance of data theft, the system will lose its competitive advantage and will virtually likely fail. Anti-discrimination legislation implemented by the government is meant to safeguard workers and ensure that everyone is treated fairly and given equal opportunity, regardless of gender, age, handicap, race, religion, or sexual orientation. Following observing the atrocious working conditions faced by people during and immediately after the industrial revolution, health and safety legislation were enacted.
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