CAGR: 5.7%Current Market Size: USD 4.94 BillionFastest Growing Region: APAC
Largest Market: North AmericaProjection Time: 2022-2029Base Year: 2021
The Global Strapless Backless Bra market is expected to grow from USD 4.94 billion in 2021 to USD 7.58 billion by 2029, at a CAGR of 5.7% during the Projection period 2022-2029. The emerging fashion trend of backless dresses coupled with the increased number of working women around the globe is driving the growth of the global market.
Strapless Backless Bra is a type of innerwear which is generally used for wearing a backless dress as they have transparent bands and traps, making them unseen under backless outfits. It is also referred to as a stick-on bra, adhesive bra, or sticky bra and mainly covers and supports the breasts. These bras are made of different materials, including polyurethane and silicone, among other similar materials. This bra is commonly preferred by those who are attending parties, weddings, or other functions in tricky outfits such as backless gowns and low-back dresses.
Moreover, these bras look similar to a regular bra and come in every shape and size, enabling the user to choose the one as per their requirement. Due to its convenient usage, the strapless, backless bra has become an important wardrobe solution for every single woman who prefers to dress up in fashionable outfits and eliminate the struggle of hiding straps of normal bras.
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Market Dynamics:
Drivers:
In the past few years, women's participation in labor markets has grown at a rapid pace due to changing social environment. This is one of the most significant changes in the global economy over the past several years. For instance, according to Harvard Business Publishing, the participation of women aged 16 and older in the labor market has almost doubled, from 34% of working women in the labor force in 1950 to about 57% in 2016. On the other hand, according to the Bureau of Labor Statistics, women held about 50.04% share in American jobs as of December 2019.
The working women are anticipated to have adequate spending power and are likely to use strapless, backless bras. Hence, the growing number of working women worldwide is fueling the growth of the global market.
Urbanization has a significant effect on the structure of society as it involves the migration of people from rural to urban areas. This makes women adopt urban style and culture. According to The United Nations, around 64% of developing and 86% of the developed countries are anticipated to be urbanized. Generally, the women in urban areas are relatively more liberal and educated. Hence, as more consumers live in cities, the number of fashion audiences also increases. Also, due to urbanization, women have become brand-aware.
Moreover, the night parties and clubbing ratio has also increased in urban areas. Such factors contribute to the demand for strapless, backless bras, boosting the market growth.
Restraints:
The price of strapless, backless bras is relatively higher than other types of bras. This impacts negatively on the use of such bras. Market players are developing high-quality products that are comfortable on the breasts and create natural shapes and designs according to the size of the breasts. This product development trend increases the manufacturing cost of strapless, backless bras. Due to higher costs, women in low or medium-income groups avoid using these bras. This is a major restraint in the global market.
Opportunities:
Several factors, including rising globalization, digital innovation, growing population, and changes in consumer spending behavior, have favored the growth of the global beauty and fashion industry. Also, most women are influenced by popular culture, including athletes, movie stars, social media, and musicians. For instance, according to the American Chemical Society, in 2021, fashion production has doubled since the 2000s and is anticipated to triple by the year 2050. This growth in the beauty and fashion industry has enabled women to use strapless, backless bras with modern clothes such as backless gowns and low-back dresses. Therefore, global beauty and fashion industry growth are opportunistic for the strapless backless bra market growth.
Challenges
The global strapless backless bra market is considerably fragmented with the presence of several international and local players. Hence, there is a significant rise in competitive pricing pressure being faced by leading market players. The unorganized strapless backless bra sector creates cheaper alternatives as local manufacturers compete strongly with global suppliers in various countries. The global industry is seeing a huge supply of cheap products fabricated using cheap raw materials. This factor has posed a considerable challenge in the global Strapless Backless Bra industry.
Segmentation Analysis:
The global strapless backless bra market has been segmented based on type, size, distribution channel, and regions.
By Type
The type segment includes strapless, backless silicone adhesive bras, strapless, backless push-up adhesive bras, and others. The strapless backless silicone adhesive bra segment led the Strapless Backless Bra market with a market share of around 46.8% in 2021. Strapless, backless silicone adhesive bra sticks seamlessly to the breasts giving a user with the freedom to wear complicated yet beautiful styles of dresses. These products can easily be paired with backless, strapless, or deep-neck dresses. Also, they are available in various sizes, shapes, colors, and coverage. This type of bra is popularly preferred by women who are seeking good looks and also want to feel comfortable in their clothes. Such factors are contributing to the growth of the segment.
By Distribution Channel
The distribution channel segment includes offline and online. The adult's segment led the Strapless Backless Bra market with a market share of around 68.95% in 2021. The growth of this segment is mainly driven by the proliferation of hypermarket chains along with the expansion of specialty stores run by major bra brands. The prominent disadvantage of purchasing lingerie products online is that customers cannot feel or touch the product. This has mainly enabled women to prefer offline sales channels such as hypermarkets & supermarkets, departmental stores, and specialty stores.
Moreover, ongoing modernization in the retail sector has led to the set-up of new supermarkets worldwide, specifically in urban areas. This factor is opportunistic for the growth of this segment.
By Regional Analysis:
The regions analyzed for the Strapless Backless Bra market include North America, Europe, South America, Asia Pacific, and the Middle East, and Africa. The North American region dominated the Strapless Backless Bra market and held the 38.19% share of the market revenue in 2021.
Global Strapless Backless Bra Market- Country Analysis:
Germany's Strapless Backless Bra market size was valued at USD 0.49 billion in 2021 and is expected to reach USD 0.74 billion by 2029, at a CAGR of 5.4% from 2022 to 2029. In Europe, Germany is one of the leading shareholders in the Strapless Backless Bra market. In addition, the huge spending power of the women population in this country has been a major contributor to the market growth. For instance, according to the Luxury Spending Index, women in this country spent about 719 euros per person on clothing in 2019.
Moreover, according to the World Bank collection of development indicators, Germany has a female population of about 50.54% as compared with a 49.46% male population. The high women population is also fueling the growth of the market in this country.
China's strapless, backless bra market size was valued at USD 0.99 billion in 2021 and is expected to reach USD 1.47 billion by 2029, at a CAGR of 5.3% from 2022 to 2029. The factors such as growing population, increasing consumer income, and significant exposure to Western lifestyle have driven the growth of the China Strapless Backless Bra market.
Moreover, the ongoing growth of the fashion industry in China is opportunistic for the growth of the market. Traditional clothing styles in this country have transformed dramatically over the past few years, with emerging popularity of fashion trends. This growth in the fashion industry is projected to create lucrative growth opportunities for the market.
India's strapless, backless bra market size was valued at USD 0.25 billion in 2021 and is expected to reach USD 0.38 billion by 2029, at a CAGR of 5.9% from 2022 to 2029. India is one of the highest-growing economies in Asia. Increasing population, rising middle-class population, increasing number of working women, and changing lifestyle in the country is driving the growth of the strapless backless bra market. The female population in India is seeing emerging adoption of strapless, backless bras over traditional lingerie bras owing to their enhanced styling and comfortable usage.
Moreover, rapid urbanization in the country has led to the emerging popularity of strapless, backless bras among women of all ages in the country. Also, the country has emerged as one of the fastest-growing fashion markets in past years. Such factors are opportunistic for the growth of the market.
Key Industry Players Analysis:
To increase their market position in the global Strapless Backless Bra business, top companies are focusing on tactics such as adopting new technology, mergers & acquisitions, product developments, collaborations, and partnerships, joint ventures, etc.
Latest Development:
Report Metrics
Report Attribute |
Details |
Market size |
2021-2029 |
Base year |
2021 |
CAGR (%) |
5.7% |
Market Size |
4.94 billion in 2021 |
Projection period |
2022-2029 |
Projection unit |
Value (USD) |
Segments covered |
Type, size, distribution channel, and Regions |
Report Scope |
Revenue Projection, competitive landscape, company ranking, growth factors, and trends |
Companies covered |
Colgate-Palmolive Company, Church & Dwight Co. Inc., Unilever, Conair LLC, Den-Mat Holdings LLC, Dr. Fresh, Koninklijke Philips N.V., FOREO, Panasonic Holding Corporation, and Lion Corporation among others |
By Type |
|
By Size |
|
By Distribution Channel |
|
Regional scope |
|
Scope of the Report
Global Strapless Backless Bra Market by Type:
Global Strapless Backless Bra Market by Size:
Global Strapless Backless Bra Market by Distribution Channel:
Global Strapless Backless Bra Market by Region:
Global Strapless Backless Bra Market size was USD 4.94 billion in 2021.
Global Strapless Backless Bra market is expected to reach USD 7.58 billion by 2029, at a CAGR of 5.7% from 2022 to 2029.
Penetration of exclusive brands, increased disposable income, aggressive marketing strategies by market players, and the growing number of working women is projected to influence market growth in upcoming years.
Offline segment led the Strapless Backless Bra market with a market share of around 68.95% in 2021.
Emerging fashion trend of backless dresses coupled with the increased number of working women around the globe is primarily driving the growth of the Strapless Backless Bra market.
Leading market players active in the global Strapless Backless Bra market are Groupe Chantelle, Hanesbrand Inc., MAS Holdings, Phillips-Van Heusen Corporation, Jockey International Inc., and L Brands Inc., Fruit Of The Loom, Inc., Triumph International, V.O.V.A, and Wolf Lingerie Limited among others.
Political Factors- The government is adhering to all the rules and regulations under World Trade Organization norms. There is consistency in both policy making and implementation of those policies. Numerous government agencies reduce the risk of overwhelming pressure by one agency. But on the flip side, it does increase both time and cost of doing business and getting certifications and clearances. Strapless Backless Bra can thrive in an open, transparent, and stable political environment. Strengthening the democratic institutions will foster greater transparency and reduce the level of corruption in the country.
Economical Factors- The price of strapless, backless bras is relatively higher than other bras. This impacts negatively on the use of such bras. Market players are developing high-quality products that are comfortable on the breasts and create natural shapes and designs according to the size of the breasts. This product development trend increases the manufacturing cost of strapless, backless bras. Due to higher costs, women in low or medium-income groups avoid using these bras. This is a major restraint in the global market. There is a significant rise in competitive pricing pressure faced by leading market players. The unorganized strapless backless bra sector creates cheaper alternatives as local manufacturers compete strongly with global suppliers in various countries. The global industry is seeing a huge supply of cheap products fabricated using cheap raw materials.
Social Factor- North America region witnessed a major share due to the significantly increased working women population and their participation in different parties or weddings, among other gatherings. In addition, according to the Bureau of Economic Analysis (BEA) data of the U.S. Department of Commerce, the fashion U.S. industry was worth about $395 billion in 2018. The significance of the fashion industry in the region is considerably contributing to the growth of the market. Furthermore, the increasing influence of e-commerce platforms on the shopping behavior of the North American population is opportunistic for the growth of the strapless backless bra market.
Technological Factors- Technology is fast disrupting business models across various industries. Some of the technology trends impacting the macro environment are developments in artificial intelligence, machine learning, and big data analytics to predict consumer behavior, the growing importance of platforms over service providers, etc. Before entering a new market, manufacturers should focus on the environment for intellectual property rights. Manufacturers can use digitalization of various processes to overcome corruption in the local economy.
Environmental Factors- women's participation in labor markets has grown at a rapid pace due to changing social environment. This is one of the most significant changes in the global economy over the past several years. For instance, according to Harvard Business Publishing, the participation of women aged 16 and older in the labor market has almost doubled, from 34% of working women in the labor force in 1950 to about 57% in 2016. On the other hand, according to the Bureau of Labor Statistics, women held about 50.04% share in American jobs as of December 2019.
Legal Factors- Jockey International Inc. announced #BrasAsVersatileAsIAm; a 360-degree campaign focused on featuring 8 exclusive bra styles for Indian women. Under this campaign, the company provides a collection of styles such as Strapless Multiway bras, Wirefree T-Shirt, Magic-Undercup, Plus Size Wirefree, and Minimizer Wirefree, among others. Groupe Chantelle, a family-owned French lingerie company, launched Chantelle One, the first 100% recyclable bra. This launch is a part of the company’s aim to create 100% recycled and recyclable lingerie lines.
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